Mediaboss Marketing

DH Vancouver Staff Aug 09, 2017 10:05 am 220

Digital agency 6S Marketing has acquired Vancouver-based social media company Motive Communications, the company announced today.

6S Marketing,a leading digital agency with offices in Vancouver, Toronto, and New York, will now offer broader social media services, as Motives client roster will be transitioning over to the company.

The deal is the beginning of 6S Marketings expansion plan in the social media division across their North American offices.

Were investing in an essential evolution of our services, Chris Breikss, 6S Marketing Co-founder and CEO, said in a statement. Social media and content-centric marketing are core components of a successful digital strategy. This unlocks an incredible opportunity to leverage Motives resources and capabilities to ensure 6S remains at the forefront of the industry.

Sheng Li Digital, 6S MarketingsChinese-language marketing division, is also hoping to grow its social media services withWeChat and Weibo.

Motives founder, Mitchell Fawcett will join the 6S Marketing team as VP Partnerships & Social Strategy.

Fawcetts new leadership role is expected to bring new and vital services to the companyincluding strategy development, content marketing, influencer marketing, community management, paid media, and training, as well as a full range of creative production services.

DH Vancouver Staff

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6S Marketing acquires Vancouver social media agency - Daily Hive (registration)

EXCLUSIVE: What does An Inconvenient Sequel, Fruitvale Station,The Zookeepers Wife, Leonardo DiCapriosdoc Before the Flood, Lion, The Hunting Ground andWhere to Invade Next all have in common? Its Picture Motion, a New York-based company that develops social impact and grassroots marketing campaigns for films. The company was founded in 2012 by Christie Marchese and joined one year later by Wendy Cohen. Both are former marketing executives from Jeff Skolls Participant Media.

Since opening their doors, they have shepherded through the grassroots efforts on scores of films documentaries and features with very specific social impact messages. I feel like I have activist ADD, joked Marchese. Weve done over 80 films now.

Ina Maria, Erin Mayhugh

The idea for Picture Motion started while both worked at Participant. Wendy and I always had this idea of this company and often talked about what our dream company would be. Marchese left Participant and began consulting for independent filmmakers and ended up helping Righteous Pictures with The Last Survivor about the survivors of genocides across the globe and then Web, a story about Peru getting the Internet for the first time.

I love documentary film because it is cinema as investigative journalism, said Marchese. Soon, she began getting more and more projects to work on and then Cohen came and joined. When they first started they had three films to work on: all three were documentary films Its A Girl, Speak and Bully.

Documentarians take note. There are two things that Picture Motion has found that works best in helping to promote these kinds of films (and what they have had great success with). Finding the rightnon-profit partnership and having a grassroots distribution network.

Cohen noted that they have helped market films that cover such a wide range of topics adoption in China, healthcare, climate change, education, homelessness, immigration, sexual assault, women in the military, the refugee crisis, gender politics, and economic, social and racial justice. They have covered such a gamut that it seems it would make them experts on these topics.

We stay away from calling ourselves experts in any area, but we are experts in finding the experts, said Marchese. We really pride ourselves on our relationships. We have great partnerships with the issuary leaders, non-profits and activists on all the campaigns.

How long do campaigns run? Some are one month and one campaign First Generation they worked on for two years. First Generation was about four high school students who strived to become the first ones in their families to go to college and thereby break the cycle of poverty. We came on for two months at the beginning and as we worked, we learned because the filmmakers themselves were experts, said Marchese. Eventually, Wells Fargo bought the digital distribution to the film and it was on the Wells Fargo website. It was funded by impact, driven by impact and Wells Fargo came in to have a recognizable brand and that gave it a distribution boost.

On another project, the eight-part, original docu-series from Epix,America Divided aboutinequality in education, housing, healthcare, labor, criminal justice and the political system, Kellogg came in and supported it. Norman Lear executive produced the film and Marchese previously worked for a time with Lear.

One of things that we pride ourselves most on is the number of filmmakers whom we have worked with, said Cohen. When they return to us, its a validation of our work and its so easy because you already know each other. Our company is all about relationships whether it be with filmmakers, producers or studios.

One of those filmmakers who has come back more than once is documentarian Matthew Heineman (Cartel Land) who worked with Picture Motion on his Escape Fire: The Fight to Rescue American Healthcare and is working with them again on City of Ghosts, which documents Syrian rebel journalists who are risking their lives to make sure everyone knows about the atrocities committed by ISIS in their country.One of these men had his father and brother executed to get him to stop, but he will not back down, determined to lay pure evil bare to the world and to fight the ideology of ISIS to the death if need be.

One of the reasons that I worked with Picture Motion on both of these films is their understanding of the documentary landscape, and they understand in a way that a lot of people dont. Its so hard, as we all know, for people to get their films seen, to get people out of their homes and even to get the word out, said Heineman. They are able to tap into existing networks so that constituencies pertinent to the film are aware of the film and then are motivated to go. They use both traditional and non-traditional means to do so. They are constantly thinking and finding novel ways to mobilize audiences.

On City of Ghosts, they identified and found a number of non-profits that were interested in helping promote the film and engaged them to move the needle, he said.

Picture Motion has also worked on many Nat Geo projects, including Before the Flood, Gender Revolution, L.A. 92, Hell on Earth and the Earth Live series.

Over the past year, weve worked with Picture Motion on several issue driven films, including Leonardo DiCaprios climate change documentary Before the Flood, Katie Courics special Gender Revolution and Sebastian Jungers decent into Syrias unbridled chaos with the film Hell on Earth, said Chris Albert, EVP Global Communications at National Geographic. For us, its not always aboutdriving ratings,its aboutamplifying important conversations on subjects that truly matter, thoughas many platforms as possible. Through our collaboration with Picture Motion, weve organized over 750 grassroots screenings to date, built several strategic partnerships with brands that share our vision and developed impactful social campaigns that have helped to advance social change.

Picture Motion started working with National Geographic in 2015. They have been the most incredible partner. Weve organized over 1,000 college screenings for them across most of America. Each screening tour has a different goal, but its not just about raising awareness, it gives college students a discussion guide and give them very concrete ways to take action, said Cohen.

And the work is continuing, now with HBO on the documentaryAtomic Homefront abouta group of St. Louis moms who rose up to fight to keep their children safe after finding out that radioactive waste was dumped into their neighborhoods; Magnolias Whose Street? about the Ferguson uprising,and Blood Stripe about a female marine who returned her deployment and how to get back to civilian life. They are also continuing efforts onAn Inconvenient Sequel: Truth to Power. Heres the trailer:

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Social Impact Marketer Picture Motion: The Secret Weapon Behind Some Of The Best Known Films - Deadline

Sen. Debbie Stabenow(Photo: Chip Somodevilla / Getty Images)

Washington Michigan Sen. Debbie Stabenow, ranking Democrat on the Senate Agriculture Committee, wrote Tuesday to Agriculture Secretary Sonny Perdue demanding an explanation for news reports that agency officials had instructed staff to use weather extremes instead of the term climate change.

The Guardian reported on a series of emails among staff at the USDAs Natural Resources Conservation Service that also suggested avoiding the phrase reduce greenhouse gases in favor of build soil organic matter or increase nutrient use efficiency.

Censoring the agencys scientists and natural resource professionals as they try to communicate these risks and help producers adapt to a changing climate does a great disservice to the men and women who grow the food, fuel, and fiber that drive our economy, not to mention the agencys civil servants themselves, Stabenow wrote to Perdue.

This censorship makes the United States less competitive, less food secure, and puts our rural families and their communities at risk.

The USDA did not immediately respond to a request for comment Tuesday but has pushed back against the news reports, telling POLITICO that there was never a directive from the Natural Resources Conservation Service that using climate change was prohibited, and indicating it was unclear why the officials who wrote the memos had brought up the issue with staff.

Stabenow in her letter asks Perdue whether other USDA officials have issued directives regarding the removal of climate change and related terms.

She also wants to know what impact the terminology change could have on implementation of USDA programs and activities, and whether USDA intends to pursue a formal rule-making or other process to accompany the policy change. She asked for a response by Aug. 23.

As a firm believer in the science that underpins the urgent imperative to address climate change, the content of these emails is of great concern to me, Stabenow wrote.

USDA ought to be unequivocal in pursuing polices that uphold scientific integrity, yet these emails from senior USDA staff appear to run directly counter to such a pursuit. USDA should be open and transparent regarding the findings of agency research and the components of agency program activities that involve the topic of climate change.

President Donald Trump has questioned the whether climate change exists and has not said whether he believes it is caused by human activity.

mburke@detroitnews.com

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By Jonathan Zimmerman

Hey, check out those yahoos in Florida! Theyre censoring textbooks!

My fellow progressives have worked themselves into a good liberal lather over a new law in Florida that allows citizens to object to books assigned in the public schools. Promoted by conservative activists, who accused textbooks of fostering left-wing propaganda, the measure lets anyone in the state raise concerns about teaching materials and entitles those who object to a public hearing of their complaints.

Liberals immediately raised the specter of censorship, worrying that schools would purge information about sex, evolution and climate change.

But we should applaud rather than resist the popular scrutiny of textbooks, which has been a force for social justice and equality in other key moments in our past.

If you think otherwise, Ive got three words for you: Little Black Sambo.

Remember Sambo? He was the jolly, ostensibly Indian figure who dotted the pages of elementary school readers and spellers for much of American history.

Sambo became racist shorthand for a docile and childlike African-American who cheerily accepted his subjugation to the white master.

Hes gone from our textbooks, thankfully. And the reason is you guessed it citizen pressure on the schools. Starting in the 1940s, the National Association for the Advancement of Colored People and other African-American organizations issued a steady drumbeat of protest against Little Black Sambo and other types of racism in textbooks.

History books valorized the Ku Klux Klan. Music books featured the original lyrics of Stephen Foster songs, including the N-word and darky. Geography books described Africa as a dark continent of barbarity and superstition.

And in New York City, home to millions of Jews and African-Americans, schools taught an anti-Semitic and racist play called The Kings English.

It told the story of a boat shipwrecked on an island where a black cannibal Kawa Koo threatens to eat all 20 of the survivors.

Eventually, Kawa agrees to let a single passenger survive. The boats white captain, Ripley ORannigan, decides to select the person who speaks the best English. That draws gripes from the boats lone Jewish passenger, Perlheimer, who talks with both hands as he denounces Ripley.

Inklish? Vat for I speak Inklish? Perlheimer asks. I read Yiddische papers. I talk Yiddish mit mein friends. Ripley cuts him off. You may have him, Kawa! he tells the cannibal. America doesnt want him. Hes indigestible.

Black and Jewish protests led the New York schools to drop The Kings English in the early 1950s. Little Black Sambo held on a bit longer, but he mostly disappeared from our textbooks by the late 1960s.

Does that mean racism has been purged from school materials? Of course not. Just two years ago, a Texas citizen discovered that her sons history textbook described slaves as workers who came from Africa to America to work on agricultural plantations.

She objected, of course, and the publisher agreed to revise the offending passage. And that provided an object lesson in American democracy, which is always enhanced by citizen participation.

That doesnt mean every objection is valid, of course. Supporters of the new Florida law took aim at biology books describing evolution and human-made climate change, although both concepts are embraced by almost every informed scientist.

Others condemned history textbooks that allegedly praised government services at the expense of individual initiative and self-reliance.

But the answer to this challenge isnt to cut off citizen challenges, which would also prevent complaints of the sort that the Texas mom made. Nor should we squawk about censorship, which is the ultimate red herring in these debates. Im glad Little Black Sambo and The Kings English were censored, if by that term we mean their removal from the official curriculum. Arent you?

Instead, we liberals should use this occasion to call for more public engagement not less in school affairs. The Florida measure specifies that school boards must conduct an open public hearing about every citizen complaint before an unbiased and qualified hearing officer.

Theres our opening. When conservatives move to eliminate material about climate change or evolution, we need to flood these hearings to defend it. Weve got knowledge on our side, just as we did in the case of Little Black Sambo.

Depictions of slavery as a benign institution werent simply racist or offensive, although they were surely that. They were false.

Condemning the new Florida measure, one Democratic state legislator warned it could let anybody come in and complain about the history of slavery, or the fact that maybe we shouldnt have evolution in our textbooks. He was right, but it would be wrong to prevent that.

If you dont like what the schools are teaching, raise your voice. In America, thats the only way we get closer to the truth.

Jonathan Zimmerman, who teaches education and history at the University of Pennsylvania, is the author (with Emily Robertson) of The Case for Contention: Teaching Controversial Issues in American Schools (University of Chicago Press, 2017). Email at jlzimm@aol.com.

2017, The Philadelphia Inquirer

Distributed by Tribune Content Agency, LLC.

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Jonathan Zimmerman column: Liberals worried about censorship ... - Richmond.com

The third class of recipients of the AAFP Tobacco and Nicotine Prevention and Control Chapter/Family Medicine Residency Program Mini-grants -- like their predecessors -- created novel approaches to controlling tobacco use at the state and local levels.

The Academy awarded $10,000 each to the five 2016-17 mini-grant recipients whose innovative programs addressed tobacco and nicotine prevention and control by focusing on clinical practice, social factors or public policy.

Supported in part by a grant from the AAFP Foundation, this will be the mini-grants program's final year; after careful consideration, the AAFP has decided to reallocate this funding to support its new Center for Diversity and Health Equity.

"We were very happy with the mini-grant funding model and hope to use that model in the future with other projects and programs, where appropriate," said Ashley Poole, global population health specialist in the AAFP Health of the Public and Science Division.

The Kansas AFP partnered with Tobacco Free Wichita(118 KB PDF) to test strategies for engaging physicians and other health care professionals in health messaging and advocacy on tobacco control initiatives. Specifically, the groups developed traditional media and social media training opportunities for physicians seeking to become tobacco-control advocates.

The partners offered a half-day training session with a local media firm on conducting quality media interviews. Each participant recorded an on-camera interview addressing tobacco issues and received feedback from the media firm representative.

According to the chapter, this training helped potential tobacco-control advocates communicate their stances and ideas about the importance of tobacco control more clearly and gave them insight on what journalists look for when reporting stories.

The Kansas AFP also provided training with a local oncology nurse and social media expert on using social media networks to expand reach and impact. These trainings were provided both in-person and virtually, and covered the basics of using Facebook and Twitter.

After completing the training, some participants used their established social media networks to promote Tobacco Free Wichita's social media accounts, which increased that group's following by 500 percent.

Tobacco Free Wichita also developed a hashtag -- #KSHealth -- to use when sharing health-related news statewide. The hashtag is now being widely used by organizations across the state.

As fortune would have it, the New Jersey and Delaware AFPs(271 KB PDF) had just teamed up to launch a quality improvement education project(www.njafp.org) in which they sought to address the ABCS of treating type 2 diabetes (A1c, blood pressure, cholesterol and smoking). So, when the AAFP's tobacco mini-grants came available, it made sense for the two groups to add a special focus on tobacco cessation to complement their broader project.

Here's how the groups explained it in their mini-grant project report: "We supplemented our curriculum with additional tobacco cessation education and added a partnership with the local American Lung Association (ALA) to provide additional resources. We reinforced that learning with data collection on cessation-related practice changes and tobacco counseling data from the practice (electronic health record systems)."

The groups trained practices to use a brief, evidence-based intervention and linked them to cessation resources such as the ALA's Lung HelpLine & Tobacco QuitLine, 1-800-LUNGUSA. A trainer from the ALA conducted the intervention training, which used the Ask, Advise and Refer model. Encouragingly, 95 percent of training participants said they intended to implement a new cessation strategy in their practices.

In April 2016, the Minnesota AFP House of Delegates passed a resolution asking the chapter to organize support for legislation in local cities and counties to ban nicotine sales to those younger than 21. The tobacco mini-grant the Minnesota AFP received enabled it to help lead the state's Tobacco 21 initiative(tobacco21.org).

Among the many activities the chapter listed in its project report(107 KB PDF) was recruiting members to act as Tobacco 21 champions, who used grassroots advocacy efforts to reach out to local legislators and media outlets and presented educational programs throughout the state.

The chapter also partnered with the Twin Cities Medical Society and other local public health organizations to host an education program for health care professionals to discuss both e-cigarettes and the Tobacco 21 initiative.

And when the community of Edina showed interest in Tobacco 21, the Minnesota AFP encouraged members living or practicing in the area to engage government officials and urge them to pass the legislation.

Those efforts paid off when on May 2, Edina became the first city in Minnesota to pass Tobacco 21 legislation.

Aultman Family Medicine Residency Outpatient Clinic in Canton, Ohio, caters to urban poor, Medicaid and Medicare patients, as well as some patients who are uninsured and some who have commercial insurance.

Before receiving the tobacco mini-grant, 22 percent of patients treated were smokers, and most of them had co-existing mental illness such as anxiety, depression or bipolar disorder. Additional comorbidities included heart disease, stroke, cancer and chronic obstructive pulmonary disease. Not surprisingly, hospitalizations and readmissions were higher among these patients.

To complement Aultman Hospital's in-house tobacco cessation program, Aultman Give It Up!, which is run by certified treatment specialists and includes six weeks of multi-session tobacco cessation classes, the group created the AultQuit app(1 MB PDF). Program participants use the app to receive messages during their classes with tips for quitting and reminders about classes. The app also allows for better data collection and retrieval and has greatly streamlined the program's sign-up process.

The mini-grant has also permitted the Give It Up! program to incentivize potential participants with prizes and to enhance the mental health aspects of the existing classes, particularly the cognitive behavioral therapy and mindfulness components.

Related AAFP News Coverage CDC MMWR Teen Tobacco Use Dropped Significantly From 2015 to 2016 (6/22/2017)

Leader Voices Blog: Not Blowing Smoke: FPs Can Make a Difference on Tobacco(4/4/2017)

AAFP Tobacco Control Mini-grant Recipients Get Creative Again (7/13/2016)

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AAFP Awards Third Round of Tobacco Control Mini-grants - AAFP News