It's a sans-serif blue "H" overlaid with a red arrow pointing to the right.
For such a simple logo, it sure has a lot of people buzzing.
Why is the arrow red and pointing to the right? Is she becoming a Republican?
Maybe it's too simple. And doesn't it look a lot like the FedEx logo? Or a hospital sign?
Whatever it's supposed to connote, the reaction on social media has been loud and biting. There is even a Twitter account devoted to the logo.
"I don't understand the emotional violence in response to the logo," legendary graphic designer Milton Glaser told CNNMoney. "It's all a little naive, if you ask me."
Glaser, creator of the "I NY" logo and co-founder of New York magazine, said he likes the logo. He conceded that it was "a little bit generic," but not too much so. In fact, he said it was "effectively simplified." It gets Clinton's message across and it's memorable -- two crucial check boxes to tick off for any marketing campaign.
"It's an effective piece of graphic design, because it encompasses the idea of her name and the idea of movement," Glaser said. "That's the stated objective of the logo, and it embraces what the campaign wants to say."
Clinton's logo is particularly well done compared to other candidates for office, Glaser said.
He said he wasn't sure what Ted Cruz's logo was trying to get across. ("Is he advocating flag burning?")
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Why everybody's talking about Hillary Clinton's new logo ...