Mediaboss Marketing

A few weeks ago, Bellows Falls High School student, Grace Garyas, delivered a well prepared and thoughtful request to her school board that a Black Lives Matter flag fly beneath the Vermont flag on the school flagpole. Though the board tabled her proposal until it developed a policy to govern such matters, there was opposition expressed by some white members of the board and audience. These were especially striking for being framed by some as All lives matter and Were all equal, and that the nearby American flag rendered the Black Lives Matter flag unnecessary because the stars and stripes already spoke to liberty and justice for all.

I dont know if these remarks were coded racist statements, politically correct for polite society, or simply the dangerously ignorant comments of people who like so many of us white folks are blind to both our racial supremacy and skin privilege, as well as the past and present daily experiences of violence, subjugation, and discrimination suffered by POC (people of color) folks living in a white society. Whatever they were, insisting that were all equal and that all lives matter in America is as true as the claim that Trump won the 2020 election.

These are the statements of willfully oblivious people who, like myself, never had to prepare our sons on how to behave should they encounter a white cop; or had to cope with losing members of their families to murder and imprisonment as a social norm; or suffer and perhaps die from inferior medical care because a white doctor believed that Black bodies are biologically and physiologically inferior to white bodies; or were redlined from purchasing a desired home; or experienced daily insults and racial epithets, in school, work, and just walking down the street.

Like myself, this absence of personal experience is compounded by the whitewashed version of American history we were taught in school where the 246 years of horrific slavery whipping, branding, hanging, raping, separating children from parents was treated as an aberrant moment only deserving of passing mention in the chapter on the Civil War in the standard high school text. Or ignored that the U.S. Constitution was shaped to accommodate the interests of slave-owners; or that the involuntary labor of Black people is the foundation of our nations wealth that they have never been compensated for or benefited from; or when slavery ended, it was followed by the nightmare of the Jim Crow era featuring terroristic violence (white Americans lynched at least 6,500 Black citizens from the end of the Civil War to 1950), contract labor (slavery by another name), Black Codes disenfranchising otherwise eligible Black voters and otherwise thwarting the expression of equal Black citizenship;. or the race riots and mass murders in towns like the prosperous Black Greenwood District of Tulsa, Oklahoma in 1921, and the only successful coup in the history of the United States, perpetrated by whites in the Black-run town of Wilmington, North Carolina, in 1898.

We are color blind to the horror that continues into the present moment with the war on drugs and stop and search campaigns resulting in a Black incarceration rate five times higher than whites. Or that todays Black median income is about half that of white Americans, the same as it was in 1950. And that Black Americans are 3 times more likely than white Americans to be killed during a police encounter.

All lives Matter? Were all equal?

White supremacy and skin privilege are basic to what our nation is all about. It is the original member of our civilizations long emergency tripartite, as seemingly impervious to resolution as the climate catastrophe, and as plainly evil as fascism, its two associates.

Yes, its good that some of us march and protest, and express our outrage with the latest white cop murder of a Black citizen. But then we return home where, other than planting a Black Lives Matter sign in our lawn, we suffer white amnesia as we resume a life of white privilege that exists at the expense of the same Black folks whose oppression we otherwise episodically act out against with the best intentions.

While I believe it serves no useful purpose to try to convert those who harbor racist viewpoints, we nevertheless must always stand up against and speak truth to white supremacy, both overt and coded. Like attending and speaking up at the next meeting of the Bellows Falls School Board, Monday, April 25, 6:30 p.m. in the BFUHS Family Engagement Room, to support Graces proposed Black Lives Matter flag.

But we do this in a way that, while rejecting the expressions of white supremacy, does not renounce the person voicing them. As challenging as this may be, it is important that we never lose sight of the fact that, despite our differences, we share a common humanity with our white brothers and sisters, not to mention a mutual responsibility for what is the white race problem. While always resisting and opposing racist behavior, and serving as an ally of our POC sisters and brothers, we do so without denying the white person we are, or disowning other members of our race.

And while were at it, we might read The 1619 Project: A New Origin Story, available at Brooks Memorial and Rockingham libraries, and local book stores. Its a great antidote for our racialized ignorance!

Tim Stevenson is a community organizer with Post Oil Solutions from Athens, and author of Resilience and Resistance: Building Sustainable Communities for a Post Oil Age (2015, Green Writers Press). The opinions expressed by columnists do not necessarily reflect the views of Vermont News & Media.

Originally posted here:
Stevenson | Living with the Long Emergency: The intractability of white supremacy - Brattleboro Reformer

It was Candice Carty-Williams who came up with the Black Bridget Jones tagline for her debut novel, Queenie. (She wasnt working in marketing for a publishing house at the time for nothing.) She wanted her novel, which follows the misadventures of millennial south London journalist Queenie, to reach as wide a readership as possible. She succeeded. Today, her name rarely appears without the words publishing phenomenon attached: Queenie won book of the year at the British book awards in 2020 (Bridget Jones took it in 1998), making Carty-Williams the first Black writer ever to get the prize, an indictment of the industry in itself. The novel has sold more than half a million copies and is being made into a TV drama on Channel 4.

But where Bridget Joness Diary now seems dated in terms of sexual politics, Queenie is often deeply shocking in its depiction of the heroines treatment at the hands of a series of toxic men, taking in internet dating, mental health problems and the housing crisis, as well as everything else that goes with being a young woman. Toni Morrisons famous injunction to write the book you want to read might have been conceived with a future Carty-Williams in mind. Written when she was in her early 20s, and landing in the midst of the #MeToo and Black Lives Matter movements, Queenie couldnt have been more timely. Critics praised its combination of empathy, wit and political awareness; some readers recognised themselves in fiction for the first time. Queenie was this big burst of 25-year-old energy: I am sick of sexism and going on bad dates and hearing all this shit, and my friends having to go through all this shit, and going through shit at work. I have to write it all down, the author, now 33, says when we meet to talk about her much-anticipated second novel, People Person.

Queenie was so much about Blackness in response to whiteness, Ive said what I needed to say about that, she says. Its time to write something that is just about Black people. Thats it. Also set in south London, People Person is about a non-nuclear family coming together rather than falling apart, but again touches on contemporary issues such as social media, revenge porn and distrust of the police.

Im a proper south London girl for ever, Carty-Williams declares, after welcoming me into her home in Streatham, just round the corner from where she grew up, which she was able to buy thanks to Queenie. It is decorated with touches of the candy-pink and lush green of one of the books original hardback designs. While she is delighted to finally have a place of her own (much of Queenie was written in a studio with mice and slugs for company), doing it up as a single woman was no fun. In a scene that might have come straight out of her debut novel, a workman cornered her in her bedroom one night and started lighting candles. It was horrible, but I was also like, Of course this happens, she says, settling into the sofa. Now she always has a friend over if a builder is coming. Thats just how it is. It is absolutely awful, but Im so accustomed to it.

On the wall behind her is the famous 1970s Jamaican tourist board poster of the model Sintra Arunte-Bronte in a wet T-shirt in the same candyfloss shade with the word JAMAICA across her breasts. Yeah, she fits in, Carty-Williams laughs. She has a small version of Sintra that goes on the top of her Christmas tree. More sombrely, on the other wall is a poster from the 2016 film Moonlight, which she saw at the Barbican with a live orchestra playing the score; she cried so much that a man asked her if she was OK. She cries a lot, she says. On the pink bookshelves, there are two black-and-white prints that she bought to support Black Lives Matter: one of a woman weeping, another of a boy in a hoodie, his face hidden by beautiful hands. They are two identities that Ive seen and that Ive loved in my life weeping and hiding, she says. And a photograph of her nan, who was always her most stable influence growing up. Isnt she lovely!

How do you follow a smash hit like Queenie? Writer Kit de Waal advised her to get the next book out as quickly as possible, so Carty-Williams had already completed a novel about a group of friends by the time Queenie was going to press. She had even sent it to her editor. But looking at it again during lockdown, she just wasnt vibing with it. It was all about grief and she felt the world was grieving enough. That novel was so raw. I was like: People dont need this. So I just binned it, she says. There was no one there to stop me.

Then one night she works best when its dark she put a song on repeat and, starting at 11pm and finishing at six the following morning, wrote until she had 10,000 words. This is it! This feels better, she remembers thinking, albeit also feeling wired and sick. Queenie took off in a similar blast after Carty-Williams won a competition to spend a week writing in novelist Jojo Moyess house: she notched up 8,000 words in the first day, 40,000 by the end of the week. The whole novel was finished in six months, and she was working full time.

The result of that all-nighter is People Person. The first chapter introduces us to the Pennington clan, five half-siblings who have never met before, until their errant father Cyril decides to pick them all up in his gold Jeep one day. Fast-forward 16 years and the farcical second chapter sees the now adult siblings reunited for the first time, when they have to deal with the body of Dimples abusive boyfriend, who has slipped and hit his head after a row.

Why would you call the police? Dimples brother Danny asks when they are trying to work out what to do. Theyll create some story and put it on you. Against the background of the police handling of Richard Okorogheyes disappearance (mentioned in the novel); murdered sisters Bibaa Henry and Nicole Smallman, whose bodies were photographed by the officers guarding the crime scene; and, most recently, the strip-search of Child Q, People Person has the same grim urgency as Queenie. Im sick that it takes these things for people to realise Oh, Black people are treated really badly, Carty-Williams says of Child Q. Its like, Yeah, of course! People see Black children as women. It is horrible. I had men talking about my body when I was not even 10 years old. Just last week, the police pulled the author over in her car while she was singing along to music with a friend. They ran my plates!

While Queenie dealt with difficult mother-daughter relationships, People Person is her daddy issues novel. I know that as I go through my life I will always write the things that Im trying to make sense of myself, she says. So when it came to dads, I was like: I really have to do it. She is one of nine siblings with the same father far too many characters for a novel, she jokes. Although she doesnt keep in touch with all of them, its nice to have different people to talk to. Her father worked as a taxi driver and met her mother when he picked her up from her shifts as a hospital receptionist. It turned out he already had three children, and (like the characters Dimple and Lizzie in the novel) another sister was born to a different woman the same year. Its never clear! she says, trying to work out how many mothers in all. Your dad has how many kids? she was always asked as a child, but it never really bothered her. Thats my life. And there are people who have that life, too. I want to connect with those people and make them feel less lonely.

Unlike the gregarious Cyril in the novel, her father is not a people person, she says, showing me an old photo of him looking shyly at the camera on her phone. When he worked for London Underground she would visit him at the depots in Kennington or Morden. We would just sit in silence together, and that was cool. Earlier this morning, her mum was over for a visit. Shes the funniest person I know, Carty-Williams says. We just get on. But that hasnt always been the case. It took her many years to realise that her parents were their own people and couldnt really look after her, she says. And it is really, really tough.

Her childhood was very lonely and very shit. She moved all over south London with her mother, ending up in a mouse-infested council house with no proper kitchen it has since been boarded up. When she was eight they moved in with her mothers new partner in Lewisham, which meant that her nan was no longer living round the corner, and a year later her sister was born. A turning point came when she was sent home from school for a week for bad behaviour and her stepfather made her go to the library every day. She discovered Sue Townsend, Louise Rennison and Malorie Blackman (she has my heart in so many ways) and books became her escape from the chaos in her head and the unhappiness around her.

But in her early 20s, after university (communication and media studies at Sussex), she had a terrible nervous episode following the death of her best friend, Dan, from cancer Queenie is dedicated to him. Eventually, with the help of a course of CBT on the NHS, she recovered enough to apply for a couple of internships and landed the marketing job at HarperCollins. I just had so much fun, she says. Although she was unable to ignore the lack of diversity: It is men at the top and loads of white women in the middle; overwhelmingly so. In 2016 she set up the Guardian 4th Estate BAME short story prize. Obviously in this world if you are Black and you want to do something you still have to get permission from lots of white people to do it. Which is sad, she says. And while there has been an improvement in the last few years, publishing still has a long way to go. As she says, the prize would never have happened had she not been given a job in the first place. If you are there, you can see it and say it.

Then came Queenie and Carty-Williams was the one winning prizes. When she found out she had won the Nibbies book of the year award, the first thing she did was find a therapist. I was in such a place of not liking myself, she says, that receiving public accolades was just too much. She has been with the therapist ever since: It has changed my life. Im going to be with her until I dont need to be with her again, which wont be any time soon. Although she is more settled than she has ever been, she still finds happiness difficult: Im not naturally a very happy person. But thats all right because Im used to it.

Both Queenie and Dimple struggle with insecurity and anxiety, and she is keen to challenge the stereotype of Black women as strong and resilient in her fiction (Queenie is the first person in the family to go to psychotherapy!, her Jamaican grandmother declares in horror). Although rooted in what she knows (she would never write a book set in west London, she says), her novels are not autobiographical: she is so fed up with people assuming that she is Queenie that she refuses to give readings. I wouldnt want anyone to hear me speak in her voice and think were the same person. As she likes to point out, nobody asks Ian McEwan if he suffers from premature ejaculation, referring to the crucial scene in On Chesil Beach. Nobody! Of course women would have to write about all their emotions and feelings, she says. But we also have imaginations.

As well as adapting Queenie for Channel 4, she is also writing a TV drama called Champion for the BBC, about a rapper who comes out of prison in south London, obviously. Rereading Queenie for the first time, she is shocked at how dark it is in places, and the absolutely wild sex scenes. Oh my God, did I really write that? Neither her mum, her nan or her sister have read the novel. They are not really fussed, she says. They know what I do. Although her mum promises to be first in the line to buy People Person.

Writing has introduced her to a new community, and she stresses how fellow authors such as Zadie Smith, Diana Evans and Raven Leilani have supported her. When you are a young Black writer, I think youve got to hold each other up. We are always in it together and you kind of have to be.

Theres pride and theres sadness in being a Black woman in publishing, she says. It is amazing seeing all the authors who are being given opportunities because publishers can finally see that Black books sell. And they win prizes. One of her favourite recent books is Open Water by Caleb Azumah Nelson, which won the Costa first novel award this year, but which she believes might not have been published 10 years ago. Queenie not only transformed her life, but has helped other young writers like her. Its always going to be my special little project, as my nan calls it.

People Person is published by Trapeze on 28 April (12.99). To support The Guardian and Observer, order your copy at guardianbookshop.com. Delivery charges may apply.

Read the original post:
Candice Carty-Williams: Its time to write a book just about Black people - The Guardian

The Evolution From Simplistic to Complex Marketing Strategies

People have opened their hearts and minds for centuries as business-minded individuals who go back centuries, even during Biblical times and many moons before this. Bartering goods and services is a way that many individuals still do business. A friendly handshake made a man as good as his word. This is how conducting business was done. There was no such thing as marketing until companies started to fiercely compete for the same customers.

As our forefathers began settling throughout the Americas, these settlers, who had a special gift as business entrepreneurs, began opening simple brick and mortar storefronts to sell their goods and services. In those early days, business owners recognized and quickly realized that if they did not get the word out about their goods, services, and special deals, there would be no profit through the growth of their customer base. Marketing was uninvolved and straightforward.

It was commonplace to see vendors coming through town with horse-drawn carts that sold goods on the spot. The vendor would yell and shout while standing on the cart seat, drawing attention to what they were selling. This was a form of marketing for that entrepreneur. When that vendor was done, he would pack up and move to the next settlement.

We still see this type of private and independent business in cities across America. We call them street vendors. Depending on the towns size, you can see more or less of these vendors on street corners selling their goods.

Perhaps the business owner hired a young man to wear a sign over his shoulders and march up and down the rough dirt road, letting individuals know that the doors were open at a new business and they should come on in and see the fantastic deals. This was a form of marketing in the good ole days.

As the years passed, business owners did their own marketing. One of the oldest plans was printed marketing. A business owner advertised in paper form, creating a sales message for the public. Wall posters were utilized.

Soon, the 4Ps of marketing came into play that targeted the place, the price, the product, and the products promotion. The 4Ps ensured the business owner had a visible product or service that consumers could not do without.

Simple marketing strategies took very little time away from the business owner. As time passed, owners came up with newer and more crafty marketing techniques, of which some are still utilized today in the 21st Century.

In the late 1980s, computers came on the scene, and the Internet was gradually introduced globally. It became possible to get the word out far and near about businesses in seconds for the first time. In 1994, Netscape was born, providing business owners with the first successful mass-marketed browser.

From 1994 forward, computer technologies continue to evolve and improve. While many older business owners prefer the more straightforward and more traditional marketing options, they have no choice but to jump on the internet bandwagon to learn how to improve their marketing skills through these new technologies at the risk of being left behind and having to close their doors.

The business owner no longer has the time or the skills it takes to market their business as in years past. They have a company to run that demands most of their time. Besides, it now takes skilled SEO professionals with many hours of internet training to market companies, assuring that these companies grow, prosper, and remain in business for many years to come.

Marketing in the 21st Century is all about picking and choosing the right keywords that place a business on page one or two in Googles rankings. Most business owners do not have the skills to do modern-day internet marketing or have the time to market their company successfully. They need lots of help.

New internet marketing companies are springing up throughout the globe because they realize this dilemma of successful internet marketing and that it is a full-time job. The aspiring business owner is hard-pressed to find and hire an individual (s) whose job is to successfully market a company.

That is where a successful SEO Agency can help in the growth and profitability of any company. More companies are turning to and hiring these SEO agencies to ensure that their company continues to prosper and grow.

Many SEO agencies target specific industries such as the law or medical arena and become trusted and skilled marketers in that particular industry. Internet marketing is becoming more complex and fiercer. SEO agencies must keep up with the demand that businesses have to present themselves on page one or two of Google rankings.

Google rankings are so important because when a consumer is looking for a specific product or service, that consumer will search for a particular business through the Google service. Consumers do not appreciate hunting all day, and most will read through the first or second pages of Google, and few read beyond page three of Googles list of business rankings.

Companies that find a higher Google ranking see more consumers directed to their business websites. Thus, if that company can remain on the first or second page of the rankings, it will witness tremendous profit growth.

Most business owners do not know how to get their business into Googles higher ranks, nor do they have the time to learn these marketing strategies. This is where a trusted and highly skilled SEO agency knowing the art of SEO comes to the rescue of companies that yearn for continued profitability.

We do not expect the business owner or their staff to know about the importance of Search Engine Optimization or SEO because of its complexity. Many factors can influence a law firms ranking on Search Engine Ranking Pages (SERP).

In a nutshell, an SEO agency that caters to the marketing needs of law firms uses skilled tactics in digital marketing that helps drive traffic to the specific law firms website through search engines such as Google, Yahoo, or Bing and places the company into a high-ranking Search Engine Results Page or SERP.

It is the responsibility of SEO agencies to evolve and constantly update a companys website. The business owner has a company to run and does not have the skills or time for these highly complex marketing strategies that are now a demand for a company to remain viable.

Simple changes such as changing color, a font, or adding to or deleting a text on a website can drive more traffic to the website. Google is forever evolving and testing out its SERP.

As a seasoned and highly skilled SEO agency, at no time would we not recommend SEO to any law firm. However, SEO must produce a substantial return to make it worth that law firms time and money. We must propel that law firm forward to keep it in the higher rankings.

It does not matter how long your firm has done SEO, changes constantly occur that demand your attention, and you do not have the time to give to SEO, and that is where you need a skilled SEO agency to look after these factors.

Google considers many unique and personalized factors before ranking a website. These factors are basically unknown. However, we know that Google likely looks at a persons search history for specific law practices.

Google takes a long, hard look at unique search queries of specific law practices before deciding how to rank on google that firm. Every law firm websites goal is to sit at a high rank, and again, this may take years to accomplish unless you hire a skilled SEO agency to meet these needs.

Google is a massive company with a vital need to hire excellent and skilled contractors to evaluate search results and report back to Google to make changes to its algorithm.

In 2019, Google released its guidelines and updated them on what these contractors do. This is helpful information for SEO agencies to know what Google looks for when ranking law firms. Our responsibility is to make sure that your website meets specific criteria because if it does not meet this quality, your website will not rank on Google. A higher ranking drives more traffic to your firms website and is critical for increased profits. Without this, it would be difficult for your firm to remain viable.

There is a concern that Google can and does penalize websites. In this case, Google sends a message to your account. If you receive no notice, then you are not suffering a penalty. It is our responsibility to make sure this does not happen. Penalties occur when your rankings significantly drop. This means that a website is not optimized to the best practices of that industry.

As a skilled SEO agency, we know what consumers search for and keep updated on changes. Consumers are catching on quickly that if they want to search for a specific law practice, they will use the city and the particular law specialty, such as New York City Negligent Accident Attorney. Keywords have become more precise in the consumers mind.

Google looks at the type of keywords used and if they are explicit or implicit. For example, the keyword requires you to use New York City Negligent Attorney or Negligent Attorney. We believe that it is necessary to use explicit keywords to tell Google where you want to rank.

As digital marketing evolves, consumers rely not only on their PC or laptop but also on their smartphones when needing to search for anything. Improvements in voice-activated searches and texting are now commonplace.

Google always knows where you are, and it is no longer necessary to enter your location in their search engine. Google is working to make searches more personalized in addition to looking through your search history. Many consumers believe that this is an intrusion on their privacy. However, this is the way our new digital technologies now target marketing techniques.

Each company has varying degrees of needs, desires, and goals. The SEO agencys responsibility is to know each companys unique needs, desires, and goals, as no company is marketed the same as another.

Law firms nationwide are in fierce competition to place high in Googles rankings. Law firms must understand that spending less money on complex SEO tactics brings fewer results than spending more money and reaping higher profits. In this digital age of marketing, there is little room for an incompetent SEO agency that charges tons of money and does no work.

SEO takes a lot of time, effort, and skill to reap success. This success can place a law firm in high ranks on Google, where they remain for at least three years. However, it may take that law firm years to rank #1 on Google.

When you hire an award-winning SEO agency to market your law firm, we work hard to place you at the top of Googles rankings. We do not take years to accomplish this goal. We,

Instant chat sessions on law firm websites answer the need for immediate contact. When a client reaches out to you, they are in search mode and have likely reached out to other law firms, and the competition becomes fierce for that potential client. It is vital to make contact with this person. Why should they chase you down? They can go elsewhere if you show no immediate interest in contacting them.

Considering what this new age of digital marketing demands, you can now better understand the vital importance and necessity of hiring an experienced, skilled, highly trained, and trusted SEO agency to meet your marketing needs. Your firm and its growth potential demand you do expert digital marketing.

Sign up for Newsletters

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

The rest is here:
How Long Does It Take To Rank On Google? - TechGenyz

It seems to hurt worse when we learn these companies are treating us like products. For example, I have previously written about how diet companies like Weight Watchers have encouraged people to send their DNA for evaluations, making unsupported (and likely unsupportable) claims that a genetically customized diet would help people lose weight. Once the company has the key code to your physical makeup, what will it do with that information? Will it sell that DNA information to others, gather a huge database of customer DNA readings and use it for drug development, or simply run its own analytics to learn more about effectively marketing to you? Diet companies arent saying all the ways they will use this data, but if the ancestry DNA programs are any guide, then nearly all options are on the table.

Diet industry may seem to have their customers interests at heart, but these companies have been known to push limits of marketing. The Weight Watchers company was being sued by the Federal Trade Commission for using a diet app to illegally gather information on children as young as eight years old without their parents consent. The Guardian wrote, The FTC alleged that the apps signup process encouraged younger users to falsely claim that they were above 13 years old, despite text that indicated to children below 13 that they needed to sign up with a parent. This company has been in the process of recasting itself as a lifestyle brand, including adding a digital community called Connect that adds another useful stream of data about its paying customers.

Is all this new data used to sell more subscriptions and services, or will it pimp those customers out to third parties for different kinds of sales? Twice as expensive for a basic subscription, newer diet company Noom is structured for the digital age with interactive daily content, intrusive online questionnaires and encouraged interactions with other users. More data allows more ways to use it.

You also dont expect your tax assistant to be vacuuming your personal data. The Washington Post undertook a data investigation of the major tax preparation organizations finding the little-discussed evolution of the tax-prep software industry from mere processors of returns to profiteers of personal data. Its the Facebook-ization of personal finance. While there is a federal privacy law preventing tax preparation companies from disclosing the contents of its customers tax returns to anyone beyond the taxing authorities, the big tax companies are asking you to grant them special permission to go beyond these default federal protections and use your return including your income, investments and mortgage details to help them upsell you on other things.

The companies call this customer upselling personalized service and promote it as customizing the tax preparation experience to your individual needs. If only they could figure out a reason for you to send a DNA sample, then their data personalization could really take off. DNA has as much use in tax preparation as it does in diet recommendations. The Post reports that H&R Block asks to share your data with its overseas affiliated companies. You can choose not to do so, and you can revoke permission after jumping through some hoops. The Post points out that tax company Intuit recently acquired Credit Karma, whose entire business model asks you to pay with your privacy for free services like credit scores. So it is clear that tax preparation companies like Intuit see their future revenues arising from treating their tax preparation customers as the products for data-hungry business customers. They have gathered a tax-preparing herd, and now they are milking it.

Other kinds of life advice companies beyond diet and tax-prep are surely moving into this data-rich space, and milking paying customers for more and more economically valuable data. Realtors, accountants, bartenders, feng shui consultants all of our advisors and vendors can adopt this data centric model. Who knows what your dry cleaner is capturing about your behavior?

Read your options carefully before entering into an advisor relationship. Make sure you understand what advantages the premium package provides, because you are likely paying for it with both money and chunks of your privacy. If you send or allow collection of extra sensitive information, confirm that you understand what the vendor will use the data for. New laws allow a broader window into the data habits of your advisors. Take advantage of the new knowledge.

Follow this link:
Sneaking into the Data Business | Womble Bond Dickinson - JDSupra - JD Supra

Online bus ticketing platform redBus has roped in Tollywood sensation and Pushpa fame, Allu Arjun, as its official brand ambassador. The actor will spearhead all major campaigns for redBus, while being the face of the brand.

redBus will soon be rolling out a full-fledged 360-degree integrated marketing campaign across TV, cinema, digital, social media, OOH platforms and redBus app, with Allu Arjun, that pivots on the narrative of Travel Like a King. The campaign will highlight the advantages of booking bus seats on redBus as opposed to offline or traditional booking systems that offer little control over choice of bus, seat or ticket pricing, further emphasising that the ones who travel by redBus are the Asli Rajas or Real Kings.

Arjuns association with redBus goes back to 2017 when he was also appointed as the brand ambassador for 2 years.

As an established enterprise in the bus transport sector, redBus is at the forefront of the industrys return to normalcy after the pandemic and is bringing in Allu Arjun to draw the attention of travellers to the brand and the sector as a whole, riding on his popularity as a sensation among the masses. Allu Arjuns strong appeal, not just in the south, but across the country, will enable redBus to penetrate further into hinterland, marking its presence felt in every state and region. Allu Arjun joins redBus as its brand ambassador at a time that is crucial for the travel and tourism sector, the summer. After a two-year hiatus from serious and leisure travel, the nations impulse towards travel is currently at its peak, making it all the more pertinent for redBus to have Allu Arjun at the vanguard of communications.

Watch the TVC:

The actor has won hearts not just in India, but across several countries with his dancing prowess and action hero image. His magnum opus, Pushpa, an action drama film, released late last year, has propelled him to a new league of action stars, liked by a wider set of audience, making him the ultimate choice for redBus to engage with its audience.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Here is the original post:
Allu Arjun is brand ambassador of redBus - Exchange4Media