Mediaboss Marketing

Menstruation can be an uncomfortable subject, which, as with all difficult topics, often leads people to seeking answers online, rather than discussing with friends, family or even medical professionals.

That means that online sources often need to work even harder to ensure accurate, helpful information is available, and according to Pinterest, its users are turning to the app more than ever for menstruation information.

Pinterest is a resource and destination for tips around learning about menstrual cycle phases with searches increasing for menstrual cycle chart (+95%),follicular phase (3x)and luteal phase (+96%).As Pinners search for tips to manage period pain, searches for period care are up over 9x and period hacks for school are up 4x.

Given the rising activity around this element, Pinterest recently conducted a new survey to find out more about how people are searching for and accessing menstruation information in the app.

Pinterest partnered with Opinium Research for a survey of more than 1,000 Pinners in the UK, US, Canada, France, Germany and Japan.

As explained by Pinterest:

The survey revealed people lack a full understanding about their menstrual cycles and feel embarrassed to discuss the topic broadly. Moreover, more than a third of respondents are keen to learn more about their menstrual cycles as it is a key pillar of their overall health and well-being.

The increased demand for menstruation information has lead to Pinterest establishing a list of key sources of womens health education, in order to help ensure people can find relevant help and insight in the app.

Pinterest says that Comfy Girl With Curlsshares insights and tips to help women manage their menstrual activity, while Letitia Kiualso provides related ideas and tips. Pinners can also check out Pinterests Todays Inspiration to find more content from creators, as well as a round-up of some of the best period and menstrual products on Pinterest from brands like Thinx,Modibodi,among others.

Its interesting to note the rise in activity around womens health in the app, with more Pinners now relying on the app for a broader range of purposes, outside of just product discovery. Thats worth considering for marketers as well, as to how different audiences are leaning on Pinterest for different types of information.

Thats not to say that theres definitive marketing opportunity in health-related elements, but for some brands, and some products, it is worth considering how active Pinners are leaning on the app, which could provide new connection opportunities.

You can read more about Pinterests latest womens health research here.

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Pinterest Shares New Insights into How Women are Seeking Out Health Advice in the App - Social Media Today

NEW YORK--(BUSINESS WIRE)--Emplifi, the leading unified customer (CX) experience platform, announced today that Orbit Baby has selected its ShopStream solution to provide its customers with an immersive online shopping experience. Through Emplifis leading live commerce solution, which came through the acquisition of Go Instore in September 2021, Orbit Baby customers will be able to connect to product experts for live demos and consultations.

Orbit Baby is the vanguard of the modern-day luxury baby stroller and car seat industry, designing and distributing premium infant-to-toddler stroller and car seat travel systems. Using live commerce technology, Orbit Baby is enhancing their digital offerings and giving customers a more robust online experience.

As an e-commerce only business, we are always seeking to improve the online experience for our customers, says Mike Krantz, Director of Marketing and eCommerce at Orbit Baby. Our customers, whether they are just starting their parenting journey or looking to upgrade their current travel systems, are relying on us to provide best-in-class products that will keep their children safe and are easy to use. Partnering with Emplifi through Go Instore allows us to better showcase the features and benefits of our products and engage with customers to create long-lasting relationships.

Orbit Baby will utilize several Emplifi live commerce tools to create a multi-pronged e-commerce strategy, including both its one-to-one video chat and ShopStream livestreaming service, working in tandem with their social shopping features. ShopStream provides a one-to-many live shopping experience that will help Orbit Baby reach unlimited audiences through interactive live video streaming. The company will also be operating a dark store in Ventura, Calif., using video technology for product showcases.

Partnering with Orbit Baby presents an exciting opportunity for us to leverage our technology in new ways and in a unique segment of the market, says Andre Hordagoda, co-GM, Social Commerce, Emplifi. Parents demand the highest quality products for their children, and with Emplifi, Orbit Baby will give their customers better insight into the depth and breadth of their products. By leveraging our livestream technology and their dark store concept, theyll be able to reach a multitude of customers and offer them a more personalized shopping experience.

Emplifis one-to-one video technology has been adopted by more than 100 global retailers, such as Samsung, HP, DeBeers and Signet Jewelers. In 2021, the company served over 2.7 million unique users and generated over $240 million in sales for its customers. Data shows Go Instores video chat and livestream offerings can increase conversion rates for retailers e-commerce operations. Typical online conversions range from 3% to 5%, whereas livestreaming offers a 10% conversion rate and one-to-one video chat can increase conversions up to 20% to 30% the equivalent of in-store conversion rates.

For more information on Emplifis Live Commerce solutions, visit https://emplifi.io/products/social-commerce/live-commerce/shopstream

About Orbit Baby, Inc.

Orbit Baby, Inc., is dedicated to building a global community of confident parents by providing products that offer mobility with intuitive functionality and unparalleled safety. Orbit Baby designs and manufactures premium child travel products, including: car seats, strollers, bassinets, and storage accessories, which work together as a complete travel system. Orbit Baby's groundbreaking design revolves around the patented SmartHub rotational interface that gives parents the convenience of docking and rotating interchangeable seats on various bases and strollers. For more information, visit http://www.orbitbabyusa.com.

About Emplifi

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit http://www.emplifi.io.

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Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience - Business Wire

Looking for a quick catch-up on the buzziest stories of the week? Heres Inman Top 5, the most essential stories of the week, according to Inman readers.

Before the Academy Awards last Sunday, Inmans Jim Dalrymple combed through dozens of movies including a few killer alien flicks to see what Hollywood really thinks of the real estate industry. Its apparent readers enjoyed walking down memory lane with silver screen agents (good and bad) of yesteryear because this is our No. 1 story of the week.

Inman has created an extensive resource for ways to find inventory from old-school methods to more creative approaches when it seems like theres nothing left on the shelves.

Visoot Uthairam / Getty Images

As homebuyers falter under the weight of scant inventory and booming home prices, everyone is counting on homebuilders to tip the scales by increasing supply. However, the specter of The Great Recession and coronavirus-induced supply chain issues means help for builders and buyers is far away.

Photo by Nicolas LE CORRE/Gamma-Rapho via Getty Images / edited by Inman

A new class of tech company is responding to the home inventory shortage by taking sellers to the edge of the MLS and sometimes beyond with off-market appeals and more.

Your business is built on the habits and activities you cultivate daily, says Jimmy Burgess. Take on the day with this curated collection of game-changing, value-added tasks.

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Hollywood agents (ranked), finding inventory now, essential daily habits: Inmans Top 5 this week - Inman

Nevion, a Sony Group company and provider of virtualized media production solutions, is adding essential broadcast control functionality to its flagshipVideoIPath media orchestration platformThis integration, Nevion says, will provide a consistent system for both broadcast control and network orchestration, supporting the complete production lifecycle (engineering, set-up, production, tear-down). It will also make it simpler and more cost-effective to deploy, roll-out and upgrade workflow control.

IP technology is revolutionizing live production workflows, making them nimbler and allowing resources (studios, control rooms, equipment and people) to be shared across locations enabling effective remote and distributed production. The key to achieving this game-changing transformation is being able to connect and control equipment within and across locations seamlessly and in a unified way.

Nevion VideoIPath makes it easy to route video, audio and data across both SDI and IP networks (IGMP and SDN), connecting locations, equipment and functionality.Widely deployed by broadcasters and telecom service providers in both LANs and WANs (local and wide area networks) applications throughout the world,Nevion VideoIPath manages the underlying complexity and the resource capacity, enabling in particular the incremental transition of live production from SDI to IP.

Now, Sony and Nevion are leveraging Sonys extensive experience in broadcast control to enhance VideoIPath capabilities. Initially, the focus is on providing essential broadcast control functionality for IP based broadcast facilities, MCRs, production (OB) trucks and other mobile production units.

In the first release, to be showcased at the 2022 NAB Show (April 23-27 in Las Vegas), the functionality provided will include tally distribution, salvos, alias naming, endpoint grouping, destination monitoring, a soft-panel application for operators and other feature enhancements to VideoIPaths GUI.

The release will also add Sonys NS-BUSIP-based management protocol to the extensive list of equipment interfaces already supported by VideoIPath, thereby allowing it to work withSonys hardware panels (MKS-R1620 /R1630/R3210/R4020) and offer connection management to Sonys SDI-IP converters (NXLK-IP51Y and NXLK-IP50Y) and XVS series switchers.

Further functionality will be added over time to enhance the capabilities of the system and help broadcasters in the transition to dynamic IP production distributed workflow. At the same time, Sony and Nevion remains fully committed to maintaining VideoIPath as an open and vendor-neutral platform that allows integration with other 3rd party systems and devices (including broadcast control), to provide customers with choice.

Arne-Johan Martinsen, Nevion VideoIPath product manager, said: As well as bringing immediate benefits to both existing and new customers, this enhancement paves the way towards our vision of a fully distributed production in which resources can be involved in production, almost regardless of their location.

Masakazu Murata, Sony deputy senior general manager of media solution business division, added: This enhancement is the result of the Nevion and Sony product teams working closely together, and illustrates the benefits of the coming together of the two companies very complementary experience and expertise.

Read the rest here:
Sony And Nevion Introduce Broadcast Control Functionality Into VideoIPath Media Orchestration Platform - TV News Check

ByMichael Blanding

It's March2022 and Bradley Burkhard is sitting in an MIT lab, doing his best to follow instructions. Move your index finger, says technician Mikey Fernandez, and a finger moves dutifully up and down. What about the other digits? he asks, and other fingers curl, a bit more awkwardly. The thumb? Fernandez asks. Theres only the barest of perceptible movement. Yeah, the thumbs not really doing a whole lot, the 32-year-old Burkhard sighs, slumped back in an office chair. Hes been at this now for three days, and clearly hes getting tired.

The fact that Burkhard can move any fingers is practically a miracle. The hand he controls is not his own, but a robotic prosthesis clamped to a lab bench 3 feet away. A tangle of 16 white wires extends back to Burkhards residual arm, which ends just above the elbow. The aluminum and rubber prosthesis looks like an android arm from a science fiction movie, and indeed it is called the LUKE arm after theStar Warshero who famously lost his hand. The next-generation artificial limb, created by Segway inventor Dean Kamen and his team, allows for a finely articulated range of motion. But the real miracle isnt that arm, its Burkhards own and the first-of-its-kind surgery that allows him to control the prosthesis with finely tuned electrical signals from his residual muscles.

As Burkhards muscles flex under electrodes connected to those 16 wires, lines of computer code scroll past on a monitor. Fernandez and other scientists at theMIT Media Labwill use that output to calibrate the prosthesis to Burkhards motions, in a way they hope will eventually give him an unprecedented amount of control. Ultimately, they plan to attach the artificial limb to Burkhards own, and allow him to use it seamlessly, exactly how his arm worked before an ATV accident three years ago.

Doing amputations kind of sucks, says Dr. Matthew Carty, a reconstructive plastic surgeon at Brigham and Womens Hospital. It has been regarded for thousands of years as a failure like,I can no longer help this patient by trying to save their limb, so we just gotta cut it off.But we do ourselves and our patients a disservice by thinking about it that way. This procedure is a new way of thinking.

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He lost his arm in an accident. A new surgery and a bionic prosthetic are giving him back unprecedented control. MIT Media Lab - MIT Media Lab