Mediaboss Marketing

Tata Starbucks is set to complete 10 years in India this year. The brand is aggressively expanding its footprint and launching stores in newer markets.

It recently launched a limited-edition merchandise in partnership with designer Sabyasachi Mukherjee. The collection features a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers depicting Toile de Jouy with native flora and fauna.

As part of the partnership, Tata Starbucks and Sabyasachi have come together to support Educate Girlsa non-profit organization with a focus on working towards improving girls and young womens education across rural India providing the support they need to develop their skills and find careers.

What is the idea behind the brand's association with Sabyasachi for the merchandise line?

The idea was not to look at it as a merchandise collaboration but to do it for a certain purpose. As part of Tata Starbucks commitment to empowering girls and young women, we have a rich relationship with Educate Girls, and I am thrilled our work has resonated with Sabyasachi, says Sushant Dash, Tata Starbucks CEO.

The organization also takes pride in being among the first to ensure gender and pay parity. The chain has over 2,000 employees.

By next year, 40 per cent of our workforce will be women. We have 100 per cent pay parity as well, Dash says.

At present, women comprise nearly 34 per cent of the Starbucks workforce. Moreover, over a dozen of the outlets are managed by all-women staff, Dash says.

Dash terms Starbucks' decadal growth as phenomenal.

The brand entered the Indian market in 2012 through a Joint Venture with Tata Consumer Products and currently operates 270 stores in India across 26 cities. Over 50 stores were opened in the last fiscal year itself, many of them being at airports and highways.

Meanwhile, the coffee chain launched several new flavours of beverages and products which struck the chord with coffee lovers. It launched its first Bake in store, in Mumbai last December.

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By next year, 40 per cent of our workforce will be women: Sushant Dash, Starbucks - Exchange4Media

Khadim has roped in cricketer Shardul Thakur as their Brand Ambassador. Shardul, a bowling all-rounder has been representing the International Mens cricket team across all formats since making his debut in 2017.Hes also signed with Delhi Capitals for the 2022 season of the Indian Premier league.

The brand is looking to tap into his popularity as a cricketer especially with Gen Z and millennials and has launched the association with the campaign ItsWowItsKhadim.

The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience and reinforce the affordable price point. The trinity will deliver the delightful ItsWoWItsKhadim experience to consumers. The campaign is being heavily promoted on digital platforms with focus on select markets. Apart from the media the association will also be extended to instore, retail and consumer touchpoints, said Namrata Ashok Chotrani, CEO, Khadim India Limited.

We are excited to take the ItsWowItsKhadim experience to our consumers through our latest campaign. We are delighted to partner with Shardul Thakur as an ambassador and look forward to a successful association, said Namrata Ashok Chotrani, CEO, Khadim.

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Khadim ropes in cricketer Shardul Thakur as Brand Ambassador - Exchange4Media

National Payments Corporation of India (NPCI)has floated its firstIndian Premier League campaignRuPay. Be On-The-Go.Featuring Indian iconic fast-bowlerIshant Sharma,the campaign highlights the many benefits of RuPay ON-THE-GO on cards and other convenient form factors such as smartwatches, keychains, mobile stickers, and wristbands.As part of the high decibel campaign, 5 clutter-breaking advertisement films are released on television, OTT, digital, and social media platforms. The brand has also roped in cricket commentator, Harsha Bhogle and former Indian cricketer, Virender Sehwag to endorse the campaign on Twitter.

The filmrevolves around the banter between 3 characters- an Umpire struggling with payments, a batsman who knows how incredible RuPay is, and who takes it upon himself to educate our Umpire on it, and fierce pacer,Ishant Sharma. The Umpire gets so distracted by the amazing & innovative RuPay offerings that the batsman is sharing with him, he doesnt even notice that Ishant Sharma has bowled, rapped the opener on the pads, and is now screamingHowzzaaaatt!,waiting for an OUT from him. What follows is a match freeze where the entire match pauses, as we see Ishant now doing his best to catch the Umpires attention by shouting Howzzatt in hilarious ways. With RuPay on Umpires mind and his conversation with the non-striker still on, he registers Ishants appeal and starts to raise his finger finally shoutingOUT-STANDINGfor RuPay.

Conceptualised by DDB Mudra, the new campaignhas beautifully and humorously captured Ishants dynamic action of Howzat to weave together the films. The campaign also features 4 short films which reinforce the concept in various situations involving payments for international use, for the convenience of paying using RuPay ON-THE-GO enabled watch(at a grocery store) and keychain (at a drive-thru), and for bus/metro travel. The films not only create awareness about RuPay ON-THE-GO but also show how payments can be quick, safe, easy, and hassle-free for customers.

The films underscore the availability and accessibility of the RuPay cards. The advertisements highlight that every bank in India is issuing RuPay Debit cards and a large number of banks and prepaid/credit card players are also issuing RuPay Prepaid and Credit cards. Further, the films also create awareness amongst customers to ensure activating their cards for contactless, e-commerce, and international transactions per the regulatory requirements in India.

RuPay ON-THE-GO allows customers to make small and large value transactions at RuPay contactless-enabled PoS from the accessories they use every day and by using their RuPay cards. Living up to its taglineRuPay. Be On-The-Go, RuPay ON-THE-GO is redefining contactless payments and enabling instantaneous on-the-go payments.

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NPCI unveils first IPL campaign RuPay. Be on-the-go featuring Ishant Sharma - Exchange4Media

FLINT, MI -- The jury in a civil Flint water crisis trial is expected to hear from a former emergency manager for the city on Tuesday, April 19, but wont know until then whether that testimony will be given in-person or through a videotaped deposition he gave nearly two years ago.

Gerald Ambrose, who worked as Flints last emergency manager in 2015, is expected to be questioned outside the presence of a 10-person jury on Tuesday to determine whether he intends to invoke his 5th Amendment right against self-incrimination, according to an order issued Monday, April 18, by U.S. District Court Judge Judith E. Levy.

Ambrose and four other potential witnesses, including former Gov. Rick Snyder, are facing criminal charges tied to the water crisis and have asked the U.S. Court of Appeals for the Sixth Circuit to hear their request for a review of an earlier ruling by Levy that required them to testify.

In the ruling, Levy rejected a request from Ambrose, Snyder and the other witnesses to quash their subpoenas in the civil trial and to allow them to invoke their 5th Amendment right against self-incrimination to all questions they are asked.

The Court of Appeals has not announced whether it will hear those appeals and on Monday, Levy issued an order saying attorneys for four Flint children can proceed in their case by calling Ambrose as a witness.

The children have filed negligence claims against two companies -- Veolia North Amercia and Lockwood, Andrews & Newnam -- that advised the city during the water crisis.

Levys Monday order says that if Ambrose refuses to answer questions on Tuesday, he can be declared an unavailable witness and attorneys for the children can use his videotaped deposition as testimony.

Court filings say Ambrose gave his deposition in June 2020, more than six months before he was indicted by a grand jury on four felony counts of misconduct in office.

Depending on the Courts of Appeals decision, Ambrose could be required to return to the stand to answer additional questions and could risk contempt of court charges if he maintains his silence.

Attorneys for Ambrose have previously told Levy of his intent to invoke his right against self-incrimination.

Whether his testimony on Tuesday is in-person or his video-taped, Ambrose is likely to be questioned about his involvement in particular with Veolia, which worked on problems with discoloration and elevated levels of chlorine byproducts in Flint water in 2015.

Veolia witnesses have testified that Ambrose and other city officials told them that re-connecting Flint to the Detroit water system was not an option despite evidence that city water, drawn from the Flint River in parts of 2014 and 2015, could be corroding transmission pipes and home plumbing.

The children who are suing Veolia and LAN claim the companies were negligent in advising the city about its water system and claim they were damaged by elevated levels of lead in their water.

The companies have questioned the extent of the childrens injuries and deny they are responsible for any injuries they suffered.

Attorneys for the children had previously asked Levy to allow them to present Ambroses video deposition to the jury, which she declined.

But in her order Monday, the judge said she will allow the attorneys to call witnesses in their preferred order.

If the Sixth Circuit denies the motions by Snyder, Ambrose and others, Veolia and LAN will be permitted to recall Ambrose to the stand in person, Levys order says. The former emergency manager can then either assert his Fifth Amendment rights or answer questions within the scope the Court will set forth.

Levys Monday order also says that if the Court of Appeals grants permission for leave to appeal and affirms her order, Veolia and LAN will be permitted to recall Ambrose to the stand in person and ask questions within the scope set forth by the court.

If the Sixth Circuit reverses Levys order, the companies will also be permitted to recall Ambrose to the stand in person so that the jury can hear his intention to assert his Fifth Amendment right against self-incrimination.

In any event, Defendants will not be deprived of having Mr. Ambrose testify or assert his Fifth Amendment right against self-incrimination in front of the jury, the order says.

Read more at The Flint Journal:

Snyder asks for speedy 5th Amendment decision as delay causes issues in childrens Flint water trial

Five charged with Flint water crimes still plan to not testify in civil trial

3 charged with Flint water crimes have 5th Amendment concerns about testifying

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Former Flint EM expected to take the stand Tuesday but may refuse to answer questions - MLive.com

Special Counsel John Durham continues to drop bombshells in filings in the prosecution of former Clinton campaign lawyer Michael Sussmann. Just last week, Durham defeated an effort by Sussmann to dismiss the charges. He is now moving to give immunity to a key witness while revealing that the claims made by the Clinton campaign were viewed by the CIA as not technically plausible and user created. He also revealed that at least five of the former Clinton campaign contractors/researchers have invoked the Fifth Amendment and refused to cooperate in fear that they might incriminate themselves in criminal conduct. Finally, Durham offers further details on the involvement of Clinton campaign general counsel Marc Elias and former British spy Christopher Steele in the alleged false claims.

The only witness currently immunized by the government, Researcher-2, was conferred with that status on July 28, 2021 over a month prior to the defendants Indictment in this matter. And the Government immunized Researcher-2 because, among other reasons, at least five other witnesses who conducted work relating to the Russian Bank-1 allegations invoked (or indicated their intent to invoke) their right against self-incrimination. The Government therefore pursued Researcher-2s immunity in order to uncover otherwise-unavailable facts underlying the opposition research project that Tech Executive-1 and others carried out in advance of the defendants meeting with the FBI.

Durham also detailed how the false Russian collusion claims related to Alfa Bank involved Clinton General Counsel Marc Elias and Christopher Steele. Indeed, the new requested immunized testimony would come from a Tech executive who allegedly can share information on meetings with Elias and Steele.

Durham notes that both the CIA and FBI were sent on an effective wild goose chase by the Clinton campaign. He notes that the government found the allegations to be manufactured and not even technically possible. He refers to the CIA in the following passage:

Agency-2 concluded in early 2017 that the Russian Bank-1 data and Russian Phone Provider-1 data was not technically plausible, did not withstand technical scrutiny, contained gaps, conflicted with [itself], and was user created and not machine/tool generated.

This dovetails with the statements of the Clinton associates themselves who were worried about the lack of support for the Russian collusion claims. Researcher 1 features prominently in those exchanges.

According to Durham, the Alfa Bank allegation fell apart even before Sussmann delivered it to the FBI. The indictment details how an unnamed tech executive allegedly used his authority at multiple internet companies to help develop the ridiculous claim. (The executive reportedly later claimed that he was promised a top cyber security job in the Clinton administration). Notably, there were many who expressed misgivings not only within the companies working on the secret project but also among unnamed university researchers who repeatedly said the argument was bogus.

The researchers were told they should not be looking for proof but just enough to give the base of a very useful narrative. The researchers argued, according to the indictment, that anyone familiar with analyzing internet traffic would poke several holes in that narrative, noting that what they saw likely was not a secret communications channel with Russian Bank-1, but a red herring, according to the indictment.

Researcher-1 repeated these doubts, the indictment says, and asked, How do we plan to defend against the criticism that this is not spoofed traffic we are observing? There is no answer to that. Lets assume again that they are not smart enough to refute our best case scenario. You do realize that we will have to expose every trick we have in our bag to even make a very weak association.

Researcher-1 allegedly further warned, We cannot technically make any claims that would fly public scrutiny. The only thing that drives us at this point is that we just do not like [Trump]. This will not fly in eyes of public scrutiny. Folks, I am afraid we have tunnel vision. Time to regroup?

It appears that the time to regroup has passed with the issuance of immunity deals to compel testimony.

Here is the filing:

US-v-Sussmann-04162022-US-Filing

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Durham: Five Witnesses Connected to the Clinton Campaigns False Russian Claims Have Refused to Cooperate - Jonathan Turley