Mediaboss Marketing

Media monitoring is the activity of monitoring the output of the print, online and broadcast media.[citation needed] It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.

In the commercial sphere, this activity is usually carried out in house or by a media monitoring service, a private company that provides such services to other companies, organisations and individuals on a subscription basis.

The services that media monitoring companies provide typically include the systematic recording of radio and television broadcasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.

While monitoring social media it can be beneficial for a company to respond to as many posts as possible. Not all comments will be positive ones, but it is good for the customers to know they are being heard. It is also important to keep in mind to avoid deleting any unfavorable content from a social media page you control. You should assume that something on the Internet was seen by at least one person, no matter how quickly you delete it. Deleting the comment can make the company look even worse and give the idea of a cover-up which implies guilt on the companys part.

Most media monitoring is done within private public relations agencies or businesses in house public relations sectors. Publicists will track the number of times the company was mentioned within different platforms. Some of the main platforms include magazines, newspaper, blogs, and social media. These entries are referred to as clippings and are compiled into monthly reports by the Public Relations firm. These clippings are then presented to the client along with the circulation and impressions from these platforms. Circulation is how many subscribers or viewers the platform has, and impressions are calculated by multiplying the circulation by three. Impressions are only calculated for print media because it is assumed print media will be circulated past the original subscribers. These figures are calculated to show the client approximately how many people their message has reached. Media monitoring is a beneficial tool to evaluate the efforts and progress of a PR firm.

In academia media monitoring is deployed by social scientists in an attempt to discover e.g. biases in the way the same event is presented in different media, among the media of different countries etc. The use of large scale monitoring techniques by computer scientists enabled the exploration of different aspects of the media system such as the visualisation of the media-sphere,[1] the sentimental and objectivity analysis of news content[2] etc.

Media monitoring is practically achieved by a combination of technologiesincluding audio and video recording, high speed text scanners and text recognition softwareand human readers and analysts. The automation of the process is highly desirable and can be partially achieved by deploying data mining and machine learning techniques.

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Media monitoring - Wikipedia

Why The Government Should Control the Media

As we know, the media plays is an important role in the modern live. The traditional media is a kind of social communication including films, images, music, spoken word and writing. It can be spread by televisions, newspapers and radios. However, in modern time people can easily communicate by more kinds of media tools such as mobile phones and computers because of the development of technology. The media has a big influence on our live. Nobody will doubt the modern media takes people to a new world where people can be closer to each other. On the other hand, it is also a dangerous thing because new kinds of criminals appears. These criminals have attracted people's attention to discuss about whether the media should be controlled by government or not.

Some people support the government to control the media. Firstly, the government is responsible to keep the teenagers to grow in a healthy environment which might be harmed by the modern media. Because the widely spread of information technology, people can get numerous information without any difficulties through the internet. For example, in Japan, adult movie are legal and they are available on TV channels, its quite harmful for young people, then if you can watch TV in the U.S it is easy for you to watch extremely violence shows, such as the WWE and the UFC. Also, the teenager is a group of the users and they are easier to be affected. However, teenagers are too young to distinguish whether the information is health or not. Sometimes they meet some information which is not appropriate through the media. As a result, their mental health is harmed by the media because of the misuse. Therefore media misleads teenagers which turn to be a big trouble for the society. And people claim that government should take the responsibility to control the media in order to protect the teenagers and make sure that the environment is health for teenagers to grow up. Secondly, the media could be taken advantage by criminals. Internet fraud is a very good example to explain that. It is a new kind of criminals as people use media to harm others. Because of the technology, criminals can very easy to hire themselves behind the internet which makes this problem more difficult to solve with. And the victims are not able to protect themselves if the government does not intervene. It turns out that the media should be controlled by government in order to keep the society security and the relevant laws are necessary to be used to restrict people to take the use of the media.

On the other hand, some people do not agree with it. Firstly, they support the media should be free to accessed by society. They think it is a human right for everyone. They regard the free is the most important issue and do not want to lose it from government. Secondly, some people support the media can be a role to supervise government from society. In this groups opinions, some people support the media should not to be controlled by any authorities. If the media controlled by government, the public might be cheated by government and could not get the truth any more. Moreover, some people pointed out that it would disturb the development of media if the government intervene it. As Adam Smith said, the invisible hand controls the market and motives people to pursue their own benefits. It suggests that the industry could develop better if the government does not intervene it. The media is an important industry which could promote the development of the society as a whole. The free and high speed development could provide more benefits to the public. Thus the government should not control the media which might have negative influence on the media development.

In my opinion, I am agree with the government to control the media in some areas. It is necessary to keep a health environment and the social security. I think the intervention by the government could contribute to the development of the modern media. However, the government should not do too much to disturb the media to tell the truth to the public. For example, the Chinese government has blocked some website such as Youtube, Facebook. They keep controlling the media by an excuse as they are responsible to protect the national security. However, the true reason for the government to do this is just used to maintain their power. In China, it is very difficult for the public to know the truth since the media is totally controlled by the government. Thus the media has lost its ability to supervise the government and turns to be a tool used by the government to control people's thinking. It is very bad example that government control the media. I think the Chinese government should learn more from the westerns. For example, in America, the media is free to publish the truth to the public and the government does not disturb the media. The American people can get more truth from the media than Chinese people. And the American media develops better than Chinese media. Thus, I think government should not forbid the media to tell the truth to the public. Also the freedom of media is a kind of the human rights, people got the right to know different sorts of information and express their opinions, if the government shut peoples mouths up and also blind their eyes, human will not be human anymore and become to act like robots, a country full of robots instead of human can not develop any more.

To conclude, there are both advantages and disadvantages for government to control the media. It would contribute to protect the social security but disturb people free and right. In my personal opinion, government should control the media in some area such as decrease the media criminals. However, they should not abuse their power by controlling the media by preventing them to tell the truth.

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In digital electronics, analogue electronics and entertainment, the user interface of media may include media controls or player controls, to enact and change or adjust the process of watching film or listening to audio. These widely known symbols can be found in a multitude of software products, exemplifying what is known as dominant design.

These are common icons on physical devices and application software. They are commonly found on portable media players, VCRs, DVD players, record players, remote controls, tape players and multimedia keyboards. Their application is described in ISO/IEC 18035[1].

The main symbols date back to the 1960s, with the Pause symbol having reportedly been invented at Ampex during that decade for use on reel-to-reel audio recorder controls, due to the difficulty of translating the word "pause" into some languages used in foreign markets. The Pause symbol was designed as a variation on the existing square Stop symbol and was intended to evoke the concept of an interruption or "stutter stop".[2][3]

In popular culture, the play triangle is arguably the most widely used of the media control symbols. In many ways, the symbol has become synonymous with music culture and more broadly the digital download era. As such, there are now a multitude of items such as T-shirts, posters, and tattoos that feature this symbol. Similar cultural references can be observed with the Power symbol which is especially popular among video gamers and technology enthusiasts.

Media symbols can be found on an array of advertisements, from live music venues to streaming services. In 2012, Google rebranded its digital download store to Google Play,[4] using a play symbol in its logo. The play symbol also serves as a logo for the Google-owned video sharing site YouTube since 2017.[5] Television station owners Morgan Murphy Media and TEGNA have begun to institute the play symbol into the logos of their stations to further connect their websites to their over-the-air television presences.

In recent years, there has been a proliferation of devices that use media symbols in order to represent the Run/Stop/Pause functions. Likewise, user interface programing pertaining to these functions has also been influenced by that of media players. For example, some washers and dryers with a common illuminated play/pause button are programmed so that when the appliance is off, the play/pause light stays off. When the device is running the light stays on, and when the washer/dryer is in a paused state, the button flashes. This type of programing is similar to that of earlier CD players, which are also set to flash in this manner in the pause state.[6]

Aside from appliances, there are many other instances when run/stop/pause functionality is needed and media symbols could theoretically be used instead of or in addition to words. In recent years, some exercise machine manufactures have chosen to do this. A notable difference in the use of these symbols on exercise equipment is that these machines usually contain an emergency stop button. Typically, this function is denoted with a red octagonal stop sign symbol, as opposed to a square, when the button may also be used for emergencies.

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Media control symbols - Wikipedia

I bought this remote because I habitually use my Xbox One to watch shows and movies on Hulu, Netflix, Amazon Prime, etc. I saw the price of the official Microsoft Media Remote and said "nope". Seriously... $50 for a remote?! Being the reasonable person I am (and that you are since you are looking here), I went with this remote.

I am well pleased with the Talon Media Remote. There was absolutely no setup involved aside from placing the batteries inside it. I have read some reviews complaining that they had troubles with the remote's infrared getting to the console. Personally, this remote is working better than my Vizio TV remote. It may also help that my Xbox is on an open shelf of the TV stand with no interference such as cabinet doors.

The remote itself feels well-made. The material feels soft but has more than adequate grip. The entire backing comes off in order to add or replace batteries, which can be annoying to some, but it really makes the remote look nicer and it feels nicer to hold.

The remote also has a nifty backlighting so you can see in the darkest of times. Others have complained that the backlighting needs to sustain itself for just a little bit longer so they can find their desired button. I had experienced no trouble with that until I really needed the backlighting, and I couldn't agree more- hence the 4 stars instead of 5.

The Xbox "Home" button on the remote can turn on your Xbox which has completely eliminated my need for a controller when I just want to watch a movie or show. And the remote doesn't have to constantly be turned on and connected again when you haven't touched it for so long, unlike the Xbox controllers. That has been most handy for me.

If you want to use a simple, cheaper but well made remote to watch your shows and movies instead of your controller, this is an excellent option!

Hope I could help you with your decision. Godspeed.

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PDP Talon Media Remote Control for Xbox One, TV, Blu-ray ...

AutoHotkeyAutoHotkey (AHK) is a free, open-source macro-creation and automation software for Windows that allows users to automate repetitive tasks. It is driven by a scripting language that was initially aimed at providing keyboard shortcuts, otherwise known as hotkeys, that over time evolved into a full-fledged scripting language.

http://ahkscript.org/

To learn about AHK I recommend checking its site, pages mentioned in Quick Reference and especially skimming at least AutoHotkey Beginner Tutorial. Don't forget to download, install and fiddle with it yourself. There is also helpful forum.

In this case you should look particularly at following pages: Hotkeys (Mouse, Joystick and Keyboard Shortcuts), List of Keys, Mouse Buttons, and Joystick Controls and Send / SendRaw / SendInput / SendPlay / SendEvent: Send Keys & Clicks. Then you'll be able to assemble simple AHK script, e.g. something like:

Here you define following actions:

You create .ahk file, paste above code in it (w/o useless MsgBox, of course), save and double click to run it. You'll get H icon in systray allowing you to interact w/ the script, particularly: suspend hotkeys, pause script (not useful here) or just exit it. For better convenience I suggest compiling such script. You can do it using Right Button Mouse on the file and choosing Compile Script. Then you'll get .exe file (pretty big, but it's like complete autohotkey) that you can share w/ others or add to autostart for instance.

In AutoHotkey's Remapping Keys and Buttons page you can read about other way of assigning keys to keys, remapping. It may be not useful in your case (unless you're ready to "lose" some keys), but it's still worth reading. (Then you should figure out why I haven't used AHK remapping in my example.)

Let me quote it (w/o blockquote to preserve formatting) and fix some links along the way:

There are at least two methods to remap keys via the registry:

http://www.eventghost.org/

Haven't tried it, but looks interesting and a bit related, so I think it's worth mentioning it here.

Some SuperUsers may remember Girder, that unfortunately stopped being freeware long time ago. EventGhost seems somewhat similar. I no longer have AverMedia's TVPhone98, but using remote via Girder was fun.

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My keyboard has no "media" keys; can I ... - Super User