Mediaboss Marketing

December 02, 2014

Students in David Boyds Fundamentals of Global Health course this semester were challenged to create a social marketing video for the World Health Organization (WHO) Chinese social media video competition on tobacco control. The winning video will be posted on the WHO China official website and the students in the winning team will gain the opportunity to work with the Tobacco Free Initiative (TFI) team on future social media projects in China. This unique opportunity for Duke and Peking University students to create social media that has the potential to affect China policy on tobacco control was initiated by Jiani Sun, a DGHI Master of Science in Global Health alumnus and current National Professional Officer of TFI.

China is the biggest tobacco consumer and producer worldwide with over one-quarter of their adult population classified as a current smoker. Tobacco accounts for one million deaths every year in China, and second-hand smoke is a particular problem that affects women and children. In 2006, Chinese health officials focused their efforts on greater tobacco control in response to the WHO Framework Convention on Tobacco Control. As part of these efforts, the WHO China office will use social media to connect with young people and spread information about health effects and anti-tobacco regulations.

The social media contest was centered around the theme, Smoke-free- a fashionable way to live your life. The videos were uploaded to Youku (similar to YouTube) and were promoted by Weibo (similar to Twitter) which are prominent social media platforms in China and will eventually be the modes that WHO China uses to promote the calling forthelegislation to ban smoking in all public places.

The Duke students who created 12 videos for this competition were a part of a global health course which focuses on the global disease burden and the challenges of global health interventions. Boyd uses a mixture of lecture, intensive small group discussion, and experiential exercises to teach undergraduates the importance of addressing gaps in global health.

Visit Youku to view the student videos and like your favorite ones.

Read more:
Global Health Students Offer Policy Advice on Chinese Tobacco Use

Chairman of Prasar Bharati, Government of India, Dr. A. Surya Prakash said that there should not be any regulation of the media by the government or any other external agencies.

Delivering a special lecture on Media in India at Tumakuru University here on Wednesday, Mr. Surya Prakash said that if there are any shortcomings in the media we should be self regulatory, we should not allow the government or any other external agencies to control the media.

He said that according to the Parliaments order, Prasar Bharati is an autonomous corporation but it takes some time to achieve autonomy.

He said 90 per cent of the staff working in Prasar Bharati are from the Central government. He said they should have their own recruitment board and have their own men to achieve autonomy.

He said media has always focused on corruption but the strike rate has not been spectacular.

He said a media person can become powerful if he follows the values and lives within the ethical framework.

He said it is being contemplated to have Media Council of India in the place of Press Council of India in order to cover electronic and other media besides print media.

Meanwhile, Author and Consumer Rights Activist Journalist, Pushpa Girimaji said that every year one crore people in India die due to diarrhoea as they drink poor quality water.

She said in 2012-13, 1,847 people died in India while cleaning the manholes and soak pits.

Vice-Chancellor of Tumakuru University, Prof. A.H. Rajasab, Registrar, Prof. D. Shivalingaiah and others were present.

Excerpt from:
"Media should be self-regulatory, govt should not control media"

Scarborough Has Had It: Michael Brown Is Your Hero? Really?
Joe Scarborough is mad as hell and not etc. Someone needs to tell me why Michael Brown has been chosen as the face of black oppression, Scarborough said, arguing the left #39;s martyrdom...

By: FastNews!!

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Scarborough Has Had It: Michael Brown Is Your Hero? Really? - Video

Breaking News Headlines: Sep 8th, 2pm
Watch the top news headlines at 2 pm. Watch the top news headlines at 2 pm. US: Proven link of Assad to gas attack lacking The White House asserted that a common-sense test dictates the Syrian...

By: Top Top Top

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Breaking News Headlines: Sep 8th, 2pm - Video

A Florida gun law thats backed by the National Rifle Association the stand your ground right to self-defense heads to the states Supreme Court for a case-related review on Tuesday.

The outcome of the case which pits Jared Bretherick against Derek Dunning in a 2011 road rage case involving a gun but no shots fired could flip the burden of proof aspect of the law.

Currently, those citing stand your ground to justify their use of firearms for self-defense have to prove they needed to defend themselves.

If the Supreme Court sides with Mr. Bretherick, though, permitted gun owners could be relieved from that burden of proof standard, Reuters reported. Instead, prosecutors in cases involving stand your ground would have to prove the party brandishing the gun in cited self defense did not actually need to act in self defense, or was not truly acting in self defense.

Stand your ground took root in 2005 in Florida to allow victims to use deadly force when they fear their lives, or the lives of their loved ones or others, are in danger.

Mr. Bretherick reportedly felt that way in 2011 when he was traveling in an SUV near Orlando with his family and was nearly sideswiped by Mr. Dunning. Mr. Dunning then pulled in front of them and stopped, Reuters reported. He reportedly jumped out of his vehicle and approached the Bretherick vehicle.

Mr. Bretherick then dialed 911 and brandished his holstered weapon at Mr. Dunning to scare him away. Mr. Dunning went back to his own SUV, but started backing it up into the Brethericks SUV, Reuters reported.

Thats when Mr. Bretherick grabbed his fathers gun and stood next to his SUV, pointing it at Mr. Dunnings vehicle, previous court testimony said. Deputies found Mr. Bretherick with the pointed gun when they responded to the scene, Reuters reported.

No shots were fired. But Mr. Bretherick told deputies he heard Mr. Dunning warn that he had a gun, too, and that he was worried about the safety of his father, a disabled veteran. Still, police charged Mr. Bretherick with aggravated assault.

Mr. Bretherick was not allowed to claim stand your ground immunity at a June 2012 hearing because the judge ruled that Mr. Dunning did not commit any violent crime and had actually gone back into his own vehicle.

Read the original here:
NRA-backed 'stand your ground' gun law gets Florida Supreme Court scrutiny