Facebook is out of control. If it were a country it would be North Korea – The Guardian
There is no power on this earth that is capable of holding Facebook to account. No legislature, no law enforcement agency, no regulator. Congress has failed. The EU has failed. When the Federal Trade Commission fined it a record $5bn for its role in the Cambridge Analytica scandal, its stock price actually went up.
Which is what makes this moment so interesting and, possibly, epochal. If the boycott of Facebook by some of the worlds biggest brands Unilever, Coca-Cola, Starbucks succeeds, it will be because it has targeted the only thing that Facebook understands: its bottom line. And if it fails, that will be another sort of landmark.
Because this is a company that facilitated an attack on a US election by a foreign power, that live-streamed a massacre then broadcast it to millions around the world, and helped incite a genocide.
Ill say that again. It helped incite a genocide. A United Nations report says the use of Facebook played a determining role in inciting hate and violence against Myanmars Rohingya, which has seen tens of thousands die and hundreds of thousands flee for their lives.
Facebook is not a mirror. Its a gun. Unlicensed, out of control, in the hands of 2.6 billion people across the planet
I often think about that report. When I watch documentaries showing Facebook employees playing ping-pong inside their Menlo Park safe space. When I took a jaunt to the suburban Silicon Valley town earlier this year and strolled down the normal street where Mark Zuckerberg lives his totally normal life as the sole decision-maker in a company the like of which the world has never seen before. When I heard that Maria Ressa, the Filipino journalist who has done so much to warn of Facebooks harms, had been sentenced to jail. When I read the Orwellian defence that our former deputy prime minister Nick Clegg wrote last week. Platforms like Facebook hold a mirror up to society, he said.
Facebook is not a mirror. Its a gun. Unlicensed it is not subject to laws or control it is in the hands and homes of 2.6 billion people, infiltrated by covert agents acting for nation states, a laboratory for groups who praise the cleansing effects of the Holocaust and believe 5G will fry our brainwaves in our sleep.
People sometimes say that if Facebook was a country, it would be bigger than China. But this is the wrong analogy. If Facebook was a country, it would be a rogue state. It would be North Korea. And it isnt a gun. Its a nuclear weapon.
Because this isnt a company so much as an autocracy, a dictatorship, a global empire controlled by a single man. Who even as the evidence of harm has become undeniable, indisputable, overwhelming has simply chosen to ignore its critics across the world.
Instead, it has continued to pump out relentless, unbelievable, increasingly preposterous propaganda even as it controls the main news distribution channels. And just as the citizens of North Korea are unable to operate outside the state, it feels almost impossible to be alive today and live a life untouched by Facebook, WhatsApp and Instagram.
The #StopHateForProfit campaign is focused on hate speech. Its what has united six American civil rights organisations in the US to lobby advertisers to pause their ads for July, a campaign precipitated by Facebooks decision not to remove a post by Donald Trump threatening violence against Black Lives Matter protesters: When the looting starts, the shooting starts.
But this is so much bigger than Facebooks problem with hate. And it goes far far beyond the US, though the role it will play in the US election is pivotal (and its worth noting that #StopHateForProfits demands dont extend to stopping lies in political ads, a crucial necessity). Facebooks harms are global. Its threat to democracy is existential.
Is it a coincidence that the three countries that have dealt with coronavirus worst are those with populist leaders whose campaigns exploited Facebooks ability to spread lies at scale? Trump, Bolsonaro, Johnson. Perhaps. Perhaps not.
And if you dont care about democracy, think for a moment about coronavirus. If and when a vaccine comes along, will enough people want to have it? Facebook is riddled with anti-vaxxing like its infected by antisemitism. If thats a mirror, Nick, you might want to take a long, cold, hard look in it.
Zuckerberg is not Kim Jong-un. Hes much, much more powerful. My guess is that all these advertisers will be back on the platform soon enough, he is reported to have told employees last week. And although 500 companies have now joined the boycott, the Wall Street Journal reports this represents only a 5% dip in profits. It may turn out that Facebook isnt just bigger than China. Its bigger than capitalism.
It comes, in the end, down to us and our wallets and what we say to these brands. Because the world has to realise that theres no one and no thing coming to the rescue. Trump and Zuckerberg have formed an unspoken, almost certainly unstated, strategic alliance. Only the US has the power to clip Facebooks wings. And only Facebook has the power to stop Trump spreading lies.
Sometimes you dont realise the pivotal moments in history until its too late. And sometimes you do. Its not quite yet too late. Just almost.
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Facebook is out of control. If it were a country it would be North Korea - The Guardian