Archive for February, 2020

Exults Internet Marketing Agency Sponsors the 10th Annual Texas Hold’ Em Charity Poker Tournament to Benefit the Jason Taylor Foundation and SIDES…

Exults representatives, Philip DiPatrizio and Zach Hoffman, celebrating their second win at the 10th Annual Texas Hold Em Charity Poker Tournament.

FT. LAUDERDALE, Fla. (PRWEB) February 11, 2020

Exults, a digital marketing agency located in Fort Lauderdale, is proud to have sponsored a table in the 10th Annual Texas Hold Em Charity Poker Tournament on Saturday, February 8th at Smoke on the Water in Weston.

We are always excited to attend the Texas Hold Em Charity Poker Tournament event, said Zach Hoffman, the CEO of Exults. And by joining together we hope to make a difference in improving services to benefit the youth and saving lives from Ewings Sarcoma.

Celebrity Cruises was the title sponsor of the event along with the support of other sponsors Exults, Smoke on the Water, Milams Market, Baker Concrete Construction, StevenDouglas, Ultimate Software, and more!

Hosting over 160 players and 16 poker tables, last Saturdays Charity Poker Tournament was a success.

This is the second year a representative from the Exults table has won the tournament. In 2012, an Exults table representative, Zach Hoffman, had taken the bracelet home. This year, an Exults representative, Philip DiPatrizio, was also a supporting sponsor and left the tournament as a winner, donating the cash prize for a good cause (See featured image).

The Jason Taylor Foundations mission is to support and create programs that facilitate the personal growth and empowerment of South Floridas children in need by focusing on improved health care, education, and quality of life.

SIDES (Sydneys Incredible Defeat of Ewings Sarcoma) Charity aims to help families suffering from Ewings Sarcoma and other pediatric cancers, and also helps fund research to find a cure for the disease.

Exults is proud to show support by sponsoring this great event raising funds to empower the younger generation and better the lives of those dealing with the unforeseen circumstances resulting from Ewings Sarcoma.

More About Exults: Exults is a full-service internet marketing company that is results driven for its clients and offers a complete range of internet marketing services to reach its clients goals. Exults premier services include Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and Digital PR. For more information, please visit the Exults website (https://www.exults.com/) or call 954-763-1130.

Share article on social media or email:

Read more from the original source:
Exults Internet Marketing Agency Sponsors the 10th Annual Texas Hold' Em Charity Poker Tournament to Benefit the Jason Taylor Foundation and SIDES...

How To Dive Into Digital Marketing – ABA Banking Journal

By Mark Gibson

In the latest installment of our ongoing series on traditional versus digital bank marketing, we explore what it takes to get started with a digital marketing program.

If any of this sounds familiar, read on. We explore the basic elements of digital marketing, and how to get started, or take your program to the next level.

The Fundamentals

The wide world of digital marketing can be broken into four basic tracks that every bank marketer needs to understand and begin deploying as part of a complete digital marketing program:

Lets explore each, then talk about how they might work together for you.

Did you know?

Eighty-seven percent of shoppers begin product searches on digital channels. (Retail Dive, 2018)

Customer behavior has changed. And using a search engine, such as Google, is most peoples first stop on the buying journey. Hence, search engine optimization and search engine marketing need to be the first stop on every financial marketers digital plan in order to meet the customer where they are. Here are a couple of definitions, courtesy of Google and Wikipedia:

Hopefully, you have recently Googled your own banks name and reviewed the results. However, in thinking like a customer or prospect, what terms (keywords) would you enter into a search engine to find a new bank or financial account? Better yet, ask family and friends (i.e., non-financial services people) what terms they would type in to find a new bank or bank product. Type those terms into a search engine and see what results are returned. Are you surprised by the results? This is the first step to understanding the power of implementing an SEO and SEM strategy. You want your bank to be on the first page of results. Other banks may have employed SEM and paid a lot of money to get onto that first page of search results, but the first thing they did was make sure their websites are searchable by Google and Bing, and that they contain the desired keywords.

Theresa Massoud, VP of marketing for BankNewport, shares perspectives from her banks experience with SEO and SEM: Google is the giant of search with an estimated 15 billion monthly visitors in the U.S. BankNewports first pass at SEO, about seven to ten years ago, was using organic SEO tactics.

But that would evolve. Today, with the increase in the amount of searches made, the number of websites that Google is indexingand competition within each individual industryhaving an SEM strategy is crucial, Massoud says. We are at a point where paid search is necessary to gain the results [we]desire due to the change in the search landscape. And we cant forget to mention that over 50 percent of all searches are done via mobile. She adds that what is great about this medium is the ability to budget effectively. Another big benefit: You can actually track results and conversions, which allows you to calculate ROI.

Another critical element of paid search is identifying what your objective is. As Regina Nelson, director of consumer marketing strategies at Commerce Bank points out, Not all keywords are conversion keywords. Some are awareness drivers and others work better for acquisition. Be careful about high spend-low conversion keywords. Make sure [you]are accomplishing a business objective with them, or weed them out and redeploy the money against keywords that are working harder for you.

Display or banner ads are popular with financial marketes, probably because they are versatile and readily available. They come in many sizes and can involve rich media and interactive capabilities. They can be effective at reaching both consumers and businesses. They can also be used to either build awareness or to target specific action. But bewareyou can spend your budget quickly and end up uncertain about what youve accomplished. Better to take a step or two in the baby pooldeploy a small, targeted campaign on Facebook or Google thats really well defined, then measure the results. One bank that was offering a property management seminar used Facebook to invite local people with property manager in their job title. In less than three days, the seminar was full.

Banks are also using display advertising in very targeted ways for acquisition purposes. Nelson notes that direct mail is also part of her banks overall marketing strategy. We work with our agency partners to utilize targeted direct mail and digital together to drive new-to-bank household growth from the top-of-the funnel to middle of the funnel with the goal of once they get to our website we can retarget them as part of our prospect pool.

Did you know?

Seventy-two percent of U.S. adults use at lease one social media site; 69 percent of U.S. adults use Facebook. (Pew, 2019)

Social media is here to stay. Regardless of what the latest, most popular social media app might be, Americans of all ages like social media and are using it in all sorts of ways to stay in touch, connect, learn and share. They are also increasingly expecting businesses to leverage social media effectively.

Most banks think about social media having three purposes:

These three purposes are listed in the order you probably want to pursue them. Get your platforms working and prepare a steady stream of content to flow to them. Then work on monitoring and responding to people who are reaching out to you through your platforms. Remember, quality timely responses are critical to keeping customers satisfied, and to keeping your online ratings and reviews positive. Finally, start to dabble in proactive social media marketing. This can be very cost effective and productive.

Massoud explains, One of the first things we did when entering the social network arena was to create a social media policy with statements as to how we would respond to user generated questions, comments and reviews. The bank has since produced social media guidelines for staff members who are engaging with us on their personal pages, she adds. The guidelines document provides language that is easy to read and understand and is fewer pages than a formal policy.

People of all ages are becoming voracious consumers of digital content. We all recognize this every day as we see peoples heads bowed down, reading their phones at every opportunity. So, not only is the content important, but optimizing it for an on-the-go, on-the-mobile-phone experience is critical. If a user cant find your bank during a simple searchand then read the content returned by the search enginethen youve just handed your competitors a new lead. Dont let that happen.

Content marketing encompasses a broad range of digital assets:

Did you know?

Fifty-five percent of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

In this era when many consumers, especially young ones, dont believe advertising, objective educational content is critical to winning them over. Additionally, populating your website with frequently updated valuable content with embedded keywords is essential to being well placed in consumer searches. So where to begin?

Start by cataloging all of your existing content.

You already have more content than you realize. But is it easy to find and in a searchable format? Are all customer segments, lines of business and products and services covered? Have you covered the basics about your bank? Youd be surprised how many institutions make it difficult to find a branch, a phone number or a way to contact the bank. Also, be sure to communicate why a prospect should choose your institution over others. Make sure your websites search capabilities are up to par and your content is well organized and easy to find.

Now we come full circle. Your website requires great, relevant content in order to be included on a list of search results. Remember, certain formats, like PDFs, are not searchable by Google. So work with an SEO person to make sure the format and keywords of your content are searchable.

Make sure your website content is aligned with your SEO, and make sure the keywords are performing, Nelson advises. Look at your highest performing keywords, and get them better positioned in your web content, so Googles algorithm will pick up more of them.

Another tipdont forget video. Most people prefer video to a printed page, and that principle translates online. Our video content has been very popular, as people are more apt to watch a video than read text, Massoud says.

Getting started

That first step can be daunting, but with the right information and plan you should be prepared to dive right into digital marketing.

Take a step back and define what you are trying to accomplish. Are you building awareness or attracting new households? advises Regina Nelson. Who are you trying to reach and how well defined is your target? Get agreement on your key performance indicators with your internal clients. Once you have that defined, then you are ready to pick your mix of digital and even traditional tools to accomplish your objective.

Its OK to start small, but remember to measure what youre doing. Its all about trial and error and learning, so that the next time, you do it a little bit better.

Digital marketing is here, and its actually eclipsing traditional marketing in terms of dollars spent. Banks have been a bit behind the curve in adopting it, but there is no time like the present to take a prudent stroke in the right direction. Dont worry, the waters fine.

Mark Gibson is senior consultant atCapital Performance Group, a strategic consulting firm that provides advisory, planning, analytic and project management servicesto the financial services industry. Email:mgibson@capitalperform.com.LinkedIn.

See the original post:
How To Dive Into Digital Marketing - ABA Banking Journal

Paramount’s ‘Sonic the Hedgehog’ makeover faces box office test – Los Angeles Times

After Paramount Pictures released the first trailer for its Sonic the Hedgehog movie last April, the film seemed doomed to an increasingly common fate in Hollywood death by internet backlash.

Footage from the live-action/computer-animation hybrid, based on Segas flagship video game franchise, drew fury from fans who described the famed blue speed demons design as nightmare fuel, with many citing his unnervingly humanoid teeth.

For Jeff Fowler, the first-time feature director tasked with bringing Sonic to life, the rebuke stung. But the 41-year-old visual effects veteran quickly rallied his team in Culver City to take the unusual step of redesigning the character to more closely resemble the hedgehog first introduced in 1991.

Director Jeff Fowler attends the premiere of Sonic the Hedgehog at Zoo Palast on January 28, 2020 in Berlin, Germany.

(Isa Foltin/WireImage)

I allowed myself an hour or two where I was feeling pretty sorry for myself, Fowler told The Times. But then it was like, You know what? Youve got to get everybody excited about doing the revision, as crazy as that sounds. There was definitely a bit of a pep talk, but it was all genuine because I really believed it was a problem that could be solved.

Social media can be unforgiving for studios trying to bring nostalgic intellectual properties to the big screen. In a business dominated by titles based on already beloved characters and stories, studios must often grapple with how much to cater to any given franchises most vocal fan base.

Universal Pictures Cats, based on the Andrew Lloyd Webber musical, never recovered from its first trailer, which was widely jeered for its jarring digital effects that turned its actors into CGI human-feline hybrids. After months of serving as the butt of online gags, the film flopped at the box office. On the other hand, Walt Disney Studios refused to cave to online snark directed at Will Smiths blue-skinned genie in the initial marketing for last years Aladdin remake. That movie grossed more than $1 billion.

Reshoots have become commonplace on big-budget studio movies, but rarely are they done in response to such a public outcry over marketing materials. For Fowler and ViacomCBS-owned Paramount, however, it was obvious Sonic needed a makeover. Fowler tweeted several days after the backlash, promising changes were coming. After that, Paramount and Sega kicked in an estimated $5 million for the revisions, and delayed the release by about three months so fixes could be made.

The problem with the first design was too much realism, Fowler said. On the next attempt, the filmmakers embraced the cartooniness of the character, making the eyes bigger and the teeth less visible.

Its a Sonic the Hedgehog movie, and the fans whove been loving this character for 30 years are the ones we needed in our corner, Fowler said. It was definitely a challenge but a very exciting one, once it all clicked.

If the PG-rated movie succeeds when its released this weekend, it could generate a much-needed new family-friendly franchise for Paramount, which is looking to recover from years of box-office struggles.

For Tokyo-based Sega Sammy Holdings, a winning adaptation would breathe new life into an aging video game series by expanding it to new audiences, much in the same way mobile game maker Rovio and Sony Pictures did with the Angry Birds movies.

We wanted to create an experience that would allow for the younger generation to experience what their parents had experienced almost 30 years ago, said Los Angeles-based Sega executive Toru Nakahara, who represented the company as a producer on Sonic the Hedgehog.

Sonic the Hedgehog, co-produced and co-financed by Paramount and Sega, is expected to gross $40 million to $45 million through Monday. That would represent a solid four-day performance for a production that cost $87.5 million, split between Paramount and Sega, including added expenses to redo the title character. Much of the animation compositing work was done by Technicolors MPC office in Vancouver, which closed in December, citing external market pressures in Vancouver and more attractive opportunities in other locations.

In the film, Sonic is portrayed as an alien creature (voiced by Ben Schwartz) who befriends a small-town cop (James Marsden) and must evade the mad genius Dr. Robotnik, played by a mustache-twirling Jim Carrey.

Sega has been trying to bring the lightning-quick hero to the big screen for years. Sonic games have shipped 920 million copies since the early 1990s, when Sega was still considered the chief rival of Nintendo.

Sega struggled to compete with Nintendo and Sonys Corp.'s PlayStation, and stopped making its own consoles in 2001 following poor sales of its Dreamcast. Sega has continued to produce Sonic games as a third party publisher. The character has also appeared in animated TV shows, comic books and even an insurance commercial over the years, but has never anchored a theatrical film.

Video game adaptations are notoriously risky at the box office, with flops including the most recent Tomb Raider, Assassins Creed and Warcraft, though last years Pokemon: Detective Pikachu performed solidly for Legendary Pictures and Warner Bros. A big-screen version of Nintendos flagship franchise Super Mario Bros. was a massive flop in 1993, and continues to serve as a cautionary tale for studios.

If Sonic works, it looks like Sega at least beat Nintendo to the punch in terms of having a successful movie, said Jeff Bock, a box-office analyst at Exhibitor Relations.

The movie was originally set up at Sony Pictures with producer Neal Moritz, known for the Fast & Furious franchise, who began developing the project in 2014. Tim Miller, director of the hit Marvel comedy Deadpool, later joined as executive producer.

To direct, the producers in 2016 recruited Fowler, a veteran of Millers company Blur Studio. Fowler, who was 13 when the first Sonic game came out, had joined Blur as a character animator in 2003, and shortly after directed the Oscar-nominated animated short Gopher Broke, based on an idea he submitted for a contest at Blur.

Since then, he worked on commercials and did visual effects for movies such as Spike Jonzes Where the Wild Things Are, but had yet to helm a feature-length movie.

The project languished in development at Sony, and Moritz took it to Paramount in late 2017 after he signed a broader production deal with the Los Angeles-based studio. Paramount, under the new leadership of Jim Gianopulos, was hungry for potential franchises.

One key step was figuring how to portray the hedgehogs personality, a common problem with video game characters making the jump to Hollywood. Fowler and the writers found inspiration in the early games, which presented Sonic as a youthful smart-aleck, despite a lack of dialog. In the game, if the player stopped pushing buttons, Sonic would impatiently tap his feet or stare at his wrist. That, plus the later TV shows and comic books, gave the filmmakers a foundation to work from.

Most of those times, a video game character is just there to go left or go right or to jump, Fowler said. Even in the simple 16-bit introduction to the character in 1991, there was still some real attitude that came through. It felt very teenager-like and relatable.

Continue reading here:
Paramount's 'Sonic the Hedgehog' makeover faces box office test - Los Angeles Times

California takes on the internet (again) with bill aimed at food-delivery abuses – Marketing Land

In May 2019, Google added order online buttons to Google My Business (GMB) restaurant profiles and knowledge panels through partnerships with Grubhub, DoorDash, Postmates, Delivery.com and others. This was part of GMBs broader evolution, from a static directory to an increasingly transactional platform.

It was convenient for consumers (and the delivery apps) but created problems for many restaurants. So California decided to step in with a new bill (AB 2149) that aims to protect restaurants from being undercut by food delivery platforms, such as DoorDash, Grub Hub, Postmates and Uber Eats, that make it impossible to build strongcustomer relationships.

Going after DoorDash et al. The GMB order online call-to-action was implemented without authorization from the restaurants, resulting in traffic being siphoned off and compelling restaurants to pay delivery fees to third parties. Delivery apps, under intensifying competitive pressure, have also added restaurants to their directories and rosters without permission from the business itself.

From one perspective, the delivery app disrupts the direct relationship between the consumer and the restaurant. There has also been other ethically dubious conduct by some delivery apps, resulting in lawsuits. And after many complaints from restaurants and SEOs (on behalf of clients) last year, Google added an opt-out form for food ordering. But California still felt it needed to take action.

Forced information sharing. If passed, AB 2149 would by require delivery apps to share customer information with restaurants, to provide the restaurant with customer data. It would also prohibit restaurants from being presentedon delivery appswithout an explicit agreement, according to the bills author, California Assemblywoman Lorena Gonzalez.

The proposed law is aimed at redressing the perceived power imbalance between independent, small restaurants and big tech. This is conceptually similar to Gonzalezs previous bill, the recently enacted and highly controversial AB 5, which explicitly sought to rein in the gig economy (read: Uber and Lyft) and turn independent contractors into employees. However, it has had a number of unintended consequences.

AB 5 went into effect on the same day as the California Consumer Privacy Act (CCPA), which aims to protect consumer data against perceived exploitation and abuses by large tech firms.

Why we care. Despite the fact that many of the major technology companies are based in California, the states legislature is increasingly acting when it sees what it believes is unfairness. AB 5 was passed to address the exploitation of contractors by Uber and Lyft. And AB 2149 is trying to do something similar for small restaurants.

The legislative consensus in California appears to be: large technology firms can no longer be trusted to do the right thing. Gone is the hands-off approach that prevailed in the early days of the internet. With the federal government effectively paralyzed, California is attempting to regulate big tech and passing laws that have potential nationwide impact on marketers (e.g., CCPA). In some cases its creating a template for other states to follow.

Marketers across the country will need to keep an eye on whats happening in California because the state will continue to pass laws in the absence of federal regulation that will impact the digital economy and the regulatory burdens companies face going forward.

Here is the original post:
California takes on the internet (again) with bill aimed at food-delivery abuses - Marketing Land

Jordan Peterson – Wikipedia

Canadian clinical psychologist

Jordan Bernt Peterson (born June 12, 1962) is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. His main areas of study are in abnormal, social, and personality psychology,[1] with a particular interest in the psychology of religious and ideological belief[2] and the assessment and improvement of personality and performance.[3]

Peterson has bachelor's degrees in political science and psychology from the University of Alberta and a Ph.D. in clinical psychology from McGill University. He was a post-doctoral fellow at McGill from 1991 to 1993 before moving to Harvard University, where he was an assistant professor in the psychology department.[4][5] In 1998, he returned to Canada to become a faculty member in the psychology department at the University of Toronto, where he eventually became a full professor.[6]

Peterson's first book, Maps of Meaning: The Architecture of Belief (1999), examined several academic fields to describe the structure of systems of beliefs and myths, their role in the regulation of emotion, creation of meaning, and several other topics such as motivation for genocide.[7][8][9] His second book, 12 Rules for Life: An Antidote to Chaos, was published in January 2018.[4][10][11]

In 2016, Peterson released a series[12] of YouTube videos criticizing political correctness and the Canadian government's Bill C-16, "An Act to amend the Canadian Human Rights Act and the Criminal Code". The act added "gender identity and expression" as a prohibited ground of discrimination,[a][13] which Peterson characterised as an introduction of compelled speech into law,[14][15][16] although legal experts have disagreed.[17] He subsequently received significant media coverage, attracting both support and criticism.[4][10][11] Several writers have associated Peterson with an "Intellectual Dark Web".[18][19][20][21][22]

Peterson was born on June 12, 1962.[23] He grew up in Fairview, Alberta, a small town northwest of his birthplace (Edmonton).[24] He was the eldest of three children born to Walter and Beverley Peterson. Beverley was a librarian at the Fairview campus of Grande Prairie Regional College, and Walter was a school teacher.[25][26] His middle name is Bernt ( BAIR-nt),[27] after his Norwegian great-grandfather.[28]

When Peterson was 13, he was introduced to the writings of George Orwell, Aldous Huxley, Aleksandr Solzhenitsyn, and Ayn Rand by his school librarian Sandy Notley (the mother of Rachel Notley, leader of the Alberta New Democratic Party and 17th Premier of Alberta).[29] He worked for the New Democratic Party (NDP) throughout his teenage years, but grew disenchanted with the party. He saw his experience of disillusionment resonating with Orwell's diagnosis, in The Road to Wigan Pier, of "the intellectual, tweed-wearing middle-class socialist" who "didn't like the poor; they just hated the rich".[25][30] He left the NDP at age 18.[31]

After graduating from Fairview High School in 1979, Peterson entered the Grande Prairie Regional College to study political science and English literature.[2] He later transferred to the University of Alberta, where he completed his B.A. in political science in 1982.[31] Afterwards, he took a year off to visit Europe. There he began studying the psychological origins of the Cold War, 20th-century European totalitarianism,[2][32] and the works of Carl Jung, Friedrich Nietzsche, Aleksandr Solzhenitsyn,[25] and Fyodor Dostoevsky.[32] He then returned to the University of Alberta and received a B.A. in psychology in 1984.[33] In 1985, he moved to Montreal to attend McGill University. He earned his Ph.D. in clinical psychology under the supervision of Robert O. Pihl in 1991, and remained as a post-doctoral fellow at McGill's Douglas Hospital until June 1993, working with Pihl and Maurice Dongier.[2][34]

From July 1993 to June 1998,[1] Peterson lived in Arlington, Massachusetts, while teaching and conducting research at Harvard University as an assistant professor in the psychology department. During his time at Harvard, he studied aggression arising from drug and alcohol abuse and supervised a number of unconventional thesis proposals.[31] Two former PhD students, Shelley Carson, a psychologist and teacher from Harvard, and author Gregg Hurwitz recalled that Peterson's lectures were already highly admired by the students.[4] In July 1998, he returned to Canada and eventually became a full professor at the University of Toronto.[1][33]

Peterson's areas of study and research are in the fields of psychopharmacology, abnormal, neuro, clinical, personality, social, industrial and organizational,[1] religious, ideological,[2] political, and creativity psychology.[3] Peterson has authored or co-authored more than a hundred academic papers[35] and has been cited almost 8,000 times as of mid-2017.[36]

For most of his career, Peterson had maintained a clinical practice, seeing about 20 people a week. He had been active on social media, and in September 2016 he released a series of videos in which he criticized Bill C-16.[12][29][37] As a result of new projects, he decided to put the clinical practice on hold in 2017[10] and temporarily stopped teaching as of 2018.[26][38]

In June 2018, Peterson debated with Sam Harris at the Orpheum Theatre in Vancouver while moderated by Bret Weinstein, and again in July at the 3Arena in Dublin and The O2 Arena in London while moderated by Douglas Murray, over the topic of religion and God.[39][40] In April 2019, Peterson debated professor Slavoj iek at the Sony Centre in Toronto over happiness under capitalism versus Marxism.[41][42]

In 1999 Routledge published Maps of Meaning: The Architecture of Belief. The book, which took Peterson 13 years to complete, describes a comprehensive theory about how people construct meaning, form beliefs and make narratives using ideas from various fields including mythology, religion, literature, philosophy and psychology in accordance to the modern scientific understanding of how the brain functions.[31][5][43]

According to Peterson, his main goal was to examine why both individuals and groups participate in social conflict, explore the reasoning and motivation individuals take to support their belief systems (i.e. ideological identification[31]) that eventually results in killing and pathological atrocities like the Gulag, the Auschwitz concentration camp and the Rwandan genocide.[31][5][43] He considers that an "analysis of the world's religious ideas might allow us to describe our essential morality and eventually develop a universal system of morality".[43] Jungian archetypes play an important role in the book.[4]

In 2004, a 13-part TV series based on Peterson's book Maps of Meaning: The Architecture of Belief aired on TVOntario.[25][33][44]

In January 2018, Penguin Random House published Peterson's second book, 12 Rules for Life: An Antidote to Chaos. The work contains abstract ethical principles about life, in a more accessible style than Maps of Meaning.[10][4][11]To promote the book, Peterson went on a world tour.[45][46][47] As part of the tour, Peterson was interviewed in the UK by Cathy Newman on Channel 4 News which generated considerable attention.[48][49][50] The book topped bestselling lists in Australia, Canada, France, Germany, the US, and the United Kingdom.[51][52][53] As of January 2019, Peterson is working on a sequel to 12 Rules for Life.[54]

In 2013, Peterson began recording his lectures ("Personality and Its Transformations", "Maps of Meaning: The Architecture of Belief"[55]) and uploading them to YouTube. His YouTube channel has gathered more than 1.8 million subscribers and his videos have received more than 65 million views as of August 2018.[37][56] In January 2017, he hired a production team to film his psychology lectures at the University of Toronto. He used funds received on the crowdfunding website Patreon after he became embroiled in the Bill C-16 controversy in September 2016. His funding through Patreon has increased from $1,000 per month in August 2016 to $14,000 by January 2017, more than $50,000 by July 2017, and over $80,000 by May 2018.[29][37][57][58] In December 2018, Peterson decided to delete his Patreon account after Patreon's bans of political personalities who were violating Patreon's terms of service regarding hate speech.[59][60]

Peterson has appeared on many podcasts, conversational series, as well other online shows.[56][61] In December 2016, Peterson started his own podcast, The Jordan B. Peterson Podcast, which has included academic guests such as Camille Paglia, Martin Daly, and James W. Pennebaker.[62] On his YouTube channel he has interviewed Stephen Hicks, Richard J. Haier, and Jonathan Haidt among others.[62] In March 2019, the podcast joined the Westwood One network with Peterson's daughter as a co-host on some episodes.[63] Peterson supported engineer James Damore in his action against Google.[11]

In May 2017, Peterson began The Psychological Significance of the Biblical Stories,[64] a series of live theatre lectures, also published as podcasts, in which he analyzes archetypal narratives in Book of Genesis as patterns of behavior ostensibly vital for personal, social and cultural stability.[11]

In March 2019, Peterson had his invitation of a visiting fellowship at Cambridge University rescinded. He had previously said that the fellowship would give him "the opportunity to talk to religious experts of all types for a couple of months", and that the new lectures would have been on Book of Exodus.[65] A spokesperson for the University said that there was "no place" for anyone who could not uphold the "inclusive environment" of the university.[66] After a week, the vice-chancellor Stephen Toope explained that it was due to a photograph with a man wearing an Islamophobic shirt.[67] The Cambridge University Students' Union released a statement of relief, considering the invitation "a political act to ... legitimise figures such as Peterson" and that his work and views are not "representative of the student body".[68] Peterson called the decision a "deeply unfortunate ... error of judgement" and expressed regret that the Divinity Faculty had submitted to an "ill-informed, ignorant and ideologically-addled mob".[69][70]

In 2005, Peterson and his colleagues set up a for-profit company to provide and produce a writing therapy program with a series of online writing exercises.[71] Titled the Self Authoring Suite,[25] it includes the Past Authoring Program (a guided autobiography); two Present Authoring Programs which allow the participant to analyze their personality faults and virtues in terms of the Big Five personality model; and the Future Authoring Program which guides participants through the process of planning their desired futures. The latter program was used with McGill University undergraduates on academic probation to improve their grades, as well as since 2011 at Rotterdam School of Management, Erasmus University.[72][73] The programs were developed partially from research by James W. Pennebaker at the University of Texas at Austin and Gary Latham at the Rotman School of Management of the University of Toronto.[4] Peterson's co-authored 2015 study showed significant reduction in ethnic and gender-group differences in performance, especially among ethnic minority male students.[73][74] According to Peterson, more than 10,000 students have used the program as of January 2017, with drop-out rates decreasing by 25% and GPAs rising by 20%.[25]

Peterson has characterized himself as a "classic British liberal",[32][75][76] and as a "traditionalist".[77] He has stated that he is commonly mistaken to be right wing,[56] as, for example, The New York Times has described Peterson as "conservative-leaning",[78] and The Washington Post has described him as "conservative".[79] Writing in the Wall Street Journal, Yoram Hazony stated, "The startling success of his elevated arguments for the importance of order has made him the most significant conservative thinker to appear in the English-speaking world in a generation."[80] Nathan Robinson of Current Affairs opines that Peterson has been seen "as everything from a fascist apologist to an Enlightenment liberal, because his vacuous words are a kind of Rorschach test onto which countless interpretations can be projected."[81]

Peterson's critiques of political correctness range over issues such as postmodernism, postmodern feminism, white privilege, cultural appropriation, and environmentalism.[61][82]

Writing in the National Post, Chris Selley said Peterson's opponents had "underestimated the fury being inspired by modern preoccupations like white privilege and cultural appropriation, and by the marginalization, shouting down or outright cancellation of other viewpoints in polite society's institutions",[83] while in The Spectator, Tim Lott stated Peterson became "an outspoken critic of mainstream academia".[32] Peterson's social media presence has magnified the impact of these views; Simona Chiose of The Globe and Mail noted: "few University of Toronto professors in the humanities and social sciences have enjoyed the global name recognition Prof. Peterson has won".[37]

According to his studyconducted with one of his students, Christine Brophyof the relationship between political belief and personality, political correctness exists in two types: "PC-egalitarianism" and "PC-authoritarianism", which is a manifestation of "offense sensitivity".[84] Jason McBride claims Peterson places classical liberals in the first type, and places so-called social justice warriors, who he says "weaponize compassion", in the second.[25][2] The study also found an overlap between PC-authoritarians and right-wing authoritarians.[84]

Peterson considers that the universities should be held as among the most responsible for the wave of political correctness which appeared in North America and Europe.[37] According to Peterson, he watched the rise of political correctness on campuses since the early 1990s. In his view the humanities have become corrupt and less reliant on science. Instead of "intelligent conversation, we are having an ideological conversation". From his own experience as a professor, he states that the students who are coming to his classes are uneducated about and unaware of the mass exterminations and other crimes against humanity perpetrated by Stalinism and Maoism, which were not given the same attention as fascism and Nazism. He also says that "instead of being ennobled or inculcated into the proper culture, the last vestiges of structure are stripped from [the students] by post-modernism and neo-Marxism, which defines everything in terms of relativism and power".[32][85][86]

Peterson, 2017[85]

Peterson says that postmodern philosophers and sociologists since the 1960s[82] have built upon and extended certain core tenets of Marxism and communism while simultaneously appearing to disavow both ideologies. He says that it is difficult to understand contemporary Western society without considering the influence of a strain of postmodernist thought that migrated from France to the United States through the English department at Yale University. He states that certain academics in the humanities:[85]

... started to play a sleight of hand, and instead of pitting the proletariat, the working class, against the bourgeois, they started to pit the oppressed against the oppressor. That opened up the avenue to identifying any number of groups as oppressed and oppressor and to continue the same narrative under a different name.... The people who hold this doctrinethis radical, postmodern, communitarian doctrine that makes racial identity or sexual identity or gender identity or some kind of group identity paramountthey've got control over most low-to-mid level bureaucratic structures, and many governments as well.

Peterson's perspective on the influence of postmodernism on North American humanities departments has been compared to Cultural Marxist conspiracy theories.[51][87][88][89]

Peterson says that "disciplines like women's studies should be defunded" and advises freshman students to avoid subjects like sociology, anthropology, English literature, ethnic studies, and racial studies, as well as other fields of study he believes are corrupted by the neo-Marxist ideology.[90][91][92] He says that these fields, under the pretense of academic inquiry, propagate unscientific methods, fraudulent peer-review processes for academic journals, publications that garner zero citations,[93] cult-like behaviour,[91] safe-spaces,[90] and radical left-wing political activism for students.[82] Peterson has proposed launching a website which uses artificial intelligence to identify and showcase the amount of ideologization in specific courses. He announced in November 2017 that he had temporarily postponed the project as "it might add excessively to current polarization".[94][95]

Peterson has criticized the use of the term "white privilege", stating that "being called out on their white privilege, identified with a particular racial group and then made to suffer the consequences of the existence of that racial group and its hypothetical crimes, and that sort of thing has to come to a stop.... [It's] racist in its extreme".[82] In regard to identity politics, while the "left plays them on behalf of the oppressed, let's say, and the right tends to play them on behalf of nationalism and ethnic pride", he considers them "equally dangerous" and that what should be emphasized instead are individualism and individual responsibility.[96] He has also been prominent in the debate about cultural appropriation, stating the concept promotes self-censorship in society and journalism.[97]

On September 27, 2016, Peterson released the first installment of a three-part lecture video series, entitled "Professor against political correctness: Part I: Fear and the Law".[29][14] In the video, he stated he would not use the preferred gender pronouns of students and faculty, saying it fell under compelled speech, and announced his objection to the Canadian government's Bill C-16, which proposed to add "gender identity or expression" as a prohibited ground of discrimination under the Canadian Human Rights Act, and to similarly expand the definitions of promoting genocide and publicly inciting hatred in the hate speech laws in Canada.[14][98]

He stated that his objection to the bill was based on potential free-speech implications if the Criminal Code is amended, as he claimed he could then be prosecuted under provincial human-rights laws if he refuses to call a transgender student or faculty member by the individual's preferred pronoun.[15] Furthermore, he argued that the new amendments, paired with section 46.3 of the Ontario Human Rights Code, would make it possible for employers and organizations to be subject to punishment under the code if any employee or associate says anything that can be construed "directly or indirectly" as offensive, "whether intentionally or unintentionally".[16] Other academics and lawyers challenged Peterson's interpretation of C-16.[15]

The series of videos drew criticism from transgender activists, faculty, and labour unions; critics accused Peterson of "helping to foster a climate for hate to thrive" and of "fundamentally mischaracterising" the law.[99][29] Protests erupted on campus, some including violence, and the controversy attracted international media attention.[100][101][102] When asked in September 2016 if he would comply with the request of a student to use a preferred pronoun, Peterson said "it would depend on how they asked me[...] If I could detect that there was a chip on their shoulder, or that they were [asking me] with political motives, then I would probably say no[...] If I could have a conversation like the one we're having now, I could probably meet them on an equal level".[102] Two months later, the National Post published an op-ed by Peterson in which he elaborated on his opposition to the bill and explained why he publicly made a stand against it:

I will never use words I hate, like the trendy and artificially constructed words "zhe" and "zher." These words are at the vanguard of a post-modern, radical leftist ideology that I detest, and which is, in my professional opinion, frighteningly similar to the Marxist doctrines that killed at least 100 million people in the 20th century.

I have been studying authoritarianism on the right and the left for 35 years. I wrote a book, Maps of Meaning: The Architecture of Belief, on the topic, which explores how ideologies hijack language and belief. As a result of my studies, I have come to believe that Marxism is a murderous ideology. I believe its practitioners in modern universities should be ashamed of themselves for continuing to promote such vicious, untenable and anti-human ideas, and for indoctrinating their students with these beliefs. I am therefore not going to mouth Marxist words. That would make me a puppet of the radical left, and that is not going to happen. Period.[103]

In response to the controversy, academic administrators at the University of Toronto sent Peterson two letters of warning, one noting that free speech had to be made in accordance with human rights legislation and the other adding that his refusal to use the preferred personal pronouns of students and faculty upon request could constitute discrimination. Peterson speculated that these warning letters were leading up to formal disciplinary action against him, but in December the university assured him that he would retain his professorship, and in January 2017 he returned to teach his psychology class at the University of Toronto.[104][29]

In February 2017, Maxime Bernier, candidate for leader of the Conservative Party of Canada, stated that he shifted his position on Bill C-16, from support to opposition, after meeting with Peterson and discussing it.[105] Peterson's analysis of the bill was also frequently cited by senators who were opposed to its passage.[106] In April 2017, Peterson was denied a Social Sciences and Humanities Research Council (SSHRC) grant for the first time in his career, which he interpreted as retaliation for his statements regarding Bill C-16.[36] A media-relations adviser for SSHRC said, "Committees assess only the information contained in the application."[107] In response, Rebel News launched an Indiegogo campaign on Peterson's behalf.[108] The campaign raised C$195,000 by its end on May 6, equivalent to over two years of research funding.[109] In May 2017, Peterson spoke against Bill C-16 at a Canadian Senate Committee on Legal and Constitutional Affairs hearing. He was one of 24 witnesses who were invited to speak about the bill.[106]

In November 2017, Lindsay Shepherd, the teaching assistant in a Wilfrid Laurier University first-year communications course, was censured by her professors for showing a segment of The Agenda, which featured Peterson debating Bill C-16 with another professor, during a classroom discussion about pronouns.[110][111][112] The reasons given for the censure included the clip creating a "toxic climate", being compared to a "speech by Hitler",[30] and being itself in violation of Bill C-16.[113] The censure was later withdrawn and both the professors and the university formally apologized.[114][115][116] The events were criticized by Peterson, as well as several newspaper editorial boards[117][118][119] and national newspaper columnists[120][121][122][123] as an example of the suppression of free speech on university campuses. In June 2018, Peterson filed a $1.5-million lawsuit against Wilfrid Laurier University, arguing that three staff members of the university had maliciously defamed him by making negative comments about him behind closed doors.[124] As of September2018,[update] Wilfrid Laurier had asked the court to dismiss the lawsuit, saying that it was ironic for a purported advocate of free speech to attempt to curtail free speech.[125]

Peterson has argued that there is an ongoing "crisis of masculinity" and "backlash against masculinity" in which the "masculine spirit is under assault".[24][126][127][128] He has argued that feminism and policies such as no-fault divorce have had adverse effects on gender relations and have destabilized society.[126] He has argued that the left characterises the existing societal hierarchy as an "oppressive patriarchy" but "dont want to admit that the current hierarchy might be predicated on competence."[24] Peterson has said that men without partners are likely to become violent, and has noted that male violence is reduced in societies wherein monogamy is a social norm.[24][126] He has attributed the rise of Donald Trump and far-right European politicians to what he says is a negative reaction to a push to "feminize" men, saying "If men are pushed too hard to feminize they will become more and more interested in harsh, fascist political ideology."[129] He attracted considerable attention over a 2018 Channel 4 interview where he clashed with interviewer Cathy Newman on the topic of the gender pay gap.[130][131] Peterson disputed the contention that the disparity was solely due to sexual discrimination.[131][132][133]

Peterson doubts the scientific consensus on climate change,[134][135] saying he is "very skeptical of the models that are used to predict climate change,"[136] and that "[y]ou can't trust the data because too much ideology is involved".[135][137]

Peterson married Tammy Roberts in 1989.[29] The couple have one daughter and one son.[25][29]

In a 2017 interview, Peterson was asked if he was a Christian; he responded, "I suppose the most straight-forward answer to that is yes".[138] When asked if he believes in God, Peterson responded: "I think the proper response to that is No, but I'm afraid He might exist".[10] Writing for The Spectator, Tim Lott said Peterson draws inspiration from Jung's philosophy of religion and holds views similar to the Christian existentialism of Sren Kierkegaard and Paul Tillich. Lott also said that Peterson has respect for Taoism, as it views nature as a struggle between order and chaos and posits that life would be meaningless without this duality.[32]

Starting around 2000, Peterson began collecting Soviet-era paintings.[30] The paintings are displayed in his house as a reminder of the relationship between totalitarian propaganda and art, and as examples of how idealistic visions can become totalitarian oppression and horror.[4][38] In 2016, Peterson became an honorary member of the extended family of Charles Joseph, a Kwakwaka'wakw artist, and was given the name Alestalagie ('Great Seeker').[30][139]

In late 2016, Peterson went on a strict diet consisting only of meat and some vegetables to control severe depression and an autoimmune disorder, including psoriasis and uveitis.[26][140] In mid-2018 he stopped eating vegetables, and continued eating only beef (see carnivore diet).[141] In 2019, Peterson entered a rehabilitation facility after experiencing symptoms of physical withdrawal when he stopped taking clonazepam, an anti-anxiety drug. He had begun taking the drug upon his doctor's recommendation following his wife's cancer diagnosis.[142][143][144] In early 2020, his daughter revealed that he had spent the previous year struggling with addiction to benzodiazepine tranquilizers and had gone to Russia for an experimental treatment that included a medically induced coma. He was neurologically damaged and unable to type or walk unaided.[145]

See the rest here:
Jordan Peterson - Wikipedia