Mediaboss Marketing

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

Weve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.

With these tips, you can begin developing your own social media marketing expert plan.

Before you begin creating social media marketing campaigns, consider your businesss goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a mapyou might have fun, but you'll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

Your business type should inform and drive your social media marketing strategy.

Example of a drone company doing social media marketing on Instagram

For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

Social media marketing can help with a number of goals, such as:

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.

A great Facebook ad should be consistent with your whole brand image

Measuring social media performance through Twitter Analytics

Here's a brief overview abouthow to use social media for marketing according to each platforms unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

Using Facebook for Social Media Marketing

Facebooks casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!

Using Google+ for Social Media Marketing

Google+ entered the scene as a Facebook competitor, but it now serves a more niche audience. It won't work for everybody, but some communities are very active on Google+.

On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a super-fan circle, and share special discounts and exclusive offers only with that group.

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you're a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you're feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan's feedback and input, truly putting the social back into social media.

Using Pinterest for Social Media Marketing

Pinterest is one of the fastest growing social media marketing trends. Pinterests image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Pinterest!

Using Twitter for Social Media Marketing

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and dont forget to answer peoples questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.

Using LinkedIn for Social Media Marketing

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It's also great for posting jobs and general employee networking.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.

Using YouTube for Social Media Marketing

YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video go viral, but in reality those chances are pretty slim. Instead, focus on creating useful, instructive how-to videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!

Location-Based Social Media Tools

Social media platforms like Yelp, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!

Using Reddit for Social Media Marketing

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with firesubmit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.

If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.

Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences.

We love paid social advertising because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:

Learn the ins and outs of social media advertising on four major networks: Facebook, Twitter, LinkedIn, and Google+.

If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. And it's not just for raising brand awareness. In this guide, you'll learn how to create effective Facebook ads that generate real leads.

If you're already advertising on Facebook and are looking to save time AND money, check out WordStream Social Ads, our new offering that makes Facebook advertising easier and more effective.

Many businesses arent quite sure how to tackle marketing on Twitter from a paid perspective. Its certainly not a one-size-fits-all endeavor, and if you dont quite know what youre doing, you could wind up wasting a ton of money. Learn how to master Twitter advertising in this guide.

Looking to learn more detailed information about implementing social media in marketing? Get more information about social media and how to use it for your business.

Social Ads 101 - Visit PPC University to learn everything you need to know about advertising on social media.

Our 13 Best Social Media Marketing Tips Ever - The best of the best!

Do Facebook Ads Work? - Learn how Facebook advertising works, and why.

5 Reasons to Advertise on Facebook - If you're not using Facebook ads yet, you should. Here's why!

The Ridiculously Awesome Guide to Facebook Remarketing - For advanced Facebook advertisers. Learn how to recapture lost audiences and close those leads!

Experts Guide to Keyword Research for Social Media - Learn about how to conduct winning keyword research for various social media marketing campaigns.

Follow this link:
Social Media Marketing for Businesses | WordStream

To use free software is to make a political and ethical choice asserting the right to learn, and share what we learn with others. Free software has become the foundation of a learning society where we share our knowledge in a way that others can build upon and enjoy.

Currently, many people use proprietary software that denies users these freedoms and benefits. If we make a copy and give it to a friend, if we try to figure out how the program works, if we put a copy on more than one of our own computers in our own home, we could be caught and fined or put in jail. Thats whats in the fine print of the license agreement you accept when using proprietary software.

The corporations behind proprietary software will often spy on your activities and restrict you from sharing with others. And because our computers control much of our personal information and daily activities, proprietary software represents an unacceptable danger to a free society.

What if there were a worldwide group of talented ethical programmers voluntarily committed to the idea of writing and sharing software with each other and with anyone else who agreed to share alike? What if anyone could be a part of and benefit from this community even without being a computer expert or knowing anything about programming? We wouldnt have to worry about getting caught copying a useful program for our friendsbecause we wouldnt be doing anything wrong.

In fact, such a movement exists, and you can be part of it. The free software movement was started in 1983 by computer scientist Richard M. Stallman, when he launched a project called GNU, which stands for GNU is Not UNIX, to provide a replacement for the UNIX operating systema replacement that would respect the freedoms of those using it. Then in 1985, Stallman started the Free Software Foundation, a nonprofit with the mission of advocating and educating on behalf of computer users around the world.

There are now many variants or 'distributions' of this GNU operating system using the kernel Linux. We recommend those GNU/Linux distributions that are 100% free software; in other words, entirely freedom-respecting.

Today, free software is available for just about any task you can imagine. From complete operating systems like GNU, to over 5,000 individual programs and tools listed in the FSF/UNESCO free software directory. Millions of people around the worldincluding entire governmentsare now using free software on their computers.

The FSF also provides other important resources to the community.

Link:
What is free software and why is it so important for society ...

Sen. Rand Paul, a Republican from Kentucky who recently was attacked by a neighbor while working on his lawn, said he believes the anger and polarization around the country fueled the assault.

Somebody who is going to attack you has to have something else wrong other than your yard, he said.

With the whole idea of the country being angry, over your yard or even the guy that shot us in the ball field There's just some people so angry, said the senator, who was on a baseball field over the summer when a gunman shot Rep. Steve Scalise, R-LA, and three others.

The neighbor, 58-year-old Rene A. Boucher of Bowling Green, Kentucky, admitted to the assault, but denied accusations that it may have been politically motivated, according to court documents. Boucher was charged with assaulting a member of Congress resulting in personal injury, a felony under federal law, the documents say.

I didn't know how badly I was hurt in the beginning, Paul said of the injury. To describe how much it hurt, I couldn't sit up. I had to have help to sit up for the first four or five weeks, he said. Who knew you had to have armed protection to mow your yard?"

He was wearing hearing protection when he was attacked from behind, he said. The attack ultimately left him with five broken ribs, three of which will heal in a crooked fashion.

Paul also discussed news of day with the co-hosts, including the release of a Republican memo accusing the Department of Justice of political bias. Paul appeared just minutes before the memo was posted online by the House Intelligence Committee but voiced his support for its release.

If you look at my position, I had the same position under President Obama that I have under President Trump and that is the power to listen to people's conversation, your private conversations are private and nobody else's business and the government should not reveal that, Paul said, prior to the memo's release.

The memo was first drafted by the chairman of the House Intelligence Committee, Rep. Devin Nunes, R-Calif, amd is critical of Deputy Attorney General Rod Rosenstein for his role in renewing a surveillance warrant on former Trump campaign aide Carter Page after Trump took office.

The president approved its release on Friday, despite a statement Wednesday in which the FBI expressed "grave concerns about material omissions of fact that fundamentally impact the memo's accuracy."

Paul falls on the side of privacy advocates, he said, and is worried about information getting into the wrong hands.

The worrisome thing is the government has all of your information. Do you want them releasing it willy-nilly against their enemies? he said. And think who the enemies are. They're people who are minorities of opinion, minorities of color. People who have a lifestyle that other people think is unacceptable. Do you want the government or the majority to be able to selectively target their enemies?

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Rand Paul voices support for memo, citing privacy rights ...

Improve your Social media marketing with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Social media have transformed marketing, for the better most would say. We'll help you make the most of the power of social media marketing using a strategic approach sharing approaches from the leading commentators and companies.

See our latest blog articles on social media for our latest coverage of the tools and techniques.

1. Statistics compilation:Global social media statistics

2. Free download:10 social media marketing mistakes

3. Infographic:What happens in one minute online?

4. Paid guide: Social media strategy- our 7 steps guide to creating a strategy

5. Paid guide: Social media plan example - a worked example of a social media marketing plan

The success factors for developing social media marketing are summarised through the different parts of our 7 Steps to Social Media Success Guide:

1. Set business goals for your social media - it's best not to experiment without a clear idea of how social media will support your business goals.

2. Create a social media strategy. A strategy will help you to deploy social media in the best way to reach your goals by prioritising on the channels in our RADAR which are most effective.

3. Active social listening and reputation management. Most advice on social media marketing strategies advises to start by listening to your conversations. We prefer the term coined by Brian Solis in his book Engage of "Active Social Listening" since this shows the need for a feedback cycle within social media marketing.

4. Define content and engagement strategy. We've noted that encouraging engagement and participation are the biggest challenges to social media marketing, so clear strategies are needed to show how to achieve these.

5. Define communications strategy.In the social media era, a continuous communications strategy is necessary to engage your audience through the many channels available. Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue here.

6. Deploy best practice approaches for the core social media platforms.Each social media platform such as Facebook, Twitter and YouTube has unique characteristics and audience needs. There is also a bewildering array of tools to deploy and etiquette to follow so you won't be seen as a spammer.

7. Social media optimisation. You may have a presence established, but this is only the beginning in your journey to optimise your presence to deliver real value for your business.

We think the CIPR Social media panel defines social media marketing well:

Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.

Their definition emphasises that we need to use different digital media channels to encourage our prospects and customers to interact to form communities. It also hints at the challenges of encouraging engagement.

These are the related techniques which we recommend as important for managing Social media marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Social media marketing

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Social media marketing | Smart Insights

No one wants to hear that they are ugly. It is a physical manifestationthat one is not attractive enough for the opposite sexto pass on their genes. By nature, humans want to have access to the highest value mate available. It is one of the simplest insults yet one of the most effective, unless the target knows, basing his reasoning on facts, that according to criteria that have not changed since the dawn of time, he or she is not ugly but more attractive than a large portion of the population.

We have observed extensively how feminism and other leftist principles can ruin someones appearancein mere years. Even the science that those liberals love so much confirms it.But by dissecting what causes these extreme changes, we can call out its supporters and give them the dose of truth that could help them see the light if they did notrefuse to ingest it.

We will not include here cases ofdisfigurement due to birth defects, accidents or diseases. We will focus on manageable physical beauty.Universal and eternal beauty standards exist: men should be tall, muscular, visually successful etc. Women should be young, fertile, have long hair, feminine faces, big breasts, balanced, round buttocks among other things. Optimum beauty can be synthetically engineered as we know what are its key elements.

Liberals are not born uglier. They voluntarily remain ugly or become uglier to fit a narrative. Appearance is ideology.It takes a special kind of hypocrisyto call something that is universally seen as ugly beautiful and vice-versa.Now lets get to the roots of liberal ugliness.

Sociallyprivilegedpeople or those born with no deformitywont have to work as hard to reach attractiveness as they know that they have a safety net. They can spend more time at university, listening for hours to liberal professors who never worked a day in their life and believe in social justice. They will let themselves go and become ugly if they believe that beauty is what is inside.

They also have a weaker bond with their peers. Their school of thought neglects the notions of realism or adversity, left-leaning voters tend to see human relationships, such as friendship, as granted. They dehumanize their fellow activists and see them more like tools to reach their goals. This is why they care less about each others appearance, are less objective when they call something beautiful and can so easily turn on one another.

Where are the friends that should tell her the truth?

Whereas those who had to be dedicated to reach beauty know what hard work means. Conservatives understand the sexual market even if they can think that it isunfair and translate it through their conservative political opinion.

Staying attractive requires work. I rarely, among the younger generations, came across an obese person that is naturally conservative. Laziness in health reflects itself in politics with the obvious choice of gibs me dat, junk food and claiming that being a sad sack of lard is equivalent to being a cancer patient.

Good looking people tend to earn more money, either through their ability to convinceor the inner strength they needed to reach this level of beauty (principle applied to their work ethic that leads to results), hence are more hostile to see their hard-earned wealth redistributed, through welfare for example. That phenomenon could explain why they tend to be conservatives.

It is much harder to work out and watch what you eat than become a fat sod and claim that you are attractive and attack people that still think normally and state the fact that you are ugly.

This is where the snowflake moniker comes from: I am special, look at me or I dont fit the mold, check out my new tattoo. They see that they do not reach the universal standards of beauty so they want to change its definition and punish those who challenge them. Like a sport where you can reach the top only through hard work and dedication, but someone decides to change the rules at the last minute then accuses the others of cheating.

Right-wing people, because they decide to accept life as it is (even if they hate it), know that nothing comes for free and that effortis always needed.

One of the core values of the Left could be summed up with I do not have to make any sacrifices, things will be given to me and people will accept me as I am. Due to biology and reality, we know that this is impossible.

Quite often, liberals justify their failure to succeed in the current system because of someone else holding them down. They have no one else to blame but themselves and still try to bring others down to their level. The people that call for change are almost always the ones that fail in the already existing order.

The Left made the refusal of reality their standard. Looks matter, money doesnt make you happy but is still essential, not everyone is equal, one cannot help the whole world, etc. Those truths can not be accepted as it would crush social warriors very existence

This study (like anyone with a pair of eyes) confirms that conservative female politicianstend to display ultra-feminine attributes (long hair, dresses, softer body language) to attract or convince higher value men from the same political tribe. Liberal female politicians always seem more masculine (read ugly)

Liberals can call a morbidly obese woman with a shaved head and large tattoos beautiful or inspirational, just like an onlooker will pretend to find modern art beautiful just to be part of the circle of smug liberals when that art is often nothing more than an actual pile of shit.

Equality is a false god.They cannot admit they are wrong or the narrative would collapse. Effeminatemen with perceived low social status are not attractive to women just like masculine women obsessed with being strong and independent are unattractive to men.

Leftists are also guilty when they accept media lies. Either they do not have the ability or choose not to see through the ideological manurethe Mainstream media feeds them (I would believe the latter).This is also why Liberals want to control the language and redefinewhat words mean in order to support their dogma.

By advertising their ugliness as beauty and showing media support to ugly people, liberals convey the message that they can see past the physical aspect and be SO progressive.Nothing could be further from the truth, especially in their private life. But they must sing their false song when they are broadcasted.Following the laws of the sexual market, if their survivaldepended on it, ugly feminist land-whales would quickly learn that it is an advantage to look good.

There are genuinely attractive Liberals, those who are exposed in the media or have some degree of elite-approved fame. They are attractive because it is needed to sell what the people in chargepush for,because beauty and sexual attraction sell. Ugliness does not.

Those famous left-wingersare what French author and ideologist Alain Soralcalls the thought police auxiliaries, who enforce the Elites agenda and are rewarded through their zeal.

Liberal beautiful celebrities only act liberal. They do not want to share their wealth with the poor, open their house to refugees or go for a walk with bodyguards that advocate forgun control by remaining unarmed. They only follow what they are told to do, to get attention and surf the wave of political correctness. Or their bosses will blacklist them and destroy their careers.

I am the first to agree that they are also ugly, fat conservatives. What is unacceptable is if they are happy with their situation and do nothing to change it.

In our age of cultural collapse, it is undeniable that a person that intentionally becomes ugly tends to vote left where the majority of beautiful people among the general publicthink towardsthe right.

Must See: 27 Attractive Girls Who Became Ugly Freaks Because Of Feminism

Read the rest here:
Why Liberals Are So Physically Monstrous And Repulsive ...