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The Ontario Liberals are stepping up their efforts to target voters by ethno-cultural group ahead of a spring election, banking on off-the-shelf software to map the electorates demographics down to the address.

The development, announced at a closed-door campaign briefing last month, is part of a push by the governing party to catch up with their Progressive Conservative counterparts, who are said to have built a mighty computer program that can slice and dice demographic data to find the best ways to reach out to voters.

Such technology could ultimately make the difference especially in the seat-rich multicultural suburbs ringing Toronto, which will likely determine the winner of the next vote.

In a record of the Liberals March 22 briefing obtained by The Globe and Mail, campaign director Patricia Sorbara described the new tool as ethnic append software from Connecticut-based Pitney Bowes, which adds cultural information to the partys lists of potential supporters.

It is basically a program that integrates the cultural background of our voters with the voter file, she told hundreds of party organizers gathered at the Metro Toronto Convention Centre.

The party has also adopted Liberalist, the database built by its federal cousin, she said.

A Liberal source said the software processes census data that can then be fed into Liberalist and matched to individual addresses. It would show, for instance, which houses or apartments are likely to contain Italian-speaking residents, allowing a campaign to target them with Italian-speaking volunteers.

The software lets users see where particular cultural groups are clustered, so they can tailor their campaign efforts to the community. If the tool identified a neighbourhood with a high number of Muslim residents, for example, a campaign can structure its canvassing efforts around prayer times, the source said. The program has already been used by the federal Liberals.

Pitney Bowes makes a range of commercial software generally used by companies for marketing campaigns or to analyze demographic data when determining where to do business.

Provided with a sketch of her briefing, including the software, Ms. Sorbara declined to be interviewed.

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Ontario Liberals to target ethnic voters with demographic database software

QUEBEC The 70 Quebec Liberals elected in last weeks provincial election will be sworn in on Thursday as members of the Quebec National Assembly, a Liberal caucus source confirmed on Monday.

Premier-designate Philippe Couillard is huddling with his closest advisors to determine the lineup of the new Liberal cabinet he will announce after the Easter break, although no firm date for the cabinet announcement has been made.

When the cabinet is named, Couillard will be sworn in as premier and his cabinet members as ministers.

Quebecs 41st legislature is to meet first as early as May 6, the date set by the Marois government for the resumption. But the assembly could resume sitting later than that pro-forma date, to allow members of the new government to familiarize themselves with their new responsibilities.

Jean St-Gelais, whose title, secretary general of the executive council, means he is Quebecs top civil servant under outgoing-Premier Pauline Marois, met last week with his Liberal successor, Juan Roberto Iglesias.

But both Liberal and PQ sources kept mum on Monday about the prospect of a meeting this week between Marois and Couillard to symbolize the transition of power, but there were unconfirmed reports of a final meeting of the Parti Qubcois cabinet on Wednesday.

Elections Quebec reported Monday that the election of 123 of Quebecs 125 elected representatives has been confirmed.

Laviolette riding, which remained Liberal, is to report on Tuesday, and Ungava, which switched from the PQ to the Liberals, is to report its final tally on Thursday.

Both are huge ridings. In the case of Ungava, where Quebecs Inuits, Crees, Naskapis as well as transplanted southerners live, about 26,000 voters inhabit a territory covering about two-thirds of the provinces surface area.

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Liberals to be sworn in on Thursday

The Liberals have won back the district of Virginia Waters. In a very close race between Cathy Bennett and Danny Breen that was separated by only 40 votes, it came down to the last poll. For the PCs and NDP it was a crushing defeat, but for the Liberals, their third straight byelection victory. VOCM's Fred Hutton reports.

It was close, but in the end Cathy Bennett won the byelection in Virginia Waters by just 40 votes. While Bennett took the lead early on and didn't look back, it actually came down to the last poll.

The dramatic moment was broadcast live on VOCM as reported by Linda Swain. Less than 50 per cent of the 9,853 people who were eligible to vote cast ballots. Here's a final rundown. Cathy Bennett (LIB): 1932 votes, Danny Breen (PC): 1892 votes, Sheilagh O'Leary (NDP): 1021 votes.

In her victory speech, Bennett thanked her family and campaign workers and vowed to work hard for people of the district. For Liberal Leader Dwight Ball, it was a very satisfying victory.

Danny Breen will take his seat back in the council chambers. He says it's been a busy few weeks and he will take some time before deciding whether he'll run again. Breen says he thinks Bennett's head start in her bid to be Liberal leader could have had some impact on the result, but he says the momentum shifted back in his favour considerably over the last week. He says someone had to win and someone had to lose; it's just part of the game.

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Bennett, Liberals Take Virginia Waters

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Pettapiece again calls on Liberals to pay fair share on Connecting Links

By: Randy Pettapiece, MPP

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Pettapiece again calls on Liberals to pay fair share on Connecting Links - Video