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Germany Criticizes Trump, Erdogan Ahead of G-20 Meeting Wall Street Journal (subscription) BERLINA major meeting of world leaders in Germany next week emerged as a flashpoint of tension between allies on Thursday as Chancellor Angela Merkel sought to block the Turkish president from giving a speech in Germany and European leaders ...

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Germany Criticizes Trump, Erdogan Ahead of G-20 Meeting - Wall Street Journal (subscription)

During her interview on JTBCs News Room on June 29, not only did Lee Hyori talk about her upcoming album and theinspiration behind her songs, but she also discussed the differences between girl groups back in her day and now.

While talking about how times have changed since her timeas a member of first generation girl group Fin.K.L, Lee Hyori said, Back in my day, it wasnt as competitive as it is now. In my case, I was the last member to join the team so I only trained for a month before I made my debut. There werent that many people who had to train for years like these days.

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She also added, I see that for girl groups these days,too much basically everything about their lives is exposed to the public. In our day, social media wasnt very prevalent, so I feel like we had more freedom.

Lee Hyori concluded with, Because of this, when I see them at beauty salons, their expressions are dark. Theyre constantly judged and compared to each other while training, and that continues even after they make their debut. As their senior, seeing that makes my heart ache.

Source (1) (2)

Originally posted here:
Lee Hyori Candidly Discusses Why She Feels Bad For Girl Groups These Days - soompi

Since the launch of the internet, brands have been taking their businesses online and utilizing the many benefits that online marketing has for them. As the Internet grew, more and more brands have started to take it upon themselves to promote their content on the internet to attract more customers and increase their revenue. Today, it is possible to run an entire business on the internet without having to rent office space or employing even a single employee. When it comes to driving traffic to your presence on the internet, which we all know is the secret ingredient to online success, brands, companies and website owners often finds that it is one of the most difficult tasks. Not only do you have to drive traffic to your online properties, but you also have to consider the authority your brand has on the internet.

While still relatively new to small businesses and website owners, the interest companies have in influencer marketing has increased by approximately 900% since 2013. Media Kix reports that around 80% of internet marketers report influencer marketing as an effective strategy for boosting their online businesses to new levels. They also report that as much as 84% of all internet marketers are already using influencer marketing in some way either to promote their own brands or their customers brands. These statistics are solid proof that thousands of brands are already using influencer marketing and that they are seeing good results from it. If you are not currently utilizing this marketing method and struggling to determine how you can use it to the advantage of your own brand dont worry. With so many companies using influencer marketing, you have one significant benefit you can learn from the ones that have succeeded to ensure your first campaign is also successful. Lets take a look at seven top social media influencers to get a better idea of how influencer marketing might benefit your business and, of course, what you could do to launch an effective campaign.

Dr. Mikhail Varshavski was born in Russia and is currently a third-year medical resident. Most people know him simply as Dr. Mike. He is quite active on Instagram, with a following that reaches of 1.9 million. Dr. Mikes Instagram account quickly grew from just posting photos with himself as the main object while he was working and while he was at the gym. He also frequently posts pictures of himself with his dog. He often talks about healthy lifestyle choices and encourages his followers to adopt these lifestyle choices. Dr. Mike is also popular on SnapChat and Twitter.

Jake Paul started out on Vine with just a couple of videos, which quickly went viral and generated him more than 17 million followers to date. Today, Jakes videos are still very popular on Vine, but he has also gained acknowledgment on Musically, Instagram, YouTube, Twitter, and Vine. His videos have been viewed over four billion times and he has also become an actor thanks to his videos. Thanks to his stardom, Jake was also able to start his own venture, TeamDom. Today, many big brands like Universal Studios, Beats, and Coca-Cola are relying on Jake Paul as their influencer. He is also considered to be one of the top social media influencers on the internet.

Furious Pete is another icon on social media and is often used by top brands to promote a variety of items, including workout programs and supplements. Furious Pete survived both cancer and anorexia, and, today, he is one of the most popular bodybuilders on the internet. He has more than five million subscribers on his YouTube channel and has started his own line of clothing, as well as a series of supplements tailored toward the fitness needs of his followers. Pete also hosts a television show in Germany and is often sponsored by different brands, which he then endorses in his videos.

Kristina Bazan was able to utilize social media as a way to become famous within the fashion niche and, today, she is the spokeswoman at LOreal Paris thanks to her influence on social media. Kristina has also launched her own fashion blog, Kayture, and was able to hire a team of people to work with her. She is often hired by high-end brands, including Dolce & Gabbana, Louis Vuitton, Dior, and Guess. Kristina has more than 2.4 million Instagram followers and is also active on other social networks.

When it comes to online marketing and running a business online, Neil Patel has become the go-to guy. He started out assisting local companies with SEO, but, today, he is one of the most famous people in the internet marketing and online business niches. He is an expert in various fields, as well as the co-founder of Hello Bar, Crazy Egg, and many other ventures. Neil is often used as an influencer by Viacom, GM, HP, Amazon and many other companies. Hes Facebook follower count is reaching close to one million and he has over 250,000 followers on Twitter, and he is active on many other social media platforms as well.

Jennifer Selter has worked hard on growing her following on social media. She started out as a front desk clerk at her local gym, but, today, she boasts with over 11 million Instagram followers, as well as millions of followers on her other accounts. She went viral due to a booty-boosting fitness program that she developed, but she is quite popular in the fitness niche today not only amongst those who would like to boost their booty. Jennifer is also used by many companies as an influencer and, thanks to her current success, she is now planning a line of her very own workout clothes.

Paloma is based in Houston, Texas. She started out with a simple interior designing blog about 10 years ago. Her blog quickly took off and attracted the attention of numerous magazines. In addition to publications and magazines approaching her, many high-end home brands, including One Kings Lane and Kitchen Aid, also started to use Paloma as an influencer for their marketing campaigns. Paloma has over 70,000 followers on Instagram and over 180,000 followers on Pinterest and

Social media influencers are using a lot of different techniques to help put the products and services of their clients in front of potential customers. Many of these social media influencers have seen a lot of successful results when it comes to promoting content to their followers and you can definitely learn a thing or two from them. These social media influencers weve featured here are some of the best and will help you come up with an idea of how you can utilize this marketing method to grow your own business but, dont let these be the limit of your creativity.

Read next: FinTech cross-border payments platform opens London office in Brexit opportunity

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Top 7 social media influencers who are killing it - TNW

Zhonglian News provides companies with professional advertorial marketing solutions

BEIJING, June 29, 2017 -- In the Internet+ era, advertorial marketing has created many sales miracles for company promotion. To this end, lots of companies work with famous agencies for advertorial planning in order to save marketing cost and maximize benefit. Zhonglian News, with solid reputation and professional advertorial marketing service, helps companies improve brand influence and provides publication and writing services of advertorials and news releases.

Relying on its strong Internet media resources and promotion and planning team, Zhonglian News offers Internet brand integrated marketing and news advertorial marketing solutions to listed and growing companies, in order to build comprehensive marketing services! Zhonglian News aims to gain maximized Internet media marketing effect with minimal cost through Internet technologies and operational strategies, thus helps companies promote news coverage, brand influence, social awareness and business opportunities in a short period of time. Zhonglian News wins market and customer recognition with the targeted, efficient, professional and low-cost reputation, and expands Internet channels to realize Internet marketing value!

Adhering to the core values of teamwork, openness and inclusiveness, persistence and innovation, customer-centered, and gratitude and sharing, Zhonglian News keeps the attitude of sincere, professional and devoted service, to build itself into the No. 1 brand of Internet media marketing! In the era of social media, we are committed to becoming an authoritative and influential partner of companies in their effort to build Internet image and brand strategy!

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Fainting and the summer heat: Warmer days can make you swoon, so be prepared

Why bad moods are good for you: the surprising benefits of sadness

Here's why 'cool' offices don't always make for a happier workforce

Four myths about diabetes debunked

What are 'fasting' diets and do they help you lose weight?

Placebos work even when patients know what they are

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Zhonglian News provides companies with professional advertorial marketing solutions - EconoTimes

This kind of sets a new bar for content marketing on the Internet.

As of 29 June, a new documentary about the SEO industry from digital marketing firm Ignite Visibility is ranking on page one for a Google search for 'SEO', which is likely the best possible outcome as far as SEOs are concerned.

SEO: The Movie certainly includes a whos who of the search industry Wizard of Moz Rand Fishkin, former SEO consultant Jill Whalen, Pubcon chief executive Brett Tabke and Pushfire chief executive Rae Hoffman, to name a few and has nearly 80,000 views in 10 days. All that for a budget of around $15,000.

John Lincoln, chief executive of Ignite Visibility, said the documentary provides a historical overview of the industry for anyone looking to learn about SEO or get into the industry:

SEO was the original way to do Internet marketing. The two first ways [were] really SEO first and then it was PPC because they were doing ads on these search enginesand after that, email. So what this documentary does is it traces the first way you could ever do Internet marketing. Before that, you were putting your website on a business card. What happened in the early days, these search engines were so unsophisticated and just a few people figured out how to game them. Through this practice, [these affiliates were] making millionshuge moneyand the early players really developed Internet marketing as a trade. And theres all this exciting stuff that goes along [with it]there were parties that occurred where people felt like they were rock stars, almost like a Wolf of Wall Street thing[a lot of people] dont realize how much of that was going on, so we tell the history that nobody really knows of one of the first digital marketing practices to explain how it evolved and show today its a 100% legit, very important part of the digital marketing mix and the biggest way that most online businesses drive traffic to their websites.

Lincoln said he always wanted to do something big on SEO, but wasnt sure what format it would take until he realized video is the fastest-growing content channel on the Internet.

I was sitting at homewatching a skateboard documentary and kind of taking a look at that and thought, This is really good I could do something like this and started thinking about this, Lincoln said. That was October 2016.

From there, Lincoln said he had lunch with his two business partners and one of them thought it was an amazing idea and one said it was a stupid idea and I said, I dont care Im going to do it.

Thats when he created an outline and contacted search publication Search Engine Land and got chief content officer Danny Sullivan involved. The Search Engine Land team helped determine who to interview and facilitate said interviews and, five months later, Lincoln hired video editor Dan Liffick.

I wanted to make sure we did it rightand I knew if I didnt have Danny Sullivan involved, it wouldnt be a movie, Lincoln said.

The documentary is the first such effort from Ignite Visibility, but Lincoln has created plenty of other educational videos.

I think I put interesting stuff in there [I tried] to make it fun and exciting and jazz up an industry that people dont think is [exciting], Lincoln said. I just think this kind of sets a new bar for content marketing on the Internet. Everyone is constantly trying to develop the next piece of content that will reverberate. This will be key to our business success moving forward to attract attention online and I hope inspires other people to create cool stuff, too.

Ignite Visibility is using #SEOMovie to promote the video and has also tapped into the SEOs it featured to get the word out.

Its pretty much organicwith quite a bit of influencer marketing, Lincoln said. Every influencer in the industry is in the movie and helped promote [it].

As for whats next, Lincoln said not to rule out SEO: The Sequel, but Ive also had some people in the industry who want to see PPC: The Movie.

Ignite Visibility has 40 employees and is based in San Diego.

Excerpt from:
The story behind SEO: The Movie - The Drum