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Oh Bobby. Ever since he introduced the schlong to the world we've been wondering if anything could ever beat it.

And he's done it, once again Mr Norris has opened our eyes, really opened them, to a whole new world of swimwear.

The TOWIE star decided to debut the ball bag, which is what it says really, during filming for the hit reality TV show in Ibiza.

Despite the fact he was pretty much naked, save the silver thing attached to his manhood, the inventor looked more than comfortable strolling along the beach.

He was probably smugly looking at all those men with big swim shorts on who will have horrendous tan lines to deal with. Oh the horror.

Earlier this year Bobby and his then boyfriend Harry Derbidge, who sadly has left the show once again, modelled the schlong while filming the Marbella special.

Remarkably it became a bit of a 'thing' and Bobby created the Sirius Schlong Thong, which was available for 10.

Scroll down for even more pics of this delightful contraption

Bobby even appeared on This Morning to model the range and talk about his product.

He said at the time: "My first line with the Sirius Collection comes from a passion to create really cool and design led pieces that appeal to everyone of all ages.

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Bobby Norris ditches the schlong for even smaller swimwear... introducing the ball bag (warning explicit images)

Casey Batchelor put us all to shame in her super hot bikini as she enjoyed herself on a yacht in Ibiza.

The glamour model, who recently underwent a breast reduction, proudly showed off her bust in a strapless black bikini with neon pink and orange trimming earlier this week.

It looks as though Casey is not short of confidence after her op, as she shared jokes with her pals on the luxury boat.

She previously told The Daily Star before going under the knife that her chest was actually the thing that got to her most.

Casey told the newspaper: Despite a confident smile and self-assured pose on the red carpet or in a photoshoot, I do have insecurities... And my boobs have always been a huge insecurity.

She added: "I'm not saying my boobs are awful or anything, because they aren't, but they have never made me truly happy inside.

But despite making her a target for school bullies, Casey knew that her bust was a ticket to stardom, as she also quipped: "My boobs have given me some great opportunities, let's face it, I was a glamour model and that was my role in Celebrity Big Brother, so God bless them for that.

Casey, who made a name for herself off her GGs, who caught up with TOWIE stars, including Dan Osborne, Jasmine Wallia and Georgia Kouslous earlier this week, sparked speculation that she would be making an appearance on the show.

Yesterday, Casey tweeted: Been a lot of hype about me appearing on TOWIE. As much as I love the show I was out here for business and pleasure.xx

The dark-haired beauty, who has recently hit the beaches of Dubai and Ibiza, also complained that she had got the holiday blues, as well as posting a cute selfie from her bed.

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Casey Batchelor shows off stunning bikini body in Ibiza after shutting down TOWIE rumours

LYDIA Bright, Ferne McCann and co have swapped their usual holiday destination Marbs for the party island of Ibiza.

Mixing it up for series 13 of The Only Way Is Essex, which hits screens on Wednesday 8th October, the Essex babes showed off their holiday wardrobes as they filmed scenes on the White Isle over the weekend.

OK! Online takes a closer look at what they've been wearing to the clubs, boat parties and sandy beaches

Danielle Armstrong

James Lock's girlfriend Danielle rocked a boho look in a Baroque print maxi skirt designed by her Geordie Shore pal Charlotte Crosby.

The blonde babe teamed the 33.99 In The Style skirt with a simple white camisole and nude accessories.

Danielle Armstrong went for the boho look [Rex]

Lydia Bright

Cosying up to her former flame Arg, Lydia teamed a pair of striking metallic aviator sunglasses with a stylish paisley jumpsuit complete with nipped in waist.

The petite reality star put her best foot forward in a pair of lace-up black shoe boots.

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Holiday wardrobe showdown: TOWIE babes strut their stuff in Ibiza

Majorca and Ibiza revealed as summer's most popular destinations Bookings to the Balearic Islands up by 68% from summer 2013 Italy also a popular pick for travellers thanks to 'great-value hotel deals' Turkey, Greece, Malta and Morocco proved popular choices as well

By Katie Amey for MailOnline

Published: 06:47 EST, 22 September 2014 | Updated: 08:01 EST, 22 September 2014

When it came to booking an affordable getaway this summer, the Spanish sun was beckoning for many Britons.

Majorca and Ibiza were revealed as the most popular destinations last season, up 68 per cent and 46 per cent from last year, respectively, according to a survey by UK travel organisation Abta.

Celebrity party hotspot, Ibiza attracts high-profile guests (and performers) to its white sand beaches, including girl-group The Saturdays and Made in Chelsea's Cheska Hull.

Ibiza was named one of the most popular summer holiday destination for Britons, says survey from Abta

Bookings to Ibiza were up 46% from last year, while trips to Majorca were up a staggering 68%

Celebrities such as Paris Hilton and Made in Chelsea's Cheska Hull are big fans of the Spanish islands

Located in the Mediterranean Sea, Majorcais the largest island in Spain's Balearic Islands archipelago

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Italy and Ibiza named this summer's top travel hotspots for Britons

Singer beat Rihanna, Cheryl and Harry Styles in survey by Icelolly 31% of those polled voted Justin Bieber worst travel partner Kim Kardashian also voted one of the worst A-list to holiday with

By Andrea Magrath for MailOnline

Published: 02:27 EST, 19 September 2014 | Updated: 05:04 EST, 19 September 2014

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Perhaps it's her penchant for cavorting in a bikini on mega yachts during her holidays, or the potential for fantastic karaoke evenings.

Whatever the reason, Britons have named Beyonce as the celebrity they'd most like to travel with, according to a new survey.

The singer topped the fantasy travel partner wishlist compiled by holiday comparison site Icelolly, with 21 per cent of those polled choosing her above other celebrities.

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Beyonce tops fantasy travel partner wishlist (but Kim Kardashian and Justin Bieber are celebrity holiday companions ...