Mediaboss Marketing

The Des Moines Register 11:06 p.m. CT May 4, 2017

New Jobs

Darrell Sarmento has been named executive director for the Des Moines West Side Chamber of Commerce.

Laci Belmonti has been hired as a leasing agent for Hubbell Apartment Living.

David Gerlach has been hired as an apartment maintenance technician for Hubbell Apartment Living.

Ken Johnson has been hired as an apartment maintenance technician for Hubbell Apartment Living.

Calli Peck has been hired as a leasing agent for Hubbell Apartment Living.

Jason Tutt has been hired as an apartment maintenance technician for Hubbell Apartment Living.

Amanda Jensen has been hired as a revit modeler for Hubbell Homes.

Wendy Sherrill has been hired as a training coordinator for Hubbell Realty Company.

Shawn Hugaboom has been hired as a senior project manager for Hubbell Construction Services.

Jillian Albin has been hired as a construction project coordinator for Hubbell Construction Services.

Claire Brehmer has been hired as a communications specialist for Hubbell Realty Company.

Cory Garrison has been hired as a corporate recruiter for Hubbell Realty Company.

Nathan Kelsey has been hired as a building maintenance engineer for Hubbell Realty Company.

Mark Johnson has been hired as senior swine key account manager for EW Nutrition.

Joseph Bruce has been hired as senior key account manager for EW Nutrition.

Robin Maxon has been hired as an attorney, of counsel for Hopkins & Huebner, P.C.

Terry Geerdes has joined the Midwest Region Business Center a Des Moines office of the Principal Financial Group.

Michael Splittgerber has been hired as a SEM/interactive marketing strategist for Strategic America.

Moira Livesey has been hired as a direct marketing coordinator for Strategic America.

Kylie Anderson has been hired as a website and SEO coordinator for Strategic America.

Samantha Fox has been hired as a client services account coordinator for Strategic America.

Philip Conover has been hired as a program director for the First Tee of Central Iowa.

Hasib Momand has been hired as an intern architect for Shive-Hattery.

Amy Devlin has been hired as an administrative assistant for Shive-Hattery.

Season Fraker has been hired as an administrative assistant for Shive-Hattery.

Christopher Kreuder has joined Faegre Baker Danielss product liability litigation team as an associate in the Des Moines office.

Promotions

Mary Inbody has been promoted to executive vice president for Lincoln Savings Bank.

Travis Rychnovsky has been promoted to chief marketing officer with Foster Group, Inc.

Jessica Galvez has been promoted to regional manager with Hubbell Apartment Living.

Curt Chenoweth has been promoted to lead builder coordinator with Hubbell Homes.

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People on the Move: May 5 - DesMoinesRegister.com

NEW ORLEANS, May 4, 2017 /PRNewswire/ -- 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that the company will participate in the Apartment Internet Marketing Conference. 365 Connect is also a key sponsor of the event. The conference will occur May 8-10, 2017 in Huntington Beach, California.

Delivering technology solutions to multifamily housing communities across the nation, 365 Connect will exhibit and demonstrate its revolutionary resident lifecycle platform throughout the conference. The 365 Connect Platform resolves issues every multifamily community faces: marketing, leasing, and delivering services to residents. Enhancing livingexperiences by opening lines of communication, the platform follows the entire resident lifecycle, providing a nexus of information, resources, and services.

365 Connect Founder and CEOKerry W. Kirbystated, "The Apartment Internet MarketingConference hosts one of the most concentrated gatherings of technology professionals in the multifamily housing industry. With our focus on connecting both future and existing residents with where they live, this event is by far one of the most important conferences for us to attend each year as we engage, learn, and evolve our platform by interacting with our industry peers."

The Apartment Internet Marketing Conference will feature an array of speakers, panelists, and apartment industry executives, and will present an intimate look at the state of marketing from the perspective of multifamily management and ownership leaders. The conference has pioneered the exploration of topics like ratings and reviews, accountable marketing, revenue management as well as the explosion of video marketing. This year's event will focus on user experience, predictive lead generation, and utilizing virtual reality in order to attract prospective renters.

With 46 technology awards and counting, 365 Connect continues to revolutionize the multifamily housing industry with a results-driven platform that eliminates redundant marketing, simplifies transactions, and serves residents after the lease is signed. The platform is proven to reduce operating expenses, increase prospect traffic, and retain residents for multifamily housing operators.

"365 Connect is always proud to participate in the Apartment Internet Marketing Conference. This event amplifies our message that considerable achievements in technology come from commitment, creativity, and dedication. When our team attends the conference each year, we observe industry leaders and entrepreneurs enthusiastically gathering to discuss the latest trends, incubate new ideas, and collaborate on strategic action. In keeping step with these passionate innovators, we encourage attendees to stop by our business lounge, meet our amazing team members, and learn why multifamily communities all over the country are leveraging the power of our platform," Kirby added.

About The Apartment Internet Marketing Conference: The Apartment Internet Marketing Conference is the apartment industry's only event dedicated solely to marketing,pricing, and encompasses all of the technological efforts surrounding the customer experience of the prospective renter. It is the most detailed and informative event in the industry and is sure to attract the industry's leading buyers of online and transactional services. Joshua Tree Conference Group has produced the AIM Conference since 2008. For more information visit: http://www.AIMconf.com

About 365 Connect, LLC: 365 Connect is a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry. Delivering a fully-integrated solution that eliminates redundant marketing efforts, simplifies transactions, and provides services after the lease is signed, the 365 Connect Platform interfaces with a variety of third-party applications to streamline operations and enhance user experiences. Powering the resident lifecycle since 2003, 365 Connect delivers game-changing results for its clients and the residents they serve by remaining laser-focused on connecting people with where they live. Explore: http://www.365connect.com

Media Inquires 365 Connect media@365connect.com 504.299.3444

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This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/365-connect-to-participate-at-apartment-internet-marketing-conference-in-huntington-beach-california-300451872.html

SOURCE 365 Connect

https://www.365connect.com

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365 Connect to Participate at Apartment Internet Marketing Conference in Huntington Beach, - PR Newswire (press release)

Kristina: What do digital brands need to know about the influencer trend?

Ted Dhanik, CEO & Co-Founder, engage:BDR: Influencer marketing is a great way to connect with audiences in a genuine way (when executed properly, of course). One of our most unexpected tips is to not underestimate micro-influencers. Working with genuine content and very relevant influencers is really key to success in this channel, and micro-influencers are often a great way to achieve that, since they maintain niche audiences and see great engagement. Obviously, scale is important, but we're aiming to help marketers ensure that that scale is reached in a way that doesn't sacrifice engagement, relevance, or tone.

Kristina: How can influencers help digital brands?

Ted: Many people think of influencer marketing as a way to drive sales, but influencers can also be incredibly effective in helping to build an online following for a brand. If a brand has a quality digital presence and is creating great content, being able to own their audience is huge. Brands like Glossier and Fashion Nova do this super effectively. Their products are exposed to audiences through influencer collaborations, but they're also driving people to opt-in to follow the brand account. This works because they are pumping out fantastic content, which creates a win-win for consumers, who are self-selecting to receive the brand messaging, and the brand, who now owns an audience they can message directly.

Kristina: Is this the time for brands to try to build relevance through influencers?

Ted: Absolutely! More and more people are connecting with their favorite influencers online, so the opportunities for marketers are growing. Additionally, new tech is allowing the process of influencer discovery, campaign planning, transaction, execution, and validation to be streamlined, making this type of marketing accessible to brands who may not have the resources to dedicate a team to it.

Tags: engage:BDR, Iconic Research, influencer marketing, instagram advertising, social marketing

See the article here:
What brands need to know about the Instagram influencer platform ... - BizReport

Censorship tactics have become more complex, posing new challenges for journalists and non-journalists alike, a new report finds.

In its annual "Attacks on the Press"report, the Committee to Protect Journalists (CPJ) has documented a range of censorship cases from around the world and revealed a new world of media repression.

"[Censorship] is definitely becoming more sophisticated and complex and is occurring at a variety of levels," CPJ's Advocacy Director Courtney Radsch told IPS.

CPJ's Executive Director described these new strategies as "repression 2.0" in the report, stating; "Repression 2.0 is an update on the worst old-style tactics, from state censorship to the imprisonment of critics, with new information technologies including smartphones and social media producing a softening around the edges."

At the end of 2016, there were almost 260 journalists in jail, the most CPJ has ever documented.

Turkey is the world's leading jailer of journalists with over 145 imprisoned journalists, more than China, Egypt, and Iran combined.

The country's media crackdown deepened following the July 15, 2016 coup attempt and the subsequent imposition of a state of emergency which the Turkish government allegedly used to shut down over 50 newspapers, 30 TV channels, and three news agencies.

The government also reportedly used anti-terror laws to imprison journalists, including the chief editor of Turkish daily newspaper Cumhuriyet Can Dndar who was sentenced to six years in prison on charges of disclosing state secrets, espionage, and aiding a terrorist group. Most recently, life sentences are being sought for 30 people with ties to Zaman newspaper, which is associated with Muslim cleric Fethullah Glen whom the government accuses of organising the coup attempt. The newspaper has since been under government control.

In Kenya, authorities are increasingly using a new mechanism to control the media: money.

"As revenues drain away from traditional media due to the inroads of digital technologies, the use of financial-induced self-censorship, or 'fiscing', can also ensure that journalists are more 'reasonable' in their reporting," said journalist Alan Rusbridger in the report.

"Murder is messy. Money is tidy," he continues.

However, the control of information is not unique to developing countries, said Rasch.

In the US, President Donald Trump has raised anti-media hostility to levels "previously unseen on a national scale," said journalist Alan Huffman in the report.

President Trump has consistently described some media organizations as "fake news," most recently reiterating the claim that media fabricate stories during the Conservative Political Action Conference (CPAC). "They have no sources, they just make them up when there are none," he told attendees.

Trump's rhetoric often emboldened his supporters who would boo journalists. Huffman described one case in the report where a Trump supporter wore a T-shirt that suggested the use of lynching, stating: "Rope. Tree. Journalist. SOME ASSEMBLY REQUIRED."

The president has also restricted and even denied access for reporters perceived as unfriendly, including those from Buzzfeed, the Huffington Post, and the Washington Post, and has threatened to change libel laws to make it easier to sue journalists and news agencies.

In one chapter, Christian Amanpour noted the similarities in such "poisonous" trends in the US and around the world.

"The same dynamic has infected powerful segments of the American media, as it has in Egypt, Turkey, and Russia, where journalists have been pushed into political partisan corners, delegitimized, and accused of being enemies of the state. Journalism itself has become weaponized. We cannot allow that to happen," she stated.

In Ecuador, the government has allegedly used social media as a way to suppress journalists.

After tweeting that Ecuador's former Vice-President Lenin Moreno had not paid income taxes, journalist Bernardo Abad's twitter account had been blocked for violating its terms of service. By the end of the week, nine accounts had been temporarily suspended after also tweeting about Moreno's taxes.

Radsch told IPS that with the internet and social media, there are now "more outlets for repression and threats."

China has taken this to the next level, making plans to link journalists' online posts to their finances.

Under the country's proposed social credit plan, journalists who write or speak critically of the government could face personal financial consequences including decreased credit score or a denied loan. Such censorship goes beyond the business as usual tactics of shutting down reporters' social media accounts to affecting journalists' daily activities.

Rasch highlighted the need to advocate for an open internet and the rights of journalists.

"[We must] remember the importance of the press that continues to help us make sense of all the information that we are bombarded with all the time," she told IPS.

She also recommended journalists adopt secure communication practices in order to maintain their privacy and their sources' privacy.

Most importantly, journalists must stand strong and commit to fact-based reporting.

"This is the best and most important way to fight back against the new censorship," said Simon.

"Journalists cannot allow themselves to feel demoralized. They need to pursue their calling and to seek the truth with integrity, honestly believe that the setbacks, while real, are temporary," he concluded.

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On World Press Freedom Day, Censorship and Repression Reported Globally - Truth-Out

Inside Higher Ed

Kansas community college student reporters allege censorship Inside Higher Ed Hutchinson Community College student journalists say they are being squelched. The journalism professor who advises the paper has been suspended. and more »

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Kansas community college student reporters allege censorship - Inside Higher Ed