Archive for November, 2019

Newsletter: The Iranian date cookie that’s a gift to Los Angeles – Los Angeles Times

Fariba Nafissi had been an executive at IKEA in Burbank for almost 20 years when she received one of lifes most jarring wake-up calls. Shed planned a trip to visit Iran, her home country, with her cousin Shahroo, whod gone ahead a couple of weeks early. Before Nafissi arrived, Shahroo died in her sleep. Nafissi was soon asking questions about what gave her life the most meaning.

Baking was part of the answer. Nafissi grew up in Kerman, a city in the southeast of Iran on the edge of the Lut desert. Dates are a major local crop; she remembers her father having a bowl of yogurt with dates as part of his lunch every day.

One of the regions distinctive treats is kolompeh, a soft, golden cookie filled with dates, nuts and spices. Bakers use special stamps to create patterns in the dough. Four years ago Nafissi began selling kolompeh on Etsy. Their beautiful shape and soothing flavors swiftly found an audience, and Nafissi established ZoZo Baking.

Her retailing has mostly been online, but in September Nafissi opened her first store in the quiet concrete caverns of the Simi Valley Shopping Center, behind a California Pizza Kitchen. The space is part production facility and part coffee shop, with a communal table and couch and corners with small displays of silver jewelry, books on Persian cooking and brightly colored tableware for sale. You can order properly thick Turkish coffee with your treats, and also espresso and scented teas.

The counter in the back right of the store exhibits Nafissis full repertoire of Iranian baked goods. There are stacks of nan-e nokhodchi, chickpea flour cookies pressed into clover shapes; their pleasantly sandy texture dissolves on the tongue, leaving behind cardamoms sweet musk. Nafissi describes qhotabs as mini hand pies, thumb-sized pastries crammed with walnut paste and spices. She serves her version of baklava in tiny diamonds; the dough is thicker than the Greek or Lebanese phyllo-based variations, and rose water gently scents the pistachio or almond fillings.

Fariba Nafissi at her store, Zozo Baking, in Simi Valley.

(Bill Addison / Los Angeles Times)

Kolompeh command center-stage, fanned out on a large platter. I want to snatch them by the fistful. The stamp gives their round borders a fluted appearance; in the center swirl patterns of paisley and tiny spheres the size of pearl couscous.

Nafissi creates familiar American flavor combinations apple-cinnamon, blueberry-almond, strawberry, a seasonal cranberry number shes been tinkering with recently but her traditional kolompeh is by far the most wonderful. Yogurt and egg yolk make the dough tender; the edges are delicate and crumbly. She uses no other sweetener beyond the dates. Saffron gives the cookie its sunny color, and the spice mix lights up the brain: sparks from cinnamon and cloves, a floral hit from rose petal, a sneaky micro-pinch of cumin that intensifies the other flavors. Ground pistachios add a finale of gentle crunch.

Nafissis store is charming, and the trek from central Los Angeles to Simi Valley includes some beautiful mountain vistas along the highways. Its also easy to order kolompeh and other pastries from her online site. Id never tried a kolompeh before last week but theyre now my go-to food gift this season.

Fresas con natas, a strawberry dessert at Somni.

(Mariah Tauger/Los Angeles Times)

I reviewed one of the most expensive and outrageous restaurants in Los Angeles this week: Jos Andrs Somni in the SLS Beverly Hills. Its a big splurge, and a hard-to-get reservation; its also a beguiling, beautiful piece of the Los Angeles dining jigsaw.

Fellow critic Patricia Escrcega heads to Sawtelles Mogu Mogu to illuminate the style of brothless ramen called mazemen.

This week on Lucas Kwan Petersons Off Menu: building community through the foodways of skid row, the epicenter of L.A.s homelessness crisis.

Euno Lee has a guide to Orange Countys Koreatown in Garden Grove.

Genevieve Ko brings us the recipe for APLs lemony kale salad.

And a final word on Thanksgiving dinner this year from culture columnist and critic Mary McNamara.

Also, dont forget: The Times is throwing an event to celebrate the release of this years 101 Best Restaurants on Monday, Dec. 9! The bash, held this year at the Vibiana downtown, includes food from 30 of the restaurants that made the list. Ill be hiding my face and not in attendance, but Food editor Peter Meehan will be there to present the list.

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Newsletter: The Iranian date cookie that's a gift to Los Angeles - Los Angeles Times

Victims’ Testimony Steering United Nations Team Investigating ISIL/Da’esh Atrocity Crimes in Iraq, Special Adviser Tells Security Council | Meetings…

Perpetrators Must Face Iraqi Justice, Baghdad Representative Stresses; I Survived to Be a Witness, Says Yazid Survivor

Testimony from victims of terrorist crimes in Iraq including mass murder, abductions and sexual slavery is now steering the work of a newly operational United Nations investigative team, its chief told the Security Council today, while also outlining a range of forensics and other tools being used to build cases against perpetrators.

Karim Asad Ahmad Khan, Special Adviser and Head of the United Nations Investigative Team to Promote Accountability for Crimes Committed by Daesh/Islamic State in Iraq and the Levant (ISIL/Daesh), known as UNITAD, told the 15-nation Council that communities across Iraq are courageously relaying stories of unspeakable treatment to the Teams investigators. Spotlighting UNITADs mandate to identify criminal perpetrators for prosecution under Iraqi law, he said victims are willing to re-live hell on earth in order to preserve evidence and achieve justice. It is our responsibility to honour their strength by delivering on the promise [] that those who inflicted their suffering will be held accountable, he stressed.

A renewed sense of common purpose followed the unanimous renewal of UNITADs mandate at the request of the Government of Iraq in September, he continued, adding that the Team is now fully operational and actively collecting documentary, digital, testimonial and forensic evidence. Methods include forensic scanning of crimes scenes, the documentation and digitization of evidence and ballistics analysis, as well as efforts to retrieve DNA profiles from the remains of victims in mass grave sites. Noting that several individual ISIL/Daesh members have been identified as primary investigative targets, he said work is underway to build case-files for presentation to Iraqi courts. Our capacity to demonstrate continued value to Iraqi counterparts, and the people of Iraq more broadly, will be essential, he said.

Mr. Kachi, a member of Iraqi civil society, speaking by video-teleconference from Iraq, recounted his personal experience as a survivor of mass executions which had been carried out in his Yazidi village located in Sinjar District. It was there, in August2014, that ISIL/Daesh overwhelmed the town and separated the men and women. The men were then killed in a mass shooting. He escaped from a pile of dead bodies that included three of his brothers. His elderly step-mother was also executed, along with other older women, and his wife and daughters taken to a slave market and sold. His three-month-old daughter died of thirst and hunger.

I can still hear my wife and daughters screaming, he said, describing the lingering psychological effects on survivors. Thanking the Council for creating UNITAD to establish accountability for such crimes, he nevertheless said that prosecuting those responsible is not enough. The international community must also acknowledge that the crimes committed against the Yazidi community amount to genocide. The Council must support the Team and work to prevent similar crimes in the future, he stressed, adding: I survived by Gods will to be a witness.

As Council members took the floor, many expressed their strong support for UNITADs work and praised efforts to translate the international communitys many condemnations of war crimes into concrete action. Several also hailed the exemplary cooperation of the Government of Iraq under whose jurisdiction the investigations fall as well as that of the Kurdistan Regional Government and local communities. However, some delegates cautioned that all of UNITADs work, and any other efforts carried out by international partners in Iraq, must fully respect the principles of national sovereignty and criminal jurisdiction.

Frances representative was among those speakers who welcomed strides made by UNITAD while calling for the full recognition of victims and the application of the highest standards of protection for them. She emphasized the need to ensure that the Team abides strictly by United Nations principles and not transmit any cases to jurisdictions where there is a chance that the death penalty will be applied. Meanwhile, the Council must remain mobilized to prevent any resurgence of ISIL/Daesh, she said.

The representative of the Dominican Republic, echoing many of those points, also joined speakers who praised a number of legal strides made by Iraq at the national level. Those include the introduction of new legislation that will allow for the prosecution of crimes committed by terrorist groups, including war crimes and genocide.

Kuwaits representative added his full support for UNITAD, whose mandate is critical in the fight against terrorism. Among other things, the Team deters future crimes by setting out lessons to potential perpetrators. Emphasizing that eradicating terrorism is an international responsibility, he described Kuwaits own counter-terrorism activities and expressed hope that all countries will intensify cooperation in that endeavour including the repatriation of foreign terrorist fighters.

While praising UNITADs work, Cte dIvoires representative also noted that the Team continues to face many challenges on the ground. Spotlighting the transnational character of the activities of ISIL/Daesh as one example, he urged partners to strengthen cooperation in order to allow relevant crimes to be covered by the Iraqi legal arsenal. Efforts to translate the condemnation of war crimes into concrete action are crucial and they go beyond the case of Iraq. There must be a renewed focus on socioeconomic development, which will help to prevent radicalization, he stressed.

Iraqs representative welcomed the renewal of UNITADs mandate by the Council at his Governments request and praised the Team for its work to date. Following the military defeat of terrorist groups in Iraq, strong international support is needed to rebuild what was destroyed, prosecute war crimes and thwart any future attacks. Calling on countries around the globe to monitor airports, dry up sources of terrorist funding and end the flow of foreign terrorist fighters, he added he agreed with other speakers that UNITADs work must be built on the principle of respect for Iraqs sovereignty and its jurisdiction over crimes committed on its territory. Perpetrators must be brought to Iraqi justice, he stated, emphasizing: We must turn this page as quickly as possible.

Throughout the meeting, delegates also conveyed their condolences to the Government and people of France, following the death of 13soldiers in a 25November helicopter crash in Mali.

Also speaking were the representatives of the United States, Germany, Peru, South Africa, China, Indonesia, Equatorial Guinea, Belgium, Poland, Russian Federation and the United Kingdom.

The meeting began at 10:03a.m. and ended at 11:38a.m.

Briefings

KARIM ASAD AHMAD KHAN, Special Adviser and Head of the United Nations Investigative Team to Promote Accountability for Crimes Committed by Daesh/Islamic State in Iraq and the Levant (ISIL/Daesh), known as UNITAD, presented the bodys third report (document S/2019/878). Over the past six months, he met with tribal leaders, family members and survivors across Iraq, listening to personal accounts and understanding the scale and severity of the crimes committed. The effects of Daesh are not finished, he said, noting that communities continue to live courageously with the impacts of violence, abductions, sexual slavery and other unspeakable treatment. Despite those terrible memories, victims and their families are willing to re-live hell on earth in recounting their experiences, which should remind the entire international community of what is at stake. The Council, for its part, must have the collective stamina and focus to ensure that justice is done. It is our responsibility to honour their strength by delivering on the promise [] that those who inflicted their suffering will be held accountable, he said.

Outlining hands-on work over the reporting period, he said the UNITAD team is now fully operational with a total of 107staff. In addition, key technological equipment is in place. The Team is collecting documentary, digital, testimonial and forensic evidence and, because of extra-budgetary funds provided by Member States, has expand its investigative strategy. Such initiatives include three-dimensional laser scanning of crime sites in Sinjar and the collection of testimonial accounts from survivors in Dohuk Governorate. It is also retrieving DNA profiles from the remains of victims in mass grave sites. As well, several individual ISIL/Daesh members have been identified as primary investigative targets, including in the context of attacks committed against the Yazidi community in Sinjar. Work is now underway to build case-files that will be presented to courts, he said, also describing crucial meetings with partners in the Iraqi judiciary.

A renewed sense of common purpose followed the unanimous renewal of UNITADs mandate at the request of the Government of Iraq in September, he continued. Cooperation on logistics and support has been mirrored in the Teams engagement with the Kurdistan Regional Government, leading to the establishment of an intergovernmental task force comprising all relevant regional Government entities. He underlined his personal commitment to ensuring that work of national authorities and those of the Kurdistan Regional Government remains one of mutual cooperation. Our capacity to demonstrate continued value to Iraqi counterparts, and the people of Iraq more broadly, will be essential, he stressed, pointing to the provision of technical forensic assistance, crime scene investigation help and evidence-digitization support to national authorities. Such close cooperation has also formed the basis of support to ongoing national proceedings before a Finnish appeals court relating to two alleged members of ISIL/Daesh facing charges of aggravated war crimes in connection with killings committed in and around Tikrit in June2014. Meanwhile, in another significant step, the Government of Iraq facilitated the transfer of an ISIL/Daesh detainee to UNITAD premises to provide testimony.

He went on to report that his Team was formally approached by an additional three States regarding the potential provision of support to ongoing domestic proceedings concerning ISIL/Daesh crimes. UNITAD has received support from Australia, Germany, Finland, France, United States, United Kingdom, United Arab Emirates, Philippines, Sweden and Uganda, he said, inviting all Member States to engage with or contribute to the Teams work. The renewal of our mandate represents a reaffirmation from this Council that it is not enough for us to condemn the barbarity and depravity of ISIL, he emphasized. Those responsible must be personally held to account, whether through the forensic scanning of crimes scenes, the documentation and digitization of evidence, DNA collection or ballistics analysis. Welcoming the Councils invitation to a survivor of ISIL/Daesh crimes to brief them via video-teleconference today, he also suggested that such participation serve as precedent for future briefings on the issue.

Mr. KACHI, a member of Iraqi civil society and a Yazidi from Sinjar District who survived the mass executions in the village of Kocho, spoke by video-teleconference from Iraq, recounting the horrific events of August2014 when his village of 1250people was besieged and overwhelmed by Daesh elements, their possessions confiscated and men separated from the women. The men were then killed in a mass shooting. I survived by Gods will to be a witness, he said, describing how he escaped from a pile of dead bodies that included three of his brothers, as well as nephews and cousins. His elderly step-mother had also been executed, along with some 77elderly women who were shot or buried alive, and his wife and daughters taken to a slave market and sold. His three-month-old daughter died of thirst and hunger. He was one of 19survivors from the mass graves in the village. I can still hear my wife and daughters screaming when the members of the terrorist organization of Daesh took them, he said, describing the lingering psychological effects.

Thanking the Security Council for creating UNITAD to establish accountability for the crimes of Daesh, he said, however, that prosecuting those responsible for their crimes is not enough. The international community must also acknowledge that the crimes committed against the Yazidi community amount to genocide. I also hope that the Security Council continues its support to the investigative team to establish a fair mechanism for accountability to prevent similar crimes and genocides in the future, he stated.

He thanked the Team and Mr. Khan for overseeing the exhumation of mass graves in Kocho Village, inaugurated at an event that included survivors, victims families, Yazidi clerics, the Spiritual Yazidi Council and Iraqi national authorities, among others. He also requested the Team to keep listening to the personal accounts of survivors and victims families. The international recognition of fair trials, based on evidence, is crucial for helping to move forward, he said, adding: The significance of this is not limited to the Yazidi community, but also to several communities that have been affected by the crimes of ISIL throughout Iraq.

Statements

KELLY CRAFT (United States), paying tribute to the French soldiers who died yesterday in Mali, expressed deep appreciation for the work of UNITAD. Describing Daeshs attacks on communities, she said, These are acts of pure evil. The Council has a solemn responsibility to speak the truth and work for justice in the face of such crimes. She also noted her solidarity with Mr. Kachi in the context of the American celebration of Thanksgiving, adding that the work of UNITAD is critical for justice for survivors. The United States has contributed to $3million for UNITADs work, including excavation of mass graves, she noted, thanking other voluntary contributors. She also welcomed expansion of the investigations to include crimes committed against Christians, Shia and Sunni Muslims and other groups, as well as expanding its territorial scope. Highlighting cooperation between Iraq and UNITAD as well, she pledged her countrys commitment to work with all to ensure that the mandate is fully implemented.

JUERGEN SCHULZ (Germany), also expressing condolences to the families of French soldiers lost in Mali, affirmed the critical importance of post-conflict justice for national reconciliation in all situations. Highlighting the mandate of UNITAD, he applauded the expansion of investigations to include other minorities and other national territories. His countrys financial support and provision of experts was supporting UNITAD as a part of a global drive to end impunity, he said, adding he welcomed the cooperation between the Iraqi Government and UNITAD.

MANSOUR AYYAD SH. A. ALOTAIBI (Kuwait), adding his full support for the mandate of UNITAD, welcomed its progress in implementation as well as its cooperation with the Iraqi Government. He affirmed the importance of a clear strategy to collect evidence and protect witnesses. UNITAD is of great importance in the fight against terrorism by setting out a lesson to others; in that way it helps to prevent such crimes from happening elsewhere. He underscored the importance of the Teams respect for the sovereignty of Iraq and coordination with other investigative mechanisms to prevent overlap. Eradicating terrorism is an international responsibility, he stressed. Describing his countrys counter-terrorism activities, he expressed hope that all countries intensify cooperation in that endeavour, including in the repatriation of foreign terrorist fighters. Flexibility must be used to counter Daeshs plans, he added. He also commended the Government and people of Iraq for their will and unity in the face of the crimes committed.

GBOLI DSIR WULFRAN IPO (Cte dIvoire) welcomed the adoption of resolution2490(2019) extending UNITADs mandate for 12months and hailed the Teams ongoing work. Describing some of the many challenges it faces, he spotlighted the transnational character of the activities of ISIL/Daesh and urged partners to strengthen cooperation in order to allow relevant crimes to be covered by the Iraqi legal arsenal. Efforts to translate the condemnation of war crimes into concrete action are crucial and go beyond the case of Iraq. Indeed, such work should underpin the broader efforts of both national Governments and the international community. He also called for a renewed focus on socioeconomic development including through foreign investment, the generation of employment and provision of basic services which, among other things, will help to prevent radicalization. Partners should also provide much-needed reconstruction support to Iraq and other countries torn apart by conflict, he said.

PAUL DUCLOS (Peru) reaffirmed his delegations support to the valuable work being carried out by UNITAD and applauded the Teams entering into its operational phase. Underlining the critical importance of UNITADs special units for gender-based violence and abuse, he thanked all parties on the ground for their cooperative efforts and hailed investigative work and the preservation of evidence. That has resulted in evidentiary material that can be made available to any State that requires it. UNITAD must be provided with all the resources needed to carry out its work, he stressed, welcoming the support of the United Nations Assistance Mission for Iraq (UNAMI) in that regard.

KGAUGELO THERMINA MOGASHOA (South Africa) said it is evident that UNITADs impressive investigative capacity is yielding results, as demonstrated by the large amounts of evidence gathered. She also highlighted the close cooperation between the Team and Iraqi authorities with the shared aim of prosecuting the perpetrators of ISIL/Daeshs crimes in the country. However, she also noted her concern regarding the finding of the report by the Secretary-General which pointed out that, despite setbacks, ISIL/Daesh remains a pervasive threat in Iraq and, thus, a destabilizing threat to that country as well as the region. UNITAD plays a vital role as an impartial, independent body, operating within the Charter of the United Nations. It is employing United Nations best practices in line with relevant international human rights law in its support of Iraqi authorities in the challenging, harrowing endeavour of seeking justice for barbaric crimes. Turning to the sensitive and challenging legal questions faced by the Team and the Iraqi authorities on the eventual sentencing of convicted persons, she said she hoped that these would be resolved in a mutually satisfactory and cooperative manner.

WU HAITAO (China), hailing Iraqs return to development, reconstruction and other positive endeavours, expressed hope that such work will continue so that peace can be consolidated in the country. Fighting in Iraq wreaked much devastation and terrorist organizations further decimated the countrys population. He expressed his appreciation for UNITADs work and its cooperation with other organizations, adding that he hoped the team will abide strictly by its mandate, work closely with the national authorities and help in the struggle against terrorism. Whether UNITAD will be able to take on further challenges depends on its work now and whether it helps build capacity in Iraq. He also called on the international community to improve cooperation to ending terrorism and pay close attention to the issue of foreign terrorist fighters.

MUHSIN SYIHAB (Indonesia) said that despite many challenges, the Team has made significant progress in its evidence-collection activities in Sinjai, Mosul and Tikrit. In this regard, it is crucially important for it to continue to abide by the Charter and to implement its mandate, as well as to perform its activities in accordance with Security Council resolutions and its terms of reference. He also noted the importance of evidence-based and witness-based investigation. Protecting and supporting the survivors should be at the centre of UNITADs work. From the third report, it is encouraging to learn that the Team has been able to ensure a victim-centred approach during its interviews with survivors and engagement with impacted communities.

AMPARO MELE COLIFA (Equatorial Guinea) welcomed UNITADs work as well as the efforts to build up Iraqs national capacity. If all stakeholders continue to provide support, there is no doubt that those responsible for crimes committed by ISIL/Daesh in Iraq will be successfully held to account. Hailing the strong gender dimension of the Teams work, she said the ISIL continues to pose a grave threat. The work of UNITAD is critical to combat the groups activities and rebuild Iraqi society. Encouraging Member States to continue bolstering and supporting UNITADs work, she also underlined the need to fully respect the sovereignty of Iraq and its people.

JOS SINGER WEISINGER (Dominican Republic) highlighted the active participation of the Governments of Iraq and the Kurdistan Region, as well as local communities, in UNITADs work. Hailing strides made, he praised Iraq for introducing legislation that will allow for the prosecution of crimes committed by terrorist groups including war crimes and genocide and called on UNITAD to continue to attach special importance to victims of gender-based crimes and sexual violence. The Team must also ensure the rights and privacy of victims and the sovereignty of Iraq in line with Security Council resolution2379(2017), which first mandated UNITAD.

MARC PECSTEEN DE BUYTSWERVE (Belgium) echoed expressions of support for the Teams efforts as well as for the exemplary cooperation between Iraqi national authorities. He also joined others in welcoming the new draft law allowing for the prosecution of war crimes, crimes against humanity and related offences, and pledged Belgiums strong support to UNITADs work.

JOANNA WRONECKA (Poland) said the establishment of trust and strengthening of cooperation with the Government of Iraq, as well as with regional authorities and local communities, is both critical and commendable. Equally important were efforts to ensure a high degree of diversity, including gender, among the Iraqi members of the Team. Against that backdrop, she expressed Polands strong support for UNITADs impartiality and professionalism and praised the Special Advisers own contribution to rebuilding trust in Iraq.

GENNADY V. KUZMIN (Russian Federation), noting his countrys support for stability in Iraq and eradicating terrorism there, stressed that all those involved in such efforts must respect the countrys sovereignty. His country will continue to support the Government efforts to end terrorism, he pledged, affirming the importance of the collection of evidence of crimes committed in Iraq.

ANNE GUEGUEN (France), thanking Council members for their expression of condolences on the loss of soldiers in Mali, expressed her condolences to Mr. Kachi for his losses as well. Acknowledging the accomplishments of UNITAD in carrying out its mandate, she said full recognition of victims is critical and the highest standards of protection must be applied. Also welcoming the close cooperation of Iraqi authorities with the Team, she emphasized the importance of UNITADs abiding by United Nations principles and not transmitting any judicial cases to jurisdictions where there is a chance that the death penalty will be applied. She expressed hope that justice will help bring about unity in Iraq. Noting her countrys financial contributions to Iraqi progress and its assistance to women victims of Daesh, as well as training to Iraqi magistrates, she added that the Council must remain mobilized to prevent any resurgence of Daesh.

KAREN PIERCE (United Kingdom), Council President for November, spoke in her national capacity, also expressing condolences over the loss of French soldiers in Mali. She added her agreement on the importance of the Council closely following any resurgence of Daesh in Iraq and thanked the Government in Iraq for its cooperation with UNITAD and its work to ensure a legal framework for the prosecution of serious crimes. Applauding the accomplishments of the Team in carrying out its mandate, she pledged her countrys continued support.

MOHAMMED HUSSEIN BAHR ALULOOM (Iraq) welcomed the renewal of UNITADs mandate by the Council at his Governments request and praised ongoing efforts to identify perpetrators and hold them accountable. Following the military defeat of terrorist groups in Iraq, strong international support is needed to rebuild what was destroyed, prosecute war crimes and thwart any future plans to disrupt international peace and security. Among other things, countries should monitor airports, dry up sources of terrorist funding, control their borders, end the flow of foreign terrorist fighters and dismantle networks used by terror groups. He pledged his Governments support to the implementation of UNITADs mandate, which must be built on the principle of full respect for Iraqs sovereignty and its jurisdiction over crimes committed on its territory. Any use of evidence gathered by UNITAD outside of Iraq must be approved by the Government on a case-by-case basis and on the discretion of national authorities. In addition, justice must be swift, he said, warning that prolonged investigations could lead to the disappearance of evidence or undermine the process. Perpetrators must be brought to Iraqi justice, he added, emphasizing: We must turn this page as quickly as possible.

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Victims' Testimony Steering United Nations Team Investigating ISIL/Da'esh Atrocity Crimes in Iraq, Special Adviser Tells Security Council | Meetings...

Black Friday Tips: Use Car Insurance Quotes And Save Money – Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / November 29, 2019 / Cheapquotesautoinsurance.com has released a new blog post that explains why using online car insurance quotes will help drivers save money.

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Black Friday Tips: Use Car Insurance Quotes And Save Money - Yahoo Finance

How Marketing and The Internet Interact to Solve Business’ problems – Qrius

The business spectrum has experienced significant change in the last decade. One major change is evident in the shift of marketing strategies required by small and large-scale businesses to deliver and meet customers satisfaction. Meanwhile, this shift is often attributed to the use of the internet and with the large pool of audience and potential customers that must be reached, a marketing agency has seen further reasons to assist with this effort in order to utilize and deploy marketing to the proper ends. That way, the goals of the organization would be met- giving a kind of win-win for both customers and the business itself.

A marketing agency will catalyze the efforts of traditional marketing, as they leverage on the use of the internet to achieve results. Typically, a marketing agency does SEO, social media marketing, paid marketing, copy writing and content marketing, app store optimization, website development and management, branding and design services, and web hosting and server maintenance. A close look at these services affirms the much deserved recognition given to the use of internet in marketing.

As a business owner, you need customers. Customers are the reason you wake up in the morning, drive several kilometers, strategize and do all sorts of tasks to keep the business moving. Also, even though this is for the purpose of meeting the needs of these customers, you are also interested in gaining something at the end. As a result of this, proper marketing must be given prior consideration. As we all know that getting the so-called customers is a big challenge many businesses are facing today, an effective marketing plan is critical to handle this difficulty, and resonate with the importance of the effort.

For a business to survive and grow, hoping customers come around isnt the proper way of doing business. What efforts are you putting in place yourself? This is where a marketing agency comes in. An agency that is interested in handling your marketing responsibilities understands that nothing is ever going to happen, and nobody is going to walk into your office to request for the service or product you offer unless they know what you represent and what you do. Not only that, they are confident you can deliver on your promises.

To communicate basic facts effectively, you need a well planned and executed marketing plan. But it is unfortunate that even though many businesses understand that a strategic marketing plan is necessary, just a few of them know how to implement one. Basically, how do you generate leads that can be turned into sales? A marketing agency handles this request.

Time, and again, we have seen how the rise of internet and indexed search, among other things as the explosion of social media have changed the modus operandi of communicating the value propositions of companies to their customers. Before now, simple legacy tactics and advertisements or print ads would suffice to drive traffic to your office door. But these days, the expectations of modern consumers revolve around the use of mobile technology to access information and make crucial buying decision from their devices. What this means is that businesses must ensure that their branding messages are professionally and well executed, that they are easily located on the websites, and can convert visitors to leads.

After all, the business owner is almost always known to have an incomplete marketing strategy- with blogging, social media marketing and other things. In this case, among others that concern marketing budget and management, a marketing agency would be a wise decision.

A number of business owners do not have the right basis to compare and use a method for decision making. Most often than not, they fail to take the true costs associated with marketing, hiring, and retaining into consideration. And somehow, they feel they are saving money relative to the DIY or hiring an employee to handle the marketing functions. Candidly, however, hiring a marketing agency that is focused on inbound marketing tactics offers substantial value. Among the benefits you get with an experienced marketing agency are: no additional overhead, avoidance of HR nightmares, experience in executing marketing plans, expertise with the businesss market niche, efficiency for short term and urgent projects, and many others. Marketing agencies are proactive, educated, and provide targeted information and benchmark analytics. All these are the subjects of the use of the internet.

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Planning the marketing communications – 2 – The Citizen Daily

Various communication techniques are available to communicate with the franchisors target market. Using them selectively rather than synergistically, can lead to failure in the effectiveness of a communications programme. We continue exploring these communication techniques.

Fifth is public relations. This can be used to build trust, goodwill, interest and ultimately relationship with the franchise systems target market, and also to counteract unfavourable rumours, stories, events or incidents.

Favourable publicity at franchisee level generates excellent results, e.g. at product, corporate or community events. It can also include controlled publicity in the various media.

Sixth is sponsorship where financial and/or other support is provided in return for the sponsors name, product or brand/logo being used in connection with the sponsored event/activity.

Golf-tournaments, CSR events backed by balloons, banners, printed bags are methods that franchisees can use at local level-but such materials are always produced by the franchisor to ensure consistency.

Seventh is word of mouth-an endorsement of the product (or lack of it) by the consumer. It is communication freely given through word-of-mouth conversation. It is based on experience relating to the product or service and where the receiver regards the communicator as impartial.

Very important, however, is that the primary communicator of the message is usually the customer. When an existing franchisee talks positively to their networks about the franchise system, the franchisor is likely to attract more better franchisees.

Likewise, when a final customer who has used the goods/services at an outlet talks positively in their networks about them, more foot fall is generated -and vice versa.

Eighth is the new media, commonly known as social media. New media opportunities developed in recent years are the worldwide web, e-mail and social media sites such as Facebook, Instagram, YouTube, WhatsApp, Telegram, LinkedIn, Twitter and mobile technology (SMS and mobile apps).

These can be used separately or in combination with the more conventional marketing communications media by both the franchisor and the franchisee.

Marketing through the internet is done over the world-wide web (website). A franchisor seeking new franchisees or to market products to the final consumer could sum up product attributes and post on their own website or prepare a targeted advertisement which internet marketing companies such as Google then broadcast to their millions of customers on the internet in the chosen locality.

Emails targeted to certain audiences are also prepared and given to social marketing companies which send them to a pre-generated email list. Marketing on social media sites is done by either posting on an own wall or paying certain individuals and other social media influencers who have massive following to post on their walls. Tracking mechanisms such as coupons can easily be incorporated.

Targeting the communication is key. Each of these social media vehicles has, over time, curved its own space. LinkedIn, for example, is considered more business-like tool while Facebook is a social tool.

Twitter has grown mainly to be a critique tool while YouTube is a repository of messages one wishes to communicate and keep online.

Though SMS messaging has been overtaken by messaging apps like WhatsApp and Telegram, it is still useful for mass market products whose target audience has no smart phone.

A targeted message is prepared and sent to thousands of mobile phone numbers through the bulk SMS service provided by most mobile phone operators. Messaging apps enable formation of groups that can be reached instantly with targeted messages.

Most attractively, these social media tools allow uploading of product visuals, making it easier for the target audience to feel the product.

This, combined with the fact that most are accessed through a smart mobile phone, enables targeting the communication 100 per cent to the audience, to which it is delivered instantly.

Finally, when planning the marketing communications mix it is important for the franchisor to ensure that the media combinations are carefully planned to limit potential waste.

Cognizance must therefore be taken of the local marketing communication efforts undertaken by the franchisees.

The writer is a franchise consultant working to promote adoption of franchising in Africa. He works with country apex private sector bodies to increase the uptake of franchising by helping indigenous African brands to franchise.

We turn around struggling indigenous franchise brands to franchise cross-border. We settle international franchise brands into Africa to build a well-balanced franchise sector. We help African governments create franchise-friendly business environments for quicker African economic integration under AfCFTA.

wambugu.wagichohi@worldaheadafrica.com

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Planning the marketing communications - 2 - The Citizen Daily