Mediaboss Marketing

This comprehensive study on the Global Social Media Marketing Tools Marketoffers the industrial outlook, market segmentation, scope of the market, feedstock required, product portfolio, pricing analysis, production processes, and other vital market aspects. The study analyzes the global landscape of the market, along with a cost analysis, production volume, rate of consumption, pricing, value, volume, capacity, demand and supply dynamics, annual market growth rate, and derives an accurate prediction for the forecast duration until 2026.

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The study also furnishes a regional outlook and evaluates segment-based aspects of the sector in order to reveal emerging growth prospects in the Global Social Media Marketing Tools Market. The report describes the year-on-year progress of the sector and market share against the global setting to estimate the CAGR and gross revenue. The study depicts the critical market statistics through pictorial depictions, providing graphs, tables, and charts to represent the market share owned by the key contenders in the market.

TheKeyParticipantsStudied in this Report:

Monday, HubSpot,Bitrix,AgencyAnalytics,Agile CRM,Zoho Social,Hootsuite Media, Buffer, SEMrush, SocialPilot, Missinglettr,Animatron,Facebook Apps and Tabs,Loomly,Post Planner,Later,Preferred Market Solutions,Statusbrew

Segment by Type:

Cloud BasedWeb Based

Segment by Applications:

Large EnterprisesSMEs

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Years that have been considered for the study of this report are as follows:

Regional Outlook for Social Media Marketing Tools Market analyzes the following geographies:

North America(United States, Canada, and Mexico)

Europe(Germany, France, UK, Russia, and Italy)

Asia-Pacific(China, Japan, Korea, India, and Southeast Asia)

South America(Brazil, Argentina, Colombia, etc.)

Middle East and Africa(Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

Key features of the report:

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Major features of the Global Social Media Marketing Tools Market report:

Reasons to buy the report:

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Social Media Marketing Tools Market Growth Drivers, Opportunities, Trends, and Forecasts to 2026 - Alpha News Report

An innovative, onlinecampaign aimed at encouraging bystanders totake actionagainst disrespect and sexism has won a prestigious VicHealth award.

The Doing Nothing Does Harm campaign, by Our Watch,used a series of short, interactive videos that recreated everyday situations and challenged the viewer to click do something when they saw sexism and disrespect towards women.

The campaign was highly effective, with 50 per cent of people feeling motivated to act in this kind of situation after viewing the Doing Nothing Does Harm ads. Evaluation data also found 54 per cent believed that the videos taught them how to respond if they noticed someone they knew behaving inappropriately towards a woman.

Our Watch CEO PattyKinnerslysaid Doing Nothing Does Harm reinforced the message that we could all play a part intaking actionagainst sexism and disrespect.

Research tells us that disrespect and inequality create a culture where violence against women is normalised and accepted. Taking action to prevent this disrespect must be at the heart of the solution to preventing this violence, Kinnerslysaid.

Words matter, and these everyday examples of disrespect that we all see all too often must be called out and challenged.

You can challenge disrespectina number of different ways with an eye-roll, by checking in with the victim if theyre present, or by telling the disrespectful person you dont agree.

The campaign calls on peopleto:show their disapproval, speak up, and support the victim.

Kinnerslysaid the campaign, funded by the Australian Department of Social Services, was based on clearevidence andwasthe result of hard work from a highly skilled and motivated team at Our Watch.

Our Watch ran the Doing Nothing Does Harm campaign between October 2018 and June 2019. The campaigns interactive videos revolutionised pre-roll advertising, reappropriating YouTubes card button function and turning it into a way of intervening.

The interactive videos formed part of an extensive social marketing campaign, which included online and outdoor advertising, an interactive website, social media content, PR and ambassador activity, and training for primary prevention practitioners.

Go here to see the original:
Campaign To Call Out Sexism And Disrespect A Winner - B&T

Peloton has responded to a massive amount of criticism over one of its holiday ads.

The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to "give the gift of Peloton," which had onlookers complaining about what they saw as undertones of sexism and classism in the ad. Though the ad first ran on Nov. 4, according to iSpot.tv, the commercial more recently went viral on Twitter.

"We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them," a company spokesperson said in an email. "Our holiday spot was created to celebrate that fitness and wellness journey. While we're disappointed in how some have misinterpreted this commercial, we are encouraged by and grateful for the outpouring of support we've received from those who understand what we were trying to communicate."

Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, from which last names and email addresses were redacted, as well as one Facebook post in support of the spot.

The company's shares went negative shortly after CNBC published the statement. The stock was down as much as 6% midafternoon Wednesday. It ended the day down 1.55%.

In an investor note Tuesday, Raymond James analysts commented that the "significant backlash" to this particular ad likely wouldn't sting in the long run, noting that Black Friday traffic appeared solid and that its affordability campaign is "compelling."

"While reactions to the holiday ad are disappointing, we do not expect it will adversely affect holiday demand," the analysts said. "We do believe Peloton may review its marketing strategy, given the frequency in which its ads are parodied on social media."

Here are the emails and Facebook post Peloton sent to CNBC:

Disclosure: CNBC parent Comcast-NBCUniversal is an investor in Peloton.

Read the rest here:
Peloton responds to ad criticism, says it's 'disappointed in how some have misinterpreted' the spot - CNBC

WASHINGTON Iran has used the continuing chaos in Iraq to build up a hidden arsenal of short-range ballistic missiles in Iraq, part of a widening effort to try to intimidate the Middle East and assert its power, according to American intelligence and military officials.

The buildup comes as the United States has rebuilt its military presence in the Middle East to counter emerging threats to American interests, including attacks on oil tankers and facilities that intelligence officials have blamed on Iran. Since May, the Trump administration has sent roughly 14,000 additional troops to the region, primarily to staff Navy ships and missile defense systems.

But new intelligence about Irans stockpiling of missiles in Iraq is the latest sign that the Trump administrations efforts to deter Tehran by increasing the American military presence in the Middle East has largely failed.

The missiles pose a threat to American allies and partners in the region, including Israel and Saudi Arabia, and could endanger American troops, the intelligence officials said.

Both Iran and Iraq have been gripped in recent weeks by sometimes violent public protests. In Iraq, some are protesting against Iranian influence.

Iraqis do not want to be led around on a leash by the Iranians, Representative Elissa Slotkin, Democrat of Michigan and a member of the House Armed Services Committee, said in an interview. But, unfortunately, due to the chaos and confusion in the Iraqi central government, Iran is paradoxically the best poised to take advantage of the grass-roots unrest.

Iranian officials did not return a request for comment.

Tehran is engaged in a shadow war, striking at countries in the Middle East but thinly disguising the origin of those attacks to reduce the chance of provoking a response or escalating the fight, military and intelligence officials said.

An arsenal of missiles outside its borders gives advantages to the Iranian government, military and paramilitary in any standoff with the United States and its regional allies. If the United States or Israel were to bomb Iran, its military could use missiles hidden in Iraq to strike back against Israel or a gulf country. The mere existence of those weapons could also help deter attacks.

Intelligence officials would not discuss the precise model of ballistic missile Iran has sneaked into Iraq. But short-range missiles have a range of just over 600 miles, meaning that one fired from the outskirts of Baghdad could strike Jerusalem.

American intelligence officials first warned about new Iranian missiles in Iraq last year, and Israel launched an airstrike aimed at destroying the hidden Iranian weaponry. But since then, American officials have said the threat is growing, with new ballistic missiles being secretly moved in.

Officials said Iran was using Iraqi Shiite militias, many of which it has long supplied and controlled, to move and hide the missiles. The Iranian-backed militias have effectively taken control of a number roads, bridges and transportation infrastructure in Iraq, easing Tehrans ability to sneak the missiles into the country, officials said.

People are not paying enough attention to the fact that ballistic missiles in the last year have been placed in Iraq by Iran with the ability to project violence on the region, said Ms. Slotkin, an expert on Shiite militias who recently visited Baghdad to meet with Iraqi and American officials.

Ms. Slotkin pressed Iraqi leaders on the threat from Iran, telling them that if Iran launched a missile from Iraqi territory, it could threaten the American training effort in Iraq and other support from the United States.

The United States was concerned about potential Iranian aggression in the near future, John C. Rood, an under secretary of defense, told reporters on Wednesday, but he provided no details about what prompted officials concerns. CNN reported on Tuesday about American intelligence officials warning about new threats by Iran against American forces in the Middle East.

Tensions in the Persian Gulf have risen since attacks on oil tankers this spring, including off the coast of the United Arab Emirates, as well as a major drone and missile strike on Saudi oil fields in September. The Trump administration and European allies have blamed Iran, which has denied responsibility for the attacks.

Mr. Trump opted against a military strike in response to those attacks, but has authorized the United States Cyber Command to strike targets in Iran, although military and intelligence officials have said such electronic attacks are unlikely to deter Tehran.

Last year, Reuters reported that Iran had moved ballistic missiles into Iraq. In a public report released last month, the Defense Intelligence Agency reported that Irans ballistic missiles were a primary component of its strategic deterrent.

Tehran has been building up its arsenal to better dissuade the United States, Israel and Saudi Arabia from attacking.

While decades of international sanctions have weakened the Iranian military, the agencys report said Iran had invested in its domestic infrastructure, allowing it to continue to develop capable cruise and ballistic missiles.

In the strike in September, Iran used sophisticated cruise missiles to attack Saudi oil facilities and disguise, at least for a time, where the strike originated. Those missiles were fired from Iran, but flew around the northern Persian Gulf before striking their targets.

Positioning missiles in Iraq as well as in Iran would further allow the Iranian government to create initial doubts about an attacks origins. Obscuring responsibility, if only for a short time, is a key part of Irans hybrid war strategy, in which it tries to keep its adversaries off balance and pressure them without prompting a larger crisis or even war.

Gen. Kenneth F. McKenzie Jr., the head of the militarys Central Command, has said that he does not think that the American defensive buildup has deterred Tehran. Last month, he said that he expected Iran to try to mount additional attacks in the region.

General McKenzie added in a later interview, Its the trajectory and the direction that theyre on.

Link:
Iran Is Secretly Moving Missiles Into Iraq, U.S. Officials Say - The New York Times

The U.S. military seized a "cache of weapons and advanced missile components" believed to be of Iranian origin in the northern Arabian Sea, the Pentagon said on Wednesday.

The small vessel carrying the weapons, referred to as a dhow, was believed to be headed to Yemen, a U.S. official told ABC News, where the missile parts would likely support Iranian-backed Houthi rebels. The dhow carried dissembled part for anti-ship cruise missiles, land attack cruise missiles, air defense missiles and anti-tank missiles, the official said.

"On November 25th, a U.S. warship conducted a flag verification boarding in the Arabian sea in accordance with international law of what was subsequently determined to be a stateless vessel, and discovered a cache of weapons and advanced missile components," said Pentagon spokesperson Cmdr. Sean Robertson in a statement. "An initial investigation indicates that these advanced missile components are of Iranian origin. A more thorough investigation is underway."

The USS Forrest Sherman, a Navy destroyer, interdicted the dhow early last week in the northern Arabian Sea, and a U.S. Coast Guard boarding party seized the guided-missile parts, a second U.S. official said.

The dhow's crew was held aboard the U.S. destroyer while the missile components were transferred aboard the ship, that official said. The crew has already been released and given to Yemeni authorities, the first official said, but it's unclear where the dhow and crew were transferred.

The Associated Press, which was first to report the seizure, said it was the first time that such sophisticated components have been taken en route to the war in Yemen.

On Wednesday morning, a top Pentagon official said that the U.S. continues to see "indications" that Iranian aggression could occur. That warning came one day after CNN reported that "fresh intelligence" showed there is a "potential Iranian threat against U.S. forces and interests in the Middle East," as evidenced by the movement of Iranian forces and weapons in the region.

"We also continue to see indications, and for obvious reasons I won't go into the details, that potential Iranian aggression could occur," Under Secretary of Defense for Policy John Rood told a small group of reporters.

Rood said that in the aftermath of Iranian attacks over the summer -- attacks which targeted commercial ships, a Saudi oil facility and a U.S. drone -- the U.S. moved about 14,000 additional U.S. troops into the Middle East and "stepped up messaging" to Iran in order to discourage further attacks.

"Watch this space," he said. "I think we're going to be dynamic in our deployments, in our response and how we message. In private, you should know we've sent very clear and blunt signals to the Iranian government about the potential consequences of aggression."

The USS Abraham Lincoln carrier group was one of the U.S. assets rushed to the Middle East in May to deter what at the time appeared to be imminent threats to U.S. interests and forces in the region from Iran.

The carrier transited the Strait of Hormuz out of the Persian Gulf on Wednesday, after spending almost two weeks there. While in the Persian Gulf, the Lincoln made a port call in Bahrain, the first port visit during its Middle East deployment that is expected to come to an end soon with the expected arrival of the USS Harry S. Truman.

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US seizes Iranian weapons and missile parts headed to Yemen in northern Arabian Sea - ABC News