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Looking to get a better understanding of Gen Z, and the role that Snapchat might play in your marketing and outreach efforts?

Today, Snapchat has published a new,60-page 'Snapchat Generation' report,which incorporates responses from over 27,000 daily Snapchat users, from various regions,and provides a range of insights into the evolvingbehaviors and habits of this younger audience.

There's a heap of information included in the full report, which you can download here, while there are also regional variants for selected markets.

Here's a look at some of the key, general findings from the results.

First off, Snapchat notes that the next generation is significantly more likely to communicate with images over text.

That points to the rising popularity of the Stories format, and even TikTok - rather than communicating via traditional means, younger users are increasingly engaging via visual mediums to better communicate context and nuance. Capturing a video will express a reaction or response far better than words, and emojis too can convey more meaning in fewer characters. This is a key note for brands looking to connect with this cohort.

The results also show that younger users feel more empowered to influence change via digital connectivity.

While they're also looking to use their influence to encourage more responsible corporate behavior.

This is a point that's been reiterated in various Gen Z studies - younger consumers are increasingly aware of social issues, and are looking to brands that express their stance on such.

Snapchat also notes that Snapchat users generally have higher discretionary spending capacity than non Snapchat users.

Which has always been the case - Snapchat has always been popular with higher income audiences, for whatever reason.

Unsurprisingly, Snapchatters are also increasingly looking to engage with new technology, like AR, within their shopping experiences.

AR is slowly gaining momentum, and becoming a bigger consideration. Worth also noting that 59 million Snapchat users engaged with AR tools in the app over Super Bowl weekend recently, with several big-name brands launching AR-linked campaigns.

Worth considering in your approach.

There's a lot more in the full report, which is accessible here, and if you're looking to connect with younger consumers, it's definitely worth a read.

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Snapchat Shares New Insights into Gen Z Consumption and Engagement Trends - Social Media Today

The events of 2020 reshaped the world in ways we never thought possible, turning us all into homebodies overnight and fundamentally restructuring our approach to work, travel and interpersonal interaction.

Nowhere was this seismic shift more apparent than in the digital media space, as marketers sought out new and innovative ways to reach consumers all but confined to their homes.

Suddenly, consumers were no longer commuting, leaving billboards unseen and radio shows unheard. Print media fell out of favour fast as buyers gravitated to less tactile forms of consumption.

At the onset of the pandemic, many businesses weren't at all digitally savvy and were initially unsure as to how to go about reshaping their communications to meet the needs of an evolving audience.

However, as the year progressed, new and exciting opportunities began to emerge. As television and radio stations moved into the online space, digital inventory expanded across the continent, offering advertisers access to new markets and methods of communication. Existing platforms like WhatsApp proved to be incredibly versatile in terms of its capacity to drive both engagement and sales.

One of the inevitable outcomes of the first wave of lockdowns was a boom in online shopping, as customers flocked to the digital space so as to avoid exposure to public places.Major players in the e-commerce space were quick to capitalise, forcing smaller enterprises to adapt in order to survive.

Where once this sphere was all but owned by the likes of Takealot, it quickly began to diversify, as smaller speciality stores started using platforms like Facebook and WhatsApp to promote their own 'Click and Collect' offerings, in turn opening up the market and enabling users to recreate the traditional retail experience from the comfort of home.

Certain sectors like tourism, alcohol and events were especially hard hit by the pandemic, which essentially obliterated their earnings for a significant portion of the year. But while some chose to shut up shop temporarily, others used the unique circumstances to build brand loyalty and engage consumers like never before.

The Comrades Marathon, for instance, was reimagined in virtual form, with runners taking part in an individual capacity via an online portal. This enabled sponsors to entrench ties with consumers, fostering unity and encouraging interaction that wouldn't have otherwise been possible.

2020 was characterised by the emergence of less polished content as brands scrambled to communicate and keep up with the ongoing changes. The result was a compelling narrative fueled by authenticity, with world-class production value replaced by rougher, more resonant content.

Brands were forced to be brave and experimental, ultimately enabling them to connect with consumers in a far more authentic way. From at-home workouts to live cook-offs to Tik Tok challenges, brands embraced change like never before, paving the way for a new era of added-value content less adherent to brand guidelines and more attentive to the real needs of consumers.

Possibly the biggest paradigm shift of 2020 was the way in which brands finally embraced social channels with newfound seriousness, recognising the true potential and scope of the tools at their fingertips.

Seemingly overnight, social media was promoted from 'nice-to-have' to 'must-have' and, as such, brands began to push the envelope, measuring, adapting and ultimately leveraging the potential of each channel.

Gone are the days of social media merely serving as a supplementary messaging house for above-the-line campaigns. Today's consumer expects more and it's up to marketers to deliver the goods.

Unpredictability continues to be the order of the day, and as more and more brands become digitally savvy, an increasingly agile and creative approach will be required in order to cut through the clutter.

As prices increase in light of growing competition, real value is likely to be the key to success and marketers willing to take risks are those most likely to be rewarded.

For more information, visit http://www.simplyblackmedia.com.

Social media Social media trends Social media marketing Marketing trends marketing 2021 marketing strategies advertising stats advertising trends advertising 2021

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Social media in the age of social distancing Marketing News - Media Update

President Joe Biden will "take a virtual trip to Europe" with a pair of high-profile engagements aimed at restoring the United States' place on the global stage, after what he views as its absence during President Donald Trump's years in office, according to a senior Biden administration official.

In his remarks to an international security conference and to the leaders of the world's major industrialized nations on Friday, Biden planned to make a case for multilateralism, the official said -- in stark contrast to Trump's nationalist approach to the world, which the former president termed "America First."

And in a nod to the Jan. 6 insurrection at the Capitol and the policies of the president's predecessor, Biden would "acknowledge that democracy is under stress, democratic institutions are under stress, under challenge in the United States" as they are elsewhere, the official told reporters Thursday evening.

Secretary of State Anthony Blinken listens as President Joe Biden delivers remarks to State Department staff, Feb. 4, 2021, in Washington.

"We have learned actually over the course of the past four years, that democracy, as he will put it, doesn't happen by accident -- that we have to work at it, that we need to fight for it," the official said.

But, the official added, "the focus of his speech tomorrow is not Donald Trump or what's happened over the last four years."

Speaking first to a virtual meeting of the leaders of the Group of Seven nations, Biden will commit to addressing three "immediate" global crises, according to the official: the COVID-19 pandemic, the economic crisis and climate change.

Later Friday morning, he plans to argue via video teleconference to attendees of the annual Munich Security Conference "that democracy is the model that can best meet the challenges of our time," the official said.

"He will get the opportunity as president of the United States, early in his term, to declare that America is back and the transatlantic alliance is back," the official said.

A health worker holds a dose during a vaccination drill before the arrival of the COVID-19 vaccine at Patio Bonito Tintal hospital on Jan. 26, 2021, in Bogota, Colombia.

Part of that recommitment to the world will include an announcement that the U.S. will donate $4 billion to a global initiative to distribute vaccine doses to poor countries, the White House said Thursday. That money had been allocated by Congress in December but had not yet been donated.

Rolling back Trump's nationalist policies has already become a hallmark of Biden's short time at the White House. And on Friday he plans to make clear his markedly different approach to Russia, China and Iran, the official told reporters.

After Trump approached Russia gingerly, Biden "will specifically talk to what he believes is a concerted effort by the Kremlin to to carry out a strategy to discredit, undermine and destabilize democracies," the official said.

And while Trump launched a combative, bilateral trade war with China, Biden will pursue a multilateral approach to trying to put an end to China's "non-market-oriented policies and practices," according to the official.

On Thursday, the State Department said it was open to talks with Iran about its nuclear program and the official said Biden planned to echo that message Friday.

Tedros Adhanom Ghebreyesus, Director General of the World Health Organization attends a news conference on the outbreak of coronavirus disease in Geneva, Switzerland, Feb. 12, 2021.

"We are keen to sit down and hear what the Iranians have to say," the official said. "We want to come up with a diplomatic solution to the Iranian nuclear program. And let's get to work."

Biden also planned to "touch on Afghanistan," as he faces questions about whether he will abide by an agreement with the Taliban and withdraw U.S. troops in the coming months, according to the official, who did not provide more details of what the president would say.

Biden's remarks will build upon his actions in office so far.

He has returned the United States to international agreements and organizations his predecessor left -- including the World Health Organization and the Paris climate accord, which the U.S. will officially become a party to again on Friday after Trump had pulled it out.

As a candidate, Biden promised to return the U.S. to its position "at the head of the table," restoring it as a world leader on issues ranging from climate change to transnational terrorism. He argued that Trump had ceded that role to other nations during his four years in office.

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Biden to 'acknowledge' democracy 'under stress' in US, as he tries to restore place on global stage: Official - ABC News

After the fall of the Berlin Wall, theorists once thought democracy was both optimal and inevitable. After decades of democratic backsliding, this proved far too optimistic. So was the global perception of the Chinese Communist Partys (CCP) future path. The champions of engagement policies thought that by interacting with China, enhancing economic ties, binding them with international agreements, and then coupling them with a stronger middle class and the pursuit of the rule of law in the country, China would be free and democratic eventually.

It has not happened. On the contrary, China moved the world toward a much more autocratic system. Even so, the world has been reluctant to face reality: Western democracies wishful thinking led to the rise of authoritarianism and the decline of democracy. Theorists who once advocated appeasement strategies bear the responsibility of mending it and redirecting the free world to a position far more capable of combating authoritarianism. This starts with a proper strategy toward China and by treating the crisis of democracy as a global problem that demands coordinated global action.

The 2020 Varieties of Democracy report found that 2020 was the first time since 2001 that the world has more autocratic institutions than democratic ones. Increasing autocracy threatens the rights of people in every corner of the world. This is a global emergency that awaits a coordinated response from the free world.

The decline in democracy means the lack of democratically accountable governments, resulting in increased corruption, human rights violations, and conflict. Like poverty, hunger, and climate emergencies, citizens suffer under autocratic systems. Yet the world lacks the willingness to tackle it like other global problems. Although there is humanitarian assistance worldwide to fight hunger and internationally orchestrated actions to decrease carbon emissions, the international community has not found a vision for how democracy can prevail after the delusional dreams of the end of history failed. The West walked the wrong path and fed the rise of authoritarianism by engaging them without accountabilityits time for action to repair these mistakes.

When the military coup took place in Myanmar, global leaders joined hands to condemn it and demand democratic rights for people. At the same time, China defended the coup by claiming it a major cabinet reshuffle. The Thai junta also claimed the coup was an internal affair and others should not intervene. Authoritarian countries have abused the concept of sovereignty to evade the most basic monitoring from the rule-based international community and commit appalling human rights violations without being held accountable. Countries that are similar support one another, hence why autocracies grow. With China leading the way and Russia following closely, the world is faced with a camp of tyrants who despises universal value.

To tackle authoritarian expansion, the free world and its supporters have to consolidate their efforts and align their goals. It comes with a shift in perception: China is a threat to democracy, and the decline of democracy affects everyone, the same as with climate emergencies and public health crises. Democratic leaders must form alliances to discuss possible policies that can effectively curb the influence of these authoritarian regimes, including blocking their infiltration and propaganda.

When it comes to policy aimed at the CCP, policymakers have to understand how the regimes legitimacy is built. The two major sources of legitimacy are nationalism and economic benefits, instead of a popular mandate. In China, where a large part of the population has enjoyed material gains and is caught in the fanatical rhetoric of patriotism, the public invisibly signed a social contract and tacitly allowed the autocracy to grow. Occasional resistance movements have occurred in China but with, at best, limited influence.

But with the economy slowing and the prospect of being caught in the middle-income trap apparent, the CCP has to develop a new source of legitimacy to compensate. Nationalism must be boosted for the party to survive, and the best way to do it is by creating mythical, glorified national narratives and establish enemies. Thus came the emergence of wolf warrior diplomacy, and a leader, Chinese President Xi Jinping, who ranks unifying (or annexing) Taiwan as the primary mission of achieving national rejuvenation and revoking a century of humiliation. Former Chinese leader Deng Xiaopings mantra of biding Chinas time has gone, and a nation that aims at creating an authoritarian global order has arisen.

When China becomes more aggressive on the international stage, the sole correct response is not appeasing the country but standing firm. This barbaric conduct, including genocide in Xinjiang and the suppression of Hong Kong, must result in economic punishment. This can create a vicious cycle for the CCP; the weaker the economy is, the more aggressive the nationalism will become and the greater the partys isolation will grow, sparking more economic problems. When the cycle spirals, the CCP will need to find a different source of legitimacy, an additional incentive for the people to support the intangible social contract.

Hundreds of millions of Chinese peasant workers would face unemployment problems when the country is stuck in the middle-income trap. The overloaded social benefits system with its aging population, originated by the one-child policy, would start to crack. And the extreme wealth gap has driven more conflicts across social strata. Even though the party declares it has lifted the country from poverty, more than 600 million people still live with an income under $155 per month, and Chinese incomes are below the global average per capita.

Its seemingly invincible economic engine, fueled by the successful transition to modernity over the last four decades, has disguised the genuine face of China. Yet, a country is always fragile when it has to rely on its economic performance to suppress peoples voices. The West should separate the hardworking and honest Chinese people from the regime and trust they will pursue freedom when the time and conditions have come. When the people realize there is a need for them to reshape their relationship with the CCP, that will lead to reform and to a more democratic and freer future.

To reverse the decline of global democracy, the first step is to hold the strongest authoritarian regime accountable, putting pressure on it to seek a new popular mandate from its own people. Democratic leaders should form alliances and implement coherent strategies that put human rights policies as preconditions of further engagement. Trade agreements should be signed only after China has demonstrated tangible and visible enhancement on its human rights record, such as abolishing all the concentration camps in Xinjiang. Divide and conquer efforts run by China, such as the 17+1 initiative, should be reviewed rigorously and opposed if necessary. Chinese state actions should be scrutinized or banned if they threaten core interests in democratic countries, and individuals affiliated with the CCP should be treated as their complicit colluders.

In this intertwined and globalized world, its impractical to form wholly detached blocs. But for the sake of the Chinese people and the future of democracy, the free world must do its best. Whether through decoupling or divergence, the regimes legitimacy must be continually challenged and have limits set on its influence. International bodies like the World Health Organization and the United Nations should be reformed as most of them are compromised by Chinas infiltration and have abandoned universal values in favor of acting in Beijings interests.

I still believe that democracy prevails, but it relies on consolidated efforts from individuals and institutions that believe in it. If we dont walk the walk, we will regret handing future generations a more autocratic world. Perception drives actions. Its time for the West to recognize the decline of democracy as a global problem and resolve it with international action. The Wests misjudgment fed the rise of the largest threat to democracy, and it must bear the responsibility of restraining it.

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Engagement Created China's Threat to Democracy Worldwide - Foreign Policy

At a Wednesday House Appropriations Committee hearing, the Secretary of States Office testified in opposition to a bill that would permit the use of ranked choice voting in local elections. At the same hearing, proponents of the bill said ranked choice voting is a pro-democracy reform that will strengthen elections and faith in government.

Under a ranked choice voting system, voters may rank multiple candidates in order of preference. For single-winner elections, votes are tabulated using a method called instant runoff voting. After voters first-choice votes are tabulated, the candidate with the lowest number of votes is eliminated. Subsequently, votes for the eliminated candidate are transferred to the next ranked candidate on those ballots. Votes are retallied, and the process continues until one candidate reaches a winning threshold.

The method gets a bit more complicated in elections for multiple-member offices. After the winning threshold is calculated based on the number of seats to be filled and the number of votes cast, ballots are counted in rounds and votes are transferred to candidates based on who has been eliminated and who has passed the winning threshold.

Jay Jennings, Legislative Director for the Secretary of States Office said the bill, sponsored by Rep. Kirsten Harris-Talley (D Seattle) would result in diminished voter confidence.

House Bill 1156 encourages entirely new methods to be adopted in an unknown number of jurisdictions from school board members, city council members, port districts and the like. These are unpredictably spread throughout the state, sometimes in overlapping counties.

According to a legislative summary of the bill, here are a few the main provisions.

Jennings says the number of local jurisdictions and potential outcomes of elections within each will lead to voter confusion.

There are 1,086 eligible jurisdictions, so the number of possible permutations seems nearly infinite, Considering the potential number of variations, you may share our concern regarding voter confusion. As proposed, each of the governing bodies and jurisdictions could choose a new and slightly different method for casting ballots, and a new and slightly different algorithm to determine the outcome of an election. And all of this is to be presented on one ballot.

Jennings and another testifier also lamented what they say is a high cost burden up to $8.2 million for the Secretary of States Office. But Sharon Hanek, a testifier from Pierce County, said the bills fiscal note leaves out the costs for counties, which she says could involve upgrading or buying new tabulation machines, as well as increased labor costs associated with potential audits.

In 2006, Pierce County voted to implement ranked choice voting. But three years later, after the 2008 election, voters repealed the system. Some voters reportedly felt that it helped elect an unqualified assessor-treasurer.

Linda Brewster, Chair of the democratic reform organization, Fix Democracy First, said that the bills fiscal impact is a small price to pay for increased voter engagement.

Rather than being forced to choose what sometimes feels like the lesser of two evils, I could give voice to my priorities. I could better represent my concerns using this method. And voters feel more engaged is priceless. Its always a good thing. Itll increase voter turnout and decrease voter cynicism, said Brewster.

Another testifier, Kelsey Breseman, said the current voting system allows for discussions of policy in elections to be crowded out by concerns over electability.

Under our current system, it is considered hopelessly naive to use your conscience when exercising one of your primary civic duties. Having and using personal values is subsumed by this no-win game which is played at all levels of government. As a voter, instead of voting to represent your stances on issues, our current system requires folks to engage in guessing games redirecting critical conversations about issues and policy to endless discussions of who or what is electable. Do you feel manipulated? Because I do, said Breseman.

Supporters of ranked choice voting also say that it will decrease negative campaigning. A 2020 study by the University of Technology Sydney found that the introduction of ranked choice voting improved the civility of debates with candidates in some municipalities.

Municipalities in California, Colorado, Maine, Maryland, Massachusetts, Minnesota, New Mexico and New York have implemented ranked choice voting in local elections. One state, Maine, has used it in statewide and federal elections. And in 2020, Alaska voters approved a ballot measure that will require use of ranked choice voting in future state and federal elections.

Supports say a reform like ranked choice voting meets the moment at hand for American democracy.

With ranked choice voting we have a chance to let citizens vote in ways that would represent their true values and stances, said Breseman. You can list your actual preferences instead of picking between two people you would not like to see hold office or throwing away your vote. This is critical to a restoration of trust in what is now a very beaten down America.

On Thursday, the House Appropriations Committee moved the bill out of executive session in a bipartisan, 22-11 vote.

According to a new release from FairVote Washington, the cities of Olympia, Bellingham, Gold Bar, Spokane, and Seattle have each declared support for HB 1156.

Public service journalism is important today as ever. If you get something from our coverage, please consider making a donation to support our work. Thanks for reading our stuff.

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Advocates say ranked choice voting will restore trust in democracy; Secretary of State's Office opposes it - Washington State Wire