Mediaboss Marketing

NEW YORK, March 5, 2012 /PRNewswire/ -- Cablevision Systems Corp. (NYSE: CVC - News) today announced that its advanced advertising platform has delivered nearly four billion impressions for advertisers in the nation's largest market to date. As advertisers continue to seek more accountability, Cablevision's full suite of highly differentiated advanced advertising products deliver enhanced relevance, consumer engagement and rich campaign metrics. While Canoe Ventures is no longer focused on interactive advertising, the continued strong interest from the agencies and advertisers is driving Cablevision's evolution of the advanced advertising platform.

"Even with Canoe's shift in direction, advertisers should know that the cable providers, like Cablevision, continue to offer and enhance their advanced advertising products," said David Kline, president and COO of Cablevision Media Sales. "Interactive television advertising has changed the way advertisers engage with consumers and Cablevision delivers a robust set of advanced capabilities to local and national advertisers. The participation and response from advertisers has been tremendous. We have helped to generate nearly four billion impressions to date and in the last year alone, conducted more than 900 campaigns from more than 600 advertisers in the nation's largest market."

Cablevision Media Sales offers a full suite of highly differentiated products that deliver enhanced relevance, consumer engagement and rich campaign metrics, analytics and insight. Cablevision was first to offer dedicated branded channels and other advanced products including, the first and largest deployment of addressable advertising to date, and the introduction of Optimum Select RFI that empowers digital cable customers to immediately respond to commercials through their TV remote control and engage directly with the advertiser. Leading global brands including Mattel, Ford, Unilever, U.S. Navy and Disney; and regional and local advertisers such as health care providers and educational institutions have utilized one or more products offered by Cablevision.

"There is continuing pressure from the industry for advanced advertising. The need for household addressable advertising plus interactive services and metrics on TV will only continue to rise," said Irwin Gotlieb, Chairman of GroupM. "The efforts to date, by Cablevision and other television distributors, to develop and prove these capabilities is vital and laudable and will positively impact the underlying economics of television."

"Interactive television is very much alive and the momentum only continues to increase," said Craig Woerz, Managing Partner of Media Storm. "We have significant experience with advanced TV ad platforms for a wide range of clients nationwide, providing critical insight and consumer engagement. Cablevision has allowed us to paddle into areas that our clients have seen direct benefit from in return on investment."

The core set of advanced and interactive product suite includes:

About Cablevision

Cablevision Systems Corporation (NYSE: CVC - News) is one of the nation's leading media and telecommunications companies. Its cable television operations provide a full suite of advanced communications services that include iO TV digital television, Optimum Online high-speed Internet, and Optimum Voice digital voice, all over state-of-the-art cable systems that pass nearly 6 million households and businesses across the New York tri-state area and throughout four Western states. Cablevision's telecommunications properties also include its Optimum WiFi wireless Internet, and its Optimum Lightpath integrated business communications solutions. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island's leading daily newspaper, and amNewYork, the nation's most widely circulated free daily serving New York City. The company also owns and operates Clearview Cinemas throughout the New York tri-state area including the famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events. Additional information about Cablevision is available on the Web at http://www.cablevision.com.

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Cablevision Media Sales Delivers Nearly Four Billion Advanced Advertising Impressions

The spread of consumer technologies at work has put many IT departments on the back foot, but a conference in San Francisco this week is looking at ways IT managers can take back control and turn the chaos to their advantage.

IPads and smartphones are only the most visible consumer trends shaking up the workplace. Social networking, a proliferation of free online services and an expectation of slick, Google-like interfaces are all pressuring IT departments to rethink their game.

A decade ago, just 10 percent of devices in the workplace were "unsanctioned," or outside the control of the IT department, according to Dion Hinchcliffe, executive vice president of strategy at Dachis Group, a business consulting firm. Today, he said, it's at 30 percent and rising fast.

"We're only 20 percent away from most IT being outside the control of the IT department. That will make us not the IT department any more," he told the crowd at the Consumerization of IT in the Enterprise conference.

The answer: to embrace and control the consumer trends rather than try to fight them. "If you try to block it, it will go around you," Hinchcliffe said.

First Data, the big U.S. payments services provider, has armed 150 of its sales staff with iPads and will extend that to 800 by mid-year. It built a custom iPad 2 app that makes it easier for its staff to sell more of its products and get contracts signed more quickly.

"Our sales people carried around books and forms; they only sold a few of our products because the rest were too confusing," said Don Stockslager, vice president of boarding tools, strategy and support at First Data.

The app created a single access point for all of First Data's products. The reps create a profile for each customer and the app makes recommendations based on their buying history and preferences, and draws up a contract on the spot that the customer signs with a stylus.

"As soon as the customer lifts their pen, the data starts moving in the background and draws up the account," he said.

It took some work getting there. First Data created a service-oriented architecture on the back end to abstract away the complexity of the myriad systems the iPad app has to talk to.

Read the rest here:
As Consumer Tech Sweeps Enterprise, IT Staff Fight for Control

NEW YORK (AP) The uproar over Rush Limbaugh's derisive comments about a young woman's sex life is serving as a vivid reminder of the outsize role conservative media stars play in Republican politics.

With a Democratic president in the White House and no leading GOP elected official setting the party's agenda, Limbaugh and other media personalities like the late Andrew Breitbart and even Donald Trump have filled a vacuum for many conservatives seeking a full-throated political advocate. The popularity of such figures among Republican core voters has made party leaders reluctant to cross them, even when their comments or tactics steer well out of bounds.

Democrats have plenty of left-leaning media figures in their corner, too some of whom have made comments that have embarrassed the party and its candidates. Bill Maher, who gave $1 million to a super PAC that supports President Barack Obama, was widely criticized recently for mocking NFL quarterback Tim Tebow's religious beliefs on Twitter.

But no liberal media figure has an audience the size of Limbaugh's, estimated as high as 20 million listeners mostly men per week. And no one suggests Maher or any other commentator has displaced Obama as the voice of the Democratic Party.

"The voices you hear on the conservative side have an audience of people who are very skeptical of traditional mainstream media and power," said Stephen Farnsworth, a political science professor at the University of Mary Washington who studies media in politics. "If you're a Republican candidate you don't want to offend those people. They are the most hard-core Republican voters and the most likely to turn out in a primary."

Such was the case last week, when the top GOP presidential candidates distanced themselves from Limbaugh but did not directly criticize him after he called 30-year old Georgetown Law student Sandra Fluke a "slut" and a "prostitute" on his radio show. Fluke had testified to Democratic members of Congress in support of a requirement that health care companies provide coverage for contraception. That requirement would compel her Jesuit college's health plan to cover her birth control.

Limbaugh offered an apology to Fluke on his website Saturday after sponsors began suspending advertising on his show, which is carried by 600 stations and is by far the most popular talk radio program in the U.S. He voiced regret on the air on Monday, too, but also said he was the victim of a double standard. He said, "Rappers can say anything they want about women. It's called art. And they win awards."

The controversy has been an inopportune tempest for Republican hopeful Mitt Romney, who has tried to focus on jobs and the economy but has found himself dealing with questions about social issues in recent weeks.

Romney said he wouldn't have used the language Limbaugh chose, but he refrained from directly criticizing him. The former Massachusetts governor has struggled in his efforts to cement his status as the front-runner in the field, in part because of the reluctance of many conservative voters to get behind his candidacy.

Rick Santorum called Limbaugh an "entertainer" who had license to be "absurd" sometimes, while Newt Gingrich dismissed the matter as a media distraction. Only Ron Paul took Limbaugh to task, telling CBS' "Face the Nation" that the commentator's language went over the top at times.

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Limbaugh and the GOP: The media stars and politics

Your middle-schooler just got her first D. What's an appropriate response?

Parent advice:

Try not to overreact and then try to find out the reason by calmly discussing it. If the reason is vague, request a conference with the teacher as soon as possible to find out what's going on from the teacher's perspective.

Dodie Hofstetter

Wendy Donahue

Expert advice:

An appropriate response is to step up your own game, says pediatric neuropsychologist Karen L. Schiltz, author of "Beyond the Label: A Guide to Unlocking a Child's Educational Potential" (Oxford University Press).

"Now is the time to be your child's advocate," says Schiltz. "Report cards only give a portion of the story."

Your job is to get the rest of the story by starting a regular dialogue with your child.

"A lot of parents say, 'My child never wants to talk to me when I get home,' " says Schiltz. "She's probably picking up that you're forcing a conversation. Take her outside and throw the ball around. Take a walk. Go skating with her. It's amazing how much she's going to tell you over time when you take the time to be in the moment and have fun with your child.

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Damage control when your daughter brings home her first D

LIMA, Ohio It wasnt just the White House, the editorial boards and the entire Democratic establishment that lashed Rick Santorum over the last week for calling President Barack Obama a snob for wanting young people to go to college.

Santorums wife did, too.

Karen Santorum, guarded in public but blunt in private when counseling her husband, advised him to pull back. By Friday, her husband did just that, expressing regret for the controversial comment.

He knows you always separate what you say from the person, said Karen Santorum in an interview Saturday with POLITICO, her first of the presidential campaign with a print media outlet. He should have said what (Obama) said is snobbish. It was a snobbish comment, not he is snobbish. There is a big difference. And he knows that. But everybody makes those mistakes along the journey.

This is the hidden side of Karen Santorum, who is always sketched in the same broad strokes as her husband: parent of seven, devout Catholic, doting spouse, crusader against abortion rights, champion of home-schooling. Rick Santorum described his wife of more than two decades during a speech here to Republican Party activists as my conscience on conservative convictions.

She is all those things and proudly so.

But Karen Santorum most often a silent, if visible presence on the campaign trail compared to other candidate spouses can also be one of her husbands toughest critics. Shes a long-time adviser on issues, messaging and tone who doesnt hesitate to tell him when he screws up.

When youre married, it is everything. Your hair is out of place. You didnt say that right. You shouldve said this. You didnt say that, Karen Santorum said. Before a speech, well talk about the message. Before a debate, What are going to say, how are you going to say it? It is about the kids. What is happening at home.

The day after the Michigan primary, Karen scolded her husband for answering too many questions on the stump about birth control, rather than focusing on how, at that point, he had picked up as many delegates as Mitt Romney.

My advice to him was stop answering the question, she said. Tell em, Im not going to answer this question, let me tell you what I know about national security. I know a lot about national security.

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'Snob' control: Karen Santorum guides husband on gaffe