Mediaboss Marketing

karma digital: A disruptive SEO approach

Chicago, Illinois (PRWEB) May 22, 2017

karma digital has entered the SEO game, and theyre changing the way small and medium-sized businesses handle their marketing and SEO. The karma digital method drives better results and reduces costs in comparison with traditional models, and it allows the business to create a fully-functional SEO marketing team in-house.

Rather than charge crazy fees for just okay results that are dependent upon the continued use of a particular agency, karma digital teaches. The new company offers an SEO package starting at $500/month, which includes a full day of training for the whole team, an SEO audit, keyword research, competitor analysis, canonical check, URL suggestions, content creation strategy, a tactical project plan, quarterly reports, updates for all plans, private chats and a monthly phone call, plus access to a dedicated account manager.

Caroline Elliott, VP of Performance Content said, We were seeing a lot of companies pay huge monthly retainers to agencies for minimal results, so we thought, Hey, lets teach people SEO, and empower companies to bring their SEO in-house, and that is just what karma digital is set up to do.

The company was founded by Cassie Boca, an SEO and marketing guru with over ten years of experience providing marketing services to her former employers, like Gaia, Inc., Performics, Rise Interactive, and DoGone Fun! Throughout this time, Boca has seen firsthand how utilizing an in-house team, a group of people that know the business best, will provide the greatest returns on SEO investment.

I learned SEO out of necessity, Boca started, I was wearing lots of hats, managing marketing for a dog daycare on a very limited budget. After creating, managing, and executing SEO strategies for 100s of companies, I wanted to get back to what excited me about SEO in the first place. The impact SEO can make for a small and medium business is unparalleled with any other marketing effort Ive experienced. When you combine the opportunity of SEO with the passion and drive of a business owner or entrepreneur, SEO can be a game-changer for a company. Ive seen it time and time again.

For more information about karma digital, visit the karma digital website, or contact Caroline Elliott at 1-800-217-5614 or caroline(at)karmadigital(dot)io.

About karma digital

karma digital breaks tradition from what has become standard SEO agency behavior. Instead of doing SEO, karma digital teaches SEO while providing the strategic guidance that most companies still need. The breakthrough model helps to make small and medium-size businesses self-reliant, able to tackle any marketing dilemma without breaking their budget, while still giving them the strategy that a traditional agency provides. Indicative of their name, karma digital not only does their best for their clients, but the company makes efforts to change the world. Theyve made the commitment to give $100,000 to a non-profit in Africa that provides bikes to school children to make their commitment to education not only possible, but successful.

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Karma Digital Disrupts Top SEO Agencies with Marketing Services of the Future - PR Web (press release)

Often it starts with a passion. And someone wanting to turn that passion into a profession.

For many entrepreneurs the gap in the market that they can see drives them on to set up that business that 'cannot fail'.

But when the initial spurt of enthusiasm gives way to a day-to-day grind, corners start being cut and the slide downwards can begin.

So how can SMEs avoid this? Here's five top tips from Larry Anderson Consultants that can stop this in its tracks.

As Mark Zuckerberg states in movie The Social Network when asked if Facebook is finished, "It won't be finished, the way fashion won't be finished." The same can be said for training.

Most small businesses spend a week training new staff then send them on their way. This is not the way. It is import to ensure all staff has a continuous training plan, allowing them to sharpen existing skills and teach what they know to others.

The biggest challenges to this are time and cost. The easiest way round this is building training into your team's job description. Make it a requirement to learn a new skill every month or every 90 days.

Too much of marketing today is just noise. Marketing is not about broadcasting your specials or telling about all the shiny awards you have won.

The effective marketing strategy should accomplish three things: educate, persuade and cause someone to take action.

Make full use of your website, and have a good grasp on SEO (search engine optimisation) and Social Media. Don't shy away from your traditional media, such as newspapers and radio.

Most importantly, be direct with your customers, but make sure your message is well crafted to avoid it looking like spamming, and be sure to follow-up effectively.

Everyone in your company has a role to play in the sales department.

The issue is how many people look at the role of the sales person, with many imagining your typical used car dealer. The reality is today's successful sales people don't do a lot of selling. Instead, they ask questions, listen well and match solutions to problems.

It is important for your sales rep to be able to engage people in a conversion about needs, usage and expectations. The sales person of today is more of a match maker than a smooth talker.

The real differentiator is the ability to listen. When a customer feels listened to, they feel like they matter. You want your customers to feel welcome, at ease and connected.

Your brand is your soul. It's your essence; the reason you exist. It is the reflection of who you truly are and at the same time, it allows your customers to see something of themselves in your brand.

Every touch point you have with your customers is part of your brand experience. From your advertising, to your website, to your site and to your products.

When you take the time to get clear about who you are, what you want to serve and what experience you deliver, your next step is to make sure everyone in the company is living your brand promise everyday.

You should always encourage mistakes. Sounds crazy right? But we do our best learning just after we've fallen flat on our face.

However, don't confuse sloppiness for mistakes. Sloppy is when we don't do what we know we should do. Mistakes are when we try new ideas, push forward and don't have the information available, or proper skill sets, we don't fully achieve sucess.

There is a big difference! Please make sure you have a culture based on chasing greatness and not living with mediocrity. The learning is in the doing, and so is success.

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Five things every small business owner should know right now - insider.co.uk

As soon as your put your knowledge into an online format, you open it up to a global marketplace. But too many online educators think creating an online course and pressing publish is the end point. Not to be an entrepreneurial party-pooper, but publishing your course is just the beginning.

I have over 40 online courses, have built close to 1,000 courses for other people and have more than 7,000 students enrolled in my online courses in over 130 countries.

Here's some tips I've used to grow my global student base.

Consumers are now in control of their knowledge because they have the power to jump onto a search engine and ask "How to xxx." A great way to rapidly go global is to start providing your audience with those answers.

If your content appears as the result for every "how to" question your audience has, then it is your courses they are going to buy.

Heres what to do: Write down every question your audience has on your topic, write a simple "tip" answer to each question and record that answer as a video.

Keep each video as close to the two- to nine-minute mark as you can. Note it is not wrong to film longer videos than this. Its just the modern day online learner may not watch the entirety of a video that exceeds this length and therefore may not get the full value of your content. Add the video to YouTube, your own blog and social media, ensuring it has a "how to" title that is the most likely to be searched by your audience.

Every video you add increases your chances of being found as the one "who has all of the answers" and your courses become a no-brainer for them to take.

Online course marketplaces are like the supermarkets of online courses. They are big, powerful, have huge reach and big customer numbers. The downsides to them are that you as the course owner do not own the student data, or have full control over your course pricing. However, many of them have millions of users all of whom you can get your course in front of.

Because these marketplaces can highly discount your courses, I advise you to only offer a smaller (quality) "taster" version of your course on these sites and use them as a way to get yourself in front of millions of customers from around the world that otherwise wouldnt know you.

Every online course is essentially a collection of tips, advice and strategies for something. Pull out every single tip and strategy from your course and for each one write a short blog post. Not only will your own website be more discoverable in search engine results due to the keyword content and data, but you can also repurpose those blogs as articles to send to industry relevant magazines.

Webinars are the global classroom. There are endless webinar tools out there that are free or very cheap. Select a small handful of tips from your online course the ones that people want to know are the best ones to pick, and create a free webinar where you share sensational value. At the end of the webinar, reveal there are X more tips just like those that you have to share in your course give them a discount coupon and expect to see some significant enrollments if you wowed them.

Just like the deli lets you taste a little square of cheese before you buy a block of it, allow your prospective customers to nibble on a piece of your training for free too. This will allow them to be assured you are the expert you say you are by seeing for themselves.

Create a mini version of your online course and give it away as a lead magnet opt-in on your website. Ensure you let them know they can upgrade to the full course at the end of the freebie.

Make sure the search engines can find your course. Write down at least 20 words and phrases people might type into Google to find a course like yours. Then go back through all of your course description, lecture titles and module titles as well as the course name itself to make sure they are optimized for search ranking by including the keywords you have selected.

Then go into the back end of your website and your online school and ensure you list all of your keywords and phrases into the SEO areas on your site to increase the opportunity for it to be found on Google.

Facebook groups are a fantastic opportunity for you to build strong relationships with your customers. They go way beyond the power of a Facebook page which these days have very little reach without paying. A Facebook group is a way to make your audience feel like they belong to something. If you can create this in your own global community you will create loyal fans from around the world forever.

Books are another fantastic way to reach your audience at a global level, and these days it's really easy to self-publish. Send your online course videos to a transcriber, do some heavy re-writing, filling, editing and formatting, upload your book on to the Amazon platform and youll immediately have your content open to over 63 million people.

I only started podcasting at the end of 2016 and the first thing I asked myself when I released my first episode is why I hadn't done it sooner. Create a podcast delivery plan around the content in your online course.

The more you can repurpose your content into every different medium possible the more your global student base will grow.

Sarah Cordiner is an international best-selling author, educator and professional speaker and one of Huffington Posts' "Top 50 Must-Follow Female Entrepreneurs." Reach her at sarahcordiner.com/services.

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11 ways to make your online course go global | Expert column - Virginian-Pilot

San Francisco Local SEO Helps Make Business Prominent in Local Searches

This press release was orginally distributed by SBWire

New York, NY -- (SBWIRE) -- 05/17/2017 -- Search Engine Optimization (SEO) is the most popular form of Internet marketing service available today. It has seen a tremendous growth over the years with the creation of many websites and the need of the clients to be in the lead. The Best San Francisco local SEO services aim at making their clientele are at the lead digitally in their respective fields.

Who are SEO specialists?

The demand of SEO specialists is much high. For a brand to be at the top of the game, they need to have a good online presence analysis through websites and social media. In the case of a website, mere the creation of it is not enough to generate leads. The site needs to be boosted with keywords and good content to promote the services and get customers. This is where SEO services come in. The SEO specialists are experts in the study and observation of search engines like Google, Yahoo, and Bing. The SEO specialists also indulge in a number of other activities like:

They ensure that the developed website is reviewed well in terms of content and structure.

They provide effective SEO services and advice on the development of the website of a brand.

They improve the content of a website using SEO tools.

They offer the clients useful online business improvement tactics.

They conduct targeted keyword research for the websites.

They also offer SEO training services to clients and people to manage the individual web pages effectively.

Unique Working Technique

The SEO specialists work for a wide array of clients from diverse fields. However, the working mechanism and the basic way of improving the website for a client remains the same process:

The SEO specialist gets an in-depth knowledge of a client and the products and services it offers.

Thereafter, they acquire the relevant keywords which a user may type in to search the type of business.

Once the keywords are ready, they include them in a content rich article which is included in the blogs and content of the websites. As such, whenever a user types in the related keywords, the search engine directly brings that business website to the forefront and this generates leads and profits for the brand.

This also generates huge traffic to the website which gives the search engine the credibility and genuineness rating for the brand and the engine regularly promotes the site on the top.

This way may sound simple but it is a mammoth task when putting in the effort. The specialists then have to regular monitor the websites and also include new content and information to maintain the website in the top-notch.

About San Francisco local SEO services There are many San Francisco local SEO services in the market nowadays. This makes choosing the best a hard task. The customer looking for SEO services should research the existing agencies and gather information about their reliability and success rate. An agency with a low rating is not worth investing in. an agency with a good rating can improve the brand reputation with good promotional tools online.

For more information on this press release visit: http://www.sbwire.com/press-releases/avail-the-best-of-san-francisco-local-business-promotion-services-807732.htm

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Avail the Best of San Francisco Local Business Promotion Services - Digital Journal

If youre going to market a business, an event, or an initiative online, you need to know how the game is played in the age of digital media. From social networks to SEO challenges to hyper-specialized Internet marketing campaigns, you need to be fully versed in how and where your prospective customers are making their buying decisions.

With the double-barreled Digital Media and Public Relations course bundle (available now for only $19 over 90 percent off from TNW Deals), youll be on your way to understanding and using the immense power of digital marketing.

With Internet Marketing Fundamentals, youll examine the venues where people communicate in the 21st century and how to speak their language. Go deep inside market research, brand targeting, and lead generation to develop a working Internet marketing campaign for growing your brand. Social networks and search engine optimization techniques are also on the agenda in this all-inclusive course.

After identifying your arenas, the Certificate in Media and Public Relations Online course will help you refine your message. This instruction will take you through the finer points of effective networking helping you establish relationships and refine your marketing tools. Whether its basic meet and greet situations, establishing a marketing plan, or even handling crisis communication, this training will have you ready to tackle media relations issues both big and small.

Each course retails for $150 on its own, so dont miss out on the chance to grab both courses at a fraction of that price only $19.

Get this deal

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For $20, you'll learn all the tricks of digital media specialists - TNW