Mediaboss Marketing

Summary

Recently the Manufacturing Media Consortium and its founder, TR Cutler (TRC) set up a new division examining the role ofmanufacturing and technology in the entertainment industry. What follows is an interview ofJacob Kyle Young(JKY) actor and founder ofPost Modern Entertainment.

Virtual reality (VR) is projected to be the rapidly growing segment in the media and entertainment space, according to Global Entertainment, which reported that 68 million VR headsets would be sold in the USA before the end of 2021, raising VR content revenue to $ 5.0 billion.During COVID, it became evident that using AI can help create VR interactive content. Using AI techniques, the entertainment industry creates remarkable scenes with a pair of goggles. Virtual reality content development for food shows, reality showsand live events based on Artificial Intelligence draws consumer attention. With all these advanced technologies, manufacturing entertainment content is truncated significantly.Normal timelines of a feature film (from pre-production to post-production and distribution) can run 3+ years.With AI and VR the manufacturers of this in-house remotely driven content creation is less than six months.

AI not only automates minute-by-minute or day-to-day operations but assists media content organizations to make strategic business decisions. Using technologies like Neuro-linguistic programming (NLP) and machine learning, these manufacturers use Lean Six Sigma methodologies to generate channel performance reports from raw advance analytics. o longer is this copious data presented as large Excel sheets; rather detail reports are designed to generate and implement meaningful strategic decision-making information. This is no different than high-level CRM data and B2B optimization data on an automotive plant floor.

AI is autogenerating multi-lingual content expanding the reach and market opportunities for entertainment content manufacturers.

Subtitle generation via AI immediate makes product content manufacturing accessible (and available to download) for a global market. International media publishing manufacturers make their content useful for audiences from various regions around the globe.That said, prior to AI, the cost of translations and cultural context made the cost prohibitive or questionable.The need to provide accurate and eye-catchy multilingual subtitles for video digital content platforms is vital. Manually writing subtitles for multiple movies and TV shows in dozens of languages may take thousands of hours at too high a price. To overcome these challenges, the media and entertainment manufacturing sector is using AI-based technologies like natural language production and natural language processing.YouTubes Artificial Intelligence enables its publishers to automatically create closed catchy captions for videos uploaded on the platform, giving them easy access to content.

Recently the Manufacturing Media Consortium and its founder, TR Cutler (TRC) set up a new division examining the role of manufacturing and technology in the entertainment industry. He is pictured on the right in the photo above.What follows is an interview of Jacob Kyle Young (JKY) actor and founder of Post Modern Entertainment. He is pictured on the left in the photo above.

TRC:How is Artificial Intelligence (AI) impacting the entertainment industry?JKY: Through automation and AI advancements in manufacturing, the entertainment industry has found ways to streamline the processes involved in pre-production such as casting actors through a digital platform like Actors Access or LAcasting.A database is available for casting to consider past performances by talent as well as making a more efficient workplace for film makers.

These tools use Machine Learning algorithms to consider actors social media metrics with target audiences. Actors with large social media followings are cast in roles to ensure audiences to promote feature productions. It is not a substitute for talent, but no longer are large studios pushing the publicity, that has been relegated to actors and social media influencers.

TRC:How does AI and Machine Learning Big Data impact what films get produced?JKY:Netflix is using AI to determine what audiences see on streaming services. Monitoring viewership patterns, curated content is put before audiences that will appeal to them most based on prior viewership behavior.This is social science and data-driven learning patterns that dictate the themes, topics, actors, and velocity of entertainment content. AI culls this information guiding future content which then enters post-production.

TRC:How are storyboards automated using animatics?JKY:Animatics can be great to help visualize the finished film, but they are complicated and generally quite expensive. Until recently storyboards were still hand drawn.ProductionNext has a tool that allows screenwriters automate storyboards into a simple animatic so investors can better visualize a film. This technology is being used on an upcoming production of Post Modern Entertainment called Breaking Reach, which is currently being shopped and will enter pre-production in 2022.

TRC:How is post-production automated?JKY:Automation now permits what was an 80% manual process into a premiere final product for an audience. Post-production goes far beyond editing footage. Automation exceeds the efficiency skills of human editing without restricting the careful directorial choices.Accessing metadata for each scene, calculating trending, and star ratings begin to transform an industry that will celebrate the centennial of the first talkie in 2027.

TRC:How has automation via virtual cinematography changed the industry?JKY: Virtual cinematography is the set of cinematographic techniques performed in a computer graphics environment. Virtual cinematography can be used to shoot scenes from otherwise impossible camera angles, create the photography of animated films, and manipulate the appearance of computer-generated effects.For the soon to be produced feature film, Breaking Reach this method will be used to film such scenes as having a mass audience in the bleachers at a football game. In the past, productions would need to cast individual people (extras) and pay them accordingly. AI technology and virtual cinematography will create the realistic large public congregation with computer animation. This is particularly important as COVID lingers on and on-set requirements and restrictions create limitations for this type of scene.

TRC: Is virtual computer-generated imagery replacing the green screen?JKY: The newest addition to the Star Wars movies, The Rise of Skywalker, make it obvious how virtual studios are able to literally bring someone back from the dead.Computer-generated imagery (CGI) creates life-like versions of people.This supersedes the now antiquated green screen, which was known for and limited to adding a simulated background.With current virtual adaptations, a green screen is used far less frequently.

TRC: What are the drawbacks to CGI and will this automation replace human actors?A: The cry that automation will replace humans is simply not true. We cannot replace the authenticity of real human performance.Though we might be semi-convinced from a CGI performance, avatars, and video representation notwithstanding, there is a reason why movies are still made in live action with real actors. The unpredictability and mercurial choices of actors and human interaction cannot be undervalued nor automated.

Actors react in real-time and part of the thrill of live theater is that fact that no two performances are the same. Automation removes the tedious pre- and post-production.It creates cost-efficiencies. It does not, nor will it ever replace great actors.

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based,TR Cutler, Inc., celebrating its 23rd year. Cutler is the founder of the Manufacturing Media Consortium including more than 8000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. TR Cutler, Inc. recently launched three new divisions focusing on Gen Z, the African manufacturing sector, and manufacturing in the entertainment sector. Cutler authors more than 1000 feature articles annually regarding the manufacturing sector.

Check out our free e-newsletters to read more great articles..

Excerpt from:
Artificial Intelligence, Machine Learning, and Automation Transforming the Film Industry - Automation.com

BOSTON--(BUSINESS WIRE)--Jenzabar, a leading technology innovator in higher education serving the new student, today announced that EdTech Breakthrough, a leading market intelligence organization that recognizes the top companies and solutions in the global educational technology market, has selected Jenzabar Chatbot as the winner of its Best Use of Artificial Intelligence in Education award in the third annual EdTech Breakthrough Awards program.

Jenzabar Chatbot uses artificial intelligence and automation to empower students to get answers to pressing questions on demand. It automates and scales student support, freeing up valuable time for faculty and staff to support students with more pressing needs.

We are thrilled to receive this award for Jenzabar Chatbot, a product that has enabled many institutions to engage with students and provide an always-on resource for information during a tumultuous time for higher education, said Ling Chai Maginn, President, CEO, and Founder of Jenzabar. As schools invest in digital transformation to boost engagement, enrollment, and retention, they will increasingly rely on AI-powered communication channels like chatbots. We are proud to be recognized as an innovator in this important sector.

Jenzabar Chatbot provides real-time answers to frequently asked questions, which frees staff to deliver personalized support for students with more complex needs. When relying solely on human interaction, institutions can only serve a finite number of people at one time, especially during high-activity periods. Integrating easily with schools SIS, Jenzabar Chatbot improves student communications and provides more streamlined campus experiences.

To learn more about Jenzabar Chatbot or to contact us for a demo, click here.

The mission of the EdTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of educational technology categories, including Student Engagement, School Administration, Adaptive Learning, STEM Education, e-Learning, Career Preparation, and many more. This years program attracted more than 2,000 nominations from over 17 different countries throughout the world.

About JenzabarCreated out of a passion for education and a vision for technology, Jenzabar offers disruptive, innovative software solutions and services that empower students success and help higher education institutions meet the demands of the modern student. Over 1,350 higher educational campuses harness Jenzabar solutions for improved performance across campus and a more personalized and connected experience for the student. For further information, please visit http://www.jenzabar.com or on Twitter @Jenzabar or LinkedIn.

About EdTech BreakthroughPart of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the EdTech Breakthrough Awards program is devoted to honoring excellence in educational technology products, companies, and people. The EdTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough educational technology in categories including e-learning, student engagement, school administration, career preparation, language learning, STEM and more. For more information, visit EdTechBreakthrough.com.

Read the original post:
Jenzabar Wins 2021 EdTech Breakthrough Awards for Best Use of Artificial Intelligence in Education - Business Wire

Artificial intelligence is an area which has seen rapid growth across a variety of industries in recent years not least among power industry operations and technologies companies.

Figures show that the number of new artificial intelligence roles being advertised for these companies has increased in recent months with firms across the industry looking to expand their capabilities.

The number of newly advertised roles stood at 1,471 in Q1 2021. Thats up from 861 in Q4 2020 and up from 775 in Q3 2020.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include artificial intelligence, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Where are companies hiring for artificial intelligence careers in power?

Looking across key power industry operations and technologies companies tracked by GlobalData, the US is currently seeing the largest number of artificial intelligence job advertisements. Last quarter the country saw 357 advertisements - up from 253 in Q4 2020 and 328 in Q3 2020.

On a city level, Pune (India) had the most newly advertised artificial intelligence roles in Q1 2021 with 50, followed by Bengaluru, (India) with 43, and Bratislava, (Slovakia) with 26.

Where is seeing the most growth for artificial intelligence roles in power?

The biggest growth area has been in Romania - which saw six job adverts for artificial intelligence in Q4 2020, increasing to 233 in Q1 2021.

In terms of cities, firms are increasing artificial intelligence hires in Iasi - with 22 roles in the latest quarter - up from zero in the previous one.

Varnish Removal Products for Turbine and Compressor Lubricants and EHC Fluids

28 Aug 2020

Global Language Translation and Localisation for Power Companies

28 Aug 2020

Are you considering the relevance of AI to your business?GlobalDatas report can help you understand the bigger picture by analyzing AI-related filing trends across the Power sector in 2021. Uncover overarching company sentiment and underlying patterns hidden in vast amounts of financial and non-financial data to get a grasp on the outlook for the technology theme and its evolution in view of major market events like COVID-19. Read the report to see how AI can help drive your business forward today.

Is AI a key part of your companys future?GlobalDatas report can help you understand the bigger picture by analyzing AI-related social media sentiment across the Power industry in 2021. Understand which aspects of AI are keeping digital thought leaders and tech giants talking on Twitter and spot trends relevant to your own uses of the technology.Read the report and elevate your AI investment strategy today.

Are you worried that your company is falling behind when it comes to AI? GlobalDatas report can help you understand the bigger picture by analyzing AI-related job trends across the Power sector in 2021. Identify and leverage the hiring patterns of Power giants to transform potential risks into opportunities when it comes to the disruptive technology. Read the report and gain a competitive edge today.

Are you looking to expand your AI-related research and innovation?GlobalDatas report can help you understand the bigger picture by analyzing AI-related intellectual property landscape across the Power industry in 2021. Pinpoint the top players, inventions, and trends to determine research and development strategies with a competitive edge. Read the report and gain a competitive edge today.

See the article here:
The artificial intelligence hiring focus of power industry operations and technology companies - Power Technology

RALEIGH, N.C., Aug. 3, 2021 /PRNewswire/ -- The Robotics industry has witnessed significant growth in demand as it has become a key strategy in the implementation of Industry 4.0. The shortage of human resources in developed countries, the need to adopt labor safety standards, and the emergence of Artificial Intelligence (AI) are the influencing factors in the growth of the Robotics industry.

"From a business strategy standpoint, access to technological advancements and the ability to optimize cost through improving productivity and efficiency are key factors to improve business sales. The development of the robotics market can be attributed to the demand in end-use sectors such as automotive, defense, medical, space, and entertainment," said Vignesh Premkumar, Research Analyst at Beroe. "Despite the booming growth of robots, high initial investments, combined with high-tech research and development cost, has constrained industry growth."

The robotics market witnessed significant growth during 2017-19, primarily owing to the industrial, automotive, defense, and medical sectors. The market is expected to grow from $43 billion in 2018 to $70.84 billion in 2021 at a CAGR of 10.5 percent. The Asia-Pacific region tops in overall demand for robotics at 39 percent, followed by Europe at 25 percent, and the Americas at 24 percent. Major players in the robotic industry are involved in the production of high-performance and highly competitive robots. Optimization of design enables manufacturers to offer competitive prices and increase market share.

The factors pushing demand for robotics are demand from electronics, electric vehicle market, and automotive industries in Asia, automotive and manufacturing industries in Europe, and the demand for automation in the Americas due to these industries relying on newer technologies in the race toward Industry 4.0.

The different types of robots available in the market include articulated, cylindrical robots, SCARA, and Cartesian robots. Among industrial robots, the highest share is occupied by articulated robots. They have high payload capacity and working efficiency. They are currently used in many operations such as welding, assembly, material handling, packaging, and casing. Robotics finds greater applications in automotive, electronics defense, aerospace, metals, chemicals, and food industries. In these industries, customized robots have already been deployed as per their requirement. The Automotive industry accounts for 41 percent of industrial demand, followed by electrical and electronics at 20 percent, the metal industry at 13 percent, and chemical, rubber, and plastics industries at 9 percent. Robots are now widely used in the manufacturing sector where they play an important role in assembling, welding, and material handling of automotive parts with the objective of reducing labor power.

"The Robotics market is witnessing phenomenal growth. More companies are developing partnerships with other players that offer the Internet of Things and Artificial Intelligence. Moreover, the competition among manufacturers will further bolster the adoption of robotics," said Vignesh Premkumar, Research Analyst at Beroe. "In all this, artificial intelligence is expected to play a critical role. As with anything, the robotics market isn't perfect. There are gaps that restrict its growth and adoption rate. AI can play a game-changer in addressing the key constraints and filling the gaps."

For more such market insights, procurement intelligence, supplier analysis, price, and cost benchmarking, please log on to Beroe LiVE.Ai: https://www.beroeinc.com/beroe-live-ai/

About Beroe Inc

Beroe is the world's leading provider of procurement intelligence and supplier compliance solutions. We provide critical market information and analysis that enables companies to make smart sourcing decisions leading to lower costs, greater profits, and reduced risk. Beroe has been providing these services for more than 15 years and currently works with more than 10,000 companies worldwide, including 400 of the Fortune 500 companies. For more information about Beroe Inc., please visit https://www.beroeinc.com/.

Media Contact: Debobrata Hembram [emailprotected]

SOURCE Beroe Inc.

Continue reading here:
Artificial Intelligence and Automation to Lead Robotics Market Growth, says Beroe Inc - PRNewswire

Yes, robots could be used to write press releases, but this isn't the future of the industry.

Stay informed and join our daily newsletter now!

August1, 20215 min read

Opinions expressed by Entrepreneur contributors are their own.

While the human touch will always prevail, you should know that there are many ways in which we can all utilize artificial intelligence (AI) wisely in order to run more efficient and effective PR campaigns.

As technology continues to evolve, many companies are turning to artificial intelligence as a means to help streamline repetitive processes and find efficiencies where they can.

The public relations sector is no different, with PR firms looking for ways to use artificial intelligence for certain aspects of the business that can benefit from AI functions.

The idea of using AI can be worrisome for people working in PR as they are concerned about their jobs being replaced by programmable technology, but that is not the case.

Related:How to Write a Press Release Reporters Will Actually Read

Public relations firms can benefit from the use of AI, particularly when it comes to the sheer volume of information they need to sort through.

PR firms need to always be on top of the latest trends and news, which can be a tedious task for employees with information getting missed due to the sheer volume of information available or getting bogged down by irrelevant material.

By using artificial intelligence, firms are able to search through all of the information available across any digital platform at lightning speed and pull out any content that is relevant to their clients by programming the bot to search out specific words or phrases. This will ensure that only the content that is important gets flagged to the PR firm.

AI can also be used to monitor media coverage of competitive products and clients competitors to ensure that their clients are reacting as needed or getting their fair share of media coverage with their own campaign. AI bots can be used to track media impressions for a PR firmss own clients as well as their clients competition.

Not only can artificial intelligence be used to track media coverage for your clients by scanning news coverage, but it can also track any trends in topics that the PR firm may want to get ahead of. With its automated process of scanning information, artificial intelligence will be able to determine the best time of day for press releases, social media posts and other avenues of engagement with their target audience, based on when people are interacting with the information and what platform or means of communication receives the most interaction. This will provide data that the PR firm can use going forward to ensure they are reaching their target customer in a way that makes sense. The data captured can help PR professionals with recommendations as far as what channels to push their message through, how the content should be built and even what type of content to include.

Related:8 Ways to Prepare forPublic Relations

Artificial intelligence has many more uses with public relations, other than information scanning and data sorting. It can be used to write up preliminary press releases and even build websites by programming the bot using predetermined algorithms for the gathering and compilation of data. Through data analysis, AI can determine the most relevant information to include in a press release, based on audience interaction and tailor future press releases to capture and keep the audiences attention. The benefits of AI in PR are enormous, with new uses being discovered all the time as the technology continues to advance and evolve based on the industrys needs.

One of the greatest fears with automation and the use of artificial intelligence in any company and industry is of course the fear that this will put people out of jobs. While artificial intelligence may seem like it would eliminate the employees, that isnt the case in the pubic relations industry.

This industry still very much relies on the human touch for face-to-face client interactions, social networking and in providing insights and recommendations on how to use the data captured through AI for the best outcome for the client. In fact, artificial intelligence will enable public relations professionals to focus on tasks that cant be automated such as brainstorming creative ideas, determining what steps they want to take for their clients and working closely with the client, as opposed to performing repetitive tasks that currently take away from client interactions.

Artificial intelligence isnt something to shy away from in PR. It is a tool to embrace to provide efficiencies in data gathering so that employees are able to focus on their clients and the creativity of their industry.

The future is all about technology, so use it wisely to help grow your clients' brands.

Related:What is Authentic Marketing, and How Is It Different From Public Relations?

See the original post:
How to Leverage Artificial Intelligence in Public Relations - Entrepreneur