Mediaboss Marketing

With the New Year just around the corner, Dr. Cristian Grossmann, CEO and Co-Founder of Beekeeper, looks at the big five trends the hospitality industry can expect in 2020.

In 2020 more hospitality companies (including hotels) are set to introduce a mobile, real-time, operational communication platform, which is now becoming a vital management tool. For many HR professionals and senior management in hospitality, communicating with the entire team can be incredibly tough as many workers dont have access to a desktop PC or email. A digital workspace accessible on a mobile device via an app means that for the first time, everyone can receive company-wide communication and updates quickly, with the ability to respond in real time.

This tool empowers workers to feel valued and have a voice. It also enables the team to provide a better service for guests. Since information can be instantly shared, issues can be resolved quickly and changes made swiftly. Staff can also access best practice guides or procedures if theyre unsure, which helps perform well in their roles.

In 2020, more hotels will invest in risk management. It has become an increasingly important priority for hotels to have a robust crisis communications plan in place due to the ongoing threat of terrorist attacks and natural disasters like flooding.

If a company experiences a local natural disaster, has a PR crisis, or suspects that competition is about to launch a negative narrative, advanced internal communication methods are necessary. This is important both to ensure your staff members are informed, they know what to do in the event of emergency, and they can clearly and quickly advise customers on evacuation routes and other crisis contingencies.

For international, diverse hotel teams, inline translation tools will also become more prevalent across mobile internal communications strategies in 2020. Inline translation uses artificial intelligence to instantly translate content, ensuring that all employees are able to fully comprehend, respond to, and post their own important messages in the language they feel most comfortable speaking.

Did you know that 50% of hotel employees dont feel like their career in hospitality is something they can be proud of? As part of a holistic employee retention strategy that includes hotel leadership, in 2020 we can expect to see more and more hotels launching internal marketing campaigns to help their employees feel more engaged and enthusiastic about their workplace.

Influencer-based marketing isnt going anywhere in 2020, which is why going the extra mile with selfie-ready aesthetics and amenities could be game-changing for your hospitality business. Interesting backdrops and curated art installations can take many forms. If you wish to lean into this trend in 2020, you should plan to budget for social marketing to make the biggest splash. Allocating resources to explore the current roster of popular social apps allows hospitality businesses to constantly put their best creative foot forward.

Expect to see hospitality companies invest heavily in recruitment in 2020 to combat the predicted labour shortages in the industry after Brexit (depending on subsequent new UK immigration laws). Hospitality companies like hotels are now going above and beyond simply posting a job online to find new employees. 2020 will continue to see the rise of companies recruiting employees through hospitality job fairs and hospitality-specific recruiting agencies, whilst offering more competitive pay and benefits.

Along with renewed efforts around recruitment, retaining employees through initiatives like digitising shift scheduling for hourly employees will prove to be just as important as attracting employees for the hospitality sector in 2020. This matters greatly because research that being able to access a shift schedule at least two weeks in advance makes a huge difference to shift workers, including those in hospitality.

Also, a survey of UK hospitality industry workers showed that 55% of workers would be less likely to leave the sector if they had more control over work life and shift patterns. Using a digital communications platform means workers have much quicker access to shift schedules and the ability to request changes as quickly as possible, so they have more chance of success in swapping shifts, when needed.

Dr. Cristian Grossmann is CEO and Co-Founder of Beekeeper. Beekeeper is an internal communications platform that helps hospitality companies like hotels streamline their operations and connect with their frontline employees.

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The five key trends you can expect in hospitality in 2020 - Premier Construction Magazine

DRAMA students were able to stage the perfect distraction to build up interest for a leading marketing agency in Bury.

Four actors from Bury College joined Seek Social at a busy business event being staged at The Stables in Bury.

And their intervention, with a cops and robbers scenario played out in front of delegates, promoted as a 'disruptive marketing exercise' was lauded by bosses from the Broad Street based company.

College officials say that their involvement with Seek Social covered all bases, from social media marketing to web design and development.

Former Haslingden High School pupil Lucy Jolly, who is studying A-level drama, English language and history said: "This was a great work experience opportunity and I really enjoyed taking part.

"It was exciting to take on the role of a character and cause a scene at such a busy event.

"Seek Social were really impressed with our efforts and I think the disruptive marketing worked well because we definitely grabbed the attention of those attending the event!

Company director Paula Braiden was certainly impressed with their contributions.

She added: "The Bury College drama students were amazing.

"They were very committed to their characters that day and were very professional throughout.

"We have received numerous positive comments about how the drama students helped raise awareness and pique people's interests.

"We are looking forward to working with Bury College more and providing quality work experience for young people across Bury."

The company, which has been named a Disability Confident employer for two consecutive years, has a number of clients on their roster, including the Moov Homes Project, Powerthrough Basketball, Hubris Global Wealth Management, Nettl of Bury and Newton's of Bury.

And they can also boast of a solid involvement in 2,000 plus projects for 300 partners, since their inception.

See the article here:
Cops and robbers catch attention for Bury social agency - Bury Times

According to a new market study, the Pharma and Healthcare Social Media Marketing Market is projected to reach a value of ~US$XX in 2019 and grow at a CAGR of ~XX% over the forecast period 2015 2025. The presented study ponders over the micro and macro-economic factors that are likely to influence the growth prospects of the Pharma and Healthcare Social Media Marketing Marketover the assessment period.

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Pharma and Healthcare Social Media Marketing Market Poised to Garner Maximum Revenues During 2015 2025 - Info Street Wire

Europes GDPR took effect in May 2018, but 2019 was the year privacy got real for marketers in the U.S. There was a convergence of legal, technological and cultural factors that forced brands, publishers and tech companies to confront privacy head-on in ways theyd been trying to avoid for years.

The California Consumer Privacy Act (CCPA) was passed in 2018 and came into sharp focus this year, as January 1, 2020 has approached. As we draw closer to that implementation deadline, the IAB, DAA and a host of software companies have introduced compliance frameworks and tools to help marketers and publishers address the requirements of the act.

However, theres still considerable corporate foot dragging and uncertainty. Thats consistent with what happened with GDPR compliance. Indeed, many companies operating in Europe are still not fully compliant more than a year and a half later. With CCPA, there wont be any enforcement actions before July 1, 2020, giving affected marketers some additional time to get in line.

For much of 2018 and early 2019, big tech companies and industry trade groups criticized and fought CCPA trying to weaken it with unsuccessful amendments because of anticipated compliance costs and fear that more limited access to data would harm revenues or disrupt the ads ecosystem. That very much remains to be seen.

In September, Firefox launched Enhanced Tracking Protection, which included default third-party cookie blocking. Apple updated Safaris Intelligent Tracking Prevention (ITP) to strength anti-tracking and cookie blocking capabilities and rules:

Google Chrome, which controls 64% of the global browser market, also expanded third-party cookie blocking, claiming it was doing so in a smarter way (than Apple). And in July, Chrome rolled out ad filtering on a global basis. All ads that fail Better Ads Standards are now potentially blocked.

This was also the year when the ominous term surveillance capitalism entered the digital lexicon and became mainstream, appearing in books and news articles, culminating in a December 21 NY Times editorial Total Surveillance Is Not What America Signed Up For.

China is the leading example of the dark side of digital technology, in the service of domestic surveillance. But in some ways, America isnt that far behind. And mobile-location tracking is at the center of the debate over privacy and personalization in this country.

Technology companies, which went from being seen primarily as job creators, innovators and purveyors of social good, have been increasingly vilified. Facebook, in particular, stumbled badly in addressing privacy and data scandals it confronted over the past few years, captured in the Netflix documentary The Great Hack.

But most technology companies, for reasons that arent entirely clear, have failed to educate consumers and the broader market about the value of their services and methodologies. As a result, often sensational journalistic pieces filled the void and helped fuel popular distrust.

Consumers are now highly concerned and even fatalistic about technology and privacy. Its to the point where 90% of consumers said they would click do not sell my personal information under CCPA. Well see if that actually happens.

A cultural and legal Rubicon of sorts has been crossed. Privacy will now be a central feature of the user experience going forward. Privacy-conscious consumers will reward companies that are more transparent and shun those that are opaque or manipulative. One could argue the failure of Facebooks Portal smart display is a byproduct of a lack of trust in the company.

Ethics and trust will also be critical features of a brands long-term value. Indeed, theres early evidence that privacy is becoming a competitive advantage. The way forward for marketers involves a wholehearted embrace of privacy and the creation of genuine value for consumers in exchange for their personal data. There really is no other alternative.

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2019: The year that privacy got real for marketers - Marketing Land

Gene Policinski

By GENE POLICINSKI

At years end, First Amendment issues are as controversial and multi-faceted as anything in our fractured, divided society.

The least-recognized of the amendments five freedoms assembly and petition are facing perhaps the most-immediate challenges,though freedoms of press, speech and religion dont escape unscathed.

Most immediately, a Black Lives Matter activist faces a lawsuit from a Baton Rouge, La., police officer who blamed the activist for injuries he suffered at a 2016 protest over the police killing of a black man. The suit doesnt claim the activist threw or even encouraged the throwing of a rock; rather, it seeks damages because the man led others to block a highway where the violent incident occurred.

A recentWashington Poststory notes that Rep. Jim Banks (R-Ind.) plans to introduce legislation to hold protesters arrested during unpermitted demonstrations liable for police overtime and other fees around such demonstrations.

In more than a dozen states in recent years, from Oregon to Florida, lawmakers have faced proposals to increase penalties for obstructing streets and highways and to limit the financial liability of drivers whose cars injure protesters. In Arizona, a failed 2017 proposal rooted in that states racketeering laws would have permitted the arrest and seizure of homes and other assets of those whom simply plan a protest in which some act of violence occurs.

In a similar financial penalty vein, several major news operations face defamation lawsuits seeking massive damages over their coverage of news events claims certain to roil public debate once again about the role, credibility and performance of the nations free press. Critics also say such lawsuits even if unlikely to succeed are effectively attempts to chill reporting and intimidate corporate owners.

Prominent among those filing the lawsuits is Rep. Devin Nunes, (R-Calif.), whowants $435 million dollars from CNNfor a report he says falsely linked him to events in the ongoing Ukraine-Biden investigation controversy. He also is seeking $150 million fromTheFresno Beeover a report involving a workplace scandal at a winery in which Nuneshas a stake, $75 million from Hearst over anEsquirearticle regarding a family farm in Iowa, with the claim the magazine has an axe to grind against him and a $250 million lawsuit against Twitter for what he says is its intentional effort to downplay conservative content as well as two parody accounts that mock him.

In the introduction to the most recent lawsuit, Nunes says CNN is the mother of fake news. It is the least trusted name. CNN is eroding the fabric of America, proselytizing, sowing distrust and disharmony. It must be held accountable.

Moving to another area of contention, campus free speech issues continue to vex collegiate communities, from complaints that conservative speech and views of faculty and staff are stifled, to a move by President Trump that he says will fight against anti-Semitism but that critics say is really intended to punish student or faculty advocacy for the BDS Movement boycotts, divestiture or sanctions aimed at ending international support for Israel.

Much like the campus controversies, interpretations of religious liberty regarding public policy continued to swirl through the year. As the Supreme Courts 2019-20 term began in October, at least eight cases touching on faith issues the most in recent years were scheduled to be heard. A number involved LGBTQ rights regarding employment or health benefits. While some cases do not directly involve religious organizations, the courts decisions would affect arguments over whether religious beliefs can negate claims of discrimination on the basis of sexual preference.

An expansion of First Amendment protection for commercial speech (which at one time did not exist in law) continues, as courts at least give serious consideration to a variety of business arguments. In several instances, corporate lawyers are arguing that to force companies to make certain disclosures about product content or sources is an unacceptable requirement that violates the First Amendment by forcing companies to speak.

Other cases involve claims of free speech protection for hospitals facing a Trump administration rule requiring disclosure of secret rates. Industry groups filed a lawsuit earlier this month, also claiming it is compelled speech in violation of the First Amendment.

New technology continues inexorably to challenge long-standing law. In a mix of free speech and public safety concerns, a Texas man was sentenced in February to eight years in prison for using a 3-D printer to construct a plastic handgun and ammunition in violation of a prior court order against owning of a firearm. Advocates for the so-called 3-D gun argue the computer instructions in such 3-D printing projects are speech and not subject to federal or state firearms regulations. Government officials say existing criminal law on issues such as possession and manufacturing should allow them to regulate or ban making or owning such weapons.

Government officials and social media critics continue to hammer operations such as Facebook and Twitter which are not government entities, but private concerns not governed by the First Amendment with regulatory threats over political advertising, hate speech and evidence of foreign election interference.

Threatened action ranges from using anti-trust legislation to break up the largest social media companies, to removal of what is known as Section 230 protection for companies (from the Communications Decency Act of 1996) that now permits them to avoid legal responsibility for content they simply carry, rather than material they create or significantly edit.

Opponents of watering down or removing Section 230 protection say either action would, in effect, end the web as we know it by shutting down the flow of information to the mere trickle of items or articles that could be independently verified by internet providers, or to bland factual accounts devoid of opinion or interpretation.

The year 2019 may well go down in First Amendment history as a turning point, in which those working to limit or control information avoided direct confrontations over First Amendment rights and turned to tactics designed to make it much more difficult, much too costly or even financially ruinous to exercise those rights.

Gene Policinski is president and chief operating officer of the Freedom Forum Institute. He can be reached at[emailprotected], or follow him on Twitter at@genefac.

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First Five: We're divided in new ways over 1st Amendment Posted Dec 28, 2019 - Salina Post