Archive for March, 2022

Unable to adjust, undocumented families hit hard by Tampa Bay housing costs – Tampa Bay Times

TAMPA Even if they see little hope of participating fully in U.S. society, many of the estimated 11 million immigrants living illegally in the United States got what they came for chiefly, relief from grinding poverty and oppression.

But for those living in the Tampa Bay area, the price of life in the shadows is rising with the explosion in housing costs. Its a trend that cuts across all segments of the community and is driving local leaders to set aside tens of millions of dollars in rental assistance.

For undocumented immigrants like Freddy and Monica Dulanto of Tampa, prospects appear particularly dim. They cannot hope for better jobs and salaries, they have no credit history to present, and they dont qualify for government-backed loans or the new round of rent-relief efforts.

Before the housing market heated up, the Dulantos held out hope they might be able to afford a bigger place for their family and maybe even a home of their own.

The dream to be a homeowner was never easy to achieve, said Dulanto, 53, who came to the United States two decades ago from Lima, Peru, with his wife and their two children. Now, its almost impossible.

Like everyone struggling to pay the rent, undocumented immigrants face a market that has failed to keep up with demand for housing since the Great Recession in 2008. People are moving to Florida in record numbers during a period of low interest rates, contributing to the soaring prices, experts say.

The numbers are staggering.

Tampa Bays rent increased by a record 24 percent in 2021, highest in the nation, according to CoStar Group, a commercial real estate data firm. In the Tampa/St. Petersburg/Clearwater area, 25 percent of renters pay more than 50 percent of their income toward housing, according to The Harvard Joint Center for Housing Studies. A minimum-wage worker would need the equivalent of nearly three full-time jobs to afford a two-bedroom rental in Hillsborough County, according to the National Low Income Housing Coalition.

To many Americans, undocumented immigrants are lawbreakers deserving punishment not help. For decades, sharp political divisions over how to treat them has stymied efforts in Congress to pass comprehensive immigration reform.

Meantime, their numbers have reached 775,000 in Florida, according to 2016 estimates from the nonprofit Pew Research Center.

Linda Wiggins-Chavis, a community organizer for the nonprofit Faith in Florida, sees their struggles firsthand.

Its terribly unfair and painful to see families, women and children living almost on the streets or in one-room motels in deplorable conditions, said Wiggins-Chavis, who works with low-income and working-class communities in rural Wimauma and other Hillsborough County communities.

Desperate for housing, many fall victim to fraud, she said.

She recalled the case of a middle-aged Hispanic woman who, even before the recent explosion in housing costs, saw the rent on her one-bedroom Tampa apartment rise without warning by $500 to $1,400 a month. It took her nine months of scrambling for places to stay before she found another place to live.

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People are suffering, and in many cases, they suffer in silence because they dont know where to go or dont know their rights, Wiggins-Chavis said.

Among those squeezed by the rising housing costs are Texas-born Francis Garcia-Cruz, 34, and her husband Manuel, 35, who entered the U.S. illegally from Mexico two decades ago.

Garcia-Cruz works in landscaping 10 hours per day, six days a week, earning $13 per hour, and his wife stays home to care for the youngest of their five children, a 1-month-old boy. They saved up the $1,000 deposit they needed to rent an old mobile home in Seffner, where they pay $900 a month.

We didnt have an air conditioner before, but my husband bought a portable one, Francis Garcia-Cruz said.

Theyve been unable to overcome the stumbling blocks they face trying to find a bigger home $75 for each application fee, two months rent in advance, a security deposit of half a months rent and the backing of a personal guarantor.

Whats more, Francis Garcia-Cruz has a poor credit record and her husband, as an undocumented immigrant, cant qualify for a social security card.

We have only one income in the family and we cant wait for miracles, she said. The situation is tough but what else can we do?

Connections in Tampa helped land a place to live for a family who fled the social and economic collapse in Venezuela and lived as refugees in Peru before entering the United States.

Danys De Los Angeles, 47, arrived here earlier this month with her husband Fernando, 42, and their two children, 14 and 8. They crossed the Rio Grande illegally from Mexico and surrendered to U.S. officials, hoping to win asylum.

Theyre living with a close friend, his wife, their two children and his mother-in-law crammed into a two-bedroom apartment.

De Los Angeles thought the $1,500 she had saved would be enough to find a place to live in Tampa. Phone calls and internet searches dashed those hopes. The money wouldnt even cover a months rent, she said. Landlords wanted to charge her more because shes undocumented and cant present a credit history.

In Peru we paid $300 for a family apartment, De Los Angeles said. I never thought I would have to pay so much money for something similar.

Like many undocumented immigrants, Freddy and Monica Dulanto settled in the United States after overstaying their visas. They had talked often through the years about ways to earn more money, buy a four-bedroom home and stop throwing their money down a rental hole.

Together, the Tampa couple make about $2,000 a month cleaning homes and offices. Theyre limited to minimum wage jobs because they dont have legal status, cant speak English and lack a formal education.

Their two sons, Diego, 23, and Leonardo, 28, contribute another $700 a month. Brought by their parents to the United States, they have legal status through the federal Deferred Action for Childhood Arrivals program and attend the University of South Florida. The couple also has a daughter, Nicole, 17.

The Dulantos work 14 hours a day, Monday through Saturday. During the first 18 months of the pandemic, they saw their hours cut but managed to keep up with bills that included $1,100 rent for their two-bedroom, one-bath apartment in Town n Country.

We tried to save every dollar but sometimes things happen, Freddy Dulanto said.

Eight months ago, the landlord informed them their rental contract was being terminated.

We felt devastated because we were good renters, Freddy Dulanto said.

The Dulantos moved into an older three-bedroom, two-bath single-family home near Linebaugh Avenue and 40th Street.

The rent is steep for them: $2,300 per month. The cost of moving in was difficult to raise: $5,900, counting the deposit, two months rent and $300 dollars for four application forms.

It was a big sacrifice for the whole family, Freddy Dulanto said. We had to borrow from some friends to pay off that money.

Added Monica Dulanto, This is the worst nightmare we have been through in this country. Twenty years of struggling, this was the worst stage.

The father sleeps in the living room with his eldest son while Monica and Nicole stay in the master bedroom. Diego sleeps in the third room with Holly, their familys 5-year-old Shih Tzu.

At least were still together as a family, Freddy Dulanto said. That gives us strength to continue.

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Unable to adjust, undocumented families hit hard by Tampa Bay housing costs - Tampa Bay Times

Cotton can’t square the circle between Reagan and Trump – The Week

With an ambitious speech at the Ronald Reagan Presidential Library on Monday night, Arkansas Sen. Tom Cotton became the latest Republican presidential aspirant to try and get himself anointed Donald Trump's populist successor. Cotton's remarks were noteworthy primarily for establishing him as a master of obfuscation who will go to almost comical lengths to paper over the party's many disagreements and contradictions.

One way to describe the fissures in the GOP is to contrast Reagan and Trump. The first was sunny and optimistic, a confident defender of democratic ideals who took a strong stand against the Soviet Union while championing immigration, free trade, and limited government at home. The second trafficked in anger and resentment, openly admiring dictators, denigrating NATO, and favoring closed borders and protectionist policies designed to insulate American workers from market forces.

Cotton elided these many differences by claiming that Reagan and Trump belong to the American populist tradition that traces back to President Andrew Jackson. According to Cotton, this tradition is known for proudly and unapologetically defending America's interests in the world and the interests of ordinary Americans against corrupt economic and political elites.

Cotton then set himself up as the truest successor of the Jacksonian tradition by calling out the biggest mistake made by each of his populist predecessors. Reagan, he claimed, should never have gone along with an immigration amnesty as part of the Immigration Reform and Control Act of 1986. As for Trump, his greatest error was supporting and signing the First Step Act, which passed the Senate in 2018 with 87 votes. (Cotton was one of 12 Republicans to oppose the bill.) It was championed by libertarians and widely hailed for its efforts to reform criminal law, sentencing guidelines, and federal prison policy to enhance fairness and reduce the inmate population.

As far as Cotton is concerned, the current surge in violent crime can be traced directly to this law, which supposedly encouraged the hiring of progressive prosecutors who engage in "nullification" by failing to prosecute criminals. The law also resulted in a drop in the prison population by "more than 400,000 inmates in 2020 alone," driven by the "faddish claim that our country has an over-incarceration problem" when in fact "we have an under-incarceration problem."

Combine this diatribe with other passages of the speech denouncing "globalism" and chain migration, calling for presidential medical adviser Anthony Fauci to be fired and "held accountable," denouncing the indoctrination of "our kids with extremist nonsense" in schools, railing against China, and mocking President Biden's appeasement of Russia and listeners could be forgiven for assuming Cotton's vision of Jacksonian populism amounts to a nastier and more competent version of Trumpism that's also an outright repudiation of Reaganism.

If that's what Tom Cotton wants the Republican Party to stand for, he can certainly try to make it a reality and ride it all the way to the Oval Office. But he should admit the truth that this vision has as little to do with Reagan as it does with Abraham Lincoln, another president Cotton attempted even more absurdly to fold into the Jacksonian tradition. Anything else is deliberate mystification.

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Cotton can't square the circle between Reagan and Trump - The Week

Labor Secretary Marty Walsh explains how legislation is supporting the working class – A & T Register

U.S. Labor Secretary, Marty Walsh

Labor Secretary Marty Walsh visited Durham Technical College with Vice President Kamala Harris to talk about President Bidens plan of increasing job growth and supporting the middle class.

The Bureau of Labor reported on Feb. 4 that unemployment has decreased by 3.7 million people in January. In comparison, 5.7 million people were unemployed in February 2020. This is attributed to the Bipartisan Infrastructure bill that passed in November and the framework of the Build Back Better Act that is being revised by the Senate.

Weve been investing in job training and workforce development programs to get people back to work, Walsh said.

The infrastructure bill supports funding for economic development such as repaving roads, creating more efficient energy sources like electric charging stations for cars and providing research grants to educational institutions.

Having efficient energy accessible allows the cost for consumers to decrease and for research grants to institutions. The Labor Department is also spending $45 million for grant programs to strengthen community colleges, the News and Observer Reported. The grant programs introduce job training and focus on bringing more diverse people in the workforce, particularly people in the middle class.

Theres no question, its not just job growth, but creating, a pathway into the middle class for people, Walsh said. When you think about somebody thats working in a labor union job, that job comes with benefits, comes with, in some cases, healthcare.. Im a firm believer in collaboration. I think, if companies and unions were close together, companies can grow as well.

The Build Back Better Act is similar to the infrastructure bill in cultivating more opportunities for free childcare for children under 6 years old, free preschool programs, free community college for up to six semesters and providing up to 12 weeks of paid family and medical leave. Now that the bill will have revisions, the new name is Build Back Better Framework.

The new changes will allow families to afford childcare based on their tax bracket and reduce cost for middle-class families by moving towards clean energy, according to the White House. In efforts by Biden to rebuild the middle class, the framework includes investing in immigration reform and having the framework paid for by large businesses and wealthy individuals. If someone is making under $400,000 then their taxes will stay the same.

However, this is not until the House and Senate can agree on the framework.

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Labor Secretary Marty Walsh explains how legislation is supporting the working class - A & T Register

5 Best Advertising Agencies in Tampa, FL – Kev’s Best

Below is a list of the top and leading Advertising Agencies in Tampa. To help you find the best Advertising Agencies located near you in Tampa, we put together our own list based on this rating points list.

The top rated Advertising Agencies in Tampa, FL are:

Mediagistic is a prime 200 agency and one of the nations largest, employing more than 120 talented individuals with offices in Tampa and Miami. Mediagistic is a tested leader in providing lengthways marketing and advertising services to local, regional, and national businesses. Learn more about Mediagistics perfect track record of creating proven results for distributors and brands across a variety of industries. Their company culture is constantly to put you and your business first.

Mediagistic provides first-class services that align with your business needs. Let them show you the discrepancy. Mediagistics performance-driven marketing strategies will generate measurable results for your business. Pursuing campaigns to your cash register is their business.

Products/Services:

Media Planning & Buying, Group & Co-op Marketing, Print Production Services, Creative Services, Internet Marketing, Radio & Television Production Services

LOCATION:

Address: 8675 Hidden River Pkwy, Tampa, FL 33637Phone:(813) 563-7300Website: http://www.mediagistic.com

REVIEWS:

Always super helpful, respond quickly, and friendly to work with. Thank you Mediagistics. Amy W.

iBoss Advertising is a full-service digital media agency that merges strategy, creative design, and technology to create exceptional online marketing campaigns. Their team produces effective marketing strategies for forward-thinking companies. They have a tested track record in increasing search engine results. They continue relationships based on transparency, persistence, mutual trust, and integrity with their employees, customers, and strategic business partners.

Their team of specialists gives outstanding results, combining innovative ideas with their vast years experience in the internet marketing industry. They can help you construct a sustainable, meaningful relationship with your clients by engaging them with your brand using the web.

Products/Services:

Social Media Marketing, Search Engine Optimization, Advanced Web Analytics, Email Marketing, Pay Per Click, Content Strategy

LOCATION:

Address: 1228 E 7th Ave #312, Tampa, FL 33605Phone:(813) 296-6150Website: http://www.ibossadv.com

REVIEWS:

iBoss Advertising is an amazing and innovative company. With a vast knowledge of the industry, including branding and marketing, they are an essential tool in taking your business to the next level. Jeff S.

C3 Media, Inc., their greatest skill is to unite their clients marketing objectives with their imaginative solutions, always remembering to put the clients needs ahead of their own. They endeavor to continue building credibility as a strategic business partner through their creative services and a great network of resources. With over 50 years of combined agency experience, their team delivers quality work that stems from extensive research and results-driven data.

They apply their marketing proficiency towards solving their clients problems to build trusting relationships and credibility. Their team wants to help you, educate you, and guide you within every step of the creative, digital, or traditional marketing process. They will secure that you are thrilled with their creative solutions towards your marketing objectives.

Products/Services:

Creative Design, Website Development, Digital Marketing, Traditional Advertising, Network

LOCATION:

Address: 6608 E Adamo Dr suite a, Tampa, FL 33619Phone:(813) 263-7275Website: http://www.c3medianetwork.com

REVIEWS:

Ive worked with C3 at two different companies. They produce great pieces and are always on budget and on time. They actually help to keep me on time and keep our projects moving. I would highly recommend them for any company needing marketing help for any industry. Taryn D.

Brick Media cares about people, keeping them real, and doing the right thing. They have taken their teams combined decades of digital marketing and social media experience and packaged it up for growing brands that need a dedicated partner. Social media is their thing. They initiated in 2018 in Tampa, and now they help brands stay applicable in the evolving, fast-paced world they live in. Their plans always commence at the consumer level, then they adjust based on their reactions.

Both brand and agency experience allows their team to comprehend both sides of marketing. Their clients love that They respond quickly and explain things in a sincere, simple way. They are long-standing thinkers who believe the best brands are built day by day, not overnight.

Products/Services:

Social Media Marketing Services, Media Buying Agency, Web Design Packages, Online Presence Audit, Corporate Photography, Branding Services

LOCATION:

Address: 615 Channelside Dr Suite 207, Tampa, FL 33602Phone:(813) 985-2617Website: http://www.brickmediagroup.com

REVIEWS:

Ive partnered with Brick Media on a number of projects and Ive had a fantastic experience on each one. Their team is highly professional, super knowledgeable, and very easy to work with. I highly recommend Brick Media and their services to any business big or small. Matt C.

McKay Advertising + Activation was established in 2005 and quickly established itself as Tampas most trustworthy digital marketing partner. Adding the word Activation to their name is premeditated. It reflects a distinct mission, purpose, and a transparent view on how they create client partnerships, through supporting businesses to achieve their objectives, ineffective and measurable ways.

Accordingly, the name also discloses a focus on getting the job done and contributing to brands improvement, growth, and revenue, including our own brand. McKay Advertising + Activation is dominant in the franchise and multi-location space by employing a consumer-centric and store-focused approach. Each location, where the consumer can converge with the brand, has a unique media delivery strategy.

Media technologies are furnished with store-level tracking and additional performance tracking elements. These additional incorporations enhance their Google and Facebook campaigns, for example, with the latest attribution and consumer tracking technologies.

Products/Services:

Programmatic Buying for ALL Media, Data-Driven Solutions for Digital Communications, Activation Bridge, Website and Digital Storefront, Open Source Knowledge

LOCATION:

Address: 1517 E 7th Ave, Tampa, FL 33605Phone:(813) 498-0376Website: http://www.mckayadvertising.com

REVIEWS:

McKay and his team are great to work with. They are a great partner to the AM&AA Tampa Chapter. The McKay team is always responsive, flexible and they have creative solutions to our needs. Scott Y.

Ermily has worked as a journalist for nearly a decade having contributed to several large publications online. As a business expert, Ermily reviews local and national businesses.

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5 Best Advertising Agencies in Tampa, FL - Kev's Best

Top five email marketing trends and predictions for 2022 – The Financial Express

By Chaitanya Chinta

Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the explosion of new technologies, email has continued to be one of the most effective marketing channels. In fact, in the last 18 months, end users are getting 30% more emails than before that are being opened and read. This is an important parameter as the success of a good email campaign depends on the email open rate. New business generation only happens when the user opens an email and this is crucial for email marketing. This growth is attributed to offline brands moving online, more app first companies adopting email as one of their core channels and brands finding email impacting their customer lifetime value positively. Email leapfrogged into 2021 with several disruptive technologies like AI-powered intelligent emails, Gmails support of brand indicators for message identification (BIMI), accelerated mobile pages (AMP), and disruptive events like Apple mail privacy protection (MPP). Acquisitions, and mergers of several high-profile email service provider (ESP), helped boost service offerings and marketeer preference for email. As we navigate the ever-changing marketing landscape, several businesses rearranged their marketing strategy to connect with their customers digitally. Also, marketers found it interesting that numerous companies could increase their ROI with the power of email marketing.

Here are the top five email marketing pattern predictions for 2022 that cant be missed to stay ahead of the curve:

1. Interactive email with AMP (accelerated mobile page) will see better adoption

As AMP emails become easier to create, their adoption will increase. It enables email marketers to deliver a personalised experience across Gmail, Yahoo and few other email service providers across the globe. Email marketing has traditionally been a push channel. Usually, clicking on a link within an email will take the user to a website/app where they are expected to do actions like search for products, add them to a cart, fill a form, etc. However, a user can now do these actions without ever leaving the email application. Moreover, marketers can also introduce gamification within email with AMP. According to a Litmus research survey, only 23% of marketers have used interactive elements in their email marketing, indicating that this may be the right time to increase interactivity to gauge customer responses better. When done right, AMP delivers responses as high as 5x than that of a regular campaign. As consumers expect interactive, seamless in-email experiences, there will be a growing acceptance of AMP for email among marketers.

2. Minimal email will be adopted more

Minimalism and clean email design make it easy for the reader to scan the contents. This makes them mainly ideal for connecting with the digitally native generations. However, with a smartphone in almost every hand and high-speed digitization all around us, we live in an era of information surge. As information brims over and attention spans reduce, keeping the email design minimalistic has emerged as a sure-fire way to grab eyeballs and get the target audience to engage with the content. Hence, a minimalist email design makes it easier for the reader to comprehend while at the same time subtly delivering the message.

3. Messaging itself to carry more depth

Email marketing is not just another marketing channel. Its the key to the overall customer experience. People are drawn towards things that stand out from the ordinary. Making them feel important is an easy way to differentiate the emails from the rest of the messages in subscribers inboxes. Marketers need to create a feel-good factor to engage with audiences and ensure that they perceive value. Brands should enhance engagement by soliciting users to click, fill a form, answer a quiz, or play a game within email, rather than executing an ROI or sales type of campaign. Sometimes emails can nurture relationships and help increase engagement.

4. AI will continue to expand the reach

Artificial Intelligence has been the Catchphrase in almost every industry so far. One of the big changes for marketers in 2022 is the democratisation of AI. AI will help reduce the workload of marketers and help them with better decision making and executing creative campaigns. Hence, it only makes sense that AI adoption in email marketing will increase in 2022.

AI will help email marketing campaigns with:

Audience selection manage list segmentation to target users with high-impact content

Content optimisation crafting engaging subject lines and personalise content to create the right message

Delivery optimisation optimise delivery times to get higher engagement and reach the user at the right time

Decision making provide marketers with reports and analytics that help provide better decision-making capabilities to the marketer

5. Email for preference management

Sending the right message at the right time to the right person can make a huge difference in click-through rates. If gotten wrong, email can fall flat not to mention time wasted and resources. But how can we get closer to that ultimate email dream? An email preference center gives subscribers control. It allows them to make a choice in the emails they get (such as content or frequency) and also gives the option of unsubscribing. Subscribers have the liberty to opt down instead of opting out. One of the benefits of giving subscriber options is that their preferences can fuel segmentation strategies and personalization efforts. This allows us to understand what exactly subscribers want and leads to a better subscriber experience. Email preference managers gather 10x more responses than regular preference managers and use intelligence to gather further personalization and yield better engagement rates. Using creative methods, marketers will try to know more about their users by asking them the right questions and using those preferences in designing a personalised experience in the email.

Looking ahead to 2022

Email Marketing has been constantly evolving over the last two decades. Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day. In 2022, brands that innovate their communication to ignite curiosity and enable the user to engage with their email will win the game.

The author is global head email business, Netcore Cloud

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Top five email marketing trends and predictions for 2022 - The Financial Express