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DetailsWomen are rising in the workforce, but there is still so much that can be done to support femme founders in the business world. There are probably dozens of ways to do this, but weve spoken to some women that are also industry influencers to learn how they are supporting other women in the business. Check out what they had to say! Invest in Women-Owned Startups

Startups can be super difficult to get off the ground if youre not connected to the right people. Help support fellow woman entrepreneurs who are looking to start a business by investing in their startups. You dont have to donate thousands of dollars to make a difference either. Raise awareness that theyre looking for funds and share their fundraising efforts on social media to help them reach their goals.As a woman in business, its hard to find support sometimes, says Sumeer Kaur, CEO of Lashkaraa. At this point in time, it would be nice to not wonder if its because youre a woman, but we do still live in times where there are things that are just easier for men. Start making the changes you want to see by actively seeking out women who are striving to make it in their industry.Its so easy to see myself in some of the young entrepreneurial ladies on social media, says Lori Price, Founder of PixieLane. Its always a great feeling to be able to help someone out as theyre starting their own business just as many women supported me as when I was starting PixieLane. I had so many women invest in me financially and personally as I was figuring things out and I still remember how much that meant to me.

If youve been able to successfully start a business as a femme founder, look for opportunities to mentor other women in the industry. Having someone to turn to in times of trouble or confusion can be such an encouragement.

I dont know where Id be without some of the women Ive had in my life that have mentored and supported me along the way, says Cindy Le, Co-Founder, and COO of Revela. Having people to mentor you is great, but theres just something special about having another woman mentor whos gone through this entrepreneurial process before at your side. Youre able to ask questions and not feel judged or nervous that youll be looked down on because youre a woman.

We need to support each other and let the world see what we can do, says Dawn Kendall, Co-Founder of 8 Sheep Organics. We are so capable and women bring a unique contribution to a business. Studies have actually shown that because women tend to be more relational, were able to build our brands in different ways than men would. Thats why its so important to have another woman as a mentor. Shes going to get what youre trying to do and the why behind your actions.

Networking is an amazing tool for women to utilize. What better way is there to support other women in business than by getting to know each other? Learn about brands that have been started by women in your area and in your industry and explore the networking opportunities that are available.

Host a networking group for your local area and invite all of the women who have started a business, says Melissa Rhodes, CEO of Psychics1on1. Talk to them and learn their stories. The more you know these ladies, the more you can do to promote their brands and vice versa.

Networking with other women consistently is one of the best ways we, as femme founders, can support other women, says Breanne Millette, CEO of Bisoulovely. We have an amazing opportunity to support each other but we cant do that if were not talking. Find a networking group and seek out other women. If there arent any around you, start one! There are also a ton of networking groups online for different industries that can help you figure this process out.

Social media is such a powerful tool. Its already been mentioned a few times that having connections and supporting each other are two really great things you can do to support femme founders. What better place to do this than social media?

Follow other women on social media and promote each other, says Georgie Dorfman, CEO of All My Love. Showing your support by sharing their posts, stories, and promotions can create a cycle of positive promotion within the community of femme founders.

Seek out other women on social media who are killing it as femme founders, says Michelle Arnau, CEO of Rowan. Show them some love by sharing what theyre accomplishing on your own business page. Start a chain reaction by reaching out and featuring other women in business on your page and they can do the same for you. By doing this, youre going to expand your reach and get some pretty great free advertising to a specific audience while also supporting other women.

There are tons of ways to support femme founders and other women in the business world. While monetary support is great for businesses that are just getting off the ground, there are other ways to help fellow women succeed in their industry.

Look for networking opportunities so you can meet these boss ladies and learn about what theyre doing. Find opportunities to meet up for coffee or host an event where local women business owners can chat and network on a regular basis.

You can also support each other through relational interactions by mentoring others on an individual basis. If youre not to a point in life where you feel you could mentor someone yet, then learn to support them using your social platforms.

There are so many options out there to support women in business! Experiment with these recommendations to see what works best for you.

DISCLAIMER: Branded Voices features paid content from our marketing partners. Articles are not created by Native News Online staff. The views and opinions expressed in the Branded Voices are those of the authors and do not necessarily reflect the official policy or position of Native News Online or its ownership. Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

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Inman Connect New York is next week! Join us to learn the most current real estate trends, whats working and whats not, and whats coming around the corner. Over just a few days, you can form strategic partnerships, learn how to fit into todays changing landscape, and gain insights into how new technologies are transforming the industry.

Blockchain is set to disrupt practically every industry and has already entered the real estate arena. Decentralized blockchain technology was designed to be a more secure way to transfer assets. Real estate transactions, especially, have always been targets for theft so using blockchain to complete these transactions seems like a natural evolution in how we do business.

If youre not familiar with blockchain technology, you may be missing out on a substantial piece of business. More and more, blockchain is leveling the playing field, making it possible for more people to conduct large transactions without jumping through standard hoops. Cryptocurrency and non-fungible tokens are finding their way into all aspects of the real estate space as new currencies become available to a wider range of people.

Instant transactions, conducting business at all hours, no fees, no bank account needed, equal access at all income levels these are just a handful of the pros of blockchain in real estate transactions.

Join experts at ICNY to learn more about how blockchain and cryptocurrency are breaking into real estate and creating new avenues for real estate transactions. Learn how you can use your knowledge of this new technology in your business and put yourself several steps ahead of your competition.

ICNY is next week, April 19-21 at the Hilton Midtown in NYC! Be among the early adopters of this new technology and learn from the experts who are blazing the trail in their businesses. This is your opportunity to get ahead of the curve.

Become a disrupter. Learn from some of the smartest, most successful real estate professionals in the industry today about the latest tech and how to use it. Join the thousands of agents who have already registered to attend ICNY. Check out the full agenda to see all the sessions and start planning your three-day experience.

Cant attend in person? Register to join virtually! Youll still get the benefits of impactful sessions with key players in the industry, great takeaways you can implement immediately in your business, plus virtual networking opportunities. Register for a virtual ticket.

No other event will empower you like Inman Connect New York if youre serious about scaling your real estate business. When you attend ICNY, youll gain a wealth of knowledge, some serious tech-savvy, and insider information to help you stay ahead of the competition.

The best of the best! So much relevant and useful information from the presenters. The positive energy and all the networking between the attendees was addictive. Kinga Mills, Hawaii Life

My go-to place for staying ahead of the competition. Joe Montaleone, Century 21 Showtime Realty Ltd.

I left with WOW game-changing nuggets for my sales business that I have not heard anywhere else. Shannon Buss, Randall Realtors

Over the years Ive come to depend on Inman events to make sure I keep my finger on the pulse of whats current and emerging within our industry, coupled with building relationships nationwide that allow me to provide an even more robust consumer experience as a result. Thank you, Inman! Stacey Soleil, WEST, a Williston Financial Group Company

Inman Connect helps me stay on the cutting edge of the Real Estate Industry and the changes we are experiencing presently. Laurie Dau, Realty ONE Group

Plus, its the 25th anniversary of Inman Connect. That means even more WOW, like exclusive meet and greets with top speakers, an interactive, Insta-worthy photo experience, scavenger hunt with premium prizes like an Apple Watch and Sell It Like Serhant personal brand course, puppy play zone and more surprises.

Join thousands of real estate pros who are already registered.

Want to receive breaking Inman Events news directly to your inbox? Get on the list.

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Social medias importance in marketing to families cant be overstated. And the strategy is changing.

Mastronardi Produce's social media influencers reach target consumers by promoting the brands on Facebook, Instagram, TikTok and Pinterest.

Weve learned that user-generated content highly impacts purchasing decisions and creates a high level of brand trust, said Julia Shreve, director of marketing, brand and innovation at the Kingsville, Ontario-based greenhouse grower.

Marketers are responding to the major shift on social toward video content, with the rise of TikTok and Instagram reels.

Also, the creator economy has made influencers and user-generated content a significant consideration for any social marketing strategy, Shreve said. Its important to stay on top of these social trends in order to reach consumers and stay relevant, she said.

Orlando, Fla.-based Healthy Family Projects March Mission for Nutrition social initiatives included a live Facebook cooking class, Twitter party, regular giveaways, video on Instagram and Tik Tok, and sharing of recipe content throughout the month.

These social efforts garnered more than 17 million social media impressions, managing director Amanda Keefer said.

TikTok and Instagram reels have been very successful for us, Keefer said. Also, giveaways have been doing well. People are looking for extra savings and freebies.

The "Dole Healthy Heroes, Assemble!" campaign will have adedicated social media campaign on its Facebook, Instagram, Twitter and Pinterest pages, as well asblogger partnerships.

Launched in March, the centerpiece of the program is Doles Celebrate Super Heroes Contest, which asks everyday champions to submit their own heros story on social media while challenging and encouraging others for a chance to win $1,000 scholarships and other prizes.

Video always performs well, said Rebecca Catlett, director of marketing and communications of Okanagan Specialty Fruits, Summerland, British Columbia.

The company has plans to develop more recipe videos in 2022, to inspire and offer creative ideas on how to incorporate more apples into families diets.

Its important to make time to stay up to date on the latest trends, let the creativity flow and not be afraid to try new tactics, she said.

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The latest angle on social media marketing produce to families - The Packer

Gus WagnerPresident/Owner at The Rocket GroupWebsite Address: https://RocketGroupLLC.com

Each week on Marketing and Beyond, our host talks to media experts across the country. This week our host speaks with Gus Wagner from The Rocket Group. To learn more, check out https://RocketGroupLLC.com.

We are a full-service marketing firm working with clients from local small businesses to the Fortune 100. We work deliver value, not tricks, to our clients and have for 20 + years now.

We sold a large section of our company which has allowed us to refocus on social marketing and advertising for an interesting and varied portfolio of clients.

Commit to the channel with the largest amount of actual prospects and customers for you.

The biggest problem continues to be folks chasing success on platforms which may just be shiny objects for their voices, not successful tools like the proven platforms.

Originally posted here:
"Marketing and Beyond" with Gus Wagner from The Rocket Group - Iwantabuzz

By December 2021, the channel garnered quite a followingof nearly 52,000 subscribers. It recommended stocks to buy and sell, particularly small cap scrips. But there was one problem. The administrators werent research analysts. One of them, Himanshu Patel, did a masters in tourism management and had previously worked in a hotel.

Patel, along with other administrators, was using their trading accounts to first buy the shares of certain companies and then recommend it to their subscribers. Next, they sold the shares for a neat profit, Indias market regulator found during an investigation. In an interim order passed on 12 January, the Securities and Exchange Board of India (Sebi) alleged unlawful gains worth 2.84 crore. It also advised investors to stay away from such tipsters.

Bullrun2017 was running a classic pump-and-dump scheme or one where a stock is manipulated through exaggerated recommendations. Nothing new about this except for the fact that in this case, social media was widely used in talking up penny stocks.

With Sebi cracking the whip, many other Telegram channels dedicated to recommending penny stocks were alarmed. Some of them shifted to other platforms such as Twitter. On 14 January, the admin of one such Telegram channel told its 1,585 subscribers: Due to Sebi guidelines, I will (be) more active on Twitter . I will update all stocks, suggestions on Twitter".

Yet another channel which assures great returns" with close to 2 lakh subscribers said: Mandatory disclaimer as required by Sebi. This channel is only for educational purposes. Consult with your financial advisor before investment".

Interestingly, there is no Sebi guideline that says stock tips and trade suggestions can be given for educational purposes. In any case, most of these channels have little educational material or any discussion on the fundamentals of stocks they recommend.

The rot goes deeper. There are instances where influencers who have considerable following on Instagram, Twitter and Facebook are approached by companies to send out social media posts recommending and endorsing their shares.

All this at a time when more and more Indians are investing in equities. According to data published by the regulator, an average of 26 lakh new demat accounts were opened every month in the year ending March 2022, as against a monthly average of 4 lakh in 2019-20. As of November 2021, the total number of investor accounts stood at 7.7 crore. The new-to-stock markets are easy prey for tipsters peddling in penny stocks.

Mint deep dived into this rabbit hole. The hole runs deep. Here, the lines between what is legal and illegal, ethical and unethical get fairly blurry.

Shades of grey

Buy-sell and stock tips are among the most commonly searched terms on every possible social media site. If we type stock tips on Twitter, more than a thousand handles show up.

Social media is full of instances of how certain stocks are sold on behalf of the investment relations teams of the said companies. The stocks are hard sold through webinars, YouTube, WhatsApp, non-stop tweeting and Telegram channels," Shyam Sekhar, chief ideator and founder of iThought, a Sebi-registered investment advisory firm, said. These are all virtual marketing tools used to create a sense of FOMO (fear of missing out) among investors. There are many instances where investors have been caught in this trap. They end up investing at peak valuation of manipulated stocks and end up losing as much as 25%-30% of the money invested," he added.

Mint investigated 12 stock market focused telegram channels to get a sense of how they operate.

Invest 50,000 and get assured returns of 1.5 lakh in six months," pinned messages in many of these groups often state.

Sebi, in the past, has frowned upon many advisors who have promised assured returns" because this is illegal.

Another standard disclaimer in stock market channels and WhatsApp groups: We are not Sebi registered investment advisors". Surprisingly, this hasnt dented their subscriber base. The admins of many Telegram channels continue to be revered for they have been able to make money in last years extended bull run.

In a bull run, it is easy to make money. The real test of these mushrooming social media stock channels would be in the bear market. These telegram channels are, more often than not, front running stocks at the detriment of their subscribers. These disclaimers are traps to induce investors and avoid being caught in regulatory crosshairs," Alok Jain, founder of Weekend Investing, another Sebi registered advisory firm, said.

One Telegram channel has over 15,000 subscribers and is run by an individual whose credentials on LinkedIn show that his real expertise lies in search engine optimization. He worked with a leading stock exchange as a junior level social media manager. On his channel, he recommends small cap stocks.

Yet another channel is run by an individual in Bihar whose experience, before 2017, was solely marketing for retail chains. Before he began giving super HNI calls" (tips that high networth individuals use), he was the CEO of a departmental store. Currently, his firm is dolling out stock calls to 31,000 subscribers for free. He also has a premium modelfor 10,000, he would advise buying the next multi bagger stock". Stocks that generate returns several times their costs are called multi baggers. These stocks are mostly undervalued but have strong fundamentals.

Stock recommendations are always followed by emojis of a rocket taking off or fire. These are highly suggestive emojis that indicate a stock is ready for a take-off," said a senior market analyst who didnt want to be identified.

Typically, many of these stock calls are always accompanied by an increase in trading volumes.

Here are two examples. Both the stocks were recommended in at least two-three Telegram channels.

Inventure Growth and Securities, a financial services company, was recommended in January this year and the volume of shares traded increased by 3.5 times as compared to the previous month. However, in February, the volume reduced nearly by half.

Lasa Supergenerics, an active pharmaceutical ingredient (API) products company, was recommended in December 2021 and in January this year. The trading volume in December increased almost three times; in January, the volume tripled from the previous month. The volume subsequently reduced almost by half in February.

Mint reached out to both Inventure Growth and Lasa Supergenerics for clarifications. Both did not respond.

Sebi regulations are clearany investment advice against a fee needs the advisor or the advisory firm to be registered with the regulator. However, some channels have found a way around it. They recommend stocks against a nominal fee towards a social cause. No one can verify what that social cause is, and whether the money is being used for the said social purpose," said the market analyst quoted above.

The fin-influencers

Along with hordes of investors during the pandemic, came a new breed of financial experts. They offer advise on personal finance through the social media. Many of these experts have amassed a massive following on YouTube, Twitter and Instagram. They are popularly known as fin-influencers or money-influencers. At times, these influencers are approached by companies to subtly push their upcoming public offerings or even give their stock prices a boost. The influencers include chartered accountants.

I know of a well-known chartered accountant who quotes nearly 8-10 lakh for recommending stocks," a market expert who didnt want to be identified said.

A recent example of a scrip being pushed by influencers is allegedly that of Salasar Techno Engineering Ltd, an infrastructure construction services company. At least three financial experts who have a large following on Twitter raised concerns.

Please be careful of Salasar....many influencers are being approached to push this in return for 25-30K," Alok Jain of Weekend Investing tweeted on 7 March to his 1.88 lakh followers.

Shravan Venkataraman, a proprietary trader with over 17,000 followers on Twitter, claimed that a digital marketing agency contacted him for a promotional tweet on behalf of the company. I usually promote any good tool or software, or anything useful for the followers. But this took me by surprise," he said.

Aditya Kondawar, chief investment officer at JST Investments, a financial services company, said he has been approached quite a few times to recommend the scrip of Salasar.

Mint reached out to Salasar for clarifications multiple timesthrough the companys website, and to Shashank Agarwal, the companys joint managing director, through LinkedIn. The company didnt respond, neither did Agarwal.

What is the regulator doing?

The markets regulator, since December last year, has conducted search and seizure operations against Telegram channel operators. Sebi has also issued multiple press releases to alert investors against misleading stock tips on social media platforms.

Barring cautionary advisories, Sebis crackdown has hinged on whether the admins of social media channels, or individuals giving out stock tips, have made gains. This, perhaps, gives us a sense of the nature of the beast.

It is difficult, not just because of the scale of social media, but also because it is often difficult to distinguish between honest or wrong opinion from dishonest manipulation," said Sandeep Parekh, managing partner, FinSec Law Advisors, a law firm.

One should not impinge on the freedom of speech for honest but inaccurate opinion. Anyone holding shares may have a view on how his portfolio of companies are likely to do. The forecast may or may not turn out to be true. But that doesnt automatically mean that the person is dishonest," he added.

Going ahead, Sebi wants to establish a data lake initiative to improve surveillance. A data lake stores and processes large amounts of structured and unstructured data. This would help the regulator monitor and analyse social media posts to detect potential market manipulations.

During an event, former Sebi chief Ajay Tyagi, said: Sebi has already planned (a) data lake project to augment analytical capability with advanced analytical tools, such as artificial intelligence and machine learning, deep learning, big data analytics, pattern recognition, structured and unstructured data processing, text mining and natural language processing, and so on".

Madhabi Puri Buch, the current chairperson of Sebi, earlier spearheaded the regulators Advisory Committee for Leveraging Regulatory Technology Solutions (ALeRTS).

Sebi has now formed a special team to carry out frequent search and seizure operations. Since posts on WhatsApp and Telegram channels are encrypted and data is not shared by the big tech companies with Indian regulators, scanning the mobile phones and laptops of suspected market manipulators is crucial. Sebis search and seizure team is working closely with consultants to develop a machine learning platform that would help scan social media posts for relevant information.

Stock exchanges, on their part, use web crawler tools to listen" into social media chatter and posts.

Exchanges are typically looking for terms such as assured returns, money will be doubled/ tripled. Social media posts and conversations with such terms get flagged internally for further action," said an exchange official who didnt want to be named.

Meanwhile, the exchanges are proactively cautioning investors to be aware.

On fin-influencers, much like the rest of the world, Sebi hasnt firmed up its approach just yet. The only outlier is the Australian Securities and Investments Commission. The Australian regulator, earlier this month, said that paid advertisementssuch as sponsored posts or traditional commercialsmay constitute a violation of the law. The Australian law specifies that only licenced financial advisers are permitted to recommend financial products.

The Indian regulator has a long road ahead. And it would be interesting to watch how it regulates malpractices without impinging on free speech, a right under the Constitution.

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The Social Media Stock Tips And Their Danger | Mint - Mint