Archive for December, 2019

The Rise Of Niche And Vertical Social Networks – Forbes

According to eMarketer, Facebook lost over 2 million users under the age of 25 in 2018, which set a trend for the entire year of 2019. We are already heading into 2020 and the number of Facebook users keeps dropping. However, its not only Facebook that is losing members but also other social network technology enterprises such as Twitter and LinkedIn.

The problem is not in anything that Mark Zuckerberg did lately. In fact, the reason why general social networks such as Facebook are becoming less interesting is the growing interest in vertical networks.

What Are Vertical Social Networks

A vertical social network is a specifically targeted social network that connects people with very specific interests, hobbies, and passions. In other words, it is a network that caters to a certain category of users who are interested in sharing content and connecting with others over their shared interests.

Users on general social media platforms can easily get lost among all the irrelevant content. However, if they joined a platform that is specifically focused on their main interest, they would find way more value and satisfaction in its purpose. With that said, vertical social networks provide many advantages over broader platforms.

For instance, people can receive specific and targeted content on a daily basis and, even more importantly, connect with people who share the same interests. This relevant connection makes it easier to bond with others and form new friendships, relationships, or even business partnerships.

By joining vertical social networks, users get to be surrounded by like-minded individuals, which is especially important for entrepreneurs, students, athletes, and others who are trying to achieve their full potential at all times.

The rapid advancement in cloud computing made cloud technologies cheaper and more accessible. This enabled the growth of new and unheard of vertical networks, which quickly grabbed the attention of their targeted audiences. These specific vertical networks provide plenty of networking opportunities for people with almost any type of interest out there.

For instance, you will find a variety of vertical social networks catering to different individuals, including Behance, StackOverflow, Goodwall and ResearchGate. Behance is an advanced vertical network for creative individuals. It allows artists and designers to showcase their work and discover new art every day. On 2012, Adobe acquired Behance for $150 million.

On the developers side, StackOverflow, a platform that provides questions and answers related to code development and the surrounding challenges. The platform allows developers to learn and share valuable content, as well as base their career on strong foundations. Developers can also gain reputation points while answering specific questions of other developers and this enhances their technical resumes for their career process.

Another vertical social network platform, Goodwall provides a positive and supportive community for over 1 million students and young professionals to connect and discover opportunities from $1m+ in scholarships to 5m+ jobs and internships. Members support each other to achieve their goals. They share ideas and tips, ask and answer questions, gain recognition and inspiration, and connect on shared interests from social impact to entrepreneurship. With members across 150+ countries, Goodwall is a good choice for professional social networks out there for Gen Z and millennials.

On the researchers side, ResearchGate is the platform for scientists and researchers to share research articles, ask and answer questions, and find collaborators. ResearchGate was founded in 2008 by a group of scientists, and has quickly grown to become the biggest networking site for its kind, with over 11 million users worldwide.

Overall, vertical social networks offer plenty of creative, professional, and personal opportunities for individuals who want to learn, share, or get to know people and content in certain fields. With this trend being on the rise, we can expect vertical networks to grow even further. Especially advancements in cloud technologies enables companies to rise easily in terms of scalability of the platforms, and this lowers the threshold for this kind of companies in many aspects.

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The Rise Of Niche And Vertical Social Networks - Forbes

First-of-Its-Kind, Event-Based, Offline Social Networking App, ISDOP, Has Hit the Market With Great Success – PRNewswire

TORONTO, Dec. 14, 2019 /PRNewswire/ --The first-everevent-based dating app has hit the market with great success. Think Tinder + Eventbrite by forging chatting, swiping and matching. Instead, the app is bringing people together at events that they post themselves. Users post an event on a map or browse nearby events posted by others, bringing social networking offline and into the real world.

Users post, accept and meet, making the experience easy and exciting. The company has invented the offer and counter-offer so that two people will have a chance to select when there's a mutual interest. Whether attending a party, throwing a concert or starting a sports team, in-person interactions bring greater connection and fun. Payments for events are made simple and done right through the app.

"Unlike other existing dating apps, we skip the chatting and matching step and offer dating scenarios directly, which raises the efficiency of the individuals' meeting," said Steven, founder of ISDOP. "Don't share the moment, make your moment in ISDOP, Don't browse happiness, join the happiness in ISDOP. It's not a slogan, It's what we do."

ISDOP is already getting a lot of greatreviews and an average rating of 4.7 at the Canada Apple Store. One user noted, "Still at an early stage, but I can see it's potential. A goodappto try!" Another said, "I think thisappwill change the future of social networking."

To learn more and start trying the app, visit ISDOP.comor find the app in the AppStore.

About ISDOP, Inc.

ISDOP, Inc. is a mobile app and web development company based in Toronto, Canada, with the goal of connecting people more effectively and efficiently. The company developed the very first event-based social networking app - ISDOP. For more information, visit ISDOP.com.

Media Contact:StevenEmail: info@isdop.com

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isdop.jpg ISDOP The first-ever event-based dating app has hit the market with great success.

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First-of-Its-Kind, Event-Based, Offline Social Networking App, ISDOP, Has Hit the Market With Great Success - PRNewswire

The biggest corporate brands in all of social media – Thinknum Media

There are tons of companies that had barely dipped a toe in the advertising waters (or, worse still, companies that did so poorly), at least until the advent of social media. Now, no more: it's an essential part of any comms strategy.

You could say a corporation is essentially required to do so in today's age, or else shareholders could quickly lose the narrative in the face of fans and customers. It's unheard of to look into a company and not find data about it on LinkedIn, Microsoft's ($NASDAQ:MSFT) social networking site for professionals, for example.

We looked into global microblogging service Twitter ($NYSE:TWTR), online juggernaut of destroying democracy and self-esteem Facebook ($NASDAQ:FB), and its photo-sharing baby Instagram, to find out what companies are the biggest on each platform.

Name

LinkedIn Followers

Employee Count

Google

14.31 million

179.55 thousand

Amazon

11.06 million

336.82 thousand

LinkedIn

10.22 million

19.37 thousand

Microsoft

9.36 million

171.36 thousand

Apple

8.95 million

Unilever

8.26 million

Nestle

8.12 million

Business Insider

7.71 million

IBM

The Wall Street Journal

Facebook

Tesla

First up is the list of the most followed companies on LinkedIn, the place where we all go when "between jobs." You can see the biggest companies in terms of employee count are the most closely tracked, like IBM ($NYSE:IBM), Unilever ($NYSE:UN), and Nestle ($VTX:NESN). And, what will be a reoccurring note in this article, the four horsemen of the financial apocalypse are all in the millions of followers: Facebook, Apple ($NASDAQ:AAPL), Amazon, and Google ($NASDAQ:GOOG). Otherwise known as FAANG. It turns out people really want to work at those companies.

Bonus shout out to Microsoft for double-dipping in the top five with itselfandLinkedIn. Smart move there, Microsoft.

Name

Facebook Likes

Talking About Count

YouTube

84.05 million

350.15 thousand

McDonald's

79.83 million

556

Nat Geo TV

63.64 million

14.36 thousand

WWE

39.55 million

1.49 million

Starbucks

36.84 million

L'Oreal Paris

35.53 million

Maybelline New York

35.04 million

VW

34.12 million

Marvel

Pizza Hut

Food Network

Victoria's Secret

One wonders if it's tough to digest, around Facebook, that the number-one brand on their platform is Google's YouTube.

Here we find the usual suspects (YouTube/Google, Amazon, Marvel/Disney, etc.) but also some companies that don't appear anywhere else on this list. We figure when everyone first started using Facebook, we all just naturally clicked "like" on the things we all love, namely food(Pizza Hut, McDonald's, Starbucks), entertainment (WWE, Nat Geo, Food Network), and sex appeal (L'Oreal, Maybelline, Victoria's Secret).

Name

Twitter Followers

Number of Tweets

YouTube

72.13 million

24.32 thousand

Twitter

56.86 million

12.53 thousand

New York Times

44.65 million

380.71 thousand

ESPN

34.60 million

197.55 thousand

National Geographic

23.56 million

Google

21.65 million

Manchester United

20.74 million

PlayStation

17.46 million

The Wall Street Journal

Xbox

Facebook

Again, the members of the popular investor acronymFAANG appear, this time with Twitter ($NYSE:TWTR) itself thrown into the mix. There are also more entertainment geared accounts, as well as hard news, which concise tweets are best for. Quick blasts and blurbs of news or videos are phenomenal for ESPN, the NY Times, WSJ, and both console makers, Sony ($NYSE:SNE) and Microsoft.

Name

Instagram Followers

Number of posts

Nike

96.08 million

763

Victoria's Secret

68.66 million

401

Louis Vuitton

35.83 million

3.92 thousand

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The biggest corporate brands in all of social media - Thinknum Media

Who Are The Next Freemasons? – Utah Business

Every time my grandfather would pick me up from preschool as a child, I sat in the backseat of his car, watching the familiar reflection of sunshine hit the ring adorning his hand on the steering wheel. I never saw him without this ring, but it wasnt a token of his marriage to my grandmother.

Unlike a traditional wedding ring, it wasnt worn on his left hand. Rather, he wore it on his right. But that wasnt the only thing interesting about it. It had a thick gold band with a strange ruler and compass symbol topped with the all-seeing eye on a red center stone. Years later, I would learn that this symbol was associated with one of the most well-known societies in the entire world, and he was a member.

My grandfather was a Freemason. He joined the society in 1976, and before his death in 2008, he climbed the ranks to earn recognition as a 32nd-degree mason, one of the highest degrees in the order. He was a powerful man in the business community toositting on the board of a local credit unionand an important contributor to our local community, involving himself in many charities and other organizations. He was a philanthropic and socially just man, and like many Freemasons, he attributed his personal success to the lessons learned in this secretive community.

One of the worlds largest fraternal organizations, freemasonry first emerged in Europe around 1717, with its roots tracing back to local stonemasons in England. Within thirty years, freemasonry ideals spread as far as the American colonies, where it was widely accepted by colonists and several of our nations Founding Fathers.

Of the 56 men who signed the Declaration of Independence, nine were Freemasons. Though there were more signers who were rumored to be members of the society, it was confirmed through masonic records that Benjamin Franklin, Joseph Hewes, Wiliam Hooper, Richard Stockton, George Walton, William Whipple, Robert Treat Paine, John Hancock, and William Ellery all belonged to masonic lodges on the East coast.

Thirteen signers of the Constitution and 14 US presidents (including George Washington, James Monroe, and Andrew Johnson) were also confirmed Freemasons. So were Mozart, Paul Revere, Benjamin Franklin, Mark Twain, Winston Churchill, J.C. Penney (a member of the Wasatch Lodge No. 1 in downtown Salt Lake City), J. Edgar Hoover, and hundreds of other affluent men throughout history.

With a membership list full of powerful individuals like the ones listed above, its no secret that the Freemasons are surrounded by myth, poorly-researched misconceptions, and even some hard-to-believe urban legends. My favorite is the belief that the Eye of Providence (the all-seeing eye symbol found on the Great Seal of the United States) is an indication of heavy masonic influence in the US government when it was being created.

And while that might have been true, the reality is that this symbol has been used by artists and Christians as far back as 1525, and isnt even exclusive to freemasonrythough, I can see why many would think this, given the fact that most of the men involved in politics at the time were also involved in the organization.

Regardless of the urban legends surrounding the society, Freemasons arent members of a secret cult with ulterior motives to overthrow society or take over the government. Im told by members of the society themselves that being a mason means something much different. And its much less sinister.

[Were] not a secret society, but a private society, explains John Liley as he walks me through his masonic lodge. Liley is a 33rd-degree freemason, and the official spokesperson and former grandmaster of the Utah Grand Lodge in Salt Lake City. Hes also a local mortgage professional. I find myself getting nostalgic as he shows me the rooms used for lodge (or, masonic meeting) because hes walking me through the same one I once visited as a child.

Despite what Dan Browns The Lost Symbol may lead you to believe, members of the Masonic fraternity know nothing about where the Holy Grail is buried or when world gold supply is going to fluctuate. They are not a religious group either. Were not scrolling bonds and were not some secret society that rules the world, he tells me.

Instead, they are a community. And communities have a powerful effect on society. Communities create important connections get public officials elected, and hire CEOs. Far more than any other skill, the networking that comes with being part of a community has been showing to be the greatest indicator of success.

The proof is in the statistics: according to a Virgin USA study, 85 percent of jobs are filled through networking and 80 percent of professionals consider networking to be crucial to career success. And James Jackson, III, founder of the Black Chamber would definitely agree. He lives by the Robert Kiyosaki phrase, the rich build networks, everyone else looks for work.

Jackson was recently informed that his position at Zions Bank was being eliminated. So he turned to his network for help, and they were able to connect him with several job opportunities that might end up being better for him in the long run. And he didnt have to post his resume on Indeed or spend hours online looking for open positions. Instead, he turned to his network and they were able to help him when it mattered most.

I dont think I am rich financially, but my network makes me feel like Im rich, says Jackson. When I need help with something, need a contact, a recommendation, or just need a lift in confidence, I have a network that can do any of that. I feel like nothing is impossible. And he says that a large enough network brings everything you need to succeed, personally or professionally.

But networking isnt all about just getting a new job. As shown by the Freemasons, networking expands your mind and introduces you to people that otherwise you might not have known. Liley likes to call the Freemasons the original social network, because back in the 1700s, there werent things like LinkedIn. In my lodge, we have lawyers, we have doctors, we have sanitation workers, guys that work for the city, guys that fly airplanes, guys who are in the military, even banking, he says.

[Our members] come from all walks of life. And they say that freemasonry takes these men, who would otherwise remain at a perpetual distance, and makes them friends. Though, it should be noted that one does not become a Freemason for solely selfish reasons like expanding their social network. Rather, one becomes a Freemason to improve themselves as individuals and then go forth and better the society as a whole.

And there is no better way to do that than with a community of likeminded individuals.

Though the Freemasons were once one of the largest fraternal organizations in the world, membership has declined steadily over the last decade. At the peak of its popularity in the 1960s, there were over four million registered freemasons in the United States. As of 2017, membership was at its lowest with little more than a million participants nationwide.

We still have over 1,900 members or so [in Utah] but we dont have the numbers that we used to, says Liley. He mentions things like changes in lifestyle and culture have contributed to lower membership rates, If you think about it in the old days, there werent sports games, there wasnt TV on every night, there werent all of these distractions that have become what society is today.

Even though freemasonry isnt as big today as it was in the 1960s, there are still other unique ways for one to expand their community. With urban lore as legendary as that of the Freemasons, alumni from Ivy League colleges have an equally as powerful community thanks to the inclusivity of the schools, and Liana Kinard, Vice President of Marketing at the Buckner Group could certainly attest to that.

Kinard decided she wanted to further her education, so she enrolled in the Harvard Extension School program to earn her Masters in business and management. Doing so has allowed her to create lasting friendships with some of the most powerful business leaders in the entire country.

I do 70 percent [of my schooling] in Utah, and 30 percent on campus, says Kinard of her schedule, mentioning that many students in the extension program are already experts in their fields and are taking the program to enhance themselves and their careers. My classmates are executives at Twitter to head designers for Beats by Dre, even the top health care consultant for Mackenzie Healthcare.

And according to her, the comradery between her classmates is what keeps her focused on the program. Its amazing how quickly you build relationships, she says, mentioning that she has developed connections across the world because of the program. All of a sudden, the people that I am calling for advice are in DC, New York, Japan, and Australia.

Kinard is expected to graduate in May of 2021 but knows that she will still depend on her Harvard community, even after graduation. Everyone [in the program] is very humble, rooted, and so willing to help, she says. The friends I struggled [in this program with] will be lifelong friends.

Lifelong friends. That resonated with me. Because no matter how you choose to do itwhether it be through Masonic lodge, classes at Harvard, or just by communicating with a group of other like-minded individuals its absolutely no secret that building a community can have lasting effects on your personal and professional life.

Eleven years ago, my grandfather passed away after a long fight with cancer. Due to his involvement in freemasonry, he requested that his memorial service be held at the Scottish Rite (the Scottish rite is one of the several rites in freemasonry) building. What normally would have been a sad event turned into a wonderful celebration of my grandfathers life when all of his Masonic brothers arrived to honor him with one last ritual.

Even after death, he still had his community of brothers, and that made him truly rich.

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Who Are The Next Freemasons? - Utah Business

Social Networking Software Market share forecast to witness considerable growth from 2019 to 2025 – Market Reports Observer

Overview of Social Networking SoftwareMarket Report 2019

The report has been prepared based on the synthesis, analysis, and interpretation of information about the Social Networking Softwaremarketcollected from specialized sources. The competitive landscape section of the report provides a clear insight into the market share analysis of key industry players. company overview, financial overview, product portfolio, new project launched, recent development analysis are the parameters included in the profile.

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The key manufacturers in this market include :Hivebrite, Zoho, eXo, Sprout Social, Yammer, mooSocial, MangoApps, Jive Software, Honey, IBM,

By the product type, the market is primarily split into : PC Terminal, Mobile Terminal,

By the end users/application, this report covers the following segments : PC Terminal, Mobile Terminal,

The Social Networking Software market report is a most important research for who looks for complete information on the Social Networking Softwaremarket 2019. The report covers all information on the global and regional markets including old and future trends for market demand, size, trading, supply, competitors, and prices as well as global predominant vendors information. the report also provides a complete overview of Social Networking Softwaremarket including Top Players or vendors, application, Type, Share, and latest market trends.

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It drives closely through the prevalent regulatory landscape in various regions including, Europe, Asia-Pacific, North America, Latin America and the Middle East & Africa.

The objective of the study is to define market sizes of different segments & countries in previous years and to forecast the values to the next eight years. The Social Networking Software Market report is designed to incorporate both qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study.

The study objectives of this report are:

At last, All the segments have been analyzed based on present and future trends and the market is estimated from 2019to 2025. Relevantly, the report and company profiles specify the key drivers that are impacting the demand in global Social Networking Softwaremarkets.

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Thus, Social Networking SoftwareMarket Report 2019 serves as a valuable material for all industry competitors and individuals having a keen interest in Social Networking SoftwareMarket study.

This post was originally published on Market Reports Observer

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Social Networking Software Market share forecast to witness considerable growth from 2019 to 2025 - Market Reports Observer