Mediaboss Marketing

LINTHICUM, Md.--(BUSINESS WIRE)--

Continuing its drive to help service providers boost revenue and better differentiate the customer experience, Ciena Corporation (NASDAQ:CIEN - News), the network specialist, today unveiled OneConnect Intelligent Control Plane, its next generation control plane software. OneConnect introduces a new level of programmability and advanced virtualization features for the Wide Area Network (WAN) as well as enables rich policy-based control more extensively across the network. As a result, many network operators deploying Ciena OneConnect can benefit from more than 40 percent bandwidth savings for service restoration, up to 30 percent latency reduction in highly meshed networks, and new differentiated service offerings including secure Optical Virtual Private Networks (O-VPN).

Cienas leadership in control plane technology stems from a 12 year history of innovation and live field deployments in some of the worlds largest, most mission-critical and most performance-demanding networks, representing thousands of nodes and hundreds of thousands of circuits. In fact, more than 90 percent of field-deployed Ciena Packet-Optical Switching systems run Cienas control plane for automated service creation, mesh restoration and service differentiation with some customers reporting unprecedented 99.9999 percent (six-9s) reliability due to the performance and robustness of Cienas control plane technology.

Building on this heritage, OneConnect includes numerous engineering innovations and optimizations it creates, manages and restores bandwidth services faster, and with a richer set of policy options, than competitive control plane offerings. The next-generation OneConnect control plane software is also being made available on Cienas multi-layer 6500 Packet-Optical Transport platform, amplifying the benefits of a common intelligent control plane broadly across the network when combined with Cienas switching systems.

Key Facts:

Industry Comments:

o More than 15 Tier One service providers leverage Cienas control plane for global mesh capabilities for service differentiation, streamlined service activation, and increased network reliability

o Regional operators for local capacity expansion and service flexibility in backbone networks; and,

o Global enterprises for mission-critical Enterprise IT with distributed intelligence and dynamic restoration.

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Ciena Unveils Next Generation Intelligent Control Plane Software

NEW YORK--(BUSINESS WIRE)--

Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360), a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward.

The Comcast Media 360 team will build on Comcasts investments in making content available whenever and wherever consumers want to watch it, with scalable advertising solutions focused on three primary components:

Comcast Media 360s marketing solutions include on-air advertising across dozens of networks in more than 80 markets, dynamic ad insertion (DAI), long-form video-on-demand (VOD) content, interactive program guide (IPG) banner messages, XFINITY.com and mobile applications.

Viewers increasingly expect to control where, when and how they watch their favorite shows, while advertisers are focused on delivering the right message to the right audience at the right timeand Comcast Media 360 is the bridge that will link them, said Charlie Thurston President of Comcast Spotlight. Were singularly focused on delivering impressions, and by putting all of our resources together, we can offer an unmatched marketing solution that delivers those impressions on TV, online and on-the-go.

Starcom MediaVest Group Exchange (SMGx) secured the participation of three clients to utilize CM360s capabilities, with campaigns scheduled to run later this year.

Comcast Media 360 will provide advertisers with the opportunity to not only execute an integrated, cross-platform campaign at scale, but also understand, for the first time, how multiple screens work together, said Tracey Scheppach, Executive Vice President of Innovations at SMGx. Our clients are demanding addressability, interactivity and accountability on all platforms. The formation of CM360 is a huge step in that direction.

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients' business by transforming human behavior through uplifting, meaningful human experience. These brand 'experiences' are brought to life by distinct, strategic point-of views Truth and Design and Space for Ideas-- created and owned by SMG's two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 6,000 employees in 110 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, Mars, Inc., P&G, Samsung, Walmart, among others. In 2010, SMG was the #1 ranked Global Media Agency (AdAge) and "Media Agency of the Decade" by Adweek. SMG is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group. Publicis Groupe is also ranked as the worlds second largest media counsel and buying group and is the first global network in digital and healthcare communications. Publicis Groupe launched VivaKi (www.vivaki.com) to leverage the combined scale of the autonomous operations of Digitas, Denuo, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: http://www.publicisgroupe.com

About Comcast Spotlight

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Comcast Spotlight Forms Comcast Media 360, a New Sales Unit Helping Advertisers Develop Integrated, Measurable ...

GEORGE TOWN, Grand Cayman, May 22, 2012 (GLOBE NEWSWIRE) -- O2Micro(R) International Limited (Nasdaq:OIIM - News) was issued 20 claims under United States patent number 8,143,863 for its Battery Current control.

This invention reduces the number of expensive power MOSFETs from 4 to 2 in battery systems. Furthermore, it enables the power MOSFETs to become part of a controlled feedback system with faster charging and better load fault monitoring and control.

"O2Micro's invention will lower the cost, and improve performance and safety of battery management systems," stated Bill Densham, strategic marketing director, O2Micro.

About O2Micro

Founded in April 1995, O2Micro develops and markets innovative power management and e-commerce components for the Computer, Consumer, Industrial, and Communications markets. Products include Intelligent Lighting, Battery Management, and Power Management.

O2Micro International maintains an extensive portfolio of intellectual property with 19,795 patent claims granted, and over 21,000 more pending. The company maintains offices worldwide. Additional company and product information can be found on the company website at http://www.o2micro.com.

The O2Micro International Limited logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6567

O2Micro, the O2Micro logo, and combinations thereof are registered trademarks of O2Micro. All other trademarks or registered trademarks are the property of their respective owners.

Statements made in this release that are not historical, including statements regarding O2Micro's or management's intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties that may cause actual results to differ materially from those set forth in these statements. Factors that could cause actual results to differ materially include risks and uncertainties such as reduced demand for products of electronic equipment manufacturers which include O2Micro's products due to adverse economic conditions in general or specifically affecting O2Micro's markets, technical difficulties and delays in the developments process, and errors in the products. You are also referred to the Form F-1 in connection with the company's initial public offering in August 2000, Form F-3 in connection with the company's public offering in November 2001, and the annual reports on Form 20-F, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. The company assumes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

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Patent Issued for O2Micro's Battery Current Control

TORONTO, ONTARIO--(Marketwire -05/22/12)- iSIGN Media Solutions Inc. ("iSIGN" or "Company") (ISD.V), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and DAT Media ("DAT"), a privately owned and operated full service supplier of digital media products and services located in Varsity Lakes, Queensland, Australia, are pleased to announce that they have signed a non-binding Letter of Intent ("LOI").

Under the terms of the LOI, DAT has agreed to an upfront payment of $250,000 US, in exchange for 230 licenses for iSIGN's Smart Antenna ("SA") and related Interactive Marketing Solutions ("IMS") 3.1 software, for a period of three years. In addition, DAT will receive exclusive rights to the territories of Australia, New Zealand and Indonesia. iSIGN will receive $1,095 in licensing fees per unit per year.

To satisfy DAT's desire for an ownership position in the Company, iSIGN will grant to DAT, 250,000 options, with pricing still to be determined, subject to the approval of the Company's Board of Directors and the TSX - Venture Exchange.

"We initially met with the DAT Media people at the DSE trade show this past March," said Alex Romanov, iSIGN's Chief Executive Officer. "DAT has a very good reputation in Australia and a strong client base. We feel that our software will be an excellent fit with their products and cliental."

"We were very impressed by what we saw at the DSE show in March and were very encouraged by our testing of their IMS software and Smart Antenna earlier this month," stated Mr. Andrew Becker, Managing Director of DAT Media. "We believe that this technology has great potential and have had positive feedback from the clients that we discussed the IMS system with."

"iSIGN's technology is innovative and provides for the measurement of the delivered messaging to consumers," added Mr. Becker. "We are excited about launching this technology in our part of the world. We strongly feel that iSIGN's technology will be both well received and successful. Our expectations are high and we are confident that our expectations will be achieved."

"We are pleased that DAT expressed a desire for an ownership position in the Company as it indicates their strong belief in iSIGN's products and future success," added Mr. Romanov. "This is the second of four licensing agreements that we are currently negotiating."

About iSIGN Media

iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V). Additional information can be found at http://www.isignmedia.com.

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iSIGN Media and DAT Media Announce the Signing of a Letter of Intent for Licensing in Australia and Surrounding Markets

ARMONK, N.Y., May 22,2012 /PRNewswire/ --A new IBM (NYSE: IBM) study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

The advantages of the fast-moving trend are clear. According to the IBM CEO study, companies that outperform their peers are 30 percent more likely to identify openness often characterized by a greater use of social media as a key enabler of collaboration and innovation as a key influence on their organization.Outperformers are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth.

To forge closer connections with customers, partners and a new generation of employees in the future, CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement. Today, only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years. While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.

Coming after decades of top-down control, the shift has substantial ramifications not just for the CEOs themselves but for their organizations, managers, and employees, as well as for universities and business schools, and information technology suppliers. IBM's research finds that technology is viewed as a powerful tool to recast organizational structures. More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations, while 52 percent are shifting their attention to promoting great internal collaboration.

"One of the most compelling findings is how in tune CEOs are about the implications and impact of social media," said Bridget van Kralingen, senior vice president, IBM Global Business Services. "Rather than repeating the familiar lament about de-personalizing human relationships, this view leans heavily in favor of deepening them, and using dynamic social networks to harness collective intelligence to unlock new models of collaboration."

Greater openness is not without risks. Openness increases vulnerability. The Internet especially through social networks can provide a worldwide stage to any employee interaction, positive or negative. For organizations to operate effectively in this environment, employees must internalize and embody the organizations values and mission.Thus, organizations must equip employees with a set of guiding principles that they can use to empower everyday decision making. Championing collaborative innovation is not something CEOs are delegating to their HR leaders. According to the study findings, the business executives are interested in leading by example.

By the numbers

CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment.

To build its next-generation workforce, organizations have to actively recruit and hire employees who excel at working in open, team-based environments.At the same time, leaders must build and support practices to help employees thrive, such as encouraging the development of unconventional teams, promoting experiential learning techniques and empowering the use of high-value employee networks.

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IBM CEO Study: Command & Control Meets Collaboration