Mediaboss Marketing

PUBLIC RELEASE DATE:

23-Oct-2014

Contact: Elizabeth Fernandez elizabeth.fernandez@ucsf.edu 415-502-6397 University of California - San Francisco @ucsf

California's position as a leader in tobacco control is under threat, according to a new report from the UC San Francisco Center for Tobacco Control Research and Education. Once a highly successful program and international model, the state's anti-tobacco efforts now appear to be waning due to the decreased spending power of the California Tobacco Control Program, a resurgence of the tobacco industry in state politics, and the emergence of new unregulated tobacco products.

"The combination of weak leadership at the state level, willingness of political leaders to accept tobacco industry money, and inflation eroding the spending power of the California Tobacco Control Program are compromising its effectiveness, which will lead, even in the short term, to more smoking," said Stanton Glantz, PhD, UCSF professor of medicine and director of the UCSF Center for Tobacco Control Research and Education.

The report will be published on Thursday, Oct. 23 in eScholarship, which provides open-access scholarly publishing services to the University of California.

The report covers tobacco policymaking and tobacco industry political influence in California from 2007 to 2014 and is the latest in a series of reports on the state dating to 1976. It is part of a longstanding research project that tracks the effect of tobacco programs in protecting public health. To date, 29 states have been studied.

The California report draws from a comprehensive collection of sources including legislative records, campaign contribution data, lobbying reports, media reports, interviews, and peer reviewed journals.

In 1989, the California Tobacco Control Program was established after voters enacted Proposition 99 the Tobacco Tax and Health Protection Act. It has since achieved great success in reducing tobacco use by Californians. From 1989 to 2012, the percentage of adult smokers in California dropped from 22.7 percent to 12.6 percent, and while nearly 2.5 billion packs of cigarettes were sold in California in 1988, only 951 million packs were sold by 2012. Between 1989 and 2008, the California Tobacco Control Program cost $2.4 billion to run but led to a cumulative healthcare savings of $134 billion.

Despite these triumphs, the program is now much smaller and less aggressive than in its early years. By 2014, inflation had reduced the program's spending power to 53 percent of what it was when it began.

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California's tobacco control efforts losing steam, finds UCSF report

Iqbal Surve (File: AFP)

Johannesburg - Business competitors, including those in the media, must work together to build South Africa and the continent instead of trying to destroy each other, Sekunjalo Group[JSE:SKJ] chairperson Iqbal Surve said on Thursday.

"You know, when I led the consortium to buy Independent Media ... the four media houses that control media in this country were untransformed - there was no change since democracy in 1994," he said at an SA Chamber of Commerce and Industry conference in Midrand.

"Then came this young - well not young anymore - medical doctor, an upstart, to buy one of the big media houses.

"The ruthlessness, in which the competition came for me, with no foundation whatsoever, shows that they didn't understand the essence of what it takes to build a new South African society and to build a new business future for our country."

Surve said exclusivity was also something that needed to be worked on. "I was in a meeting last night... where it was discussed - a new [news] syndication for Africa," he said.

"I went into the meeting and said this is my view, this is my vision, let's be completely transparent and open. And all the other media houses there said: 'Oh my God, this guy is really naive, he is telling us everything'."

Surve said there was no use in having secrets.

"If you believe that the future of our country and business is in working together with small business, big business, medium business, government and the private sector, and you genuinely believe that, you must be transparent and walk the talk," he said.

"As South Africans we like to complain, we like to gossip and like to do all these things because they keep us busy at the braai. But at the end of the day we must be very careful we don't throw the baby out with the bath water."

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Fin24.com | Surve tells media rivals to be open

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Used 2013 Hyundai Sonata Limited - Melbourne - Video

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Used 2012 Toyota Camry SE - Melbourne - Video

(PRWEB) October 22, 2014

Pixel Film Studios, a leader of Final Cut Pro X plugins and themes, announced today the release of a new plugin entitled ProSharpen, a sharpening media plugin for FCPX

" ProSharpen gives users the ability to choose from two categories giving them total control over sharpening and threshold sharpening " says Christina Austin, CEO of Pixel Film Studios. " Each media file that uses ProSharpen is given added controls to create the look users want.

With ProSharpen users now have full control over sharpening their media. Users may choose to sharpen their highlights, shadows, or a combination of both. Users have control over horizontal sharpen, vertical sharpen, threshold, radius, amount, and more all with in Final Cut Pro X. Each user now can enhance their media in a whole new way all with a click of a mouse.

With ProSharpen users now have full control over sharpening their media, with full control over highlights and shadows. Users have the ability to adjust each publish parameter to better fit there media with a click of a mouse all with in Final Cut Pro X. Each user has control over amount, radius, threshold, levels, rolloff, softness, erosion, and more.

With ProSharpen users have the ability to choose from two categories giving them control over sharpening and threshold sharpening. Users have the ability to sharpen just the highlights, shadows, or highlights and shadows. With ProSharpen users have control over amount, radius, sharpen threshold, horizontal and vertical sharpen, brightness, contrast, and more all with in Final Cut Pro X.

With ProSharpen users have full control over sharpening a particular light tone within their media. ProSharpen gives each user the power to sharpen highlights, shadows, and a combination of both with total customization. With each publish parameter the user is able to make slight adjustments to change the over all look and feel of their media with a click of a mouse.

ProSharpen was professionally designed to work seamlessly inside of Final Cut Pro X. As a FCPX effect tool, each ProSharpen preset can be dragged and dropped onto the users media and previewed in real time. With the published parameters found in the FCPX inspector, users have the ability to make adjustments with just a few clicks of a mouse.

Established in 2006, Aliso Viejo, California-based Pixel Film Studios is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple FCPX. All Apple, the Apple logo, Mac OS X, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.

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A Plugin was announced today, ProSharpen from Pixel Film Studios for Final Cut Pro X