Mediaboss Marketing

Dallas based SEO 1 Services has unveiled a new marketing platform exclusively dedicated to the medical industry.

Dallas, TX (PRWEB) February 17, 2012

SEO 1 Services, a company specializing in search engine marketing solutions, has launched SEO 1 Medical, a medical marketing platform for health care providers and others in the health field professions. "SEO 1 Services is one of the top names in search engine marketing, and the SEO 1 Medical product and platform were created to fill a need facing health care providers concerning search engine marketing and advertising campaigns" said a skpokesperson for the company.

The newly launched SEO 1 Medical Marketing platform allows physicians and other healthcare providers marketing opportunities geared towards this industry using the search engines. There are a number of search engine optimization companies on the internet, but few that are created specifically for the health field. The staff assembled by SEO 1 Services for the new platform and marketing programs offered include: programmers, designers, and creative personnel so that all search engine marketing needs can be met. There is a range of SEO prices and packages offered, and these include Gold, Platinum, and Titanium packages.

SEO 1 Medical offers a wide depth and breadth of products and services geared towards the healthcare industry. These services include organic SEO, pay per click, article marketing, press release distribution, Google optimization, local search marketing campaigns, and reputation management, among others. Many health professionals have found that typical SEO and SEM efforts do not provide the desired results, and the need for these services in the health field was obvious.

About SEO 1 Services:

SEO 1 Services is a search engine marketing company specializing in online visibility solutions by increasing its clients' ranking and positioning in popular search engines. Leveraging over three decades of combined website marketing know-how, SEO 1 Services' integrated approach creates highly targeted optimization campaigns that deliver online visibility, web marketing traffic and internet business objectives. SEO 1 Services' certified consultants drive the innovation, the proprietary technology and optimization methodologies that have delivered our clients' success.

http://www.seo1services.com

http://www.seo1medical.com

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Rodney Brooke
SEO 1 Medical
888-751-1114
Email Information

Read more here:
SEO 1 Services Launches a Medical Marketing Division

Last week, I had the privilege of speaking at the inaugural World Information Architecture Day (WIAD) in Ann Arbor, Michigan on the topic of information architecture and search engine optimization (SEO).

Normally, I teach SEO professionals about information architecture: what it is and is not, how to determine the best IA for websites, and so forth. At this event, it was the other way around. I was educating, or perhaps re-educating, information architects about SEO.

Search engine optimization has never been sprinkling magical pixie dust on a website.

Teaching SEO can be frustrating because one must deal with negative stereotypes (“snake-oil charlatans”) and erroneous, preconceived notions about SEO.

How many times are we faced with a prospect who thinks SEO is about sprinkling magic fairy dust on a website so that it ranks #1 in Google all of the time for every targeted keyword phrase?

Oh, apparently we have the magical ability to make this happen…last week.

To be perfectly honest, I often prefer to work with people who are completely ignorant about SEO so I don’t have to deal with the stereotypes, preconceived notions, and Google gullibility.

Nevertheless, I have to acknowledge that the stereotypes, SEO myths, and gullibility exist. Acknowledging and challenging the negative stereotype is par for the course.

SEO Awareness

I have said it before. And I will say keep repeating until the world grasps this fundamental SEO concept: SEO is optimizing a website for people who use search engines.

Like the term “website usability,” the term “search engine optimization” is easily misunderstood. People honestly make statements such as, “I am the user,” and “Optimize for the average searcher,” and “People use my website all of the time; therefore, it is user friendly.”

Usability is about task completion and involves the following items:

Efficiency Effectiveness Learnability Memorability Error prevention User satisfaction

It is easy for people to believe that search engine optimization is optimizing a website for search engines only. Too easy, I think.

In reality, SEO has always been about searchers and search engines. Ignoring one at the expense of the other is a mistake…a big mistake.

So how do we make people aware of what the SEO process really is? I posed this question to one of my clients. Here is his 2 cents:

“Even though staff learned about SEO responsibilities that were not directly a part of their jobs, at least they have an awareness about how their contributions can positively or negatively affect SEO. That awareness is invaluable.”

I believe his comments show great insight. Don’t expect everyone to know how to do SEO after a short presentation. Don’t expect everyone to instantly become an SEO expert after a few hours in a certification course. Expertise comes from knowledge and experience.

Nevertheless, I think it is reasonable to expect a fundamental awareness of SEO, knowing that SEO involves meeting the needs of both searchers and search engines. And also knowing that SEO is not the process of sprinkling magical pixie dust on a website.

I expect that fundamental awareness from anyone working on a website: designers, developers, usability professionals, user experience designers, writers, advertisers, information architects, and so forth.

That awareness is invaluable.

SEO Knowledge & Aptitude

Here is a proverbial tough pill to swallow: not everyone has the aptitude for SEO or different aspects of SEO.

SEO professionals should understand how people search as well as why people search.

Search engine optimization has a human element as well as a technical element. Some SEO professionals are gifted technical SEOs. This is the group to turn to for assistance in managing duplicate content.

Some SEO professionals are expert copywriters. Some SEO experts are skilled at usability testing and might be the group to turn to if a site has search engine traffic and low conversions. Some SEOs are knowledgeable about how people search. And some SEOs are knowledgeable about why people search.

I wouldn’t ask an search engine optimizer who specializes in copywriting to program redirects. Nor would I expect a developer/programmer to be skilled at information architecture and usability testing.

I expect SEO professionals to have more than awareness. I expect them to have aptitude and knowledge.

If an SEO professional does not have a specific SEO skill needed for a project, I expect that person to reach out to an SEO who does…without feeling threatened. SEO should be a group effort. Everyone is on the same team.

I know. I know…easier said than done. Stereotypes, myths, and misconceptions can be difficult to debunk. So what did I share with the audience of information architects?

Part of an SEO’s job is:

Labeling website content so that it is easy to find (unique aboutness) Organizing website content so that it is easy to find Ensuring search engines have access to desired content Ensuring search engines don’t have access to undesirable content (or at least limiting access) Accommodating searchers’ navigational, informational, and transactional goals

Information architecture decisions can positively and negatively impact SEO on web search engines as well as site search engines. Information architects have a role in SEO. Have the awareness.

Even better? Have the knowledge to hire an SEO professional when one is needed. Have the knowledge and humility to recognize that you might not have the aptitude and talent for optimizing. Understand that SEO knowledge does not necessarily mean SEO aptitude. Understand your role in the optimization process. Be knowledgeable enough to recognize a “snake-oil charlatan.”

Information architecture guru Peter Morville wrote the following in the foreword of When Search Meets Web Usability:

“Shari Thurow is among the few specialists brave enough to jump the gap between search engine optimization and web usability. As a result, she has learned how and where to place stepping stones and build bridges. She can speak the language of link analysis and relevance ranking algorithms, while also understanding user psychology and information seeking behavior.”

Yep, I build bridges. But I cannot make anyone cross a bridge. Awareness is the first step. Take that first step, information architects. You won’t regret it.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Search & Usability

See the original post here:
Spreading SEO Awareness & Knowledge

Marketing Ignite has recently established its own search engine optimization (SEO) partnership program that allows other SEO companies, hosting companies, web development companies, and other companies related to the SEO world to outsource their work to the world-renowned SEO service provider. This program will help those who avail of it to save lots of time and acquire quality results a lot quicker than before, which in turn translates to better efficiency, satisfied clients, and more profit.

(PRWEB) February 16, 2012

Instead of dealing with a huge workload all by themselves, Marketing Ignite SEO Partners can depend on one of the Internet's premier service providers to help them make automatic monthly residual income while Marketing Ignite does all the work. What's more, web development companies can now bundle their services with SEO in one package by becoming a Marketing Ignite SEO Partner as well. The advantages of this exciting new program are endless, and the abovementioned perks is only the tip of the iceberg. To wit, here are some of the benefits that SEO and web development companies can acquire by becoming partners with Marketing Ignite:

    Successful and Practical: Marketing Ignite uses SEO strategies that work in real life, so it has a proven success rate when it comes to all things SEO-related. Every one of the company's existing clients gained # 1 ranking in Google's search engine results page (SERP) for targeted and competitive keywords or key phrases by using the Marketing Ignites SEO program.

    White Labeling: Marketing Ignite SEO Partners can also avail of a white labeling service that allows SEO companies to brand Marketing Ignite's streamlined SEO services under their own name while the SEO service provider itself takes care of the backend work and the rest of the details. No matter how huge the workload, partners can take all the monthly residuals while Marketing Ignite handles all the labor for them.     Dealing with Clients: Marketing Ignite can even deal with their SEO partners' clients for them, which would allow them to receive the monthly residual income until the client is through. In only a year's time worth of SEO projects, the partner can gain lots of revenue while having Marketing Ignite take care of everything for them, so it's a win-win situation for everyone concerned.     Agent Rates, Price Markup, and Residual Monthly Income: In contrast to direct clients, partners can instead get highly discounted agent rates, which assures them of lighter expenditures for high quality work in exchange of giving Marketing Ignite the privilege of working hand-in-hand with them in providing top notch SEO services for their own clients. Partners can also mark up their prices in addition to the highly discounted partner rates. Furthermore, as already mentioned, all partners will receive residual monthly income for as long as the client stays.     Non-Spam Back Links and Quick Support in American Standard English: Marketing Ignite only uses back links that are legitimate and wouldn't be considered as spam by either Google or Yahoo. Besides which, in contrast to Marketing Ignite's competitors, the company offers highly fluent professional workers and all-day, everyday customer support. Besides which, because Marketing Ignite is a seasoned 14-year veteran known for its close ties with its clients and partners, a partner can be assured to clear, concise communication and immediate results when dealing with the SEO firm.

Marketing Ignite Co., Ltd. was founded back in August 1999 and has since, provided web marketing services to small, medium, and large companies in getting their marketing and advertising message across the worldwide web and their chosen target audience. This is a premiere SEO service provider that offers high quality Internet Marketing services such as Online Media, Consultation, Hotel Internet Marketing, Video Marketing, High-Quality Link Building, Web Copywriting, Search Engine Optimization, Pay-Per-Click Services, and more. It is their foremost goal to offer top-of-the-line SEO and web development services that would last for the long term, and they're also particularly renowned when establishing successful business relationships with their customers. Click Here to find out how your company can save time and scale your SEO services further by using Marketing Ignite’s high quality, affordable and white label partnership program.

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Johan Hedin
Marketing Ignite Company Limited
+668 9063 2858
Email Information

Original post:
SEO Companies Can Save Time and Make More Money with Marketing Ignite's New SEO Partnership Program

While search engine optimization is about making changes to a website in order to attract search engine spiders, improve search engine visibility, and generate more visitors and traffic to a site, it has very little to do with website design. SEO is based on the content of a website, not its “look”. Many potential SEO clients wonder whether they need to redesign their site when getting started with an SEO campaign. It may not be necessary, but in some cases it can’t hurt. While the design of a website doesn’t impact SEO results directly, it can have a big effect on whether or not visitors from the search engines ever convert once they land on your site. If you are investing in SEO, it’s important to make sure that your website is worth the effort. If your website is guilty of any of the following, it’s probably time for a redesign:

It Looks Outdated
The right design for a business website is mostly a matter of taste. Of course, this is subjective. What one person loves, another is bound to hate. There is no way to please everybody. Although, what can be agreed upon is whether a site looks outdated. The web is always evolving and businesses are expected to evolve along with it. If a website hasn’t been designed in over 5 years, it’s probably time for an update. An outdated looking website is unprofessional and may no longer be user friendly. Business websites should be redesigned very 3-5 years or so to keep it fresh. Content doesn’t need to be completely rebuilt, but it should be tweaked over time so that it is still current and accurate.

Decline in Conversions
Most businesses have peak seasons and slower seasons. It’s expected that many business websites will not convert at a steady rate all year long. However, if you see a downward trend in conversion (sales, leads, etc.) over a long period of time it could mean that your website is to blame.

Costly Updates
If you make many changes to a business website each year and are paying lots of money for these changes, since you can’t make them yourself, it’s probably time to analyze the cost of the changes against the cost of a redesign that incorporates an easy to use content management system. Of course, if you are going to invest in a CMS, it will be necessary to take the time to learn how to use it. If you only make a few changes a year, this investment may not be worthwhile.

Optimization Difficulty
If you are going to invest in an SEO campaign, it’s worth doing it correctly. This means that changes will need to be made to a website’s content, meta tags, and social sharing elements. The technical functionality of some websites makes it difficult to do so. If you aren’t able to easily implement website changes for SEO purposes, it’s worth investing in a website redesign.

See the original post here:
Should You Redesign Your Site for SEO?

A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into existing web diagnostics protocols.

I have seen a huge missed opportunity, especially with global companies, that don’t take the action to monitor page inclusions, duplicate content and redirection issues. It is easier than ever to add this to your workflow using free tools such as Google’s and Bing’s Webmaster tools yet many of these problems can increase rankings, traffic and revenue easier than many other tactics.

Some of the time, these diagnostics activities are viewed as “beneath” the mighty SEO and are not sexy enough for the agency to spend time to review.

However, most of the time there just is not enough time for anyone on the team to do it. I strongly suggest in this post-Panda era that companies, especially global companies, make the time or add a role to routinely monitor these issues.

Google & Bing Webmaster Tools Monitoring

The current functionality of these tools has now offers site owners a treasure trove of opportunities for quickly identifying problems ranging from broken links, missing pages, duplicate titles all of which required agency tools or manual reviews in the past.

One company I spoke with recently mentioned they took the time to fix the problems identified by Webmaster Tools in multiple English speaking markets and their pages improved over 300%. After that experience, they dedicated a resource to monitor and prioritize changes on a weekly basis.

They identified a problem in their content creation process where countries would simply copy the US page and load it in multiple countries until they could create a local page. This resulted in multiple countries being penalized for duplicate content even though they had the geographical setting set correctly.

While individual errors are not exponentially valuable, it is the aggregation and easy detection of many errors that makes preventive diagnostics reviews valuable especially to the global search team.

I suggest have your global or local teams review the main errors at least monthly to identify problems. Often, the farther away from the mothership you go, the less resources to maintain the Web. These tools can often be a great Web diagnostic tool indicating other problems on the site such as broken links and missing pages which might go undetected.

Recently, a European site owner reviewed his global Google Webmaster Tools data for the first time and found significant problems in the US and Asia with broken links and not found pages due to the use of a different URL syntax in these markets. Had they not taken this step, it would have missed out on significant traffic and upset visitors.

Using Enterprise SEO Management Tools

The sophistication of SEO tools has expanded to identify many of these issues and even those that are more complex and missed by free tools.

Enterprise SEO tools such as BrightEdge, Conductor, Covario, SEOClarity and Sycara all have some sort of diagnostics built into them beyond page level audits. These can be invaluable on a global scale to identify site-wide issues that may not have been detected by free tools. These tools are developed to empower the Enterprise SEO to scale by uncovering macro and micro issues with pages, templates and infrastructure.

Unfortunately while they are great tools, once integrated, many companies do not invest the people to review and implement the corrective actions.

Hiring The Diagnostic Specialist

As noted, many companies “want” to do preventative maintenance or diagnostics but just don’t have the business justification to budget for the resource. I suggest you start small and these reviews into the normal workflow to catch any errors to demonstrate the value for a more permanent position.

A few companies I have found created a role that integrates keyword research, report development and diagnostics. It is often a feeder position into the more advanced Search Team. If you can’t hire a full time person, start with a contractor or even a few hours from your agency is better than nothing.

Those companies that have embraced and active diagnostics role have told me the position typically paid for itself often in the first month from all of the issues that were detected and quickly resolved.

I have typically referred to this person is the cross between Sherlock Holmes and a bloodhound on a trail. Their sole role will be to dig into the site at the different levels to identify all of the mistakes, problems and general gotcha’s that your tool set identifies.

On a global level, they don’t need to speak a dozen languages since the errors are typically language independent. This person should be diligent, patient and have great attention to detail — since reviewing the various errors/issues and documenting them with corrective action while coordinating with the local or global resources can be mind-numbing work, but its success can pay off in dividends.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Multinational Search

See more here:
Developing A Global SEO Diagnostics Plan