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Boris Johnson has been caught trying to exercise control of the media. But unfortunately for him, the media landscape has changed significantly, and he doesnt stand a chance.

A leaked WhatsAppmessage from Johnson to MPs stated that:

We must not allow the media to spread mischief.

"The PM is a woman of extraordinary qualities": This WhatsApp from Boris doesn't sound *at all* as though it was meant to be leaked https://t.co/KQbA5kHX5P

Heather Stewart (@GuardianHeather) June 11, 2017

Hang on, so Conservative MPs have a WhatsApp group? Using the exact end-to-end encryption Theresa May says is a threat to our security?

Nathaniel Tapley (@Natt) June 11, 2017

The dramatic results of the general election and the ensuing hung parliamenthavecaught many media pundits by surprise. But unsurprisingly, given that Theresa Mays government now hangs by a thin thread supported by a confidence and supply agreement with the DUP that doesnt appear to have been finalised, the media are asking questions.

Central to these questions are whether May has the mandate or the ability to form a workable government. And given her utter failure to deliver her stated aim of a strong and stable government, questions will also ariseabout whether she can continue as leader.

A hung parliament also raises questions over whether there will have to be another general election. If neither main party manages to gain enough votes to get a Queens speech approved in parliament, then there will be.

These are all crucial questions that people on the right and leftof the political spectrum will be asking. And they will be looking to our media, in all its various forms, to discuss and analyse these questions. This is not mischief. This is whats necessary in these uncertain times. And indeed, it should be the norm regardless.

Johnsons message is business as usual with his eighth pointget on with the job being indicative of this. He also calls for MPs to unite behind May. And hetalked about how he wants to control the narrative:

We have got to stop the narrative that Corbyn somehow won this thing he barely did better than Gordon useless Brown when we beat him in 2010.

The problem for Johnson is the two results are not comparable. May was projected a landslide victory. And Labours campaign has forced the Tories into a hung parliament. Labour might not have won this election. But there is no way of spinning this as a victory for the Tories.

May can talk about a government of certainty until she is blue in the face. But nothing is certain, and it is not business as usual by any stretch of the imagination.

But the other major headache for Johnson is that there is now a different media landscape. Politicians can no longer issue edicts to the press and expect the rest of the population to fall in line.

Whether it isThe Canary, or places likeEvolve Politics andAnother Angry Voice, people now have a strong independent media that is not dominated by billionaires or a Westminster elite.

Time and time again, Johnson has shown himself to be a shameless liar. One who is prepared to stoop as low as stealing interview notes. He now wants to control the media agenda. But luckily, hes in for a nasty surprise. And the reach and scope of the corporate media is now well and truly out of the control of the Westminster elite.

Get Involved!

Sign the petition ofno confidence in a Conservative/ DUP coalition. Make your thoughts on the deal known. Contact your MP and be vocal on social media.

Organise! Join (and participate in the activities of) a union, an activist group, and/or a political party.

Want to contribute to the increasing democratisation of Britains media environment? Read and support independent news outlets that hold the powerful to account:

The Canary, Media Diversified, Novara Media, Corporate Watch, Another Angry Voice,Common Space, Media Lens, Bella Caledonia,Vox Political, Evolve Politics, Real Media, Reel News, STRIKE! magazine, The Bristol Cable,The Meteor,Salford Star, The Ferret.

Featured image via Flickr

Emily Apple

Emily has been a writer and activist for over twenty years, co-founding numerous organisations including Fitwatch, Network for Police Monitoring and Counselling for Social Change. She has been published in a variety of online and print publications and is currently working on her first book Dear Martin: Letters to a Corporate Spy. Emily is writing for The Canary because she is passionate about creating an alternative media, and is excited to have the opportunity to write and investigate stories from a different perspective.

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Boris Johnson wants to control the media. But he's in for a nasty surprise - The Canary

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Report: Andrew Barroway takes full control of NHL's Coyotes - SportsPro Media

More than half of brands plan to manage more of their data in-house amid a growing reluctance to share it with agencies and digital media owners.

Taking greater control over their data is more of a priority for marketers than bringing media and creative in-house, which has not risen markedly despite interest from brands.

Marketers are also increasingly worried about media measurement, with 70% fearing it has become "too corrupted" and "inconsistent".

These are some key findings from Media 2020: Refresh, a report by consultancy MediaSense and ISBA, which surveyed 250 marketers current attitudes two years after the first Media 2020 survey.

Marketers can often be critical of their agencies but this study should ring alarm bells.

Brands are "taking more control", using fewer agencies and "customising" their approach to media and marketing, according to Andy Pearch, co-founder of MediaSense.

"Rapid developments in technology and customer data" are driving "a profound and sustained shift", he said in the report.

In addition, 80% of respondents believe that organisational change is required "if they are going to develop and deliver dynamic creative".

The research warns that the "elephant in the room" is the rise of management consultants such as Accenture, Deloitte, EY and PwC, which are moving into digital marketing and challenging the role of agencies.

Data analytics and insight are considered "the critical media capability" for marketers, with 78% of respondents citing it as the most important capability, up from 67% in 2015.

"Brands have decided they should in-source capabilities which are critical for delivering competitive advantage," the report says. "Most of our respondents want to own their technology stacks [that bring together data from many sources], even if they dont ultimately want to manage them."

This explains why 54% of marketers said they will rely most on their in-house team "for strategic advice on data management" up from 42% who said that two years ago.

One unnamed marketer is quoted as saying: "If you have a data management platform, you need a strategy and you need to own it."

As data and customer relationship management assume greater importance, marketers are becoming more reluctant to share this information with agencies and tech platforms, particularly as the European Union General Data Protection Regulation will enforce tougher rules from next year.

"For the first time, we heard some clients openly talking about not sharing their data with their agencies," the report notes.

One marketer said: "I do not want an agency telling me whats working and whats not working. I want the agency providing me with insights with the small data they see and then I want to use that in conjunction with a much richer view that I have to get a sense of whether its been successful or not."

The study warns that the role of agencies is "becoming more exe-cutional" and risks "being gradually disintermediated".

One of the biggest forces of disintermediation has been the rise of Google and Facebook, which have been striking direct relationships with advertisers. However, the survey found that there is a growing wariness about these tech Goliaths. "We need to be very careful we dont create a system where all the data sits within the big digital companies," one marketer said.

Marketers need to be more agile, which is why they are bringing some digital skills in-house and using fewer agencies to ensure a more integrated approach and to save money.

The survey found that 62% of marketers plan to use fewer agencies, up from 58% in 2015. While brands are taking data in-house, they recognise that other disciplines such as content and programmatic require expertise from external agencies.

According to the study, 44% of marketers look to a creative agency for content development, up from 41% in 2015. By contrast, only 28% of marketers expect to do it in-house compared with 33% two years ago. Media agencies are seen to have little role in content creation.

There is better news for media agencies on programmatic buying, as only 19% of brands plan to manage it in-house, while 48% think programmatic is best handled by media agencies, up from 42% in 2015.

Some big brands are turning to one agency holding company to provide a range of services, as WPP is doing for Walgreens Boots Alliance. One marketer joked: "Having one throat to choke really works!"

There is also a growing trend for an "on-site" agency that can be based inside the clients office, as Oliver and Engines NuFu are offering brands.

When asked what aspect of the media industry they would like to fix, transparency was the biggest issue for 47% of marketers surveyed.

However, when asked what kept them awake at night, 24% of marketers cited brand safety and 23% said measurement, while transparency barely registered.

The report suggests transparency issues are "fixable" in the wake of scrutiny by ISBA and the US Association of National Advertisers. As one marketer said: "There needs to be honesty about where the money is made on the agency side and recognition about the importance of paying fairly by the advertisers. We have created a ghastly chicken-and-egg situation."

However, fears around brand safety and independent measurement are more systemic. Most respondents felt there has been little or no progress in industry measurement since 2015, with 70% agreeing that "media measurement currencies are increasingly becoming too corrupted and inconsistent for our purposes".

One other finding is a shift back in favour of paid media over earned and owned channels. In 2015, 71% of respondents agreed that there would be a significant shift in investment and focus from paid to earned and owned media. Now, only 44% think that is the case. Paid media is trusted, particularly in more traditional channels, at a time when doubts about the digital media supply chain have increased.

One marketer said: "From a brand side, Im yet to see really convincing evidence that budgets should be flooding into digital at quite the rate they seem to have done."

Looking ahead to 2020, Pearch believes brands will have more varied, agile and customised relationships with their agencies. "The rate of progress and change, however, will be frustrated by legacy attitudes, systems and processes as well as, unfortunately, vested interests," he said.

WPPs decision to merge MEC and Maxus, which was announced after the completion of this report, is proof that a lot of "legacy attitudes" could be swept away sooner than 2020.

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Brands take control from agencies - CampaignLive

JUNE 11 Aside from the political ramifications of this weeks UK General Election, the results also lead to another significant conclusion: large chunks of the mainstream media are increasingly out of touch with popular opinion.

For decade upon decade, it has been widely taken as a simple truth that the media possesses two important powers: the ability to know what the general public is thinking about any given matter, and the ability to influence or even control those opinions and beliefs.

Major newspapers, television networks and radio stations have always been portrayed often self-portrayed as a great, sprawling, pernicious and all-knowing entity, granted with almost sinister powers to manipulate the minds of normal people.

Whatever the media said, the nave masses would lap it up. And precisely because people would believe anything they read, saw and heard, the medias owners, editors and prominent journalists were able to more or less tell people what to think.

In British politics, these magic powers reached their peak in the 1992 General Election, when Labour party candidate Neil Kinnock was expected to win and end 13 years of Conservative rule under Margaret Thatcher and then John Major.

But on the morning of the vote, the countrys top-selling and staunchly Conservative newspaper, The Sun, lambasted Kinnocks plans to increase taxes by publishing a front page which dramatically stated: If Kinnock wins today will the last person to leave Britain please turn out the lights.

Suddenly, the tide turned in Majors favour and he claimed an unexpected majority, with millions of voters apparently induced to change their minds by The Suns impactful headline to the extent that the newspaper subsequently claimed sole responsibility for the outcome with another grammatically challenged headline: Its The Sun Wot Won It.

Twenty-five years later, recent elections suggest the power of the media to predict and control political events appears to have evaporated.

Britains Prime Minister and leader of the Conservative Party Theresa May returns to 10 Downing Street in central London on June 9, 2017 after making a statement following the as results of a snap general election. Newspapers like The Sun supported her campaign and predicted wrongly as it turns out that she would win by a landslide. Picture by AFPThat became very evident this time last year, when the UKs European Union referendum shocked absolutely everybody by resulting in a victory for Brexit, leaving the entire range of the British media and opinion poll companies scratching their heads and wondering how they had got it so wrong.

This week has been similar, albeit less dramatic, as bungling Prime Minister Theresa May suffered the humiliation of losing her majority in an election she had been tipped to win very easily.

The media certainly tried to help her. Both The Sun and the countrys second-biggest selling newspaper, The Daily Mail, both strongly supported May during the build-up to the election and also launched a series of smear attacks against Labour leader Jeremy Corbyn, who had been dismissed as a no-hoper even by many members of his own party.

But Corbyn confounded expectations by gaining more votes than any Labour leader since Tony Blair in 1997, increasing his partys share of the vote by 9.8 per cent their biggest increase from one election to the next in more than 70 years.

And so The Daily Mail, which greeted Theresa Mays call for the election by predicting a whitewash with the boisterous headline Crush The Saboteurs, was forced to meet this weeks results with an almost apologetic back-track, admitting the election was Mays Gamble That Backfired.

Once again, the UKs two top-selling newspapers got it horribly wrong. Whats going on? Why has the medias power dissipated?

The answer is social media. Until recently, traditional media provided the only widely-available means of finding out about the wider world. If you wanted to know what was happening outside your immediate environment, you had to read a newspaper, watch television or listen to the radio.

In the last 15 years, however, those methods for the dissemination of information have been utterly dismantled and replaced by personalised channels such as Facebook, WhatsApp, Instagram and Twitter and the result is communicative chaos.

Now, nobody knows what the people think because the people can think whatever they like and share those thoughts with whoever they like, and it all takes place completely under the radar of mainstream media, who have quite simply lost control.

Last year it was revealed that Facebook and WhatsApp process more than 60 BILLION messages per day. Thats an impossible amount of data to keep track of, never mind to attempt to control or influence.

Concurrently, media sales are dropping through the floor. Many local newspapers have been forced out of business, and even long-established national titles are fighting for survival: The Sun, for example, has seen its sales nearly halved from more than 3 million daily copies to 1.6 million in just seven years.

The industry is having to evolve rapidly, but even the biggest and best media organisations are struggling to keep up. Earlier this year, Americas top-selling paper, The New York Times, addressed its own crisis by publishing an extensive report into its plans for surviving the digital revolution, admitting: We must change the way we work.

Despite the transformation, there is still a place for quality journalism because the greatest strength of social media the fact that anyone can say anything is also its greatest weakness.

Facebook et al are tremendously democratising methods of communication, giving a voice to people who previously did not have one.

But they also provide so much content it is just impossible to sort the wheat from the chaff: with so many opinions and analyses and predictions out there in cyberspace, how do we know which are well-informed and reliable, and which should be ignored?

This is where traditional media can take the lead, but not simply by pushing any narrative and expecting the public to buy it.

As this weeks UK elections again showed, the media world has changed. And unless agenda-driven newspapers like The Sun and The Daily Mail change with it, they probably dont have any future at all.

* This is the personal opinion of the columnist.

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UK media misses highlight changing world - Malay Mail Online

Three days after the attackers of the Sitapur triple murder case are still at large despite the crime being caught on the camera; Uttar Pradesh (UP) Director General of Police (DGP) Sulkan Singh on Saturday asserted that the law and order situation in the state was under control.

Speaking to the media in Lucknow, Sulkan Singh was answering the questions related to the recent communal violence in Saharanpur and the triple murder case of Sitapur.

Responding to a question asking about the progress Up Police has made in Sitapur murder case, DGP Sulkan said advised the media to keep not mix and keep crime and law & order as separate things.

Sitapur murder case dates back to June 6 Tuesday night, when the armed assailants on a bike shot dead three people of the same family outside his house in civil lines.

The unknown armed men shot 55-year-old grain trader Jaiswal, his wife Kamini, and son Hrithik, 25, at point blank range. Despite the crime being recorded in the camera, police are yet to make any arrest in the case.

Earlier last month another businessman was shot dead in Allahabad, barely 500 meters away from the police station.

Speaking of the Saharanpur violence case, DGP Sulkan Singh said that the authorities have already sent a detailed report to the Home Ministry as inquired by the ministry.

A group of Thakurs and Dalits on May 5 clashed in Sharanpur districts Shabirpur village. At least three persons were killed and several others were injured in theclash that reportedly took place after some Dalits had objected a procession of Maharana Pratap in the region.

The BJP government in UP under Yogi Adityanath is under the ire due to a significant rise in violence and law and order turbulence in the state.

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Everything under 'control', keep crime and law & order 'separate': UP DGP Sulkan Singh to media - NewsX