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Miller Lite kicks off new global campaign by showing Sophia the robot the feeling behind real-life beer moments

CHICAGO April 19, 2023 Artificial intelligence has had a busy year answering our questions, generating headshots, and even making aging actors look younger, but despite all of these advances in technology, theres one thing AI still cant do enjoy the great taste of beer. But thats all about to change thanks to Miller Liteseriously. For the first time ever, the brand is teaching AI the taste, feeling and human emotion behind enjoying a beer, starting with Sophia, an advanced humanoid robot from Hanson Robotics.

Miller Lite and AIreally? Yes, and for good reason too. Miller Lite is all about great beer taste and celebrating Miller Time so in its new global campaign, Tastes like Miller Time, the brand is demonstrating that the taste of beer is so much more than what we literally taste. And Miller Lite is making sure everyone, including AI, knows what the experience of cracking open a great beer like Miller Lite truly feels like.

The taste of beer is so much more than barley, malt, and hops its the real moments at neighborhood bars, tailgates and backyards spent over a Miller Lite, says Sofia Colucci, Chief Marketing Officer at Molson Coors Beverage Company (not to be confused with Sophia the robot). Our new campaign pays tribute to those unforgettable experiences that just taste better with a Miller Lite in hand. Were bringing this notion to life in fresh and unexpected ways from our new TV spots to even teaching AI what beer actually tastes like.

Miller Lite worked with Hanson Robotics to analyze social media and identify humanitys most cherished beer drinking moments, translating them to something Sophia could finally experience. Watch here to learn more:https://youtu.be/5OkB6s9hsPc.

When Miller Lite approached us about teaching Sophia what beer tasted like, we were intrigued because it was something AI has never experienced before, says Kath Yeung, Chief Operations Coordinator of Hanson Robotics.

Our teams scrolled social media and assessed our findings to gather the feelings and emotions humans get when tasting beer and translated that data into something Sophia could experience for the first time, says CEO David Hanson PhD. We were excited to see Sophia was making new friends, learning and analyzing the human experience.

So, what did Sophia think of her first beer? To see her reaction and have the chance to ask Sophia questions in real time, tune-in to the Miller Lite Instagram Live on Friday, April 21st at 5pm CDT.

To further AIs education on the true joy and experience of beer, Miller Lite is asking everyone to share the moments that taste better with beer. Follow @MillerLite on Instagram, share a photo of your Tastes Like Miller Time Moment in an Instagram story or post, and tag @MillerLite. Then use the hashtag #BeerforAI and #Sweepstakes for a chance to win free beer.* These moments will be added to the data set so Miller Lite can continue to teach AI what the human experience of beer is.

The new Tastes like Miller Time campaign will appear across all touchpoints in the United States, Canada, and Latin America. It includes retail, out of home, advertising, social media, partnerships, localization, and brand new video spots, which you can viewhere.

Miller Lites new campaign aims to fuel continued growth and positive trajectory for the brand. Year to date in the U.S., Miller Lite is growing dollar share of total beer dollar according to April 2023 Circana multi-source and convenience data.

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For the First-Time Ever, Miller Lite Teaches Artificial Intelligence What Beer Tastes Like - Food Industry Executive

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SACRAMENTO The California Department of Financial Protection and Innovation (DFPI) announced today it has issued desist and refrain orders against five entities to stop fraudulent investment schemes tied to artificial intelligence (AI).

Todays enforcement actions continue the DFPIs crack down on investor fraud. Scammers are taking advantage of the recent buzz around artificial intelligence to entice investors into bogus schemes, said DFPI Commissioner Clothilde Hewlett. We will continue our efforts to protect California consumers and investors by going after these unscrupulous actors.

The orders find that the named entities and individuals violated California securities laws by offering and selling unqualified securities and making material misrepresentations and omissions to investors. The entities solicited funds from investors by claiming to offer high yield investment programs (HYIP) that generate incredible returns by using AI to trade crypto assets. As part of their solicitations, they used multi-level marketing schemes that reward investors for recruiting new investors.

The subjects of todays desist and refrain orders are the following entities and individuals:

The Anatomy of the Scams

Taking advantage of the hype around AI, these entities claimed to use AI to conduct the purported crypto trading. The pitch was simple: investors were told that if they invested funds, these entities would use their knowledge, skill, experience, and AI to trade crypto assets and generate incredible profits for investors. In each case, these claims are false.

Each of these entities went to great lengths to appear as if they were legitimate businesses. They created professional websites, maintained social media accounts, and were promoted on social media by influencers and investors that shared stories of the money they were supposedly making.

For investors, these schemes may seem as if they are operating as promised for a certain amount of time. For weeks, months, or even years, investors see their account balances steadily increase. In the early stages, HYIPs will process investors withdrawal requests to gain investors trust and encourage them to recruit others. However, a time will come when the scheme stops processing withdrawals and then the website goes dark, leaving investors without a way to access their funds. By then its too late and the scammers have disappeared with investors money.

DFPIs Crackdown on High Yield Investment Programs

These orders continue the DFPIs crackdown on HYIPs. These programs use social media and influencers to quickly raise hype about the promised returns and low risk of the investment, then the operators quickly disappear leaving investors with no recourse to retrieve their money. Learn more about HYIPs:

The DFPI expects any person offering securities, lending, or other financial services in California to comply with our financial laws. Investors may file a complaint directly with the DFPI if they suspect a company of using unlawful, unfair, deceptive, or abusive practice online (dfpi.ca.gov/file-a-complaint) or call toll-free at (866) 275-2677.

About DFPI

The DFPI protects consumers, regulates financial services, and fosters responsible innovation. The DFPI protects consumers by establishing and enforcing financial regulations that promote transparency and accountability. We empower all Californians to access a fair and equitable financial marketplace through education and preventing potential risks, fraud, and abuse. Learn more atdfpi.ca.gov.

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DFPI Launches Sweep of Investment Fraud Claiming Ties to ... - California Department of Financial Protection and Innovation

SUMMARY

Illinois and other jurisdictions have adopted, or are considering, laws establishing parameters for employer use of AI during the hiring process.

The current attention being given to ChatGPT and other technologies using artificial intelligence (AI) is prompting companies to consider (or take another look) at how AI can and/or should play a role in their operations. From an employment law perspective, employers in Illinois and elsewhere should be aware of existing laws and guidance, and also should keep an eye out for the additional restrictions that will undoubtedly come as the use of AI becomes more prevalent.

In 2020, Illinois adopted the Artificial Intelligence Video Interview Act (820 ILCS 42/1), which establishes parameters for employer use of AI during the hiring process. If an employer intends to ask applicants to record video interviews so that it can use an AI analysis of such videos as part of the evaluation process, the employer must:

Sharing of such videos is limited to those with the expertise or technology necessary to evaluate the applicants fitness for a position. The videos (including all copies) must be destroyed within 30 days of a request by the applicant. These restrictions presumably apply to both new hires and employees who are seeking new positions within a company.

Illinois is not the only jurisdiction with AI restrictions on the books or under consideration. Bryan Cave Leighton Paisners Data Privacy group has prepared a summary of current and pending AI legislation around the United States.

California is among the jurisdictions currently reviewing proposed laws and regulations on the subject of the use of AI when making employment decisions, while Maryland enacted a law similar to Illinois in 2020, placing restrictions on the use of facial recognition services during pre-employment interviews until the applicant provides consent.

A more extensive law will be enforced in New York City beginning July 5, 2023: The New York City Automated Employment Decision Tools Law (AEDTL) which, among other things, requires employers to (a) conduct an audit for potential bias before using any artificial intelligence tools that screen candidates for hire or promotion, (b) give advance notice to candidates concerning the use of such tools, and (c) provide information on their websites about the tools and data collected. More information on the AEDTL is available here.

The potential for bias in the use of artificial intelligence tools is a key concern of the federal Equal Employment Opportunity Commission (EEOC) as well. The EEOC launched an agency-wide initiative on the subject in 2021, with a goal of ensuring that, the use of software, including artificial intelligence (AI), machine learning, and other emerging technologies used in hiring and other employment decisions comply with the federal civil rights laws that the EEOC enforces.

In May 2022, the EEOC issued guidance on the subject of, The Americans with Disabilities Act and the Use of Software, Algorithms, and Artificial Intelligence to Assess Job Applicants and Employees. This guidance provides definitions of key terms and explains how the use of algorithmic decision-making tools may violate the Americans with Disabilities Act (ADA), and notes that the use of a third-party vendor to develop and/or administer such a tool is not likely to insulate the employer from liability in connection with the results of using that tool. The EEOC held a public hearing on the issue of employment discrimination and the use of AI in January 2023, and is likely to continue its focus on this developing area.

As the use of AI in the hiring and selection process continues to evolve, employers should: (1) become familiar with artificial intelligence concepts; (2) examine, understand, be able to explain, and monitor their automated recruiting tools and practices; and (3) take steps to avoid bias and comply with applicable law.

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Reminder For Illinois (And Other) Employers: Restrictions Apply ... - JD Supra

Hi there! Im TaxGPT, a friendly AI tax adviser.

Well, thanks anyway, but I had a human file my tax return for me this year.

But of course, we know the world is changing as Artificial Intelligence or AI dominates the planet.

AI is now a hot topic as almost 77 per cent of devices today use AI technology. There are more AI assistants today, a figure which will eventually surpass the number of people on this Earth.

According to carbon60global.com the AI market is expected to reach $407 billion by 2027. By 2057, robots could replace or displace 2.7 million jobs in construction and engineering alone.

How many times have you said, Hey Google, where is the nearest Italian restaurant?

Hey Siri, what is the population of Nunavut?

Alexa, play me my favourite Lionel Richie songs from the 80s.

AI is software meant to mimic a human mind and model human intelligence.

According to Reference.com, the general benefit of AI is that it replicates decisions and actions of humans without human shortcomings such as fatigue, emotion and limited time.

I am thinking of adding a shortcoming such as stupidity to the list, which would mean we could replace the average politician with artificial intelligence.

Machines driven by AI technology are being used to replace humans as they are able to perform consistent repetitious actions without getting tired.

They dont need work breaks or work-life balance or time off due to sickness. They are available 24/7 and reduce the need for human personnel.

Theres a reduction in human error.

Those are some of the advantages.

However, currently, the disadvantages are that machines are neither flexible nor creative, as robots cant think outside the box. It stifles critical thinking as AI cant be improved with experience like we can. Costs are high and it leads to unemployment and the risk of making humans lazy.

Is Artificial Intelligence improving the lives of seniors today?

Absolutely.

During the pandemic, research studies were done in Sweden and the U.K. where a chatbot, an interactive computer program using AI voice technology, was used to interact with isolated seniors.

The researchers used a chatbot called ChatGPT (Generative Pre-Trained Transformer) as a cure for loneliness. It replicated human conversation, covering a wide array of topics. It can create human-like responses when prompted.

As visitors werent allowed to visit their elderly loved ones during the lockdown, ChatGPT could also help the isolated seniors answer questions, problem-solve as well as compose letters to their family.

Thats a good thing, but on the downside, chatbots could easily replace human interactions with all of their emotional baggage and drama.

At Drexel University in Pennsylvania, (drexel.edu) researchers say that using similar voice technology helps with early detection of dementia and Alzheimers disease. The chatbox program used was 80 per cent accurate in predicting early signs of dementia because language impairment affects between 60 and 80 per cent of dementia patients. The program can detect subtle clues such as grammar and pronunciation mistakes, hesitation and forgetting the meaning of words.

As the AI creators strive to produce a machine with a humans intellectual capacities, its billionaire executives such as Sam Altman fear that superhuman machine intelligence is probably the greatest threat to the continuous existence of humanity. Even Elon Musk is asking for a six-month moratorium on the development of advanced AI systems, including the latest version of ChatGPT.

But fellas, before you take a hiatus, could you develop me an interactive chatbot, who well call George, to be at my beck and call?

Hey George, rub my tired feet. While youre at it, peel me a grape!

April Lewis writes monthly on seniors issues for Peace Arch News.

AI technologyColumnSeniors

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SAVVY SENIORS: Artificial Intelligence will be a genuine game ... - Peace Arch News

Retailers and brands are tapping new tools to build better connections with their customers and make their lives easier

Theres good old-fashioned customer service and then theres artificial intelligence chatbots that can answer customers questions, create their grocery lists, make their travel plans, and let them see how theyll look in a new outfit.

As humans appetite for AI-based tools grows, retailers and brands are using language-based tools like ChatGPT, created by OpenAI, to build better customer connections and enhance their shopping experiences.

This month, Expedia launched a new travel-planning tool integrating ChatGPT. It gives members the ability to build their perfect itinerary including where to stay, what to do and how to get around just by starting a conversation in the app. In Europe, French grocery giant Carrefour has been testing videos on its website created with ChatGPT and generative AI (the umbrella term for AI that can produce content on demand) that use human-like avatars to answer customers questions about purchasing healthier foods for less. Consumer packaged goods brands like Hellmanns are getting in on the chatbot action, too.

Todays AI technology is revolutionizing the relationship between brands and their consumers, says Kristen Denega, Canada Hellmanns market lead & North American innovations at Unilever.

During the holidays in 2022, Denega saw an opportunity to marry AI and the Hellmanns brand to help Canadians save on groceries. In exchange for inputting their fridge and pantry ingredients (including Hellmanns mayonnaise) into ChatGPT, consumers received a tasty recipe they may not have considered otherwise.

We collaborated with TikTok creators to show how they transformed their holiday leftovers into a delicious meal using ChatGPT and Hellmanns mayo, says Denega. This allowed us to connect with everyday Canadians and inspire them to save and repurpose their leftovers during one of the most wasteful times of the year.

She says Hellmanns is always looking for creative ways to communicate with consumers about food waste and how to think differently about the value of foods in their fridge. ChatGPT provided us with a culturally relevant opportunity to do just that by tapping into a moment in time when everyone was experimenting with this platform, she says.

With the evolution of AI capabilities over the last decade, analysts say were finally at a point where AI applications like ChatGPT have the potential to significantly improve retailer-shopper connections. Research shows that shoppers are becoming more receptive to this technology, too. According to a 2023 U.S. survey commissioned by software provider Redpoint Global, almost half of respondents (48 per cent) said they would interact with AI more frequently if it would make their customer experience with a brand more seamless, consistent and convenient.

Generative AI is giving us opportunities for interaction from a virtual perspective that brings in much more of an emotional connection with customers, says Krish Banerjee, Canada managing director (partner), data, analytics & applied intelligence at Accenture.

Rather than just focusing on transactions, he says retailers can start to better understand customers behaviours to personalize marketing efforts and provide useful recommendations. Understanding the language of their interactions and understanding their expectations is all part of what generative AI is providing us with which wasnt here before, he says.

In addition to powering intuitive customer service bots, Banerjee says retailers are experimenting with virtual try-ons that allow customers to see how products would look on them before they buy. We can also expect to see future AI applications around collaborative product design where retailers work with their customers from initial concept to finished item.

Going forward, Banerjee says a key part in evolving and improving AI applications will rely on giving consumers better control of the data theyre willing to share with retailers, which will allow for a more tailored use of their information. Now its based on what websites Im browsing and cookies that go away in a couple of years and the information Ive provided in social media, he says.

Accentures recently released Technology Vision 2023 report points to transparency becoming a companys most precious resource as we start a new era of business. The report notes 87 per cent of Canadian executives say data transparency is becoming a competitive differentiator for their organizations.

Marrying all that customer information now collected from various sources will be challenging for retailers, says Stewart Samuel, director of retail futures at IGD, a research organization focused on the grocery sector. Its not just a matter of turning on ChatGPT and expecting good results, he says. Theres a lot of work to be done ahead of that, including figuring out how to protect customer data and [adhere] to regulatory frameworks.

That said, Samuel believes retailers have much to gain from being early adopters of AI technologies that can enhance shopping experiences, especially because these tools can be refined and improved once implemented.

AI is an area where you can create an advantage early on and then continue to grow that advantage, he says. The sooner you get into it, the sooner you can make incremental improvements to your business, and these tools can learn and adapt from that.

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AI goes shopping: How artificial intelligence will reshape the ... - Pique Newsmagazine