Mediaboss Marketing

"Our passion at Speetra is better communication, better service and better business," said Pawan Jaggi, CEO for Speetra. "pulseM is built on a simple truth: homeowners like to talk and engage when great service is delivered. They demand that the process is fast, trendy and natural. With this integration with ServiceTitan, we make customer engagement a powerful tool for home service companies to easily get their customers talking about their service and experience. pulseM curates the fan content for best results."

ServiceTitan's integration with pulseM gives home service businesses a powerful tool to:

"Home service business owners count on ServiceTitan to help them improve customer engagement," said Ara Mahdessian, CEO of ServiceTitan. "This latest integration effort with pulseM does just that. Home services customers can engage on social media and post powerful reviews that will boost SEO for ServiceTitan clients. pulseM and ServiceTitan together will help home service business owners succeed."

About pulseMpulseM is a revolutionary technology that offers effortless and natural customer engagement, allowing you to take the pulse of your customer. pulseM allows your business to increase survey participation, boost positive social media reviews and improve employee accountability. For more information about pulseM, visit https://pulsem.me/.

About ServiceTitanServiceTitan is a mobile, cloud-based software platform that helps home service companies streamline operations, improve customer service, and grow their business. ServiceTitan's end-to-end solution for the multi-billion dollar residential home service industry includes CRM, intelligent dispatch, comprehensive reporting, marketing management tools, mobile solution for field techs, and QuickBooks integration. ServiceTitan brings a fully operational modern SaaS infrastructure to an industry traditionally underserved by software. ServiceTitan is the preferred software for hundreds of the world's most successful plumbing, HVAC, and electrical companies. For more information about ServiceTitan, visit http://www.ServiceTitan.com.

Media Contact: Heather Ripley Ripley PR 865-977-1973 hripley@ripleypr.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/servicetitan-integrates-with-pulsem-to-make-customer-engagement-automatic-300470708.html

SOURCE ServiceTitan

http://www.ServiceTitan.com

Read more:
ServiceTitan Integrates With pulseM to Make Customer Engagement Automatic - PR Newswire (press release)

Growth hacking revolves around a culture of rapid experimentation and learning. Photograph: Alamy Stock Photo

Growth hacking could be perceived as the realm of high-flying startups, but for cash-strapped small businesses, growing fast at a low cost should be a no-brainer.

Put simply, growth hacking uses innovative strategies to attract the maximum number of customers, while spending as little as possible. The concept was coined by Silicon Valley entrepreneur Sean Ellis in 2010. Ellis later went on to found GrowthHackers, a community of 200,000 members.

When you are a very small company with limited resources, you have to use unconventional methods to meet your needs

Hackers push the boundaries and experiment extensively in the search of an approach that yields the best results. For smaller businesses, the main focus is on marketing tools, such as search engine optimisation (SEO), social media and email marketing, but for giants like Facebook, Airbnb, Uber and Dropbox, the approach can touch every area of the business.

David Arnoux, co-founder at growth hacking training business Growth Tribe, says a left-field marketing approach can help small businesses achieve success against larger firms: It is not a [set] bag of tricks. What you need is a philosophy and a process of rapid experimentation ... When you are a very small company with limited resources a David versus Goliath you have to use unconventional methods or tactics to meet your needs.

Growth Tribe launched its growth hacking academy in September 2015 and has since worked with more than 1,700 people. There are 100-150 attendees a month, made up of young professionals, corporate clients, and adult professionals who take the two-day or six-week crash course in growth hacking.

On the rising appeal of the approach Arnoux adds: For sure there are more and more companies who are now becoming successful with rapid experimentation and with agile marketing. There are more and more examples of companies who run dozens of experiments per week. The difficulty for most companies is [to embrace] the growth mindset way of working and unlearn bad habits.

Dutch online auction house Catawiki, was named top of Deloittes list of EMEAs fastest growing companies in 2015. The company achieved 45,080% growth in revenue in the previous four years and attracts 14 million users a month. Chief marketing officer Harmen Visscher says the site has 35,000 lots each week and has grown from a team of 80 people in 2015, to more than 500.

For Catawiki, listening to their customers has been key to their success. The company has prioritised A/B testing across its payment options, email marketing and the product itself since they launched. This involves offering one version of your website, email or advertising to half of your audience and a different version to the other half to see which delivers better returns. You can then commit resources to the most effective.

The growth hacking mentality should be in the DNA of each company, adds Visscher. It is essential for growth for everyone, even when it is not a startup.

The possibilities for growth hacking are endless and largely cost effective (or even free). Before it was worth billions, Facebook made use of hacking tactics when it first launched as a platform for students in 2004. Some universities in the US already had their own social networks and were reluctant to embrace the new kid on the block. So Mark Zuckerberg and his co-founders targeted other universities in the immediate vicinity, putting pressure on the students using only their local networks to join Facebooks universal platform. Similarly, Hotmail used its existing customers to drum up demand in the early days, by adding a line at the end of every email promoting its free service. This was at a time when the public still had to pay for email services.

For todays small business owner, Growth Tribe recommends trying tools such as Clearbit, which builds profiles on website visitors; Hotjar, which tracks where customers are clicking on a page; Import.io, a web scraper that can be used to find sales leads; and Ghostery, which identifies what analytics tools are running on a website. Growth Tribe uses Rebrandly to target past talk attendees with ads in the weeks that follow.

Consultant Shadi Paterson, who teaches growth techniques through his company The 8760, says all that is required is some common sense.

The benefit of growth hacking is its low cost, it is just time intensive, he says . He believes building a business profile organically on Facebook and Twitter is a dated approach and entrepreneurs should look to piggyback on the influence of other people. This could be as simple as joining a chamber of commerce. You instantly open up your network and massively increase your exposure, he adds.

Arnoux agrees that time can be of the essence. Behind some of the biggest hacks, are 100-200 experiments, many of which have failed. The prospect of undertaking that volume of experimentation is a daunting task. But Arnoux says it helps to focus on one metric at a time.

A little bit of growth on lots of experiments will give you better growth than one ginormous hack that is meant to solve everything, he says. Prioritise by [assessing] how big an impact [that metric] will have and how easy [the experiment] is to run. Whittle it down to three or four experiments and commit to testing them in a two-week period.

Growth hacking may be one of those trendy imports from Silicon Valley, but its principles are founded in age-old business practices. You have to find where your customers are and just talk to them, the recipe has not changed, Paterson says. Growth hacking is [just] another way of [doing that].

Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox.

Excerpt from:
Could growth hacking be the low-cost key to business success? - The Guardian

Our Culture

We are an elite team of creative, self-disciplined, self-motivated, and data-driven professionals with a passion for inspiring each other, our clients, and everyone we encounter. We believe in mental and physical wellness because we know a healthy team is a happy and motivated team. IMI values drive our every thought and action. We take time and care in recruiting the best possible talent we can find, only those that fit our culture and believe in our values.

We demand teamwork, innovation, creativity, resourcefulness, and attention to detail. We dont tolerate immaturity, childishness, or those that dont put others before themselves. We believe in a diligent and consistent pursuit of perfection. Thats how we define excellence. We never stop improving ourselves. We are a team of world renowned marketers, athletes, military combat veterans, and entrepreneurs. We have team members of all ages and backgrounds, and giving 100% the first time, every time, is our bare minimum. We are our own biggest critics.

We exist to support one another, our clients goals, and help change the world around us. We partner with companies that share similar goals, values, and cultural beliefs. Come be a part of our team!

We create opportunity and inspire passion in the lives of our team members, clients, shareholders, and community while adding a distinct measurable value through results-driven digital marketing strategies.

The Vision of Internet Marketing Inc. is to be the leading provider of integrated online marketing solutions for global brands and to continually develop results driven strategies designed to meet specific client needs. We will fulfill this Vision by having:

Our Core Values bleed into every aspect of the business and provide a foundation for behavior, attitude, and decision making. These values define our culture and express the mentality and behaviors necessary for Internet Marketing Inc. to exist and achieve our goals.

Read more:
About Us - Internet Marketing Company

The road ahead can be both challenging and exciting. Attracting new customers, as well as cultivating repeat business is essential to any thriving business. Implementing on-going and innovative marketing techniques, is paramount and essential if you want to be around for years to come. At West Coast Internet Marketing, we have a team of seasoned marketing experts, who will get your website positioned on the first page of major search engines such as Google, Yahoo, and Bing.

With offices in Orange and San Diego Counties, and established in 1979, West Coast Internet Marketing has helped hundreds of businesses create, establish and maintain a positive public image. Our expertise includes all forms of advertising including television, radio, print, public speaking, public events, yellow page advertising, and direct mail. Now, of course, we have succeeded in adding digital, email and social media marketing.

At West Coast Internet Marketing, we are well-versed in digital marketing including website design and search engine optimization (SEO). We use strategic SEO techniques. And we strictly adhere to Google White-Hat policies. We believe businesses succeed using a well-rounded approach to marketing. So in addition to making your website the best that it can be, we will more than likely recommend a social media marketing campaign as well. Also, we like to utilize email marketing. We will take your existing client email list, as well as acquire new prospects if you desire. And finally, if you have had success with print, and want to continue with that, we have many suitable solutions to choose from. We will meet with you either in-person (if you are local) or remotely if you are not. Together we will analyze your current marketing programs, at no initial cost. And after carefully listening to your marketing concerns, we will come up with personalized marketing strategies that will work; all while staying within your requested budget.

Dont let fear of the unknown hold you back. We keep on-track and up-to-date with the latest marketing trends, so you dont have to. After all, youre not in marketing, we are; leaving you to focus on the day-to-day operations and future growth plans of your business. CALL 760-585-5869 today to find out why West Coast Marketing, in business since 1979, is a well-respected marketing firm, with client results and testimonials to prove it!

See more here:
Internet Marketing Experts Will Rank You On 1st Page of Google

On Marketing Technology

MTS:Tell us a little bit about your role at Hootsuite and how you got here.

Im the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at Macromedia and Juniper Networks, focusing on creating a customer-centric approach to marketing.

My career has been focused on helping companies align their technologies with customers needs which coincidentally, is an absolute priority at Hootsuite. I met with Hootsuite CEO, Ryan Holmes, and learned more about the companys focus on helping organizations create human connections at scale, which immediately caught my interest. My focus for the year is helping our customers understand how they can use social and Hootsuite throughout their organization to impact their bottom line.

MTS: How do you see the social media management market evolving over the next few years?

The social media management market is constantly evolving. Businesses are relying on social channels such as LinkedIn, Twitter, Facebook, and Instagram to communicate with their customers at a deeper and more personal level. Were also seeing social used across the organization from marketing to sales, customer service, and more.

Social media management technologies need to keep pace with the increasing adoption of social across job functions. From social marketing to social selling, our solutions must adapt to socials rapidly evolving needs. For example, to combat the rapid decline of organic reach, marketers are investing in paid social advertising strategies. To meet this need, Hootsuite acquired AdEspresso, to enable marketers to easily manage Facebook and Instagram advertising from a single platform. As social matures, marketers will need to be able to quantifiably justify how social impacts the bottom line. Hootsuite acquired leading social analytics company LiftMetrix to meet that need.

Its extremely important for social media management platforms to connect with the customers using existing technologies. We have hundreds of best-of-breed partners and applications in our open ecosystem and plan to continue the momentum. Our open ecosystem helps to boost the adoption of social across the entire organization by integrating with the technologies that our customers are already familiar with.

MTS: What do you see as the single most important technology trend or development thats going to impact us?

Video is going to continue to play a larger and larger role in business. Social video is evolving and growing at a rapid pace. Companies are tapping into live video capabilities, such as Facebook Live, to connect with customers and turn them into deeper brand advocates.

MTS: What factors should a startup consider before deciding to integrate a social media management platform into their stack?

Regardless of size, organizations should consider how to relate to their customers to the best of their ability, with social being a key component. A recent Harris poll, sponsored by Hootsuite, shows that more than four out every five Americans (83 percent) have a social account, and nearly a third of Americans who have a social media account would rather engage with a brand or organization on social media than visit a physical location.

As social continues to become a huge part of how businesses reach their customers, a social media management platform like Hootsuite helps to simplify the process. Hootsuite can help businesses gain valuable customer insights and strengthen relationships, increase brand awareness and loyalty, generate leads, increase sales and create a competitive advantage.

MTS: What startups are you watching/keen on right now?

I usually watch for startups in specific categories versus specific companies. Right now I keep track of startups who are innovating in AI and marketing as well as neuroscience.

MTS: What tools does your marketing stack consist of in 2017?

A few marketing tools were using in 2017 include:

Marketo, for marketing automation. Marketo leads can be created directly from Twitter and Facebook activity discovered through Hootsuite. We are also now using Marketo for our ABM needs Lattice Engines for Predictive Scoring and ABM account selection Demandbase for targeted ABM advertising and various data enrichment activities High Spot for sales enablement Zendesk, which can be used through Hootsuite to create customer service tickets.

Our MarTech stack is robust and continuously evolving to take advantage of advances in technology and to keep up with the pace of our growth.

MTS: Could you tell us about a standout digital campaign? (Who was your target audience and how did you measure success)

One of our standout digital campaigns was our Social Trends campaign which covered the top five social media trends for 2017. This was a thought leadership campaign that included a global webinar, microsite, social advertising, vertical-specific content, and sales enablement materials.

The campaign was aimed at marketing directors, strategists, and managers in enterprise organizations. Our goal was to drive leads.

The campaign began with our editorial team. Social is always changingso our customers look to us to help them prioritize their strategies and make sure they arent being left behind on new opportunities. We interviewed experts, analyzed data, and built a compelling narrative that was supported by global data.

With this core story, we were able to repurpose it to extend our reach and impact. For example, we partnered with We Are Social, a global social media agency, and released Digital in 2017, a report of social media and digital trends around the world. We expanded the original webinar content with follow-up guides, social ads, and a Facebook Live event. We also ran a training event for our sales team and built sales enablement materials, helping sales people tell this story to our customers.

The campaign was successful as it allowed us to take one story and produce multiple types of content that appealed to a global audience. The Social Trends campaign exceeded our expectations for traffic, leads, and net-new revenue.

MTS: How do you prepare for an AI-centric world as a marketing leader?

Theres a lot of potential for AI to be integrated into social platforms. Hootsuite has some basic AI that helps optimize different things behind the scenes, but its an area that were currently exploring.

By 2018, Gartner predicts that 20 percent of all business content will be authored by machines. Some ways were anticipating AI playing a role in the marketing world is through automating high-quality enterprise content at scale. This has the potential to not only help save time, but also deliver a better customer experience; AI could potentially find patterns in data and help spot customer trends quickly. At the end of the day, its the people that matter. Marketing leaders must take into account this human connection and how we can use social media to connect with each other on a broader scale.

How I work:

MTS: One word that best describes how you work.

Confident

MTS: What apps/software/tools cant you live without?

I cant live without my iPhone, my Ipad, and my laptop. My life revolves around those three devices on which I have many apps that help me organize my life, my work and things I enjoy like social, news and health.

MTS: Whats your smartest work related shortcut or productivity hack?

My smartest productivity hack is to get up early and exercise every morning. It is worth setting that alarm for 5:30 every day. Gives me energy, reduces stress and makes me happy.

MTS: What are you currently reading? (What do you read, and how do you consume information?)

On my iPad I read all my business publications and business books. I am presently reading Winning with Data: Transform Your Culture, Empower Your People and Shape the Future. I also love to pick up a physical copy of the Harvard Business Review (HBR) for when I travel.

For pleasure I am driven by my book clubs choices. I have a personal passion for neuroscience, and stories about people who think differently are my favorites.

MTS: Whats the best advice youve ever received?

Dont be afraid to fail. Advice from my Dad. It has always helped me try new things and learn new things.

MTS: Something you do better than others the secret of your success?

Listening. Effective listening is a really important trait. Listening to your customers can lead to substantial improvements in your business. And listening to your employees is key to productivity, culture and ultimately profitability.

MTS: Tag the one person whose answers to these questions you would love to read:

Melinda Gates

MTS: Thank you Penny! That was fun and hope to see you back on MarTech Seriessoon.

Read more here:
Interview with Penny Wilson, Chief Marketing Officer at Hootsuite - MarTech Series (press release) (blog)