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ERBIL, Kurdistan Region (Kurdistan24) - Members of the security detail of Turkey's President Recep Tayyip Erdogan who kicked and beat up American-Kurdish protestors in May in Washington, DC were not "above the law," said the Mayor of US federal capital Muriel Bowser on Monday.

"By issuing arrest warrants for the 12 Turkish government agents involved in the brutal and unprovoked attack, we send a clear and unambiguous message that no one not even the security force of a foreign leader is above the law," wrote Bowser in a short opinion piece in the New York Times.

Two US resident Turks have already been arrested for their involvement in the attack.

Bowser defended her administration's last week announcement of charges and arrest warrants against 18 individuals, including 12 members of the Turkish presidential security detail who brutalized peaceful demonstrators outside the Turkish ambassadors residence in Washington.

The assault took place shortly after a long-awaited White House meeting between Erdogan and President Donald Trump on May 16.

District of Columbia's decision to go after Erdogan's security detail angered him last Friday.

"How can such a thing happen? They [Americans] have issued arrest warrants for 12 of my bodyguards. What kind of law is this," Erdogan asked in his first remarks since the attack that led to an uproar from the media and widespread condemnation by prominent politicians in the US.

"The actions of those Turkish security officials and their supporters were a reprehensible attack on a core American value: the right to assemble and protest peacefully," said Bowser.

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World Erdogan's bodyguards not above the law: DC Mayor - Kurdistan24

Grab your popcorn. Theres a new movie that looks back on the history of SEO from the mid-1990s to today.

Wait. A movie about SEO?

Yep. It may seem odd at first glance, but as anyone whos been around the industry for the past 20 or so years could tell you, there are definitely some interesting stories to tell.

So thats what John Lincoln, CEO of Ignite Visibility, set out to do. He began working on SEO: The Movie last October, interviewing a half-dozen industry veterans (including Search Engine Lands Danny Sullivan and Barry Schwartz) about topics like

Lincoln also narrates the movie, which covers topics up to and including recent developments like Googles Panda and Penguin algorithm updates.

A couple of stories really stood out to me: Rae Hoffman (aka Sugarrae) talking about how her first affiliate marketing commission check was worth more than what her then-husband was making in an entire year, and Rand Fishkin of Moz talking about the companys early financial troubles and how attending two conferences set a course toward profitability. Theres also a section that very appropriately discusses the huge impact that former Googler Matt Cutts had across the SEO industry, from his days as GoogleGuy at WebmasterWorld and other forums up until his recent switch to a career at the US Digital Service.

Im the farthest thing from a movie critic, but others who want to pick apart the film will rightly point out that its US-centric and that a lot of industry pioneers werent interviewed. (Link building pioneer Eric Ward even supplied Lincoln with a tongue-in-cheek rant about not being interviewed; its included during the end credits.)

The bottom line is that its impossible to tell the entire history of SEO in about 40 minutes. As Lincoln told me via email, his movie purposely focuses just on some of the key events from the early days of SEO up to recent times.

Still, I think industry veterans and newcomers will enjoy it. I did, and it left me hoping to someday see a longer version with more SEO luminaries young and old telling stories about how the industry began and evolved.

If you want to check out SEO: The Movie, the full-length movie is embedded below.

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'SEO: The Movie' aims to trace the rise of internet marketing - Search Engine Land

Ad-serving companies should be quaking with fear at the launch this week of Alibaba's new Uni Marketing system, which aims to help brands build loyalty and sell products directly to Chinese netizens.

Alibaba's Uni Marketing framework captures and analyzes live data from across its vast ecosystem, and transfer it into structures that enable brands to explore the behavioral patterns of Chinese consumers. In turn, brands can use this data to power new, more targeted and effective brand building activities based on real-time data.

Alibaba boasts over 450 million annual active buyers and consumers on its Chinese e-commerce marketplace, and companies can turn consumer data into actionable insights by aggregating the information, analyzing it and making it accessible to brands. Marketers can also segment consumers across a myriad of touchpoints and through various channels to provide a complete picture of consumer behavior.

The Uni Marketing framework includes a media planning and ad-serving tool which takes information from across leading online Chinese media and feeds it back into the databank, allowing media agencies to support brands and improve marketing capabilities.

The company has not released details on the pricing of this new service.

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Alibaba Unveils New China Internet Marketing Tools - ChinaTechNews.com

SEO is the search engine optimisation operation that makes it easy for one to have their pages indexed and surface on search engine result pages when internet users do searches online using some keywords related to their activity. Search engine optimisation is the ultimate source of providing the most interesting return on investment over the longest period of time, as compared to other traffic sources like affiliate and ads programs. When it comes to online marketing and SEO makes sure that your website doesn't just offer some great content to internet users, but also something that is as easy to understand and is as eye-catching as possible.

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines.

SEO marketing

SEO marketing, on the other hand, is an internet marketing strategy that usually involves the promotion of websites by helping them have their visibility increased in search engines results pages. This is primarily done through paid advertising. Search Engine Marketing (SEM) may incorporate some websites which then adjusts and rewrites website content and the site's architecture. This goes a long way in ensuring a higher ranking in different search engines' search result pages, thereby enhancing the pay-per-click listings.

Online marketing is one essential part of driving traffic and potential clients to your online business. Having your business or online market kept on top requires vital online marketing strategies and should also include search engine optimisation, pay-per-click and social media advertising. Pay-per-click advertising is a type of inbound marketing that is used to promote businesses through adverts that are displayed alongside organic search results on search engines' results pages, for example, Google. Each of the ads is triggered by the search for a particular keyword that is related to what the advert is promoting. The advertiser only pays when a user clicks on the ad and visits the clients' websites. This gives birth to the "pay-per-click" name.

Search engine optimisation

The search engine optimisation, on the other hand, aims at increasing traffic's visibility to a particular website by realising higher rankings in search engine results. The process of optimisation aims at improving your website and making it as attractive and eye-catching as possible. The more search engine-friendly a website is, the more likely it is for it to appear higher in the organic search results when one searches for related keywords.

SEM, in full, search engine marketing, is the general term that is used to describe search engine optimisation and pay-per-click as a single marketing approach. Most companies go for both strategies to get immediate results and a long-term method. This is ultimately considered as a complete search marketing campaign that will ensure any business booms if the best steps are followed.

Different regions have different search engines focusing on them, with each of them having different signals. Having a local firm advertising on would be the best way to understand the specificities of each search engine. For instance, to enter the Chinese market, it is important to understand how Google Hong Kong and Baidu work to make the websites compliant to these particular search engines. Different companies can help you to get higher rankings such as Get Clicks which provides services such SEO and online marketing in Hong Kong.

By making sure that you are using the different channels to communicate with you targets as well as using the right search engines to reach them will ensure you better online performances.

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SEO/online marketing - Bizcommunity.com

Kristina: What trends are you watching in social media now?

Ben Cockerell, Director, Global Marketing, Crimson Hexagon: More and more people are including images in their social media posts and this could be attributed to the fact that tweets with images are noticed more. A recent report found social posts that include a picture receive 150 percent more retweets than those that don't and marketers definitely shouldn't overlook this. Brands may not always be mentioned in the text portion of a tweet, but their logos or products may be featured. Without image analysis, brands may miss a huge part of the conversation - and marketing opportunity. Marketers are also able to capture deeper sentiment and context by looking at more than just the text.

Kristina: We're still hearing a lot of buzz about the importance of influencer marketing. Part of the influencer trend is knowing what is "hot" at a given moment. How can brands better use social as a barometer for these trending issues/products?

Ben: When it comes to social media, most marketers focus on the numbers. They're typically trying to figure out things like, "How many people interacted with this social post about our product?" and "Which demographic did this message resonate with most?" Yet, they often forget they can uncover much deeper and qualitative insights beyond volume data by looking at emotions and sentiments referenced in social posts. It's important to remember people aren't making buying choices based on how many of their friends mention a certain product or company. Instead, it's based on what their friends actually say. Sorting through individual posts based on specific emotions can provide much more context to help determine what's trending - and what's not.

Kristina: Could you give us an example?

Ben: For example, my company Crimson Hexagon recently released a report on most discussed consumer trends. One finding that we found interesting was that, while a hot topic in the media, autonomous vehicles actually evoke a lot of fear in consumers. Brands should use this detailed information (not just the fact that people are talking about self-driving cars) to better shape their messaging and address consumers' concerns.

More from Ben and Crimson Hexagon later this week, including his top 3 tips for a better social strategy.

Tags: advertising, Crimson Hexagon, ecommerce, Social marketing, social marketing tips, social marketing trends

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Trends to watch in social - BizReport