Mediaboss Marketing

SEATTLE--(BUSINESS WIRE)--Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences.

The advertising industry continues to experience massive upset during the rise of privacy in digital marketing, including:

With these and other growing constraints on status-quo data-driven tactics, Jove offers Creative Insights as a tool to fundamentally change advertising practices, bringing human creativity and human connection back to the forefront of marketing.

Speaking to the companys decision to open up its platform to nonprofit organizations for free, Ryan Turner, CMO of Jove, said: On the whole, nonprofits have not had the budgets to benefit from the largely data-driven techniques for microtargeting and personalization, like the corporate sector. They have historically relied on compelling storytelling, creativity, empathy, and big ideas to attract and move audiences into action. In some ways, the so-called rise of privacy is working to level the playing field, and we believe that nonprofits are in a unique position to lead the way in bringing creativity back to advertising.

Creative Insights by Jove is the first creative-centric advertising software that presents a comprehensive view of all ad data across channels in a visual interface that shows the broad, thematic creative elements tied to real results. The tool offers marketers and creatives a new way of looking at advertising results that doesnt rely on the collection of private data.

Turner continued: Whether its the Gates Foundation or PATH trying to increase visibility for content that educates the public on the challenges of vaccine distribution in the developing world. Or advocacy for government support of public-private partnerships on clean energy initiatives. Or to call the attention of socially conscious entrepreneurs to new developments in sanitation technology and clean water initiatives. Or the arts sector advertising cultural events and new exhibitions. Or public radio soliciting donations. We welcome nonprofits to benefit from our platform and to put it to good use.

We're proud to come alongside nonprofits to support getting their messages out, now more than ever, to help them move forward their visions for social good, said David Atchison, CEO of Jove. As a nation and in the world, were going through a time when the voices of organizations working for the greater good need to be heard above the noise. And we hope to together yield the results to prove what we at Jove know to be truethat the best marketing relies on standout creative to communicate powerfully and to connect with audiences.

About Jove: Creative Insights by Jove uses data to spark actionable insights that inspire creative concepts and optimization across all marketing activities from creative development, brand management and media buying. Joves platform is the first of its kind to use data to pinpoint not only which creative concepts and media approaches work but also why. By using visuals to present creative and metrics from every channel in one place, the platform provides a big picture view of all marketing activities that has not been available previously.

About David Atchison, Jove Founder & CEO:

After receiving his Operations Research degree from Princeton, Atchison quickly realized he could use it to test, scale, and optimize digital marketing programs. And its worked. He has seen the macro and micro trends that adjust both small and large companies, and strongly believes that with the world only getting more fragmented and complicated, ad testing is critical when it comes to building successful global brands.

Before Jove, Atchison started New Engen, a digital marketing company serving SMB and enterprise businesses, and has served as CMO (and employee #3) at Zulily, an e-commerce company that went from $0 to $1.5B in just six years.

About Ryan Turner, Jove CMO:

With a 25-year career in marketing and communications, Turner started as a writer at the Bill & Melinda Gates Foundation. He worked with digital agencies WPP and Publicis for 10 years. Then he joined Starbucks, where he built from scratch a world-class social media operation before taking on broader scope as vice president of digital marketing. Most recently, Ryan worked at Amazon, where he led a team of creatives, media planners, and data scientists running experimentation programs in digital media.

Read more:
Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software - Business Wire

You'll need more than just a key to drive this Hemi.

Image: Dodge

In an era of keyless entry, connected cars and computerized everything, you'd think that car theft would be a thing of the past. Alas, as cars have gone more high-tech, so have car thieves.

Thanks to clever black market hardware, it's possible for thieves to spoof the electronic codes that wireless key fobs use to unlock and start cars. It's not easy to do, but it's common enough to be a concern, especially with high-end vehicles.

To discourage this, Dodge has taken a page out of the IT security handbook and will now offer two-factor authentication in Charger and Challenger models equipped with its most powerful 392-cubic inch V8 and its supercharged 6.2-liter V8. Even better, this feature isn't restricted to only newly sold vehicles: It'll be available as a free software update to all eligible 2015-2021 products.

Here's how it works.

SEE: Social engineering: A cheat sheet for business professionals (free PDF) (TechRepublic)

Once installed, the software will limit vehicle engines to an idle speed of around 675 rpm upon initial startup, generating just 2.8 horsepower and 22lb-ft of torquea tiny fraction of what they are capable of producing. They'll be able to be driven, but at close to walking pace and nothing faster.

However, once a driver enters their four-digit security code, the full power of the car will be unlocked. That means that without the code, would-be car thieves won't even be able to make a quick getaway even if they have a spoofed key or the original.

"Though statistically rare, car thieves have targeted the high-horsepower Dodge muscle cars, and we want the Dodge 'Brotherhood' to know we're taking quick action and covering their backs," explains Dodge CEO Tim Kuniskis in a press release.

This isn't the first time that Dodge has used clever software to introduce features to an automobile. A few years ago, it rolled out an update to the Dodge Charger Pursuit police car that used the built-in ultrasonic parking sensors to alert officers if someone tried to sneak up behind their car to catch them unaware.

Image: Dodge

More vehicles will soon be incorporating digital key technology, which should help prevent auto theft from key spoofing as well. The next-generation BMW iDrive includes something called "Digital Key Plus" that uses ultra-wideband tech in late-model iPhones to securely authenticate both phone and car to unlock doors and drive, and its key fobs will do the same, making spoofing considerably more difficult.

Then there are digital connectivity and app-based solutions like GM's OnStar, the Volvo On Call app, or other similar apps available from most car companies these days that allow doors to be unlocked remotely from an app. Of course, these work differently as they are connecting to the car via the cloud, but it's still an interesting non-traditional way to unlock a car.

It remains to be seen whether these wireless systems will replace key fobs entirely someday.

Strengthen your organization's IT security defenses by keeping abreast of the latest cybersecurity news, solutions, and best practices. Delivered Tuesdays and Thursdays

Visit link:
Dodge is using two-factor authentication to secure its most powerful muscle cars - TechRepublic

Read&Write is a big confidence booster for anyone who needs a little support with their readingand writing, at school or in the workplace.

Millions of students in higher education rely on Read&Write's friendly literacy featuresto help with reading, writing assignments and online research. From hearing emailsor documents read out loud to text prediction; picture dictionaries; summary highlighters;and a grammar, spelling and confusable words checker; Read&Write makes lots of everydayliteracy tasks simpler, quicker and more accurate.

Read&Write helps employees with additional language or literacy needs, such as thosewith ESL or dyslexia, who need unobtrusive extra support with reading and writing.

EquatIO software allows learners to create mathematical equations, formulas (and more!) directlyon their computer or device.

Learners simply type, handwrite or dictate any expression, and EquatIO will convertit to accurate digital math which can be added into a Microsoft Word doc or G Suiteapps with a click.

How to get these state-of-the-art software programs for free:

Read more:
University Of Alaska Anchorage: Now Free And Available To All Learners: Read&Write And EquatIO Premium Software! - Patch.com

Detective Sergeant Jose Morales Jr. plans to complete the body camera policy by next month and plans to have a trial of Axon body cameras within weeks.

YOUNGSTOWN City council members discussed plans for body cameras for the Youngstown Police Department at Thursdays safety committee meeting.

Detective Sgt.Jose Morales Jr. said the department has met with several body camera vendors since January including BodyWorn, G-Tech Solutions, Motorola and Axon.

Morales singled outthe Axoncamera demonstration asimpressive.

They say that out of the top 1,200 agencies in the country, they pretty much hold 60 percent of that market, Morales said. They are very popular across the nation.

Morales said Axon has a community engagement program that is offered for free. Company officialswill attend community forums or City Council meetings to discuss features of their cameras.

YPD also asked the Akron Police Department about their use of Axon body cameras. Morales said the Akron departmentwas happy with Axon services and the software that came along with it.

Morales said he is working on a body camera policy for the department that will be completed and presentedat next months meeting.

In the next few months, YPD is planning to do atrial of 15 to 20 Axon body cameras that will last between 30 and 60 days. Morales said about 20 police officers have volunteered to use the cameras during the trial period.

Morales said since everything recorded will be subject to public record during the trial period, he is working to expedite the body camera policy.

Morales said he hopes to have body cameras for all officers in the department by July or early August.

During the meeting, Morales said the cost of the cameras and software ranged: BodyWorn was about $1 million, Motorolla was about $320,000 and Axon cost about $524,000.

Morales said the most expensive part about body cameras is not the cameras, but the software and storage required forthem.

Councilwoman Anita Davis, 6th ward, wondered whetherbody cameras would be needed for every officer. She said between the different shifts, vacation days and sick days, there will be days where cameras are not used.

Morales said there has not been much discussion about not having a camera for each officer. He said the way he sees it, it would be like a radio assigned to each officer.

In case you want to come in and youre going to work a job where youre going to be in uniform that evening or that day, you would be able to pick your own camera that would have your own footage on it, Morales said.

Davis said if there is a way to save money, the department should look at other options.

There is a way of doing it without buying [a camera] for every uniformed officer, Davis said.

Davis suggested that Morales should check with the Warren Police Department since they do not have a body camera for every officer and work under federal guidelines.

Councilman Julius Oliver, 1st ward, asked if the department looked at any local companies that could provide body camera services. Morales said the department only looked at established, national cameracompanies.

Oliver said if the services are the most expensive part of the cameras, the department should look at Tactical Protection and Surveillance that reached out to him to provide those services to YPD.

I think you might be able to save some money if you use the company thats right downtown, Oliver said.

Morales said he would seek more information.

Read this article:
Youngstown Police Department may have body cameras by this summer - Mahoning Matters

Due to the popularity of my previous article on Help Desk Geek entitled 99 ways to make your computer blazingly fast, Ive decided to write another list post with 99 items, but this time on Windows freeware programs that you may have not heard of.

If you search for best freeware programs or top freeware apps, youll get lots of lists, but mostly with programs everyone has already heard of: AVG anti-virus, 7-zip, Firefox, OpenOffice, etc., etc.

Thats all nice and fine, but what about all those little gems programs that work great, but dont get all the headlines? In this article, I will try my best to mention as many small name freeware programs as I can that can help make you more productive! Its a long list, so feel free to bookmark it and refer to it later on.

These are written in no particular order! Again, Im sure there are hundreds of programs that I wont mention, so if you feel Ive really missed a great program, mention the name of the app and what it does in the comments!

Additionally, some of the programs I mention have free versions that have a few restrictions or are limited in some way. I tried not to mention any programs that are just free trials.

Note: Lastly, it should be noted that I have gone through the entire list and run every executable file through VirusTotal (as of Feb 2018) to ensure that the programs do not have malware or spyware.

1. Weve all heard of 7-zip, WinRAR, and WinZip, but what about other great zipping programs like ZIP Archiver orPeaZip?

2. Whats the best Notepad replacement out there? Notepad++ right? We all know that! Here are nine more free text editors for Windows.

3. If you use Windows, then you know and love the Windows registry! CCleaner may be the most popular system maintenance tool out there, but what aboutwell, actually thats the only one I recommend.

4. Ever accidentally delete a file that you really needed? You can try a program called Pandora Recovery to recover lost or deleted files or Recuva, a useful file recovery app. But thats not all! Ever heard of TestDisk?

5. Speaking of file recovery, ever accidentally delete all the pictures off your memory card!? It happens more often than you would think. In those cases, check out my list of 5 photo recovery apps.

6. Ever forget your Outlook password? Or your password for a WiFi? If so, you can use some cool programs to reveal passwords and account details for various programs in Windows. You can also use these 10 programs to recover a lost PST password.

7. Speaking of passwords, have you ever needed to remove a password on an Office document like an Excel spreadsheet? There a program for that.

8. OK, so you have heard of Audacity, but its the best free audio editing program out there, so deal with it.

9. Speaking of audio, if you are into music, you can use LMMS to create your own music tracks.

10. Have an ISO image and older version of Windows that cant mount ISO images? Check out WinCDEmu and create an unlimited number of virtual drives.

11. With all this password talk, ever thought about using a free password manager? Ever heard of KeePass or RoboForm?

12. Enough about passwords, lets talk media players! Weve all heard of VLC media player and Windows Media Player, but what about Kodi and Media Monkey? Both are great media players for Windows. Also, GOM Player is good too.

13. If you have to stare at your screen at night for a long time, its probably a good idea to use a program like f.lux to change the display color to something warmer.

14. If you take a lot of home videos, you probably need to edit and stitch them together right? Dont worry about Adobe Premiere, you can use other free programs like Windows Movie Maker, a product from Microsoft. If not that, you can also check out LightWorks and HitFilm Express, two free professional-grade video editing programs.

15. Speaking of videos, there are many times when you need to convert from one format to another. The best video transcoder out there IMHO is HandBrake.

16. Is there a Windows process that is causing spikes in your CPU or other problems. Use Process Explorer and Process Monitor to help diagnose the issue.

17. Work with PDF files a lot? Looking for a good PDF reader? My favorites are Foxit, Nitro PDF Reader, and PDF-XChange Editor.

18. If you want to create PDFs fast, there are a bunch of programs like CutePDF, PrimoPDF, Bullzip, PDF Creator, and lots more!

19. Switching topics, Im sure you back up your computer regularly right? If not, you should check out Easeus Todo Backup, a free program that lets you backup and clone your hard drives. Another program is Paragon Backup.

20. If you just want to backup your data and not image your entire hard drive, you can use Google Backup and Sync to backup files and folders to your Google Drive storage.

21. Whether you know it or not, you probably have a bunch of duplicate files on your computer! It just happens. You can use Duplicate Cleaner to find and remove those duplicate files.

22. If you want to save more hard drive space, you should look into a program that will analyze hard disk space usage, like TreeSize. Other programs include Space Snifferand WinDirStat.

23. Want to see every possible program or driver that loads when Windows starts? Check out Autoruns, which is a free tool from Microsoft.

24. Been looking for a good free photo editor lately? Check out GIMP, PhotoScape, Paint.NET, or Fotor! If you prefer an online photo editor, checkout Pixlr and BeFunky.

25. Looking for detailed information about the hardware on your computer. Look no further than HWiNFO. It can also analyze and monitor your system too.

26. If youre not running Windows 10 or dont like their default Mail app, you can check out Mozilla Thunderbird, which is still updated regularly.

27. Ever had to send a large file to someone, but your email client wouldnt allow more than 10 to 20 MBs? You can share large files (up to 2GB for free) with friends and family using a program called WeTransfer. Other programs include DropSend and pCloud.

28. The popular notes app we all know is Evernote, but there are other great options like SimpleNote, Google Keep, and Notebook.

29. If you have an FTP server or a website, you will probably need a good FTP client program like WinSCP, the most popular these days. Other good options include FileZilla and CyberDuck.

30. If youre paranoid about your data, you might want to encrypt it with a program like VeraCrypt or AxCrypt.

31. Are you a web developer or coder? Looking for a good HTML editor? There are quite a few: CoffeeCup, Visual Studio Express, Atom, Sublime Text, etc.

32. Want to learn more about the WiFi networks around you? Download WiFi Inspector or Acrylic WiFi Analyzer.

33. Ever wanted to create a family tree? Legacy is a free genealogy that you can use to keep track of family and relatives. Another good app is ScionPC.

34. If you constantly use the same programs over and over, it might be a good idea to download a quick program launcher. One of my favorites is Find and Run Robot.

35. OpenOffice is the most popular free Office suite, but there are other good ones like LibreOfficeand WPS Office Free.

36. Ever wanted to automate a certain task in Windows? Maybe you want to have your computer turn off every day at 10pm? Or certain keystrokes you want to record and repeat over and over again? Whatever the case, AutoHotKey is an awesome program for automating many tasks in Windows.

37. I mentioned HWiNFO in #25, but if you want detailed info about your CPU and about the motherboard, then CPU-Z is a better option.

38. If youre planning to overclock your CPU, then you should download Prime95 to make sure your system is stable. If youre overclocking a GPU, check out MSI Afterburner.

39. Looking to secure your browsing traffic with a VPN? The best free VPN currently is TunnelBear, which restricts you to 500 MB of bandwidth.

40. In #14, I mentioned two professional and free movie editing programs, but they are quite complex. If youre looking to create movies without such a learning curve, check out Shotcut, VSDC Free Video editor, and Avidemux.

41. Got kids? Need some parental control software? The best options are QustodioandKidlogger. Free versions are limited obviously. Also, read my post on the different ways to childproof a computer.

42. If you have a lot of music, you might want to consider a music management program like Media Monkey. Another good program is MusicBee.

43. I talked about a VPN for secure browsing in #39, but you can also use a different browser like Tor to hide your identify.

44. If youve recently bought a new computer, you can use a program called PC Decrapifier to get rid of all those useless programs that can come bundled with the PC and slow everything down.

45. After you have a computer for a while, there are always going to be programs that you dont use anymore and that can be uninstalled. Revo Uninstaller will get rid of any program whether it wants to or not.

46. If you want to play some free games that arent Solitaire, download Steam. They have a whole free games section.

47. If you have sensitive data on your computer that you want to permanently and securely delete from your hard drive, I would suggest using a program called dBan.

48. Do a lot of reading? A great app for reading in Windows is the Kindle app. It will also sync down to your phone or tablet too.

49. Love using Instagram? Want to download a photo, video or story from Instagram? Check out 4K Stogram.

50. Looking for good screen capture software? A really good one is Screenshot Captor. Of course, Windows has a lot of built-in ways to capture screenshots too.

51. Weve all heard of Skype and WhatsApp, but what about Viber? Its another tool you can use to communicate with family and friends worldwide.

52. Ever wanted your computer to speak out what you have written? Its called text-to-speech and there are a couple of good programs that do it: Balabolka, NaturalReader, and Panopreter.

53. Do you have a lot of programs that load when Windows starts? Does it take several minutes for your computer to become useable? If so, check out Startup Delayer, a program that delays the startup of programs so that your computer loads faster.

54. Do you need to create a presentation, but dont have PowerPoint? In addition to the Office suites we mentioned in #35, you can also use Canva and Prezi.

55. Follow a lot of blogs online and still miss Google Reader? RSSOwl is a good alternative.

56. Youve all probably heard of TeamViewer for remotely sharing your desktop, but you can also use Join.me.

57. Are you someone who prefers a supercharged Explorer interface? If so, check out Total Commander, which has been around for decades and works with Windows 10.

58. If you think you might have bad memory installed in your computer, you can check for bad memory using memtest86.

59. Want to record your screen and live stream it too? OBS Studiois a free app that does just that. TinyTake is another decent one, though the free version is limited.

60.Are you a professional photographer that needs tools like Lightroom, but dont want to pay for a subscription? Darktable is an open-source photography workflow application.

61. Speaking of Adobe, are there any good Adobe Illustrator alternatives? Yes! One good one for working with vector graphics is Inkscape. Another good one is Vectr.

62. Are you someone who needs to write something, but gets distracted easily? Check out FocusWriter and write without distractions.

63. One of the worst things that can happen to your computer is for it to become infected with Spyware. HijackThis is an awesome program that you can use to find and remove spyware. However, its no longer active. Another good option is AdwCleaner.

64. On the topic of spyware, there are several other freeware programs likeSUPERAntiSpyware, adaware, and SpyBot.

65. In addition to spyware and malware, there are also separate tools you can use to find rootkits like TDSSKiller, Sophos Rootkit scanner and Malwarebytes Anti-Rootkit.

66. Finally, if youre not able to detect anything while in Windows, a good idea is to run an offline virus scan. One good option is Windows Defender Offline.

67. If you ever need a free CD/DVD/Blu-ray disc burning program, check out CDBurnerXP. It also has a portable version you can run off your USB stick. Another good one is AVS Free Disc Creator.

68. If you ever need to burn an ISO image to a CD or DVD, then you should use a free program like ImgBurn.

69. Are you a true nerd and still use IRC? If so, HexChat is an excellent IRC client.

70. Ever run into the problem where you are trying to delete a file in Windows and it says that the file is in use and cannot be deleted? You can use Unlocker to delete any file that is locked by a process.

71. Are you always thinking about stuff? Then you should probably use some free mind-mapping software. Wikipedia also has a big list of mind-mapping software.

72. Need to manage a small project, but need some project management software? Check out GnattProject and Taiga.io.

73. If you want to play around with virtual machines, download the free and excellent VirtualBox from Oracle. Its the safest way to browse and test new software.

74. In #19 and #20, I talked about software to backup your computer, but forgot to mention DriveImage XML, an good program you can use to create an image of your hard drive. Other good disk imaging tools include MacriumReflectand Clonezilla.

75. Need some accounting & finance software, but dont trust the online tools like Mint and Quickbooks? GNUCash is free accounting and finance software.

76. Ever head of Blender? Its a pretty amazing program and its free. It lets you create 3D worlds, 3D animations and 3D games. Check it out.

77. If Blender is too complex for you, another great option for sketching in 3D is SketchUp.

78. While were on the topic, FreeCAD is open-source parametric3D CAD modeler.

79. For space lovers, I always recommend Stellarium, which is basically a planetarium for your computer.

80.Looking for a really good partition manager? Check out GParted, probably the best not-heard-of partition manager out there. Other good options include MiniTool Partition Wizard and EaseUs Partition Master Free.

81. Looking for a file on your computer? Default Windows search sucks? Well, why dont you try outEverything, the best free Windows file search tool.

Excerpt from:
99 of the Best Windows Freeware Programs You May Not Know Of