Mediaboss Marketing

These Kendrick High students are helping run a school supply company Columbus Ledger-Enquirer The company, now about a year old, isn't run out of an office, doesn't stock its products in big box stores and doesn't have experienced business staff or a production facility. But using a combination of ingenuity and some strategic internet marketing ...

Follow this link:
These Kendrick High students are helping run a school supply company - Columbus Ledger-Enquirer

When it comes to picking a hotel room, millennials prefer a deal on a picture-perfect room they can share on social media over saving money on a cheaper room, according to data from mobile travel app HotelTonight.

"Fundamentally they are different as a generation, which extends to how they travel and how they really travel for business," said HotelTonight CEO Sam Shank. What they really want is value. They're really interested in spending a little bit more to get a whole lot more versus previous generations who just want to spend the absolute least amount of money as possible."

A study by Internet Marketing Inc. found 97 percent of millennials will post on social media while traveling, with three-quarters posting once a day. Sixty percent were also willing to upgrade their travel, whether that meant early deplaning or purchasing Wi-Fi. Another study by Mintel showed travel was more important than paying student loans, buying a "big ticket" item or starting a family.

The changes have become more important, especially because millennials really like to travel. Millennial travelers are now the largest segment of business travelers, taking an average of 7.7 business trips over the last 12-month period according to report from MMGY Global. And 77 percent of these younger travelers are more likely to turn a work trip into vacation, compared to just 58 percent of GenXers and 43 percent of Baby Boomers.

HotelTonight, which allows travelers to find discounted last-minute accommodations from day of to seven days in advance, found millennials were more likely to take a heavily discounted luxury room over a full price standard room that may be cheaper.

And keeping in line with wanting a shareworthy experience, the company noticed millennials preferred boutique hotels with a unique vibe where locals hung out rather than existing name-brand chains. Other generations received their inspiration from mass-market magazines, Shank said, but millennials get their inspiration from social media experiences which can be very tailored and curated to a person's tastes.

"It's not only about broadcasting interesting things and doing interesting things, but it's also about receiving inspiration," Shank said.

That's not the only change. Millennial travelers are twice as confident in booking travel all on mobile than those over 35, according to HotelTonight. The company has seen the number of business travelers using their hotel on-demand app increase 53 percent year over year.

See the rest here:
Millennials want a hotel room that looks good on Instagram, rather than a cheap one, says HotelTonight CEO - CNBC

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, its important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

Business Wires director of social and evolving media, Serena Ehrlich, sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals.

Read the full interview

Conversation highlights include:

When asked why measurement matters in social marketing, Serena described the qualities that make social platforms unique and offered a glimpse into just how jarring the digital revolution is when compared to previous tech used for communications. She explained that the ability to access such granular data so quickly, combined with the real-time nature of social discussions, means you can modify your programming instantly when the data suggests you need to pivot.

The term clip counting is a relic of the past and results are expected instantaneously today, and the reason is because everything moves so quickly. Nowhere is this more evident than on social media platforms. Find out how to maximize efforts on social media by utilizing the right measurements.

Visit link:
Which Social Media Marketing Measurements Matter Most - Business Wire (press release) (blog)

The following guest post is courtesy ofAdinah Brown, content manager atLeverate.

Do you have an idea for a guest post?Want your article to be viewed by the hundredsof thousands of viewers who regularly visit LeapRate and receive our daily email newsletter?Let us know at[emailprotected].

Everyone is on social media.

This is a good thing, because it means that companies have a great chance to engage with their audiences on social media, however, it also means that everyone who is on social media feels that they are experts in social media and can easily implement social media strategies for their businesses. Just like enjoying food doesnt make you a good chef, being on social media does not make everyone a social media guru.

As social media budgets grow (it is expected that social media budgets will reach 21% of business marketing budgets within the next 5 years, that is more than three times what it was in 2009), it becomes increasingly important to have a dedicated expert managing your social media marketing campaigns.

Herewith, our best practices for B2B social media marketing:

Define your audience: knowing who you are speaking to and understand who they are and what they want. This will help you target your messages and campaigns better, ensuring higher engagement. Start by making a list of people who have traded with our brokerage in the past. Group them together by age, gender, profession, industry, country of residence, etc. Based on these groups, build your buyer personas, meaning a representation of each customer group. Turning each group into an imaginary person who fits the majority of members in each specific group will help you address them in a way that is engaging and relatable.

Once you begin growing your social media community, make sure you monitor audience data so that you can improve the performance of your content.

Rely on employees as advocates: Sharing messages through the voice of your employees is a great way to humanize your brand and improve the value and perception of your business.

According to a report from Nielsen, over 90% of consumers trust earned media over any other kind of advertising. That is because word of mouth from trustworthy sources are exemplary ways of earning business. Employees know the company well, but are perceived as objective, so sharing your businesss messages through employees can be a great form of earned media.

Another benefit of using employee voices is that you are able to fill content voids when you are running low on inspiration.

Put money where your post is: 10 years ago, Facebooks algorithm showed any post on your page to everyone who liked your page. Today however, the algorithm has become much more selective and that number is now closer to 3%. Facebook and Twitter in particular have both low organic reach rates, so using paid social advertising is a must if you want to increase your posts reach. Make sure you use the ads manager interface to target your posts based on the buyer personas youve created.

Optimize your posts with CTAs: Whether paid or organic, including a CTA in every one of your posts will lead to higher clicks. According to an analysis of more than 1.5 million Facebook posts, TrackMaven found that posts that included the word please were twice as likely to create interactions. On Twitter, using verbs or adverbs at the beginning of a CTA earn more clicks than those starting with nouns or adjectives, according to analyst Dan Zarrella.

Use photos and videos: According to a study released by HubSpot, Facebook posts that include images have 53% more likes, 85% more clicks and 104% more comments than those who include only text. Another study revealed that video is the top performing type of media in terms of ROI. The same trend holds true for other social media networks so, include high quality images that relate to the story you are telling in the post.

Measure: There is no good marketing effort if it cant be measured. Make sure you keep tabs on your analytics, such as number of page likes/followers, engagement rate, etc. Also analyze if engagement is in any way related to the length of your posts, time of day in which you post, etc, so you can optimize your social media strategy as needed.

More:
Best Practices for B2B social marketing - LeapRate

A lack of work-life balance is one of the top sources of stress today for digital marketers.

The struggle is real in our mobile-first digital world.

Thelines between professional output and personal input have forever been blurred because of the ubiquity of smartphones and todays 24/7 on-demand work culture.

Where does the digital marketers day start and stop for the search and social marketing community?

Whether youre a social media strategist, search marketer, data scientist, PPC manager, or in-house marketing team, you can probably relate.

The challenges of managing productivity, creativity, and strategy planning creep up on us daily.

Did you check more than half of these scenarios? If so, youll be happy to know theres an app for that.

If youve chosen digital marketing as your career, it can sometimes feel like youre doomed. You get a double dose of social media and smartphone exposure.

Todays average consumer spends about five hours a day on their smartphone. That puts digital marketers average mobile radiation pushing six or seven hours a day.

You are targeting, retargeting, and the ones being targeted. Youre always holding a device, wearing a device, or looking at a device.

The faster we go, the more we do. But why does it seem the more we do, the less we get done?

Also the less we seem to have left over at the end of the day for what is most important to friends, family, and downtime.

Multitasking and productivity are hitting a wall, and the results are not adding up in anyones favor.

While some might brag about being expert multi-tasking digital do-ers, the reality is this: studies show our brains function best when fresh, calm, and focused on one thing at a time.

Smartphone addiction is an actual condition called nomophobia. It means we literally cant live without our phone in hand or in sight without breaking into a cold sweat.

Its no coincidence or by chance. Its by design.

Brain hacking is an intentional strategy orchestrated by Silicon Valley.

The tech giants behind the alluring apps we cant live without are hiring developers to study the neuroscience behind what triggers us to become obsessed with our apps.

In a recent 60 Minutes interview, a former Google product manager shared how Silicon Valley is engineering your phone, apps and social media to get you hooked.

Most of us have no idea how much time we spend on our smartphones since it practically entered into human science as a new body part.

Unfortunately, the time we do spend on our devices ends up being in the wrong place for the wrong reason.

So what are the options or app-tions?

Ironically those smartphones that bring us pain and distraction can also reconnect us by bringing insta-inspiration, and transformation.

Whether you have an Android or iPhone, most of these apps can take your brain on a mini-vacay so you can keep your digital marketing sanity.

Here are the 10 best apps for digital marketing wellness.

Get hooked on these digital detox apps to bring more Zen and balance to your life.

With the help of a coach,Onwardhelps you realize how much screen time you spend each day by category.

This app then guides you with the aid of artificial intelligence to guide you in limiting the additional screen time while still achieving your same goal.

Are you spending time in the right apps for maximum productivity and purpose?

Using neuroscience and artificial intelligence, the Spaceapp helps us combat social media and smartphone addiction by adding space between you and your social media apps.

The same types of developers app developers are using to get us hooked in are also reverse engineering the brain.

BuzzFeed namedBuddhify the number one app to ease anxiety, and I agree.

Buddhify comes with a beautiful user interface packed with more than 80 meditations including a track called Work Break.

One of my favorites in that category is Ready. Its a perfect guided meditation for those times when you need to be at your best (e.g., when youre getting ready for a public speaking event such as a conference, presentation or meeting).

In just eight minutes you can go from frazzled and scattered to calm, balanced, present, and laser sharp.

Other tracks for the digital marketer in mind include: Being Online, Waking up, Going to Sleep, and Feeling Stressed.

Buddhify app comes packed with more than 80 meditations including a track called Work Break and another called Being Online.

Jiyois a well-being social network and powerful app by Deepak Chopra and co-founder Poonach Machaiah.

This app uses artificial intelligence to make your well being personalized and give you tips on what you need most.

Lets say you get off a red-eye. Jiyo can tell you have traveled many time zones and might assign you a certain stretch to help offset a lack of sleep. Its designed to help you be your best selfie or, as Jiyo calls it, wellfie.

Jiyo works through an app that analyzes your data such as movement and sleep. It then assigns you a task each day and offers curated content on nutrition, sleep, and wellness.

Calm is a book, blog, and an app ready to do just that: calm you down.

Bubbling brooks, campfire sparks, and chirping birds come to the sensory rescue so you can reset the brain.

In case you need some coaching with healthy breathing, calm gives you a visual to follow.

Ive had aFitbit since the first one came out in 2007.

Today Fitbit is not just a product but part of the wearable movement and on of the devices that sync with Jiyo.

Digital marketers are notorious for sitting in front of the computer all day. Having a Fitbit or the Apple Watch can help remind you to move more.

When I go to a conference or on a business trip I have all the best intentions of working out at the hotel gym. Inevitably work life gets in the way.

Using theYogaglo app, you can find a class that is as short as 5 minutes, any level, any style yoga or meditation no mat required.

Just five minutes is better than nothing when trying to get your groove back for an early morning marketing workshop in Vegas! Deep breathing exercises help, trust me.

What if your went to check your inbox and heard: Im sorry the inbox you are trying to reach is currently not available. Please try again in about an hour.

Digital marketing wellness starts with inbox sanity.

TheInBoxPause app is by the same team who brought us Boomerang. Check it out, and your inbox will start giving you the space and time youve been asking for.

For in-house emails, I checked out of email hell and text message mania about three years ago thanks to Slack.

Setting up teams on Slack helps you eliminate unnecessary digital marketing communication, declutter your mind, and regain creativity and focus.

If you have the latest Apple Watch, then you have the new app designed to be your coach.

This healthful app makes sure you are not holding your breath while reading emails.

The mindful app assists with breathing, meditation, and stress reduction.

Coming up with novel ideas, brilliant strategies, and off-the-charts campaigns typically doesnt happen in the middle of chaos. Our digital lives are fixated on Google calendars, running from one meeting or Skype call to the next, and thinking about the next tweet were writing or responding to.

Studies show that silence and clearing of the mind increase our chances of coming up with big ideas and bursts of inspiration and motivation.

How do you measure the ROI on adding these apps to your mobile device portfolio? Digital marketers can rejoice at the fact most of the apps come with analytics and reports to help you benchmark your progress and stay on a balanced track.

The digital marketing world keeps getting complicated, as professionals, we can use old school techniques to reduce stress with an intentional swipe and scroll to the right digital marketing wellness app.

Image credits

Featured Image: Unsplash

Screenshots taken by Lisa Buyer, July 2017

Continued here:
10 Apps That Will Help You Achieve Digital Marketing Wellness - Search Engine Journal