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Hey Gaman brings strong form credentials into Newbury's Listed Denford Stakes

Dan Abraham

Newbury maidens are always worth watching and Saturday's is no exception.

The president of Turkey, the MEP for South East England and the cast of The Only Way is Essex are probably odds against to be tuning into the Betfred Proud To Work With Simpson Group EBF Maiden Stakes (4.05) but the contest features Erdogan, Farage and Towie, with all three making their debuts.

And just for good measure they will be competing against an Otis Redding classic in Dock Of The Bay, and a legendary US comedy series inSeinfeld.

John Gosden saddlesErdogan, a fascinating unraced Frankel colt out of Dar Re Mi, in the 1m4f racefor three-year-olds, which has drawn a field of 12.

The Al Shaqab Racing-owned runner, who made 750,000gns as a yearling, is a half-brother to talented stablemate So Mi Dar, so has plenty to live up to on his belated debut under Jimmy Fortune.

However, Harry Herbert, racing manager to Erdogans owner, offered a word of caution ahead of this long-awaited debut.

John says he'll come on for the race, Herbert reported. Erdogan has had various little setbacks and it'll be good to get him going at Newbury.

Hes a big, strapping, good-looking horse and we hope hes one for the end of the year and next season too.

Erdogan and the Hughie Morrison-trained Towie, out of a mare called Epping, mustconcede 5lb to the filly Farage, trained in County Kilkenny by Pat Shanahan and whose dam is Advertising Space.

Among those to have run, Godolphins Gold Star was an encouraging third at Newmarket on his debut last month.

Drying ground is James Tates one fear ahead of Newburys Denford Stakes (1.50), a race thathas been landed by subsequent Classic winners Rodrigo De Triano, Lammtarra and Haafhd in its more familiar guise as the Washington Singer.

The trainer pitches New Approach colt Hey Gaman, who sets a decent standard on form, into the Listed event hoping some of the forecast showers materialise.

He needs the ground to be easier than good to put his best foot forward, Tate explained. We were always pretty confident he was a good horse based on his homework, but he's left us scratching our heads a couple of times.

Its become clear, though, he just cant perform on fast ground. I know he won on officially good to firm at Yarmouth, but it poured down that day.

He won nicely at Newmarket last time on good to soft and it'll take a good one to beat him if he gets his ground.

Charlie Hills expects his Fillies Mile entry Ripley to take a step forward from her eyecatching debut at Goodwood this month.

The daughter of Declaration Of War got to within a neck of hot favourite Roulette, promising much for the future, and Hills believes she is a nice filly in the making.

He added: She ran encouragingly at Goodwood in the most horrible conditions and I couldnt be more pleased with how she's come out of it."

Serena Brotherton has won the Betfred Ladies Derby Handicap (5.15) six times in the last ten years, including four of the last five.

But it's someone else's turnasBrothertondoes not have a ride, and Carol Bartley, who partners the likely favourite MamSelle for trainer William Haggas and owners Highclere Thoroughbred Racing, is one of nine femaleamateurs hoping to take full advantage.

Weve got a chance now Serena isnt there! she quipped. Ive got a good ride in MamSelle. They say shes an improving type who goes to Newbury in good form.

I won the race for William ten years ago on Tifernati and have a good record for the stable. Lets hope it continues on Saturday.

Betfred Proud To Work With Simpson Group Maiden Stakes, cared form and betting

Denford Stakes, card, form and betting

Betfred Ladies Derby Handicap, card, form and betting

Read exclusive previews from 6pm daily on racingpost.com

Original post:
Farage takes on Erdogan it's the only way at Newbury - Racing Post

A large majority (70%) of the worlds biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

A report from theWorldFederationof Advertisers (WFA) has indicated that global multinational companies have been looking to respond to concerns that they have lost control of media activity.

This extends to 35 companies with a total annual marketing spend of more than $30 billion globally.

This research by the WFA found global brands making or having plans to make major and extensive changes to their media governance practices. This was across a wide range of areas.

According to the report, more active management of media issues now involves brand safety, viewability and ad fraud as well as the transparency issues raised by the ANAs reports from K2 and Ebiquity.

The survey was conducted in May this year and saw 73% % of respondents having global roles. The rest were in regional roles covering Europe, North America and APAC.

Overall, transparency remained top priority for 47% companies surveyed. Brand safety is also moving up in terms of priority, with 70% of companies adding that the issue has been escalated in the last 12 months.

On media transparency

On viewability

On brand safety

On ad fraud

The survey took place in May 2017 and 73% per cent of respondents had global roles, with the balance in regional roles covering Europe, North America and APAC.

WFA head of marketing services Robert Dreblow says: The WFA has long championed the need for clear and transparent relationships between brands and their agency partners. Last years ANA report was a catalyst for a new wave of action by brands not just in the US but around theworld, addressing many of the media issues that our members have highlighted including brand safety and ad fraud.

These actions, coupled with an increasing number of WFA members sharing that they have witnessed improved transparency, are positive signs that we can create an improved media landscape for brands, agency partners and media owners.

Read more here

Read the original here:
World's biggest advertisers 'taking back control of their media spend from agencies' - Netimperative

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Social media is meant for more than delivering financial advice and marketing messages to consumers, financial institutions are starting to discover.

Their new targets? Business customers.

American Express recently turned to Facebook, not direct mailings or even traditional digital advertising like banner ads, to drive sales of its business platinum card OPEN. The calculus was simple: Thats where the decision-makers hang out, said Tatyana Zlotsky, vice president and general manager of acquisition and digital marketing for American Express OPEN.

Our current and prospective customers are business owners and employees, but most importantly they are people people who spend their time on social media, Zlotsky said. We have to meet them where they are and establish a relationship with a B-to-B audience on social platforms.

American Express chose Facebooks Canvas ad platform, which uses mobile-optimized interactive ads that feature photo and video elements. The ads rely on a mix of lifestyle and product photos as well as videos with accompanying text that people could swipe through to learn more.

The American Express ad ended with an Apply Now button so people could sign up for the card within the Canvas system itself.

It was directed at an audience that was built from American Express first-party data and at a look-alike audience that was based on profiles of the people who had previously applied for the card, Zlotsky said. The campaign proved a success; it led to a 37% increase in conversions over the previous marketing effort for the card, and it reached more than 4.5 million people, according to Amex.

According to Zlotsky, the interactive ad was the ideal format for social media such as Facebook a medium that already encourages users to play games and watch video content and engage in other hands-on activities.

We brought much of our traditional digital experience into the Canvas unit on Facebook and enhanced it with video and animations that helped us to tell the story of our business platinum card, she said. By bringing the full story into Facebook, we could get interested small-business owners directly to a card application page more seamlessly.

Banks that do social well realize its more than just another channel, said Deepanjan De, U.S. head of the financial services industry segment for Facebook. It offers them a unique ability to personalize content and take advantage of digital, and there is a clear shift to digital. People on average consume up to six hours of [digital] content per day.

Banks can also use nonadvertisement social media messages to attract business customers, said CarrieAnne Cormier, assistant vice president of retail operations and strategy at the $1.2 billion-asset Avidia Bank. The Hudson, Mass., bank is known for social media efforts that go beyond retail customers.

For example, if a new business opens in the banks market, well tweet about how glad we are they moved into town, or well share their story on Facebook, Cormier said. Then maybe well cross-promote some of their events on our social channels.

This kind of interaction has proven effective at gaining Avidia new commercial clients; after experiencing it firsthand, one local business owner came into a branch and said, We need to bank with you guys and became a customer, Cormier said.

She added that social media augments the banks traditional business-to-business marketing efforts, which typically for banks is built through establishing personal connections.

Branch managers will make calls and connect with these businesses, and they already know about us through the social media, Cormier said. It gets them a foot in the door versus just regular cold-calling. It complements our more traditional strategy.

Indeed, social media could be an effective digital companion to the traditional cocktail-party networking method of acquiring commercial clients, said Sam Kilmer, senior director at Cornerstone Advisors.

The [old] commercial banking concept of feet on the street has changed, he said. In-person meetings and deals can sometimes be done digitally now.

Most banks have a centralized social media unit for consumer banking, Kilmer said, but on the commercial side it is largely left up to the individual lenders or treasury managers. While retaining some aspect of this individuality is necessary for these employees to build relationships and ultimately acquire new commercial customers, there still need to be basic standards across the organization, Kilmer said.

Done effectively, it is essentially the marriage of networking and content marketing, Kilmer said.

Bryan Yurcan is a senior writer with American Banker, with a focus on financial technology.

Read the original post:
Social media: It's not just for chasing consumers anymore - American Banker

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The 5 social media tools that give startups a chance to succeed - e27