Archive for November, 2019

More likely to convert: Why digital-only phone carrier Visible is leaning into experiential marketing – Digiday

Visible, a digital-only phone carrier brand from Verizon, is using experiential marketing to make in-person connections with potential customers. The company has found this increases the likelihood that people will consider switching phone carriers, said Minjae Ormes, its chief marketing officer.

People who were introduced to Visible as a brand [that way] were twice or three times more likely to convert, said Ormes. They would also open and engage with our emails or in conversation with the company for a full 90 days after they had the first experience. Because our consideration cycle is so long, its super important.

Typically, a person considering changing phone carriers can take months to mull that decision over while researching the company. That said, roughly 60 million people switch phone carriers each year, per the companys research, and Visible is looking to tap into that market. By using experiential marketing efforts, including pop-ups and activations at festivals like SXSW, Visible is increasing the likelihood that a person may switch to Visible, according to Ormes.

While experiential marketing represents a small portion of Visibles marketing budget its part of the 10% that it allocates for relationship-building activities the company said that a large driver behind its pop-ups and activations is that it doesnt own any physical storefronts.The other 90% of the budget is allocated to digital media, mostly toward social and video.

For its most recent experiential effort, Visible created an interactive tour of the mobile experience in real life in Denver called #Phonetopia that included a DM slide (where you landed in foam letters of D and M) and a GIF shop. Earlier this year, the company held other pop-ups in Los Angeles, Austin and Denver.

The point of the experiential marketing push is to make people feel like theres a human being behind the brand, said Orme, even if consumers arent able to connect with the brand in person in a physical store. The company is hoping that its focus on building relationships with its consumers through events will help it stand out in the category, which can often be focused on transactions and specific deal promotions in marketing.As previously reported by Digiday, the company has been watching direct-to-consumer brands like Glossier and Casper with the aim of being a lifestyle brand to build out a deeper relationship with its customers.

Weve tried to build a tactile, physical experience in which someone can meet our brand thats tangible, emotional and fun so that ultimately they will give us a chance in considering us in their wireless choices and actually switching, said Orme. Were trying to change the dynamic from being purely transactional, and we believe we can be more than just dollar signs. Were building relationships and serving as an extension of their [customers] communities.

That the company is looking to foster that connection with consumers with in-person experiences makes sense to brand consultant and co-founder of Metaforce Allen Adamson. You can spend a lot of money online and still be invisible, said Adamson. The benefit of mixing a little bit of real experiences in with digital advertising is that they can serve as a catalyst to get people to pay attention to you.

While the company doesnt have a permanent physical brick-and-mortar presence that could serve as the in-person experience of the brand rather than pop-ups, Adamson doesnt see that as necessary as most people dont care about the stores, said Adamson. If you can get [a network] for less, a lot of people will switch.

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More likely to convert: Why digital-only phone carrier Visible is leaning into experiential marketing - Digiday

Hafza testifies in stand-your-ground hearing in shooting death of unarmed man – Florida Today

Friends and attorneys of both Yousef Hafza and Clarence Howard voiced their thoughts on Monday's stand your ground hearing Tyler Vazquez, FLORIDA TODAY

Former Brevard County deputy Yousef Hafza made his case Monday for stand-your-groundin the Father's Day2016 shooting of an unarmed man during an alleged road rage incident.

Hafza took the stand at the Viera courthouse on the second day of testimony to tell Judge Jeffrey Mahl why he believes he was justified in shooting and killing Clarence Howard on St. John's Heritage Parkway while off duty. The first day of testimony was held in March.

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After a Florida Department of Law Enforcement investigation into the shooting, Hafza was charged with second-degree murder and attempted second-degree murder after the altercation with Howard and Jose Montanez.

He and his attorneys filed a motion to have the charges dismissed based on Floridas stand your ground law. Under the law, a person does not have a duty to retreat if faced with an imminent threat.

Judge Mahl did not issue a decision Monday and it could take several months.

Both parties agreed on certain events leading up to the shooting: Hafza and the two men nearly collided on Emerson Drive. Montanez and Howard then began following Hafza for four miles.

Hafza got out of his car on St. John's Heritage Parkway where he said he saw another vehicle in the areaand hoped a potential witness would defuse the situation. At that point the men began yelling at each other, and Hafza fired at Howard and killed him.

Hafza then left the scene before calling 911 from his ex-wife's house nearby, letting dispatchers know what had happened and who he was.

What's in dispute are the exact details of the case.

Prosecutors said Hafza got out of the car and immediately began shooting at the men from about 50 feet and that Montanez and Howard's arms were in the air to surrenderat the time.

Defense attorneys allege Howard was charging at Hafzawith body language that indicated a fighting pose.

They also dispute the distance, saying that the gun would have ejected the empty casings backward behind Hafza and that FDLE agents measured the distance between the casings and Howard without taking into account their trajectory or possible bouncing.

Among the witnesses to take the stand Monday was Lt. Alex Herrera, a training and hiring officer with Brevard County Sheriff's Office.

Hesaid the level of force used by a deputy dependson a totality of factors. He also couldn't say whether Hafza should reasonably have been expected to stay at the scene and call for help or if he thought Montanez also posed a possiblethreat, prompting him to leave.

"I can't answer that without taking everything into account" because it was an ongoing event and people react differently, Herrera said.

"I understand why he left. You can't look at the shooting as a 10 second event without looking at everything leading up to it," Herrera said."It wouldn't be unreasonable for him to stay maybe, but I don't know Hafza's perception of the situation."

Defense attorney Eric Barker brought up a Palm Bay police officer, who testified that a nearby church had a security camera. The footage from the camera was never collected by FDLE.

Assistant state attorney Stewart Stoneasked a Brevard County crime scene investigator if she found Hafza's badge in his vehicle. He suggested to the court that Hafza could have shown the men the badge to deescalate the situation.

During his testimony Monday, Hafza maintained that he only acted in self-defense.

During the four-mile pursuit, Hafza said the men repeatedly attempted to run him off the road as well as dangerously passing other cars across double-yellow lines to catch up to him.

Stone said Hafza could have kept driving and not stopped on St. John's Heritage Parkway. Hafza said he thought he could get out and defuse the situation.

"Dude, I'm good, chill out. I'm good," Hafza recalled telling the men."I thought it would be over at that point."

"At that point, I was terrified because they tried to stop me twice and now he was running at my vehicle," he told the court."He was running straight at me, he sort of turns his body as he was reaching toward his waistband."

"I believed at that moment he was reaching for a weapon," Hafza added. "For over four miles they pursued me, trying to block my car, screaming at me. Both of them were bigger than me, Howard was a lot bigger than me."

Hafza then fired several shots at Howard until hestopped coming, according to his testimony.

He said afterward Montanez was bobbing up and down behind the car and Hafzabelieved he might shoot at him, which is why he drove off instead of sticking around to check on Howard.

He disputed the prosecution's assertion that Montanez stuck his hands in the air to give up.

"Never did anyone put their hands up to surrender. That never happened," Hafza said.

Stone pressed Hafza, asking whether it would have been reasonable to first identify himself as a police officer, display his weapon, or call police before the situation escalated.

Hafza replied there wasn't time to do any of the above because the events happened so quickly.

In closing statements, Stone focused on the distance between the two men, which the parties dispute.

"The distance is the biggest thing. We're talking somewhere around 50 feet. We're talking about deadly force here," Stone said."It's demonstrated by the evidence that he did not need to do that."

Barker reminded Judge Mahl that "the state has the burden to prove to provide clear and convincing evidence that the defendant did not have reason to fear for their life."

"Someone who's speeding away is not the aggressor," Barker said. "It's illogical to think Hafza would call the police on himself and tell them where he was going."

"Mr. Hafza need not be correct that they were absolutely going to kill him," Barker told the judge. Maybe they chased him for four miles and got out of the car to shake his hand and wish him a Happy Fathers Day."

Contact Vazquez at tvazquez@floridatoday.com, 321-917-7491 or on Twitter @Tyler_vazquez.

Read or Share this story: https://www.floridatoday.com/story/news/crime/2019/11/25/hafza-testifies-stand-your-ground-hearing-shooting-death-unarmed-man/4295544002/

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Hafza testifies in stand-your-ground hearing in shooting death of unarmed man - Florida Today

Letters: Think capitalism is bad? Try communism – The Advocate

The recent letter from Muhammad Yungai, "Maybe capitalism isn't such a great system," shows that most people know very little about capitalism, socialism, communism, or slavery.

Yungai's example of his one-dollar charge turning into $40 is not capitalism; it's greed. Capitalism is an economic system characterized by private or corporate ownership of capital goods and by prices, production, and distribution of goods that are determined mainly in a free market. In a capitalist society, anyone can have an idea and start a business, except when government over-regulates.

Socialist and communist nations run almost all businesses. In socialist and communist nations, only the top party members live very well. In communist nations, you own nothing. Two of my friends' family homes were taken in Cuba by high-ranking Communist Party members because they liked the view. Only capitalism gives people an incentive to improve. Slavery has been going on for thousands of years in all nations all over the world. Slavery did not just take place in the United States. Slavery still goes on in parts of Africa, Asia, and the Middle East. Most people in this country are homeless because of drugs or mental disorder. Some places have homeless people because of over-regulationsuch as in California with its strict building regulations. People need to study world history.

Larry Villere

retired postal worker

Metairie

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Letters: Think capitalism is bad? Try communism - The Advocate

Jeremy Corbyn aide was dedicated Communist Party member and hard-lefts Steve Bannon – Express

Mr Murray was chief of staff for Unite the Union from 2011 until he moved to Labour headquarters in May 2017 to help with the general election campaign. His appointment as Mr Corbyns policy adviser in 2018 was controversial, with one Labour Party source telling The Huffington Post: Corbyns Labour has gone full Trump. Andrew Murray is the hard-lefts Steven Bannon.

Mr Bannon is the co-founder and former executive chairman of the alt-right news site Breitbart.

He was the chief executive officer of Donald Trumps 2016 presidential bid and served as White House Chief Strategist for the first seven months of his administration.

Despite being close allies, Mr Bannon was disavowed by the President in January last year for comments reported in the book Fire and Fury.

Like Mr Bannons, Mr Murrays ideas have existed on the fringes of mainstream politics for many years, but are now coming to the fore with a surge in both right- and left-wing populism.

READ MORE:Labour Party divided: How Andy Burnham blasted freedom of movement

Mr Murray joined the Community Party of Great Britain in 1976 and became involved with trade unions since the 1980s.

During this time, he became a close friend of Mr Corbyns other top aide Seumas Milne through the Straight Left faction those within the Communist Party who opposed Eurocommunism.

Mr Murrays allies at this time were described by contemporary historian Francis Beckett as more extreme than most Stalinists I knew.

Mr Beckett added: The Stalinists were known as tankies, but Murrays lot were super-tankies.

Following the dissolution of the party in 1991, Mr Murray became leader of the Communist Liaison group, which itself dissolved in 1995, with its members joining the Communist Party of Britain.

Mr Murray served on the partys executive committee from 2000 to 2004 and again from 2008 to 2011.

He had contact with Mr Corbyn through the Stop the War Coalition, which opposed the wars in Iraq and Afghanistan.

He also helped organise the largest political demonstration in the UKs history the protest against the Iraq War in 2003.

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Mr Murary was the chair of Stop the War from 2001 to 2011, when Mr Corbyn succeeded him.

He later returned to the role when Mr Corbyn was elected Leader of the Labour Party.

When questioned on his appointment as a policy adviser, Mr Corbyn said Mr Murray is a person of enormous abilities and professionalism.

He added: To manage a very large union and a large number of staff takes special skills and Andrew has them.

Shadow Chancellor John McDonnel told Radio 4: He has left the Communist Party and joined Labour.

We are converting people to democratic socialism.

That said, Mr Murrays political beliefs do not appear to have shifted much over the years.

He told John Harris in 2015: Communism still represents, in my view, a society worth working towards albeit not by the methods of the 20th century, which failed.

Two former Labour MPs Angela Smith and Mike Gapes both cited Mr Murrays involvement with the Labour Party as factors in them leaving.

Ms Smith, who co-founded Change UK and later joined the Liberal Democrats, said: It is a disgrace that we have a former member of the Communist Party asserting such influence over the leader of one of Britains major parties, especially given that he has not moved on from those views.

Corbyn and his acolytes present a serious threat to national security and this is one of the major reasons behind by decision to leave the Labour Party.

Mr Gapes, who also joined Change UK, said: One of the issues surrounding my resignation was the people around Jeremy Corbyn including Seumas Milne and Andrew Murray and other people who came from far-left groups, who have got into senior positions of influence around the leader of the Labour Party.

However, Mr Murrays Lawyer insisted: Mr Murray is no threat to national security. He has been rigorously security vetted for his parliamentary pass by the police and security services.

The security services see him as no threat whatsoever to this country.

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Jeremy Corbyn aide was dedicated Communist Party member and hard-lefts Steve Bannon - Express

Democracies on the verge of a nervous breakdown – POLITICO

In the past we've been able to focus our attention on adversaries and not had to spend a lot of time shoring up the democracies, including our own, said Sen. Tim Kaine (D-Va.). We don't have that luxury anymore. We've got to spend some of our time shoring up our own democracies."

For Kaine, a fierce critic of the president who ran in 2016 to defeat him, the subtext of that comment is obvious.

But Donald Trump is far from the only concern among Western officials, who are anxious not just about the short-term threat Russian machinations pose to their own increasingly polarized societies, but also the more insidious danger posed by an emerging Chinese superpower whose true intentions are under suspicion everywhere from cowering nearby countries to corporate supply chains to far-flung Arctic outposts.

As one Western official put it, Russia is like a series of hurricanes. China is climate change.

Sen. Tim Kaine. | Alex Wong/Getty Images

The very opening of the forum betrayed the sense of urgency that permeated the entire weekend, from private breakfasts and dinners to ad hoc huddles over coffee and lobster rolls.

Freedom and democracy cannot be taken for granted in any country at any time, Peter Van Praagh, president of the forum, said in his welcoming remarks.

We all need to double down on figuring out how to breathe back meaning into our values and institutions, Nancy Lindborg, president of the United States Institute of Peace, urged those gathered.

Democracy advocates can point to few success stories in recent years, and in fact most broad trends run the opposite way: freedom around the world has declined every year for the past 13 years, according to the NGO Freedom House, and academic researchers now fret about a third wave of autocratization sweeping the globe.

Within the major democracies, populist rabble-rousers are on the march, powered by social media and puffed up by economic discontent, dislocation and voters disillusionment with leaders who havent delivered on their promises. For every inspiring example of people power in places like Hong Kong, Iran and Sudan, there are equally alarming cases of countries sliding back into illiberal democracy, as in Hungary, or simply dysfunction and paralysis, as in the United Kingdom.

Yascha Mounk, a researcher who has done seminal work on democratic decline, said that even seemingly robust democracies like Chile and France that have seen at times violent popular demonstrations are much more brittle than we realize.

Mounk noted that it usually takes populations a decade or more to wake up to the danger of authoritarian leaders like Turkeys Recep Tayyip Erdogan, who in the meantime can tighten their grip on the state and make it nearly impossible for voters to dislodge them.

The impending British exit from the European Union is more subtly but unmistakably destabilizing the power dynamics among European countries, tempting French President Emmanuel Macron to seize a leading role in Britains absence.

A recent interview Macron gave to The Economist, in which he declared the brain death of NATO and questioned its once-sacred doctrine of collective defense essentially rolling a grenade into next months summit was still reverberating in hallway exchanges and off-the-record discussions in Halifax.

On the second day of the conference, The New York Times published a bombshell report on a private blowup between Macron and Angela Merkel, in which the German chancellor furiously scolded her French counterpart.

I understand your desire for disruptive politics, the Times quoted Merkel as saying. But Im tired of picking up the pieces. Over and over, I have to glue together the cups you have broken so that we can then sit down and have a cup of tea together.

"Im tired of picking up the pieces. Over and over, I have to glue together the cups you have broken so that we can then sit down and have a cup of tea together.

- German Chancellor Angela Merkel, according to the New York Times

The EU, evolving from the ashes of World War II, was explicitly created to forestall future conflict between France and Germany. The prospect of open dissension among its two leading powers threatens to mire the 28-member pact in internal rancorall while it is having trouble enough confronting external threats like Russia or managing a surge of migrants from Africa and the Middle East.

And the impeachment inquiry in Washington is only helping Russia sow mischief and division in the United States and Europe, according to former Ukrainian President Petro Poroshenko, who sought to steer clear of the sharply partisan wrangling over Burisma and the Bidens.

Poroshenko said nobody had ever asked him about those topics while he was president any of it and warned Westerners against allowing Russian President Vladimir Putin to pit them against each other.

Who benefits from this? Poroshenko asked. Theres only one person: Putin.

The Halifax Forum was co-founded by the late John McCain, and his spirit hung over the three-day conference. It was at this conference, in 2016, that McCain received a copy of the infamous Steele dossier from a retired British diplomat setting off a frenzy of reporting on Trump and his campaigns dealings with Russia that clouded his presidency from its inception.

McCains proteges, many of whom were in attendance, differed on what the Arizona senator would have made of the present moment. One guessed that McCain would have built coalitions across the aisle on the issues he cared about, including confronting China and Russia and shoring up NATO; another said he would have warned his colleagues against thinking they could manage Trump.

The senators absence was perhaps most keenly felt as news broke that Richard V. Spencer, the secretary of the Navy, was contemplating resigning over a dispute with the president over the fate of a Navy SEAL accused of war crimes. On stage at the conference, Spencer categorically denied the story only to be summarily fired by Defense Secretary Mark Esper while many attendees were on the charter flight back to Washington.

There can be little question that McCain, a Navy pilot who never lost his fighter-jock instincts or his deep respect for military traditions, would have used all of his rhetorical and political firepower to bolster the brass in its showdown with the White House.

The emotional climax of the event came when McCains widow, Cindy, awarded a prize in his honor to the people of Hong Kong, whose struggle was introduced with a video interspersing footage of the young fighter pilots captivity in Hanoi with clips of street battles with police in Hong Kong.

Late Sen. John McCain. | Win McNamee/Getty Images

In an impassioned speech accepting the award, Hong Kong lawmaker Emily Lau said she hoped the president would sign the Hong Kong bill and urged attendees to do your best to ensure that there will be no rivers of blood in Hong Kong.

Conference organizers made China and its seemingly inexorable rise the theme of the public sessions, from Huaweis alleged efforts to penetrate Western societies through consumer technology to Beijings suspected ambitions in the Arctic, where China is building research stations the Pentagon suspects may be future military bases in disguise, and throwing around money in places like Iceland and Greenland.

If there is a Cold War with China, though, nobody here is willing to admit it.

I think we refer to them as a peer competitor, U.S. national security adviser Robert OBrien said during a 45-minute news conference with journalists, even as he warned about the concerted threat posed by state-linked Chinese technology companies, notably Huawei, and blasted the Beijing government for running concentration camps in western China.

A call for a show of hands during one panel found just two or three participants willing to support a policy of containment of China, and the general consensus was that while the West needed to do something to stand up to Beijing, everyone disagreed on what.

And that, aside from the worry, was another theme of the confab: Western countries are in deep trouble, but few could agree on what needed to be done or just who, exactly, should lead the way.

Martin Luther King said the long arc of history bends towards justice, said Rep. Seth Moulton (D-Mass.). I think that there is a real question as to whether were coming to a fork in the road. I dont think anyone feels that they figured this out completely.

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Democracies on the verge of a nervous breakdown - POLITICO