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[00:01] Agency 100 PlayBook podcast strategy and creative art inherently intertwined right creative needs inspiration to create.

[00:10] And our job as planners is to find them that inspiration find them that thing or that insight. Thats really going to unlock.

[00:18] Smart work for a product.

[00:19] How are we going to create?

[00:21] Speak about what the ask is and then only then well will be able to kind of idea and hopefully come up with some good ideas.

[00:32] That penalty results in a cult health first down.

[00:37] Hello and welcome Im Marc Iskowitz the editor at large for MM+M, and Im pleased to be joined by two VIPs from CultHealth. Yeah, you got a executive creative director Jason Kirshenblatt and we have SVP Strategic Planner Seema Keswani.

[00:50] How are you doing? Im doing great pleasure to welcome you both.

[00:53] Were here to discuss how creative intelligence has helped propel the agency forward the subtext here is everybodys talking about artificial intelligence.

[01:01] But why not try creative intelligence?

[01:04] Lets just kind of take a step back for a moment before we get into the questions.

[01:08] And October 2022 CultHealth which is a full service agency.

[01:12] Was bought by indigene, but youre still maintaining your independence and your proud member.

[01:16] Of the agency 100 weve got a member of the creative team the head of the creative department and the head of the planning department and Jason and see me here. So we can have a very well-rounded discussion on creative intelligence.

[01:30] Lets just jump right in.

[01:31] First of all Id love to get a definition. How do you both define creative intelligence?

[01:36] Its a great question well.

[01:37] As we were kicking around this idea. What is creative intelligence?

[01:42] You know Ill just give you the high Brow definition right we came up with this.

[01:46] Its this this fusion of human creativity with technological and data-driven enhancement.

[01:53] Sounds sounds pretty cool. Huh, what is that mean? You know well, I think really what it is is the culmination of

[02:01] Like you said we were a full service at agency. You know we we like to think were all creative and you know that we did some pretty decent creative.

[02:09] Work over the years.

[02:11] and when we were acquired by in the Gene

[02:15] they come with this.

[02:17] this breath

[02:18] and wealth of data, and I think thats kind of what was really exciting about the merger.

[02:24] And we were able to use this data. You know this this what were calling creative intelligence you know and we app.

[02:32] all departments

[02:34] and along different points of content creation and now we have the opportunity to do it from the beginning all right.

[02:40] So that a lot there, what is that really mean?

[02:42] At the end of the day we all we all use data and how we we start any content creation that we you know ideation.

[02:49] especially in the

[02:50] an hour

[02:50] form of sector right we need the data.

[02:53] And information to inform how were even going to start the brief or seam a comes in.

[02:58] and I think

[02:59] this notion of

[03:01] being acquired by a company that is in the former sector with 30 years of knowledge and data and sort of just this evergreen AI they use AI to kind of inform their data and its growing and how we can now we have that from the beginning as opposed to you know at the end. It will probably get more into depth but

[03:21] kind of you know see me you want to elaborate like what that means in terms of.

[03:25] starting the process because it kind of starts with you on the

[03:28] yeah strategy side. I think I think like as we think about it.

[03:32] Jason gave you the the kind of formal definition and I think from a logistical perspective right it is our marriage with indigen as a company asking a creative agency then being an intelligence company.

[03:42] but

[03:43] I think for me as a planner and in the strategy department really its weve traditionally had really good creative and

[03:49] you know were kind of using that kind of qualitative data that we typically use.

[03:53] And then youve had.

[03:55] you know

[03:56] data models and ais and things like that but

[03:58] It really is The Marriage of those two things right so I am now able to with this kind of new creative intelligence model. Im able to actually.

[04:06] look at insight that scale and look at

[04:09] consumers and customers at scale and a way that I was never able to do before.

[04:13] So I think that.

[04:14] That to me.

[04:16] Is the beauty of it and that?

[04:18] Creativity needs to be intelligent and Intelligence needs to be creative.

[04:21] and thats really what we

[04:24] kind of been able to start to achieve here with call and industry and coming together.

[04:28] and its just its just not

[04:30] A model weve had in the past and I think its exciting and it allows us to.

[04:34] be more precise be more targeted and and

[04:37] you know from the point of planning & strategy like be more true to what the customers want and what they need.

[04:43] So, I think that that if someone asked me was creative intelligence. I would say that its

[04:48] its probably the thing that as a planner Ive been waiting for but I didnt have the infrastructure around me to make it happen. Yeah, we like to say the

[04:55] Smart creative just got more intelligence yeah, right we were doing smart.

[05:01] Creative right I mean look.

[05:03] at the end of the day, we throw the

[05:04] I like to always say we throw these these words like.

[05:06] Concepts around

[05:08] to too often like Ill be honest with you.

[05:10] Einstein those guys had concepts

[05:13] I have ideas you know occasionally theyre good you know.

[05:19] One in 10

[05:20] Im wanting to what fine thats cool.

[05:22] but no that

[05:23] so thats kind of where we

[05:25] kind of play in this space of in creative intelligence and obviously with with AI being such at the forefront of its.

[05:32] Its kind of infancy in a way in a weird way, even though its been around for a while, but its its this right right. Its its its

[05:38] burgeoning like

[05:39] huge

[05:41] Its all we talk about and so many different sectors of work and whatever in our lives.

[05:46] that

[05:47] lets talk about what we can how we can carve our unique path in the agency world and thats where we came up with.

[05:55] Zi and creative and help

[05:57] no, I love it. Yeah. I think you know its how do we make the most of?

[06:01] Like semi were saying you know.

[06:02] We have this infrastructure now.

[06:04] And I remember you know.

[06:06] They probably wouldnt appreciate this being called a commercialization consultancy but Im not sure like how us to describe.

[06:12] You know in the Gene I remember several years ago. They really kind of

[06:15] you know were one of the first to come forward with that you know were data first. Were all about data and I was like well. Can you be more specific? You know but like now it all kind of makes sense now. You know that would now that were in the age of AI and it was really a smart positioning.

[06:27] And you know adding on cults to their platform as a really very complimentary.

[06:31] Obviously move for them to make.

[06:34] And and it sounds like youre all kind of living that you know integrating the two together. Thats part of the strength lies that youre stronger.

[06:41] Than the individual parts because as you see me so youre making.

[06:45] the creative intelligence and the Intelligence becoming more creative

[06:49] and so you know as you and Jason work together.

[06:53] Can you just described for a second how planning you know works hand in hand with creative? I mean Im sure our audience is familiar with that but just for my own edification.

[07:01] Yeah, sure. Yeah, no for sure so you know from.

[07:04] I think strategy and creative are inherently intertwined alright creative.

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The A100 Playbook Podcast | CultHealth: Need more than just artificial intelligence? Try Creative Intelligence. - MM+M Online

WPG, Atlantic City radio starHarry Hurley reverses roles with MH on this weeks installment of the award-winning PodcastOne series, The Michael HarrisonInterview. Actually, this weeks episode of the long-running podcast consists of provocative excerpts from Harrisons recent guest appearance (6/4) on Hurleys popular WPG morning show in which he was booked to discuss the technological and sociological implications of AI.This took place in conjunction with the release of the new Gunhill Road music video, Artificial Intelligence (No Robots Were Injured in the Production of this Song). Harrison co-wrote and performs lead vocals on the song with the venerable band which had its world premiere on WPG that morning and kicked off Harrisons Obsolete Slobs radio tour in support of the piece.The conversation is a no-holds-barred look at the implications beneficial and destructive of the remarkable new technology that is disrupting art, communications, and life here in the early decades of the 21stcentury and promises to have dramatic impact on the course of humanity going forward. Dont miss this! Listen to the podcast in its entirety here.

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REVERSE ROLES: Harry Hurley Interviews MH on Harrison Podcast About Artificial Intelligence - TALKERS magazine

Should I be scared of artificial intelligence?

My default position on any new technology is doubt and skepticism. Blame my Calvinist underpinnings for that but has the latest-greatest ever really lived up to the hype? Even the experts arent sure (or arent sharing) exactly how AI works. Could this possibly take off?

Its been more than a year since artificial intelligenceespecially generative artificial intelligencetook over technology news. Generative AI allows for untold amounts of information to be ingested by powerful computers that then can generate what appears to be original text or images based on requests (called prompts) from users.

If youve read anything about generative AI, you know about the massive investments being made and the innovations, efficiencies, and new worlds AI will open for us, but there are drawbacks too: the disruption well all be facing in our workplaces and, of course, the fakery AI is capable of. Maybe youve seen (or created yourself) samples of this technology in action.

For me, a turning point for my skepticism was a test offered by The New York Times to see if people could determine whether pictures were real or AI-generated. Im a visual guy and thought this would be easy. I failed miserably.

So, should we be scared? When its not clear what is real and what is not, were left to wonder, or worse, give up and just believe what we see. Yes, that is scary.

In a 2023 Atlantic article, philosopher Daniel C. Dennett calls people posing as someone other than their real selves counterfeit people. He makes a compelling argument that creating [or passing along] counterfeit digital people risks destroying our civilization. His solution? Treat counterfeit people like we do counterfeit currency.

Although he admitted it might be too late already, he argued for complete transparency of what has been created by AI and for making sure we have technology (smartphones, scanners, digital TVs, and so on) that can detect counterfeits. And then, just as importantly, we should make counterfeit content creatorsincluding tech company executives and technicianslegally liable for the lies they are telling with AI text and images.

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Should I Be Scared of Artificial Intelligence? - The Banner

Apple software chief Craig Federighi, right, pictured with exec John Giannandrea, announced a partnership with OpenAI to bring AI features to its products. (AP Photo/Jeff Chiu) Jeff Chiu/AP hide caption

Apple is going all-in with artificial intelligence, announcing several new AI features and a partnership with ChatGPT-maker OpenAI. The company announced the deal at its Worldwide Developers Conference on Monday afternoon.

The highly anticipated AI partnership is the first of its kind for Apple, which has been regarded by analysts as slower to adopt artificial intelligence than other technology companies such as Microsoft and Google.

The deal allows Apples millions of users to access technology from OpenAI, one of the highest-profile artificial intelligence companies of recent years. OpenAI has already established partnerships with a variety of technology and publishing companies, including a multibillion-dollar deal with Microsoft.

OpenAI will be integrated into Apples digital assistant Siri, Apple software chief Craig Federighi said during the conference. That would allow people to ask for help with things like recipe ideas, room decorations or composing a story, Federighi said.

Suppose you want to create a custom bedtime story for your six-year-old who loves butterflies and solving riddles, Federighi said. Put in your initial idea, and send to ChatGPT.

The announcement comes as AI has experienced explosive growth, and some embarrassing setbacks. Chatbots and AI assistants have been beset with issues including hallucinations, plagiarism and incorrect or biased results. OpenAI itself has been embroiled in allegations of copying actor Scartlett Johanssons voice without her permission.

Apple is also at the center of an antitrust lawsuit filed by the Justice Department and 15 states. The government accuses Apple of abusing its power as a monopoly to push out rivals and keep customers using its products. Its unclear how Apples new partnership with OpenAI could play into this case.

Shortly after Apples announcement, OpenAI CEO Sam Altman posted on X, formerly known as Twitter, very happy to be partnering with apple to integrate chatgpt into their devices later this year! think you will really like it.

Apple is also rolling out what it calls Apple Intelligence, its term for Apple's own new generative AI software.

Apple Intelligence will enable transcription for phone calls, AI photo retouching and improvements in the natural conversation flow with Siri, the company said. The software can also be used to summarize notifications and text messages, as well as articles, documents and open web pages.

Federighi placed an emphasis on privacy, with a new system called Private Cloud Compute that he said will ensure data security for users.

Apple says the new features will be released later this year.

Link:
Apple will bring AI to devices and Siri in much anticipated OpenAI partnership - NPR

Four weeks after a contentious Colorado bill regulating artificial intelligence systems to prevent harm to consumers was signed into law, the governor, attorney general and lawmakers are already vowing to revise the statute at the request of business leaders.

Discussions about changing the law began earlier this month after state officials heard an outcry from about 200 prominent technology company executives and venture capitalists about Senate Bill 205.

The plan to take another look at the law isnt entirely surprising. Polis had reservations about the bill, but signed it anyway because he said there was time to change it before it went into effect in 2026.

Im certainly encouraged by the fact that the beginning date for provisions are in 2026, Gov. Jared Polis told reporters after the legislative session ended May 8. I am confident that will leave ample time for any improvements that need to be made prior to it becoming effective.

Changes to the law cant be made by the legislature until the General Assembly reconvenes in January for the 2025 lawmaking term unless the governor or legislature calls a special session, which is highly unlikely.

In a letter Thursday to innovators, consumers, and all those interested in the AI space, Polis, Attorney General Phil Weiser and Senate Majority Leader Robert Rodriguez, D-Denver, acknowledged that the recently passed legislation needed additional clarity and improvements. Rodriguez was one of the main sponsors of the bill.

Starting today, in the lead up to the 2025 legislative session and well before the February 2026 deadline for implementation of the law, at the governor and legislative leaderships direction, state and legislative leaders will engage in a process to revise the new law, and minimize unintended consequences associated with its implementation, the letter says.

Denver Mayor Mike Johnston added his signature after this story first published.

The letter goes on to spell out what parts the law must be addressed, including defining what high-risk systems are and focusing regulation on developers of those high-risk systems and not the smaller companies that use third-party AI software. (If a company were using something like ChatGPT and its developer OpenAI made changes, there is confusion about whether Colorado law would require the local company to reassess its compliance.)

Other improvements the governor, attorney general and lawmakers are promising to make include requiring enforcement by the attorney general to happen after the fact instead of proactive disclosure, and clarifying that consumers have a right to appeal only to the attorney general, though they would also bring up any discrimination matters to the Colorado Civil Rights Commission.

Tech leaders complained about the prohibitive language of the new law and how it was already putting a black eye on Colorado for companies looking to expand in the state.

The letter from Polis, the attorney general and Rodriguez addressed that reality, saying that since the law was signed many of our home-grown businesses have highlighted the risk that an overly broad definition of AI, coupled with proactive disclosure requirements, could inadvertently impose prohibitively high costs on them, resulting in barriers to growth and product development, job losses and a diminished capacity to raise capital.

Dan Caruso, head of Caruso Ventures and founding CEO of telecom Zayo Group, was one of 200 names on the letter to Polis from tech industry leaders.

Caruso said he learned about the AI bill after it became law and only because he immediately heard from investors and tech companies confused about the ramifications to their businesses.

The way the law is written, he said, a grocery store that uses AI at the cash register to scan and add up merchandise could be subject to new reporting requirements even if they had nothing to do with the AI inside.

But his other problem is that tech startups dabbling in AI may feel theres an added administrative burden to developing technology in Colorado.

We certainly agree with the intent of trying to protect the consumer, but in the process you cut off a bunch of investment into Colorado and youre going to be hurting all the consumers in Colorado because we need tech jobs. We need our innovation economy. Thats what makes us thrive, Caruso said. By rushing ahead on the AI bill without fully understanding the implications, we kind of put a lot of the innovation economy into jeopardy. So we needed to work with them to correct the broadness of certain provisions of the bill.

Caruso said he and other tech leaders hope to participate in the process to revise the bill to prepare an amended version for the next legislative session.

That letter is the first step of the process. Not the last step. We still have to get to the step where changes are made early next year, Caruso said. But we need to reassure investors that Colorados still is a great place to invest for innovation.

Other notable names on the industry letter included Bryan Leach, CEO of the consumer app developer Ibotta; forme DaVita CEO Kent Thiry; Brad Feld, a venture capitalist at The Foundry Group; and David Cohen, who cofounded and is CEO of Techstars, which he started with Feld and Polis.

Rodriguez, who didnt respond Friday to a request for comment, said during a legislative hearing on the measure that all that were asking for companies to do (is put) in a place a notice to consumers, (perform) risk assessments on their tools and have an accountability report when something goes wrong that results in discrimination, thats what this bill does.

But AI developers opposed the bill from the start because there were concerns that even small changes at the development stage would discourage innovation by startups and AI-adjacent companies. Consumer advocates, however, felt the bill did not go far enough because AI-based discrimination was already occurring, with cases involving background checks and resume screening, and adjustments to auto insurance premiums.

The new letter from Polis and other elected officials was disappointing, said Matt Scherer, senior policy counsel for the Center for Democracy and Technology, a nonprofit that advances civil rights and liberties, said in an email on Friday. He said these changes were proposed before a taskforce that includes labor and consumer group representation has met.

Labor and consumer groups will strongly oppose those changes, Scherer said. The changes they are proposing would completely neuter the law, which is, of course, the objective of tech industry and other business pressure groups who have been spreading misinformation and fear-mongering about this bill ever since the sponsors made a few modest changes to strengthen what was a largely industry-crafted bill.

Eric Maruyama, a spokesman for the governors office said in an email that Gov. Polis is proud that Colorado is leading the way in the innovative sectors of tomorrow.

The governor is grateful for and shares Sen. Rodriguezs commitment to ensuring that Coloradans are protected from bias and discrimination in AI and is focused on ensuring that state standards support consumers and Colorados innovation economy, Maruyama said. Gov. Polis looks forward to working with leaders and stakeholders to help grow Colorados AI sector.

Colorado Sun staff writer Jesse Paul contributed to this report.

This story has been updated to add additional comments.

Based on facts, either observed and verified directly by the reporter, or reported and verified from knowledgeable sources.

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Governor, lawmakers are already planning big revisions to Colorado's first-in-the nation artificial intelligence law - The Colorado Sun