Archive for the ‘Media Control’ Category

The power dynamics of Thailand’s digital activism | The Strategist – The Strategist

Thailand has a long history of political instability and civil strife, with democracy having been repeatedly disrupted by a strong culture of military intervention and monarchical overreach during the past century. Against this backdrop, the countrys political discourse in the past decade has increasingly been shaped and amplified by social media and digital activism.

This years wave of political activism has seen the emergence of a countrywide youth-led democracy movement against the military-dominated ruling coalition, as well as a nationalist counter-protest movement in support of the establishment. These protests and counter-protests have heightened the tension on both sides of the increasingly polarized and dangerous political divide.

In our new report, we analysed samples of Twitter data relevant to these political protests in Thailand and explored two key ways in which the online protest movement differs from its offline counterpart. This includes the power dynamics between institutional actors and protesters, and the participation and engagement of international actors who have become involved in the protests.

In the physical world, protesters operate in places that are almost always controlled by the government. In the digital space, the power asymmetry between protesters and authorities is reduced and transformed. Authorities are forced to operate in spaces that they cant control to the same degreespaces in which the social media platforms are the ultimate arbiters. This makes the online dimension of protest movements fundamentally different from their offline component, although both may still complement and influence one another.

The Thai government has repeatedly used institutional methods, such as mass civilian arrests, bans on public gatherings, aggressive dispersal measures, digital surveillance and lawsuits against social media platforms, to curb freedom of expression. However, this has not stopped the pro-democracy movement from taking its grievances, demands and aspirations to both online and offline platforms on a near-daily basis. The government, in response, is turning to new methods, such as coordinated activity on social media platforms.

In October, Twitter removed 926 accounts connected to the Royal Thai Army after the accounts were found to be engaging in covert information operations. In November, a leaked briefing presentation revealed that a further 17,562 Twitter accounts linked to the Thai military were used in a large-scale information operation to increase traffic to pro-monarchy hashtags and to coordinate attacks against pro-democracy campaigns and activists. While the army initially defended itself by labelling these efforts a misunderstanding, it also acknowledged that military personnel have undergone extensive training to understand digital media platforms effectively and appropriately.

Our research found further significant indications of highly unusual patterns of Twitter activity favourable to the government and the establishment. This behaviour, intended to shift perceptions and shape narratives about the countrys political situation, ranges from the potential use of automation, to real people being paid to engage in inauthentic behaviour by way of repurposed or newly created accounts.

The protesters are highly aware of accounts that engage in disinformation and social media manipulation to promote pro-establishment narratives and work against the pro-democracy movement. The heightened awareness of these information operations has driven coordinated pushback, mostly by mass-reporting accounts that are deemed suspicious. Similarly, several pro-establishment accounts have openly discussed the mass reporting of pro-democracy accounts that they deem to be a threat to the establishment. This kind of grassroots, citizen-led activism against organised information campaigns can help support democratic values. However, theres a risk that genuine commentators from both sides will be swept up in such campaigns, thereby undermining their own rights to freedom of expression.

Another key difference between Thailands online and offline protests is the participation and engagement of a broader range of actors online. Global leaders, international activists, human rights organisations, celebrities, foreign media outlets and even conspiracy theorists have been shaping discussions, narratives and opinions about the protests and their targets. This is largely due to increased efforts by Thai Twitter users to share content in various languages and seek international support, both for and against the pro-democracy movement.

International solidarity for the protest movement has been widely promoted through the Milk Tea Alliance and K-pop fandom activism, both of which have become powerful online movements for young people to speak up about social issues and fight for democracy. At the same time, there appears to be a growing web of internationalised conspiracy theories online affecting the situation on the ground. Chinese state media, foreign conspiracy theorists, royalist groups, right-wing media and members of the government have sought to undermine the pro-democracy movement by claiming that the protests are tied to the black hand of shadowy Western actors, whether that be the CIA, the USs National Endowment for Democracy or billionaire philanthropist George Soros.

The steady evolution of tactics by the government, the military and protesters is occurring in an increasingly sophisticated new battleground for democracy in Thailand, both on the streets and on screens. Given that the protest movement is an ongoing and rapidly developing phenomenon, understanding these power dynamics is crucial for broader analysis of the countrys political situation and its implications.

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The power dynamics of Thailand's digital activism | The Strategist - The Strategist

Shaadi.com wants women to take control of their matchmaking journey in new campaign – Exchange4Media

Shaadi.com has launched its latest campaign called Pressure Hatao, Shaadi.com pe aao that addresses the several pressures women face in their matchmaking journey and empowers them to take control of the situation.

Women in India are often put to the test in the process of finding their life partner. The traditional approach is inefficient and often discounts what women really want. Not only do they end up meeting people who they do not relate to, but they also must deal with unnecessary pressures right through the journey. In a study conducted by Shaadi.com, 80% of the women expressed that they would like to be in control of this journey, with limited intervention from others.

Shaadi.com empowers women to take control of this journey and rests the decision making in their hands. Through this campaign, Shaadi.com brings to fore the various pressure points faced by women and focuses on the value Shaadi.com can bring in their journey.

Some of the Pressure Hatao moments highlighted in the campaign are -

To further amplify the message Shaadi.com is partnering with influencers to share their experiences on the pressures they have faced on their social handles to get the message out far and wide. This will encourage other users to share their experience and begin conversations on the pressures one goes through.

Commenting on the launch of the campaign, Adhish Zaveri, Director Marketing, Shaadi.comsaid,Shaadi.com has paved the way for Indias journey from Arranged Marriages to Planned Marriages. Planned marriages put the individual in the drivers seat, while taking the family along. This campaign is an entertaining, relatable & condensed reflection of this journey.

Speaking about the campaign Rajdeepak Das, Managing Director- India and Chief Creative Officer - South Asia, Leo Burnettsaid "The #TakeThePressureOff campaign addresses some of the biggest problems in the arranged marriage setup through its humourous stories. The execution is light-hearted and we are sure a lot of people will relate to it in a fun way.

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Shaadi.com wants women to take control of their matchmaking journey in new campaign - Exchange4Media

4 Reasons Buyers Should Feel Confident Turning To Programmatic Platforms In 2021 And Beyond – AdExchanger

This article is sponsored by Xandr.

In todays resource-constrained world, marketers and agencies are paying more attention to how far their digital investment goes. While each buy-side customer will have a slightly different mix of goals for their digital campaigns, three overarching areas of focus are emerging:

Supply path advantage: First, marketers and agencies need affirmation that they are investing in premium supply in a cost-efficient way. This is crucial to ensure that media dollars go as far as possible. On top of that, they want assurance that theyre purchasing media in brand-safe and performant environments.

Identity across screens: Buy-side customers want to guarantee that their advertising campaigns will reach target audiences in an effective, relevant and streamlined way. Customers are also increasingly screen agnostic, seeking flexibility in how they activate audiences, regardless of device or channel. Identity solutions are key to providing a holistic, sophisticated advertising experience that takes into account the disparate channels and screens on which consumers engage with media.

Effective measurement: Return on investment is increasingly becoming the only KPI that matters across both online and offline channels. In reaction to an unpredictable landscape, more marketers seek to drive toward real-world outcomes. To do so, they require the ability to quickly iterate on their campaign targets and budgets.

Despite the apparent benefits of these self-service platforms, some buyers continue to have lingering concerns about their transparency. They also worry that these platforms operate in service of the platform owner, not the client.

To be sure, walled gardens dont provide adequate transparency into pricing, placement or measurement and there are valid concerns around transparency in the programmatic ecosystem too. But these concerns dont invalidate the challenges posed by IO-only models, particularly as marketers investment priorities continue to shift in 2021 and beyond. In light of this, lets explore a few programmatic myths and realities that demonstrate why buy-side customers should feel confident turning to these platforms to address their core needs.

Myth #1: IOs and managed service partnerships are the only way to retain investment scale and strategic control in media transactions.

Myth #2: Technology can't replicate my direct buys and be leveraged across Advanced TV.

Myth #3: Direct relationships ensure my media investment goes toward premium inventory.

Myth #4: Platforms operate in service of the platform owner not a publisher, client or total ecosystem.

As advertisers and publishers continue to look for more simplified ways of buying to unlock greater ROI and flexibility across screens and channels, bringing together media, data and technology will continue to be increasingly important. As more formats across screens become programmatically available in 2021 in both digital and TV-like environments there is an even greater opportunity for programmatic platforms to represent the majority of ad spending.

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4 Reasons Buyers Should Feel Confident Turning To Programmatic Platforms In 2021 And Beyond - AdExchanger

CDC: Stay home for the holidays | TribLIVE.com – TribLIVE

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CDC: Stay home for the holidays | TribLIVE.com - TribLIVE

GOP-controlled Senate defies Trump and easily passes $741 billion defense bill despite the president’s veto th – Business Insider India

The Republican-controlled Senate on Friday passed the National Defense Authorization Act, a $741 billion defense bill, with a veto-proof majority. GOP senators overwhelmingly supported the legislation despite President Donald Trump's threats to veto it.

"This annual bill will unlock the training, tools, and cutting-edge equipment that our servicemembers and civilian employees need as they bravely defend American lives and American interests," Senate Majority Leader Mitch McConnell said in a tweet after the vote.

Trump has objected to a provision in the bill that opens the door to rename military bases commemorating Confederate leaders. More recently, the president has demanded that the bill repeal Section 230, a part of the Communications Decency Act that protects social-media companies from being held liable for content posted on their platforms. Trump has accused social-media companies like Twitter and Facebook of being biased against conservatives.

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Ahead of the House vote on the bill earlier this week, Trump tweeted: "I hope House Republicans will vote against the very weak National Defense Authorization Act (NDAA), which I will VETO. Must include a termination of Section 230 (for National Security purposes), preserve our National Monuments, & allow for 5G & troop reductions in foreign lands!"

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GOP-controlled Senate defies Trump and easily passes $741 billion defense bill despite the president's veto th - Business Insider India