Mediaboss Marketing

NEW YORK, Nov. 25, 2019 /PRNewswire/ -- Rising focus of enterprises on improving connect rates, growing sales funnel, and enhancing sales productivity, to drive the adoption of sales intelligence software and services

Read the full report: https://www.reportlinker.com/p05828518/?utm_source=PRN

The global sales intelligence market is estimated to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 11.4% during the forecast period. The sales intelligence market is growing rapidly owing to factors such as imminent need for advanced software to improve customer targeting and connect rates and growing demand for data enrichment software to improve sales conversions. However, complexities of processes involved in maintaining data integrity would limit the growth of the market.

The cloud deployment model to grow at the highest CAGR during the forecast periodSales and marketing departments of large enterprises and SMEs need to focus on their core competencies, rather than IT processes.Hence, they are increasingly moving toward cloud-based sales intelligence software.

This software not only provide them with enhanced speed and scalability but also helps them save resources by eliminating time involved in managing huge data workloads to identify potential information on targets and leads. Furthermore, this software is well suited for organizations with small IT budget, which is another driving factor for the growth of cloud deployment in the sales intelligence market.

IT and Telecom vertical to hold the largest market share in 2019 in the sales intelligence marketDue to rising competition and dynamic consumer demands, IT and telecom companies are thriving to retain existing customer base and increase market share.Due to this, these companies are increasingly investing in sales intelligence software to identify suitable customer segments and gain contextual information on their clients' and prospects' buying behavior.

This information enables IT and telecom companies to devise effective go-to-marketing strategies and provide personalized cross-sell and up-sell offers.

Sales intelligence market in Asia Pacific is projected to grow at the highest CAGR during the forecast periodThe high growth of the market in Asia Pacific (APAC) is attributed to the high economic growth, increasing penetration of internet, and mobile devices leading to inquisitiveness among the buyers about new technologies, increase in technology adaptation, and growing digital initiatives by government in the region.However, lack of inadequate IT infrastructure and less awareness about the benefits of sales intelligence software are few big hurdles in sales intelligence adoption across the region.

Though, with increasing demand for automated software to improve sales productivity, the growth of sales intelligence market in the region is expected to increase rapidly in future.Further, in-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Marketing Officers (CMO), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the sales intelligence market. By Company Tier 110%, Tier 225%, and Tier 365% By Designation C-Level25%, Director Level50%, and Others25% By Region North America40%, Europe30%, and APAC20%, RoW 10%

The sales intelligence market comprises major providers, such as DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US), Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius (US), InfoGroup (US), UpLead (US), RelPro (US), DueDil (UK), EverString (US), RingLead (US), Gryphon Networks (US), List Partners (US), FullContact (US), Zoho (US), and Yesware (US). The study includes an in-depth competitive analysis of these key players in the sales intelligence market with their company profiles, recent developments, and key market strategies.

Research CoverageThe sales intelligence market revenue is primarily classified into revenues from software and services.Software revenue is associated with sales intelligence tools and software.

Furthermore, services' revenue is associated with various consulting, integration and deployment, and training, maintenance, and support services. The market is also segmented on the basis of application, deployment model, organization size, vertical, and region.

Key benefits of the reportThe report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall sales intelligence market and the subsegments.This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.

The report would also help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

Read the full report: https://www.reportlinker.com/p05828518/?utm_source=PRN

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The global sales intelligence market is estimated to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate...

Senate Majority Leader Mitch McConnell has drawn a great deal of criticism for his opposition to election security proposals. Much of the criticism has come from Democrats, although MSNBCs conservative Joe Scarborough has repeatedly taunted McConnell as Moscow Mitch and asserted that he is encouraging Russian interference in U.S. elections by failing to be proactive on election security. And in a report for Mother Jones, journalist AJ Vicens stresses that McConnell is turning a blind eye to election security problems in his own state: Kentucky.

Vicens reports that the Senate majority leaders inaction is directly harming his home state, especially in Kentuckys more rural counties. The Mother Jones journalist explains, While some Kentucky officials say their counties have the equipment and funding they need to securely conduct balloting, others say counties can barely afford to meet other critical needs let alone to upgrade and maintain election infrastructure. Ahead of this months knife edge-gubernatorial race, local officials faced a reduction in state voting funds. Money from Washington could make up some of the gap and help counties upgrade equipment.

Don Blevins, Jr., clerk of Fayette County, Kentucky, told Mother Jones, Mitchs inaction is directly harming his home state. Theres no question in my mind.

One election security bill McConnell opposed was the Securing Americas Federal Elections Act, a.k.a. the SAFE Act which he dismissed as a partisan messaging bill. In a letter to McConnell and Sen. Rand Paul, Kentucky Secretary of State Alison Lundergan Grimes asserted, securing our election systems is a matter of national security. The commonwealth and this nation need your leadership.

But McConnell wouldnt budge.

Larry Norden, director of the election reform program for the Brennan Center, told Mother Jones that McConnells failure to adequately address election security is problematic for the entire United States.

His role as to whats happening in Kentucky is the same as his role in the other 49 states, Norden asserted. At the end of the day, around the country, election jurisdictions are underfunded. We dont have national standards or a floor for election security, for the most part. And hes one of the main reasons we dont.

It's that time of year when we all give thanks, and we want to extend that thanks to you. All of us at AlterNet are honored by your readership and support. We hope you and your family enjoy a cozy, joyful Thanksgiving.

AlterNets journalists work tirelessly to counter the traditional corporate media narrative. Were here seven days a week, 365 days a year. And were proud to say that weve been bringing you the real, unfiltered news for 20 yearslonger than any other progressive news site on the Internet.

Its through the generosity of our supporters that were able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone cant pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

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How Mitch McConnells opposition to federal election security is hurting his home state of Kentucky - AlterNet

An unhappy coincidence Thursday morning was, for me, the perfect metaphor for the mass (media) hysteria engendered by the televised impeachment hearings the nation was burdened with last week.

Although Chairman Adam Schiff had only scheduled hearings before the House Intelligence Committee on Wednesday and Friday, the programming department at CNN apparently decided to maximize their ratings by touting Special Coverage of the impeachment on Thursday as well. At least, that was the message that had been sent to YouTube TV, whose channel guide promoted Impeachment Inquiry: Special Coverage on CNN from early morning till mid-afternoon on Thursday.

No doubt, the hosts at CNN (under the tutelage of Never Trump boss Jeff Zucker) were prepared to give their last full measure of devotion to a cause that was conceived in hatred, and dedicated to the proposition that Donald Trump is unworthy of the presidency and must be impeached, so help us God.

But on that Thursday morning, a true tragedy intervened in the form of a mass shooting at a high school in Santa Clarita, Calif. Therefore, for YouTube TV viewers at least, we were treated to the spectacle of CNN circling the shooting scene like carrion-hunting vultures under the banner of Impeachment Inquiry: Special Coverage.

The shooting, and more particularly CNNs fascination with it, reminded us (if we needed reminding) that cable news is built on a business plan of sensationalism, shock and outrage. It also resulted in a palimpsest of comments by CNN host Anderson Cooper and others that were equally applicable to the shooting and to the impeachment coverage that it had replaced.

There is a numbness to this, I think, in some orders quarters? as well, Cooper intoned solemnly. Its a horrific numbness of people looking up at a TV screen, seeing this yet again, and it just seems like it goes on and on and on.

He was talking about the school shooting, and yet his words could just as easily have been about the reaction that many voters have to the latest incarnation of a Democratic impeachment push that has been underway literally since the day after the 2016 election.

Now, we must be careful not to compare the actual tragedy of an act of violence such as a school shooting with the potential destruction of the civil order through an act of political sabotage. They have nothing in common except that both are fodder for our rubber-necking news media, and that is the warning I want to impart.

We already know from the Project Veritas undercover investigation of CNN that the news channels president, Jeff Zucker, has a blatant anti-Trump bias, which he has passed on to his employees.

In recordings [ http://bit.ly/2KzmGVR ]of daily phone calls captured by the Project Veritas whistleblower, Zucker directed staffers to push the impeachment narrative above all else.

Were moving towards impeachment, Zucker said. We are at an incredibly important time in history and in this country. And this is the story, OK? And I dont want to be distracted by other things. This is it. And I want to be fully committed to it and not take our eyes off this ball.

I want to stay with this, our top, top our own reporters, our own political analysts, the top, the top [unintelligible] we have. Okay, so make sure were doing that. All these moves are moves towards impeachment. So, dont dont lose sight of what the biggest story is.

Dont worry, Jeff. Your troops got the message, and despite the one day of attention to a tragedy in California, everything returned to normal Friday morning just after daybreak when the latest shocking testimony from Trump haters proved that, well, some people hate Trump.

Of course, its not just CNN that is hyping impeachment. All the cable news channels and, to some extent, the traditional networks are cashing in on the impeachment hysteria. MSNBCs Chris Matthews was on to something when he compared the impeachment hearings to the O.J. Simpson murder trial. He was talking about how people took sides very quickly, but from the point of view of television news coverage, we also have to see that O.J. and Trump are similar for another reason they are both good for ratings.

The O.J. trial provided a template for sensationalism that has now lasted for nearly a quarter-century. And even when there isnt a legitimate news angle, the cable networks are perfectly willing to invent one for the sake of keeping a story alive for weeks or, if at all possible, months.

Examples abound, and sadly they often are the most divisive stories possible, thus accounting for the high ratings as viewers keep coming back to feed their bias. Thus, you had the lengthy coverage of the death of Trayvon Martin, with rank speculation as to the guilt of George Zimmerman, who was ultimately acquitted after claiming self-defense. You had the daily dose of stripper Stormy Daniels for what seemed like months until her lawyer, Michael Avenatti, got so busy defending himself over various charges that he could no longer take time to harass the president over his alleged sexual indiscretions.

In both of those cases, as well as many others, the media fans the flames of doubt, distrust and deceit to ensure that the stories become the focus of endless debate. They are classic instances of what Rush Limbaugh calls drive-by media attention, where news reporters arouse passions with dubious reporting and then move on to other stories only after leaving chaos behind in their wake.

Many of the most divisive stories, including the Democratic assault on the presidency, have legitimate angles, of course, but they are also ratings catnip to cable news channels, which lose all sense of proportion when handed a story that has elements of sex, death or violence. The exception seems to be the case of alleged pedophile Jeffrey Epstein, which ABC did a hard pass on in 2015 even though reporter Amy Robach said she had the story nailed down years before Epstein allegedly committed suicide in a New York jail cell.

Oh, yeah, theres one other story that the cable news networks dont seem to want to touch the remarkable coincidence of Vice President Joe Bidens involvement in the internal affairs of Ukraine at the same time his son Hunter was cashing in big-time by serving remotely on the board of a Ukrainian energy company. Thats off limits. So is the name of the Ukraine whistleblower who worked with Biden in the White House, even though the law doesnt protect his anonymity. The whistleblower is a vital fact witness to just what happened between 2015 and 2019, which involved the entrapment of candidate Trump and led to the coming impeachment of President Trump. A fearless free press would stop at nothing to get that story.

Too bad we dont have a fearless free press.

Frank Miele, the retired editor of the Daily Inter Lake in Kalispell Mont., is a columnist for RealClearPolitics. His books including The Media Matrix: What If Everything You Know Is Fake? are available at his Amazon storefront. Visit him at HeartlandDiaryUSA.com to read his daily commentary or follow him on Facebook @HeartlandDiaryUSA or on Twitter @HeartlandDiary.

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Drive-By Media Cash In on Impeachment Hysteria - Fairfield Sun Times

Date: December, 3, 2019Time: 2pm ESTRegister Now

Under PDGM, institutional referrals will be reimbursed at higher rates than community referrals, so now is the time to invest in your relationships with key people at hospitals, SNFs and LTCHs.

But just as there is competition for staff in the industry, there is competition for patients, especially ones that come from the more lucrative institutional side now. How do you differentiate your agency? How do you cultivate the right relationships? What marketing strategies work best to attract institutional referrals? What are other agencies doing that you are not?

Since most Home Health Agencies dont have the resources to hire a full time VP, Marketing to build their strategy were giving you two of them for a 60min webinar.

This webinar will cover: A review of the benchmark survey 2019 State of Institutional Marketing in Home Health Agencies. Leveraging Account Based Marketing, Solution Selling, Social Media, Content and more cutting edge business development techniques. Virginia Dannen, a business development manager at Optimal Home Health will share her top 3 strategies she uses to grow institutional referrals. Rachel, from Citadel Healthcare will share what institutions are looking for in home health agencies when choosing which ones to add to preferred lists and recommend to patients on discharge.

Once you register, you will receive a short survey about how you are currently marketing to institutions and questions around what you are looking to learn more about. The answers are completely anonymous and will be used to create the 2019 State of Institutional Marketing Benchmark Report as well as guide the content for this webinar.

This build your own webinar will be full of the content that you have told us you want to learn about. It will be like having your own VP, Marketing helping you create a strategy to win new referrals and grow business from existing institutional relationships.

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The Drum Awards are gearing up for another round of recognising the very best the advertising, marketing, digital and media industries have to offer.

Jury alumni Cadi Jones, commercial director of Beeswax and Wayne Deakin, executive creative director at Huge joined The Drum Content Awards Grand Prix winner, Will Sansom, joint head of strategy of The Brooklyn Brothers at a breakfast panel session earlier this month to discuss what exactly makes an award-winning entry.

It takes time and great crafting when it comes to pulling in client data and distilling it into numbers that tell an amazing story, which gives insight but doesn't give away sensitive business details or information that is wrong.

Signing off sensitive data can also be a hard task to complete.

Deakin: Part of the trick is to start early. It's an opportunity for clients to get exposure themselves and a secret tool for brands to use to market themselves and their purpose.

Make sure you work with the client early on to give you the information familiar with them, rather than bringing it up the day before the entry deadline and asking for all their sensitive data. They've got to ask many stakeholders whereas if you prep them beforehand, it makes an easier conversation.

Jones: You can also think outside the box on data. From the entries that I've seen, the thing that people really don't like to share is how much they've spent. That's not necessarily the biggest thing we're looking for.

Could you show things in percentage terms? Can you show ranges? I love a graph. It doesn't have to have all of the data in that to show how effective it is. You can find ways of showing things and making it really clear of the impact you had without necessarily revealing the client's budget.

If there's any way you can get the client on board to share the budget and open up on that then do. But if you absolutely can't, it's not something we mark people down for. As long as there's some quantifiable progress against your objectives.

Sansom: Water Wipes are quite a young brand. We told them we wanted to tell the story of this campaign in the best way possible and the way to do that is to support it with data so we had evidence to back up our claims. We then showed them what we put in and asked if there was anything that they're not comfortable with but know that we've done this to tell the story of the campaign in the best way to represent the brand and what it's achieved in the best way. They were pretty good about it. But I know for every brand that is cool about it there's about 10 that are not happy with showing the results at all.

The Brooklyn Brothers recently won the Grand Prix and three other awards at The Drum Content Awards, for their work with baby wipes brand, Water Wipes. The panel explored the reasons why.

Sansom: We didn't have a process. A lot of bigger agencies do have dedicated teams, processes in place for doing this. We definitely didn't. The most important part of the process for us was making sure we carved out ample time to get the right people in the room looking at this. Looking at the quality of some of the case studies, the budget that goes into them this absolutely insane. We can't compete with that.

We were trying to communicate an emotive campaign through words on a page. It sounds trite and it is. We needed to fill a box with 200 words, communicating the emotion of a mum admitting on camera that she didn't connect with her baby in the first six months. That's the bit that hits you when you watch it, so how would you convey that to paper? That's just going to be flipped through. That was the biggest challenge for us.

For the judges, an award-winning submission can vary but at the end of the day, the narrative is key whether your entry is creative, digital or report based.

Deakin: Know the category you want to win. Know the story you want to win and make that as simple and easy around that category. Don't hedge your bets on other categories because that's harder.

Also, be simple and brutally honest with yourself. Understand the narrative that you're going to tell and really understand how does that narrative and how does that category collide together. Having people who can view it from an onlooker point of view is really important. We circulate in this little world where we look at ourselves, pat ourselves on the back and often you're talking to a very different group of people with jurors. The more human and simple it is, the more chance you have to win.

Jones: On the ad tech side of things, a lot of companies have very similar technologies. It's quite hard to call out the differences without going into really quite technical depth. In a room of judges, you might have those who are technically savvy and others who don't have that high level of understanding. You have to make it simple but really call out why it's different in plain language. Get your mum to read your submission, your other half or someone who doesn't work in the industry. If they don't understand and it's not clear enough, then work on the language until it is clear enough.

Sometimes entering multiple categories seems like the best approach, even if your report doesn't tick all the boxes. The more you enter, the more likely chance you have to win, right?

Jones: I don't mind seeing the same entry multiple times as long as it has been rewritten for that category. No copy and pasting. The objectives of each category are really quite different. I expect to see some difference in how that's tackled. But if you have one campaign that really corresponds accurately to three different awards, then go for it.

Deakin: Perhaps you're entering a social campaign. And you want to know what category to enter. Is it sort of a broad range digital category, is it social, is it writing for social etc. Where you have an award entry that can sort of tick a few boxes, that's fine. The thing I get annoyed about is repeated case studies that aren't tailored to each category. It's the same case study submitted across categories without considering which details are relevant to the category. It only ticks part of the box.

Think about why this is being entered into this category. What is the supporting material that might make the judge think they haven't shotgunned it into every category.

Sansom: It comes back to what's the story. What's the most interesting thing. If it's an interesting story in Print which is genuinely a different approach, then cool let's do it. But if it's an innovation in social that happened to have a print element, then don't enter it into Print because the judge is going to look at it and go, there's nothing interesting about that.

When you're entering awards there's stuff that you want to win like Integrated, the big shiny ones, there's stuff you probably stand a better chance of winning in because it's super niche and not many people will enter those and there's the stuff you will probably be able to win

You've got to be hard and honest with yourselves in terms of what sits in the middle of that. We were really hard on ourselves because fundamentally the work was a social campaign. It was all run on social, it was on YouTube and Facebook and Instagram. So it was inherently social content.

The Drum Awards 2020 programme is now open for entry. You can submit your work in various schemes covering marketing, search, digital advertising, creative and design. Make sure you submit your entries before December 12 for an early bird discounted rate.

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How to win The Drum Awards in 2020: start early and know your narrative - The Drum