Mediaboss Marketing

Viacom chieftain Philippe Dauman isnt waiting to see whats under the Christmas tree.

The media honcho has sold nearly $140 million worth of Viacom stock since just before the Thanksgiving holiday, gifting himself some $87 million in net proceeds after the cost to exercise stock options, according to The Posts calculations.

Daumans accelerating share sales are fueling speculation on Wall Street about the future of Viacom considered an eventual takeover candidate for another media rival as well as his own place atop the company.

Speculation has been in high gear since early November, when 91-year-old chairman and controlling shareholder Sumner Redstone sounded frail during a November earnings call.

The question of who will succeed Redstone and control a media empire that includes Viacom and CBS has changed depending on whos in Redstones good graces.

His daughter Shari was long seen as his successor before a falling out, at which point Dauman was believed to be the frontrunner.

Now, media watchers are wondering if Daumans rapid-fire share sales indicate his power within the Redstone firmament is waning.

The company said the sales were made for normal financial planning purposes and denied any connection to changes at the company.

Mr. Dauman sold for financial planning purposes and remains among the most invested CEOs in the media industry, said Viacom spokesman Carl Folta.

Dauman began unloading shares on Nov. 24. After exercising stock options, he turned around and disposed of 300,000 shares, raising $22.3 million.

Read more here:
Viacoms CEO stock dump has Wall Street buzzing

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Nick Keenan

Maxus has won the media account for iSelect with the GroupM media agency declaring it will close the doors of its Melbourne office to new business for six months in order to bed down the account and saying it wanted a market position of sustainable growth.

We are absolutely delighted to get the opportunity to work with such a wonderfully progressive business that iSelect represents in market, Nick Keenan managing director of Maxus, who heads its Melbourne office told Mumbrella.

In light of this fantastic news and the work ahead Maxus Melbourne will now take an industry leading position on sustainable growth and remove ourselves from any new business reviews until July 1, 2015 (6 months). We will use this time to concentrate on our staff, clients, and our product.

The freeze on new business will only impact MaxussMelbourne office with its Sydney office currently on the shortlistfor Qantas.

Multinational media agencies are rarely able to close their doors to new business with the last agencies to publicly make such a declaration was independent Match Media who closed their doors after winning drug company Pifzer in 2012.

The final shortlist on iSelect is believed to have been Maxus along with Slingshot, who weredoing their buying through Carat, and Ikon Communications.

In a statement, iSelect Marketing Director Geraldine Davys said the competition was tough, but Maxus stood out.

iSelect is a unique piece of business. We needed a media agency flexible enough to operate within our hybrid media buying model and Maxus fit that bill perfectly, she said.

Yesterday Mumbrella revealed that Slingshot has won the baking division of Goodman Fielder.

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Maxus wins iSelect media account says it will close its doors in Melbourne for six months

PUBLIC RELEASE DATE:

11-Dec-2014

Contact: Jim Maxwell jmaxwel2@kent.edu 330-672-8028 Kent State University @ksunews

The National Science Foundation (NSF) has awarded Kent State University a $300,000 grant for three College of Arts and Sciences faculty members to study how human dynamics across social media and social networks can be modeled. The grant is part of a $999,887 collaboration with San Diego State University and the University of Arkansas.

Professor Jay Lee and Assistant Professor Xinyue Ye of Kent State's Department of Geography and Associate Professor Ruoming Jin of Kent State's Department of Computer Science will use information diffusion, visualization and simulations to study the public responses to disaster warnings and alerts, as well as the public opinions of controversial social topics at the state or national level.

"The outcomes yielded from this research will assist in better designing and implementing disaster warnings and alerts as well as more efficient disseminating communications of political messages via social media and social networks," Ye said.

The researchers plan to collaborate with the San Diego Office of Emergency Services (OES) to create a prototype platform using social media to study how people respond and react to messages warning of inclement weather, earthquakes, wildfires, disease outbreaks and evacuation orders.

"The study may also allow government agencies to communicate more effectively to the public and be better prepared for both natural and human-made crises," Ye said.

Ye said that the government response to social issues, such as gun control, anti-vaccination movements and the threat of government shutdown, relies on the impact of online public opinion and public political debates.

The social media analytic tools developed by this group will be able to calculate how these messages are disseminated online and in social media and the outcomes of the referendum votes.

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Kent State researchers to study social media use during crises and disasters

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