Mediaboss Marketing

Reddit has introduced Keyword Suggestions, a tool for advertisers that applies machine learning to help expand their keyword lists recommending relevant and targetable keywords, while filtering out keywords that arent brand suitable.

The new system is available via the Reddit Ads Manager and ranks each suggestion by monthly views, and opens up an expanded list of relevant targeting possibilities to increase the reach and efficiency of campaigns.

The tool is powered by advanced machine learning and natural language processing to find the most relevant terms.

This technology takes the original context of each keyword into consideration so that only those existing in a brand-safe and suitable environment are served to advertisers.

In practice, this means machine learning is doing the heavy lifting, pulling from the Reddit posts and conversations that best match each advertisers specific needs. Most importantly, this allows advertisers to show the most relevant ads to the Reddit users who will be most interested in them.

The promise and potential of artificial intelligence, while exciting, has also elevated the value of real, human interactions and interests for both consumers and marketers. As we enter a new chapter in our industry and evolve beyond traditional signals, interest-based, contextually relevant targeting will be the most effective way to reach people where theyre most engaged, said Jim Squires, Reddits EVP of business marketing and growth.

Powered by Reddits vast community of communities, which are segmented by interest and populated with highly engaged discussions, Keyword Suggestions leverages the richness of conversation on Reddit and provides advertisers with recommendations to easily and effectively target relevant audiences on our platform.

The platform has also boosted its interest-based targeting tools with twice the number of categories available for targeting.

Reddits continued focus on enhancing their targeting products via machine learning will certainly help advertisers reach more of their target audience and discover new audiences on the platform. Additionally, implementing negative keyword targeting strategies overall increases relevancy and improves performance, said GroupM vice president and global head of social, Amanda Grant.

Given the rich nature of conversations on the Reddit platform, we expect improved business outcomes as we tap into these tools to refine our focus on the right audience.

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From left: Protect AI CEO Ian Swanson, CTO Badar Ahmed, and president Daryan Dehghanpisheh. (Protect AI Photo)

Seattle cybersecurity startup Protect AI landed $35 million to boost the rollout of its platform that helps enterprises shore up their machine learning code.

Protect AI sells software that allows companies to monitor the various layers and components of machine learning systems, detecting potential violations and logging information on those attacks. It primarily sells to large enterprises in regulated industries including finance, healthcare, life sciences, energy, government, and tech.

The fresh funding comes as AI has become a focal point for many enterprise-level executives, who are mandated to deploy the tech alongside their product suites, CEO Ian Swanson told GeekWire. This rapid adoption comes with elevated risks, he said.

[AI] is flying down the highway right now, he said. For a lot of organizations, that cant be stopped. So we need to make sure that we can maintain and understand it.

A KPMG survey found than only 6% of organizations have a dedicated team in place for evaluating risk and implementing risk mitigation strategies as part of their overall generative AI strategy.

At the same time, companies of all sizes are facing an increasing number of cyber threats, pressuring execs to invest heavily in their security systems.McKinsey and Co.predicts businesses will spend more than $100 billion on related services by 2025.

Protect AIs flagship product, AI Radar, creates a machine learning bill of materials to track a companys software supply chain components: operations tools, platforms, models, data, services, and cloud infrastructure. Swanson compares it to regular automotive maintenance and inspection, where tires and brakes need constant checks, along with ensuring the right fuel is used.

We really have to understand the ingredients and the recipe of all this, he said.

A hacker gaining access to a companys machine learning system can steal intellectual property or inject malicious code, Swanson said. For instance, Protect AI found a vulnerability in MLflow, a popular machine learning lifecycle platform used by Walmart, Time Warner, Prudential, and other large companies.

The startup presented its findings in March, pressuring MLflow to update its platform within a few weeks. The flaw, left unpatched, would have allowed unauthenticated hackers to read any file accessible on a users MLflow server and potentially inject code.

Protect AIs first product was NB Defense, an open-sourced app that works to address vulnerabilities in development platform Jupyter Notebooks. Protect AIs tools work in Google Cloud, Oracle Cloud, Microsoft Azure and Amazon Web Services.

In the AI cybersecurity space, there are several well-funded startups.

Swanson said Protect AI tracks the entire machine learning supply chain, from the original inputted training sets to the ongoing use of the model.

This is Swansons third startup. His first company was Sometrics, a virtual currency platform and in-game payments provider. It wasacquired by American Expressin 2011. After that, he founded DataScience.com, a cloud workspace platform that wasacquired by Oraclein 2018. Swanson also held AI leadership roles at AWS and Oracle.

Swanson is joined byBadar Ahmed, a former engineering leader at Oracle and DataScience, andDaryan Dehghanpisheh, a former leader at AWS. The company has 25 employees, up from 15 when the company raised its $13.5 million seed round in December.

The Series A round was led by Evolution Equity Partners, with participation from Salesforce Ventures and existing investors Acrew Capital, Boldstart Ventures, Knollwood Capital, and Pelion Ventures. The startup has raised a total of $48.5 million to date.

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Many call this the age of information said Rajive Ganguli, the Malcolm McKinnon Professor of Mining Engineering at the University of Utah. It is perhaps more accurate to call it the age of data since not everyone has the ability to truly gain from all the data they collect. Many are either lost in the data or misled by it. Yet, the promise of being informed by data remains.

Ganguli, who is also the College of Mines and Earth Sciences associate dean, is launching UteAnalytics, a free analytics software which makes artificial intelligence (AI) or machine learning (ML) accessible to all.

Founder of the ai.sys group at the U, Ganguli said that as long as a client knows their data, they can use UteAnalytics to understand better the problems they are trying to solve. The research groups mission is to seek insight from data, models systems and to develop computational tools for education and research.

At various points in time, Ganguli has developed ML tools that his students could use in class. Years ago, it occurred to him that more could benefit from ML if only his workflow and tools were more user-friendly. Graduate student Lewis Oduro brought his vision to tuition by leveraging the numerous public domain ML tools available to programmers and converting them into Windows-based software.

The tool is problem agnostic, Ganguli said. Hence it can have a broad group of users. I have used it for a variety of projects I am involved in, including mining, atmospheric sciences/air quality and COVID/hospital admissions.

PHOTO CREDIT: Rajive Ganguli

Lewis Oduro (right) and Rajive Ganguli (left).

He reports that tens of subject matter experts (SMEs) who are non-coders have already subscribed to receive the software in advance of its formal release. Many are professionals across a broad spectrum of fields from social science to business, along with scientists and engineers.

Designed to empower the domain expert, UteAnalytics allows a client to clean their data and conduct exploratory data analysis in various ways.The software also allows users to estimate the effect of each input on the output, as well as develop models in advance of predicting on a new dataset.

Daniel Mendoza, who holds faculty appointments in the Department of Atmospheric Sciences and elsewhere at the U, is an early adopter of the software. Through his work with air quality monitors on UTA trains and electric buses in Salt Lake Valley, he and his team have successfully collected more than 8 years of data for particulate matter and ozone levels, and recently, for nitrogen oxides.

When we look at neighborhood-specific data we can drill in and really see some social justice impacts, Mendoza reported last year. Today, he is using UteAnalytics to quickly and efficiently analyze the temperature data that well be collecting in real-time from our mobile and stationary sensors. UA gives researchers the power to look at data in a very streamlined way without endless hours of coding. The included tools facilitate a thorough interpretation of data and save time without compromising reliability.

The difference that dataassisted by UteAnalytics tools make in Mendozas work on air quality is most recently seen in the Urban Heat Watch campaign, involving citizen scientists who are helping collect data along the streets of Salt Lake Valley. As one of the top three urban heat islands in the nation, the Salt Lake City metropolitan area features a groundbreaking monitoring programnowhere else the world does an initiative exist at the density and scale than in Utahs capital city and environs.

UteAnalytics is just the latest deliverable for Ganguli, who has led approximately $13 million in projects as primary investigator. He is currently involved in several projects in five different countries U.S., Denmark/Greenland, Mongolia, Saudi Arabia and Mexico on topics ranging from ML to training.

Meanwhile, graduate student Lewis Oduro, who defended his thesis this past spring, has since taken a job near Phoenix, Arizona as a mining engineer at Freeport-McMoRan, a leading international mining company. A native of Ghana, Oduro said of his mentor, He gave me the chance to work under him and provided me with the kind of relationship only evident between a father and a son.

Under Gangulis tutelage and support, Oduro was the principal player in building UteAnalytics as desktop software used for data analytics and building predictive ML models.

I will forever be indebted to him and to the entire faculty at the University of Utahs Mining Engineering Department, the young scientist said on his LinkedIN page.

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Making machine learning accessible to all @theU - @theU

July 26, 2023 -A new study described that despite the continued threat of infectious diseases on public health, the capabilities of artificial intelligence (AI) and machine learning (ML) can help handle this issue and provide a framework for future pandemics.

Regardless of research and biological advancements, infectious diseases remain an issue. To keep up with the conflict, common methods that are applied include therapies and diagnostics. Often, synthetic biology approaches provide a platform for innovation. Research indicated that synthetic biology is often divided into two development categories: quantitative biological hypotheses and data from experimentation, and the comprehension of the factors such as nucleic acids and peptides, which allow for the control of biology.

According to research, advancements in AI have considered these factors. Given the complexities of biology and infectious disease, there is a high level of potential. Thus, researchers reviewed how the relationship between AI and synthetic biology can battle infectious diseases.

The review described three uses of AI in infectious diseases: anti-infective drug discovery, infection biology, and diagnostics.

Despite the pre-existence of various anti-infective drugs, drug resistance often outmatches their effectiveness. AI and ML can play a large role in developing new drugs by searching small-molecule databases while using training models to define new drugs or apply existing drugs.

The complications of infection biology are extensive, largely due to the activity of bacterial, eukaryotic, and viral pathogens. These factors can affect host responses, and, therefore, the course of infection.

ML models, however, can analyze nucleic acid, protein, and other variables to determine the aspects of hostpathogen interactions and immune responses. Research also indicates they can define genes and interactions between proteins that link to host cell changes, immunogenicity prediction, and other activities.

Also, gene expression optimization and antigen prediction has assisted the development of vaccines and drugs through supervised models.

AI and ML have applications in diagnostics. As prior instances have shown, the speed of infectious disease detection plays a large role in how spreading takes place. However, through AI and ML, researchers can identify infections and foresee drug resistance. This is primarily because of its ability to program elements well and highlight essential information from biomolecular networks.

Regardless of the opportunities and challenges that these methods may pose, they are essential to the future of infectious disease treatment. As the development of AI continues, it is critical to consider a wide range of datasets to avoid bias.

Various research efforts have also showcased the capabilities of AI and how it may advance healthcare.

Research from April 2022, for example, involved the creation of an AI model that uses non-contrast abdominal CT images to analyze factors related to pancreatic health, determining type 2 diabetes risk.

Using hundreds of images and various measurements, researchers defined the factors that correlated with diabetes. Consistent and accurate results allowed researchers to determine this analysis was an effective approach to detecting diabetes.

This study is a step towards the wider use of automated methods to address clinical challenges, said study authors Ronald M. Summers, MD, PhD, and Hima Tallam, an MD and PhD student, in apress release.It may also inform future work investigating the reason for pancreatic changes that occur in patients with diabetes.

Research efforts such as these are integral examples of how AI continues to play a role in healthcare.

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