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Consumer behaviour has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond, The Indian Society of Advertisers in association with Free Press Journal and ABP Network is organizing a webinar Brands and Consumers: 2021 and Beyond. This two-part unique webinar series will beaddressed by the best Marketing minds from across industries.

Commenting on the initiative, Sunil Kataria, ISA Chairman said, ISA (The Indian Society of Advertisers) is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. Its the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors."

Abhishek Karnani, Director, The Free Press Journal said, This session will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.

While the first session on Wednesday, February 24 will be on manufacturing, the second session will focus on services that will be held on Wednesday, March 3.

The session on manufacturing will be moderated by Sunil Kataria, ISA Chairman and CEO India & SAARC, Godrej Consumer Products Limited. He will be in conversation with (in alphabetical order) Anil Viswanathan, Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited; Gauravjeet Singh, General Manager Media (South Asia), Hindustan Unilever Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; and Suparna Mitra, CEO - Watches and Wearables Division, Titan Company Limited.

The second session on services will be moderated by Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson. This session will have names (in alphabetical order) like Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Rahul Karthikeyan, Director - Marketing, Upgrad Education Private Limited; and Ravi Desai, Director, Mass & Brand Marketing International, Amazon India.

The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

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ISA joins hands with FPJ & ABP Network for consumer behaviour webinar on Feb 24 - Exchange4Media

Early in the coronavirus outbreak, Dr. Sharfstein urged public health officials to focus on protecting racial and ethnic minorities, poor people and others who face social inequities. He has called for expanding housing to hold people with mild symptoms in quarantine; protecting tenants from eviction and offering incentives to food providers to deliver food to low-income neighborhoods for free or at a discount. He also proposed a federal coronavirus insurance program.

The last time his name was seriously floated for the top post, back in 2008, Dr. Sharfstein drew opposition from the pharmaceutical industry, which protested his criticism of off-label drug marketing and gifts from pharmaceutical companies to physicians.

Since 2015, Dr. Sharfstein has worked at the Johns Hopkins Bloomberg School of Public Health, where he is vice dean for public health practice and community engagement. He was also a former health commissioner for Baltimore.

I think Josh would be a good choice, said David Nexon, a former executive at the Advanced Medical Technology Association, known as AdvaMed. Hes a very smart guy, very committed to public health and he has a broad public health background, which would be an asset because of F.D.A.s wide-ranging responsibilities.

Dr. Woodcock, 72, also commands deep support, especially within the vast network of cancer-related patient advocacy groups, researchers and the drug companies that help finance them. But Dr. Woodcock, who has spent over 36 years working for the agency, has also generated much stiffer opposition in this round than Dr. Sharfstein.

In the past, even when the F.D.A. review of the drug was scathing, quite often Janet Woodcock or another high level F.D.A. official would be at the meeting, clearly pushing the advisory committee to recommend approval, said Diana Zuckerman, president of the National Center for Health Research, a think tank and advocacy group. But by law, these advisory committees are supposed to make recommendations independent of any F.D.A. pressure.

But the loudest objections to Dr. Woodcock focus on the F.D.A.s role in the opioid epidemic during her two stints as chief of its drug division, from 1994 to 2004 and then again from 2007 until she moved to Operation Warp Speed last May. (Between those two postings, she held other roles at the agency.)

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Who Will Be the Next F.D.A. Chief? - The New York Times

LA GRANDE Training & Employment Consortium, La Grande, continues to offer free computer classes, with online interactive Word and Excel courses planned in March and April.

All classes are held 8:30-11:30 a.m., and pre-registration is required. Participants must have on their home computer a version of Microsoft Office 2010 or newer and a microphone. Also, a camera is preferred.

A one-day Intro to Word class is set for Monday, March 8. The class is designed to introduce basic word processing functions. Participants will learn how to create documents; cut, copy and paste information; format documents; know the difference between the Save and the Save As feature; and use the spellcheck and thesaurus features.

Intermediate Word, a four-day course, follows on March 9-11 and 15. Students will review features taught in the Intro to Word class plus learn how to create, format and use the different features of tables, place information into columns, and add graphics to a document. The instruction is entirely hands-on with a lot of exercises.

Excel classes will be offered in April. Intro to Excel will be taught on Tuesday, April 6. The class is designed for the beginning student to learn how to develop spreadsheets; enter formulas that will calculate desired rows and columns; and enhance documents by modifying fonts, font size and color.

Students may then move on to the five-day Intermediate Excel course, held April 7- 8 and 13-15. Participants will learn how to create graphs; use the absolute function, subtotal and comment features; and how to use the softwares more advanced functions.

Call Lynn at 541-963-7942, ext. 4, or email lynn@tecteam.org to register and get enrolled through I-Match.

Training & Employment Consortium is an EOE/Program. Auxiliary aids and services are available upon request (TTY dial 711).

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Free computer software classes offered | Community | lagrandeobserver.com - La Grande Observer

Perseverance hit Mars' atmosphere at almost 12,000 miles per hour (19,312 kilometers per hour) and a mere seven minutes later NASA landed its latest Mars rover softly and safely.Onboard the one-ton mobile science lab is its tiny flying companion, the drone helicopter Ingenuity. If all goes well, the four-pound (1.8 kilograms) Ingenuity will be the first vehicle to ever fly on another world. At 11-light minutes from Earth, no one will fly the dual-propped Ingenuity with a drone controller. Instead, it will fly itself using a combination of Linux and a NASA-built program based on the Jet Propulsion Laboratory's (JPL) open-source F (pronounced F prime) framework.

This will be no easy task. No one has ever tried to fly on Mars, which has an atmosphere only one-hundredth of the density of Earth's air. True, Mars also has only a third of Earth's gravity, but still, Ingenuity's engineers will be pleased as punch just to get Ingenuity off the ground.

Indeed, Ingenuity is purely a technology demonstration. It's not designed to support the Perseverance mission, which is searching for signs of ancient life and collecting rock and dirt samples for later missions to return to Earth. Its mission is to show that it's possible to fly on Mars using commercial off-the-shelf (COTS) hardware and open-source software.

In an IEEE Spectrum interview, Timothy Canham, a JPL Embedded Flight Software Engineer, explained the helicopter's processor board is powered by a Qualcomm Snapdragon 801 running at 500 Hz, not MegaHertz, Hertz. While that may sound painfully slow and old, it's far faster than Perseverance's processors. That's because NASA-grade CPUs and chips must meet NASA's High-Performance Spaceflight Computing (HPSC) radiation standards. These customized processors take years of design work and testing before they're certified for spaceflight. For instance, NASA's newest general-purpose processor is an ARM A53 variant you may know from the Raspberry Pi 3. Ingenuity, however, as a demo project can use a more ordinary, and thus a more modern, CPU.

In fact, Canham explained, "we literally ordered parts from SparkFun [Electronics]. This is commercial hardware, but we'll test it, and if it works well, we'll use it."

As for the software, Canham said,

This the first time we'll be flying Linux on Mars. We're actually running on a Linux operating system. The software framework that we're using is one that we developed at JPL for CubeSats and instruments, and we open-sourced it a few years ago. So, you can get the software framework that's flying on the Mars helicopter, and use it on your own project. It's kind of an open-source victory because we're flying an open-source operating system and an open-source flight software framework and flying commercial parts that you can buy off the shelf if you wanted to do this yourself someday.

That open-source software is F. It's a component-driven framework that enables rapid development and deployment of spaceflight and other embedded software applications. F has been successfully deployed on several space applications many times before. It is tailored but not limited to small-scale spaceflight systems such as CubeSats, SmallSats, and, now, a self-flying helicopter.

It includes:

There are, of course, many other open-source NASA programs. There are more than500 NASA Open Source 3.0 license software projects. Long before the concepts of free software and open-source had been articulated, NASA shared much of its code freely under the COSMIC program.

NASA has long used Linux both on the International Space Station (ISS). Linux's path to supercomputer domination started at NASA's Goddard Space Flight Center (GSFC) with the first Beowulf supercomputer.

Like Ingenuity the first Beowulf cluster was built with COTS equipment. It was built using 16 Intel 486DX processors and 10Mbps Ethernet for the bus for only a few thousand dollars. While its speed was only in single-digit gigaflops, Beowulf showed you could build supercomputers on a shoestring budget and Linux. Now, Ingenuity is showing that great things can still come from inexpensive hardware paired with Linux and open-source software.

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To infinity and beyond: Linux and open-source goes to Mars - ZDNet

Mercedes-Benz US is recalling thousands of its sport utility vehicles over a program software error that could cause a car to move to one side during a maneuver. The error could increase the risk of a crash, the company said in a filing to the National Highway Traffic Safety Administration.

The company is recalling 41,838 of its cars including certain 2020-2021 GLE450, GLE350 and 2020 GLS450, GLE580, and GLS580 models, according to its filing.

Mercedes-Benz AG is not aware of any material damage or personal injury connected to this issue, a company spokesperson told Insider in an email.

The car's Electronic Stability Program software could apply a twisting force to one of the front wheels, pulling the car to move to one side as it steers.

The software will be fixed free of charge starting April 13, Mercedes-Benz said in the filing.

Earlier this month, Mercedes recalled around 1.3 million cars over an error with its automatic emergency-call system that could send responders to the wrong vehicle location.The car models recalled included CLA, GLA, GLE, GLS, SLC, A, GT, C, E, S, CLS, SL, B, GLB, GLC, and G, the Associated Press reported.

The company told Insider last week that Mercedes-Benz US was not aware of any case of material damage or personal injuries caused by this issue.

In January, Mercedes-Benz revealed its new 2022 EQA 250 crossover, its latest electric vehicle model.

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Mercedes recalls thousands of SUVs over a software error - Business Insider