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This is the third article in a three-part series titled Your Brain on Energy for ournew Energy and Environment coverage. For Part I, click here. For Part II, clickhere.

In San Diego, the solar rooftop market is booming. And no wonder: Electricity is expensive, but sunshine is plentiful and it doesnt hurt that California has shined itspolicy radianceon the solar industry. The city boasts more than 44,000 residential solar installations and most strikingly, theyre not all owned by liberal do-gooders.

Not by a long shot.

Instead, as solar has become more popular, it has increasingly tapped into a base of more ideologically conservative customers,according to the Center for Sustainable Energy, a local nonprofit supporting clean power.

When it was more of a fringe technology, you would see anatural gravitation towards the technology by people who are more liberal, says Timothy Treadwell, a director at the center. Now that solar is mainstream, that distinction, and that kindof self-selection, is pretty much gone from the market.

So what happened? Treadwell recently surveyed1,200 San Diego area solar adopters about their political beliefs and why theyhad installed solar. Liberals and conservatives were evenly mixed in the group. Their reasons for installing panels were verydifferent: While liberals were much more likely to do so for environmental reasons, conservatives held to hard-nosed economicones, like reducing their electricity costs.

The conservatives have come around, in Treadwells view, because they heard the right message. It wentfrom being viewed as a nice thing to do for the planet, and it turned into this very clear, understandable value proposition,he says. If youre paying hundreds of dollars a month for electricity, why wouldnt you do it?

Which may be the key to something of holy grail in the energy sphere getting political conservatives to participate in environmentalor energy conservation programs and behaviors to the same extent that liberals do.

The left, the right, and power

When it comes to saving energy, lets face it: Liberals and especially liberal environmentalists are already on board.Research has shownthey are (not surprisingly) more likely to buy Priuses and conserve gasoline, and appear to useless energy overall 10 percent less than those who are politically conservative and live in conservative communities.

Continued here:
The best way to get conservatives to save energy is to stop the environmentalist preaching

Queensland Liberals. You can #39;t trust them.
Video ad by Dr. Chris Davis, for the Queensland elections. For those not in Australia, the LNP are Australia #39;s GOP. Neo-con social policy and neo-lib economi...

By: Jane Rakali

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Queensland Liberals. You can't trust them. - Video

Winnipeg Free Press - ONLINE EDITION

By: Larry Kusch

Posted: 02/11/2015 7:59 PM | Comments:

PHIL HOSSACK / WINNIPEG FREE PRESS Enlarge Image

Justin Trudeau addresses a crowd of about 400 at the Punjab Cultural Centre in Winnipeg Wednesday evening. The rally closed out a day of local events for the federal Liberal leader all of which were closed to reporters. Photo Store

Justin Trudeau delivered an election-style speech to more than 400 supporters in which he attacked Prime Minister Stephen Harper for catering to the rich while, he said, the Liberals would cater to the middle class and those in need.

"We care about helping-hard working Canadians make ends meet. That is our priority," the 43-year-old Liberal leader told a rally at the Punjab Cultural Centre this evening.

Local Liberals are optimistic they can improve their local seat total in the general election, set for this October.

Of Manitobas 14 MPs, only one is a Liberal Kevin Lamoureux in Winnipeg North.

But the party which now stands a distant third to the Conservatives and the NDP with 35 of 308 House of Commons seats has seen a resurgence in popularity since Trudeau became leader in April 2013.

Originally posted here:
Liberals will help middle class, Trudeau tells Winnipeg supporters

The Liberals are running a corrupt government that will stop at nothing to stay in power, Interim Progressive Conservative Leader Jim Wilson says.

In his verbal broadside, Wilson said the fact there are three OPP investigations involving the Grits speaks to the kind of scandals that have made the public even more cynical about politics.

The government has just lost all integrity on all fronts as far as I am concerned . . . these people just dont have a conscience and they will do anything to win, he told reporters at Queens Park Wednesday.

His vitriol is a sign of things to come when the spring session of the legislature begins Tuesday.

This session begins with a dark shadow. The Liberals once again have traded their integrity for political gain in the recent Sudbury byelection, Wilson said.

Ontario Provincial Police allege that Pat Sorbara, one of Premier Kathleen Wynnes most-trusted aides, and Sudbury Liberal activist Gerry Lougheed, illegally coerced ex-Grit candidate Andrew Olivier to clear the way for the appointment of eventual winner Glenn Thibeault.

Wynne, who along with Sorbara are to be questioned by the OPP, has repeatedly denied any wrongdoing, including holding out jobs and or appointments as an inducement for Olivier to back away from running for the Liberals.

Our views on this matter are well known, any suggestion that anything was offered in exchange for any action is false, said a spokeswoman for Wynne.

It is common for an investigator to make an allegation in an ITO (Information to Obtain) in order to obtain a production order. It is in no way confirmation that an offence has occurred. We will of course co-operate fully, Zita Astravas said.

The OPPs allegations, contained in a search warrant filed at the Barrie courthouse, have not been proven and no charges have been laid.

More here:
Interim Tory leader tears strip off corrupt Liberals

MP Eve Adams announces in Ottawa on Monday, Feb. 9, 2015 that she is leaving the Conservative Party to join the Liberal Party of Canada. If Adams becomes the federal Liberal candidate in the Toronto riding of Eglinton-Lawrence, local MPP Mike Colle says it will be over his dead body THE CANADIAN PRESS/Justin Tang

image credit:

By Joan Bryden, The Canadian Press

OTTAWA - If Eve Adams becomes the federal Liberal candidate in the Toronto riding of Eglinton-Lawrence, local MPP Mike Colle says it will be over his dead body.

Colle, who's represented the riding provincially for the Liberals for 20 years, says the Conservative defector can't be allowed to simply parachute into a party and a constituency to which she has no ties.

"I just find the whole thing preposterous," Colle said in an interview Tuesday.

"I mean, that a Harper Tory from Mississauga all of a sudden is going to run here in the middle of Toronto with no connections and no awareness? You know, it's a real insult to the local Liberals in this community."

Liberal Leader Justin Trudeau stunned many in his party on Monday when he announced that Adams, a lifelong Conservative who currently represents the riding of Mississauga-Brampton South, was crossing the floor to sit as a Liberal.

Adams said she hopes to carry the Liberal banner in a Toronto-area riding during the coming election, scheduled for October. She didn't identify the riding but is expected to seek the Liberal nomination in Eglinton-Lawrence, currently held by Finance Minister Joe Oliver.

Conservatives continued Tuesday to characterize Adams' defection as pure opportunism sparked by the governing party's decision late last month to bar her from running anywhere.

Read the rest here:
Local Liberals irate over Adams' defection