Mediaboss Marketing

ByBahattin Gonultas,Tuba Sahin

ANKARA

Turkey's president Wednesday has called on Muslim countries around the world to build efficient transportation networks in order to accelerate integration among themselves.

"Reinforcing our cooperation in the field of transport - one of the six areas covered under the COMCEC Strategy - is important for facilitating trade between our member countries and accelerating integration," said Recep Tayyip Erdogan in his opening statement at the 33rd meeting of the Standing Committee for Economic and Commercial Cooperation (COMCEC) of the Organization of the Islamic Cooperation (OIC) in Ankara.

"In todays world, where global competition is intensifying, the cost and time advantage gained through efficient transport networks will make significant contributions to enhancing our competitive power, improving our trade, and strengthening our cultural ties," he added.

Erdogan said the Muslim world was witnessing developments that will shape the fate of its next century.

"As Muslims, we are struggling to simultaneously overcome many threats, trials and tribulations," he said.

Erdogan said terror organizations such as Daesh, al-Qaeda and the Fetullah Terrorist Organization (FETO) were shedding the blood of Muslims by hiding behind religious concepts.

"On the other hand, social maladies, such as Islamophobia, xenophobia and cultural racism are recurring in the West," he added.

Erdogan said that people in Syria, Iraq, Yemen, Libya, Afghanistan and many other places had to live with death, cruelty and terror at every moment.

"It is our responsibility to say 'stop' to this harrowing and anguishing picture," the president said. "We cannot permit the greed, grudges and self interest of certain people to steal our future."

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Erdogan urges Muslim states to build transport networks - Anadolu Agency

Binyamin Netanyahus relation with, control of and attitude to the media is a central component of his career and ongoing success. Through his years as a furniture salesman, ambassador to the UN and prime minister, Netanyahu has mastered the art of public relations. To stay in power, he has realised that he needs, on the one hand, to have as much control as possible over the media, over what they cover and what they dont cover; while on the other hand, he needs Israelis to believe that the media are biased against him.

He first came to office in May 1996, six months after his rival, Yitzhak Rabin, was shot dead by an ultranationalist Israeli assassin. The nationalist right-wing camp, headed by Netanyahu, was blamed by much of Israeli society for the incitement that led to Rabins assassination. Even Netanyahu, knowing he was about 30 points behind Shimon Peres in the polls, told US officals that the assassination was a disaster for the Jewish people, a disaster for Israel and a disaster for the right which will be decimated if elections are called soon. Yet on election night six months later, he achieved the impossible: Israelis who went to sleep with Peres still leading in the polls woke up to find that the Netanyahu era had begun.

For 19 of the last 21 years, Israel has been governed by Likud or its offshoots, and Netanyahu has been prime minister for 11 of them (from 1996 to 1999 and since 2009). Yet despite his many years in charge, like Donald Trump or Silvio Berlusconi, he styles himself as an anti-establishment figure: a fearless leader who fights the old elite, a Jewish believer facing up to the leftists who have forgotten what it means to be Jewish, a martyr who struggles against the odds, fighting for the people, when the media, the system and the political arena are allegedly all against him. Never mind that he is one of the old elite, a rich, Ashkenazi man, unconditionally supported by the most popular newspaper in Israel.

Israel Hayom (Israel Today; do confuse with USA Today) is a free paper with the largest daily circulation in the country. Owned by the American casino mogul Sheldon Adelson, it was first published in 2007 with a clear agenda to bring Bibi back to office. In November 2014, the Knesset gave a first reading to the bill to outlaw the free distribution of newspapers with the circulation of Israel Hayom. Netanyahu soon afterwards dissolved the Knesset and called an election. Returned to office, he appointed himself communications minister (hes still his own foreign minister) to make sure the bill would not be discussed again. He also added a clause to the coalition agreements saying that the coalition members would have to support his media initiatives.

Netanyahu is currently under investigation for meeting secretly with Arnon Mozes, the publisher of Yedioth Aharonoth, Israel Hayoms biggest rival, and supposedly Netanyahus nemesis. The prime minister allegedly promised Mozes he would limit the dissemination of Israel Hayom in return for a promise that Yedioth Aharonoth would support Netanyahu in power. The conversations were recorded, at Netanyahus request, by Ari Harow, his chief of staff. The recording was discovered during a police investigation of Harow on bribery and other corruption charges. The meetings apparently also included discussion of the hiring and firing of specific journalists.

Meanwhile, in 2015, there was a bill initiated by Netanyahus government to replace the old Israeli Broadcasting Authority with a new Israeli Public Broadcasting Corporation (Taagid Ha-shidur Ha-Yisraeli), also known as KAN (Here). Netanyahu thought the IBA was old-fashioned and inefficient. But as KAN started to take shape, the Knesset committee gave it the powers and freedoms of a genuinely public channel. The names of the journalists they were hiring went public. It was crystal clear that this was not what Netanyahu had in mind.

What is the point of establishing public broadcasting, asked Miri Regev, the culture minister and one of Netanyahus most loyal allies in the Likud, if we cannot control it? Everything was put on hold. Netanyahu tried to postpone KANs launch, saying he was concerned about the families of the old IBA workers (whom hed accused of inefficiency during the last election campaign). Then he said he would introduce a law that would give the prime minister control over KAN (and the rest of the media too). Then he threatened to dismantle the whole idea. Then you guessed it he said he was ready to call another election.

At the end of March, a solution was reached following a meeting between Netanyahu and Moshe Kahlon, the finance minister: the Israeli Public Broadcasting Corporation will go ahead as planned the launch will be on 15 May with just one small change. The corporation will broadcast every kind of programme, from weather to drama serials, with one exception: the news. That will be the responsibility of another body, the News Broadcasting Authority. No prizes for guessing who will have his grip on that one.

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Netanyahu and the Media - London Review of Books (subscription) (blog)

Here are some key highlights of the experience from among the over 40 distinguished speakers and legends in digital marketing:

In addition, Audi spoke about their autonomous vehicle. And Ketel One Vodka showed an informative brand video on their history and background. During the conference, speakers also reported on several IMA initiatives, including the Women Leadership Group and IMA.EDU education effort.

"Positioning the Cayman business community around tech and innovation is a primary focus for Cayman Enterprise City," said CEO Charles Kirkconnell."Thanks in part to IMA and their global tech partners, we continue to achieve our desired outcome."

The impressive roster of IMPACT17 Cayman speakers also included:

The Startup Battlefield is also one of the most anticipated events at an IMA IMPACT event. And this year's competition more than lived up to expectations. Selected to make their pitches were Feello, a new paradigm in real estate for matching buyers, sellers and agents; SALT Technology Group, a technology innovation and implementation firm; Scripsense, a platform facilitating philanthropy through everyday shopping; and TakeNote Global, a developer of a solution that allows students to notate and mark up books that they have rented.

Judges for the Startup Battlefield were Faquiry Diaz, Chairman, mxHero; Aaron Hillegass, CEO, Big Nerd Ranch; and Brian Wong, CEO, Kiip. The winners were Feello in the Professional category and TakeNote Global in the Student category.

Host sponsor for IMPACT17 Cayman was Cayman Enterprise City. The event was presented by Adobe, Cayman Media Park, the Internet Marketing Association, KCOMM, Kiip and Skylight Global. Partners included Arch Automotive, Berman Fisher, Big Nerd Ranch, Britcay, Cayman Islands Department of Tourism, Cayman National, Cision, CML, Ernst & Young, Evite, Island Air, Isofruit, Jet, Ketel One Vodka, Lainston, LinkedIn, Logic, MarketLinc, Mercer, Microsoft, mxHero, nContext, Pinnacle Media, Saffron, Trident Properties, TV Liquidator, VDS and Yello.

The next major Internet Marketing Association event on the horizon is the annual IMPACT conference in Las Vegas set for Sept. 28-30, 2017. For information on that event and the association, visit http://www.imanetwork.org.

About the Internet Marketing AssociationThe IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. http://www.imanetwork.org

Media ContactRachel Reenders Head of Public Relations, IMA rachel@imanetwork.org

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/impact17-attendees-soak-up-internet-marketing-and-innovation-intel-under-the-bright-cayman-sun-300455086.html

SOURCE Internet Marketing Association

Digital Marketing

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IMPACT17 Attendees Soak Up Internet Marketing and Innovation ... - PR Newswire (press release)

That is up more than 10% over the 2016 study. Social received the highest rankings for engagement (59%), ROI (39%), and customer service (38%).

Meanwhile, video platforms ranked highest for measurement and reporting features.

"Following our previous digital video survey conducted last June, we accurately predicted social platforms would continue to exceed video platforms as the preferred partner for decision-makers," said Rich Sutton, chief revenue officer of Trusted Media Brands, Inc. "At Trusted Media Brands, we embrace this shift by consistently adapting to what our consumers want. Ultimately, what consumers want, is exactly what advertisers want as well."

Other interesting findings from the report include:

28% of budgets are earmarked for video 58% of those look to short-form content 28% look to premium video 36% say measurement/reporting is a top priority for pre-roll campaigns 34% say engagement is a top priority 33% say viewability is a top priority

Researchers polled more than 300 decision makers from the Advertiser Perceptions Omnibus Panel in April to come to their results.

Tags: advertising video content, social marketing, social video, Trusted Media Brands Inc, video advertising

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Study: Social key for video distribution - Social Marketing - BizReport - BizReport

Pure Barre plots expansion. Credit: Pure Barre

Pure Barre is beefing up its previously gaunt marketing with the hire of its first agency-of-record. The 16-year-old fitness chain, which teaches a ballet barre-based workout, recently hired its first chief marketing officer and is planning a robust branding campaign as part of a business strategy to more than double its locations in the next four years.

"The company has successfully grown to date without any real brand identity, any national or paid social campaignsjust word of mouth," said Scott Breault, who joined Pure Barre as CMO two months ago from a marketing stint at fitness competitor Orangetheory. But now the brand is in "evolution" he said, noting that "the goal is to find a long-term brand identity."

Fort Lauderdale-based Zimmerman is tasked with building a strong branding presence across Pure Barre's more than 450 locationsthe majority of which are franchises. The new push will include a branding identity, new website, digital and paid social marketing and user-generated content. TV may come later, but will not be in the immediate future, Breault said.

"This year, we want to reach the largest audience in the most cost-effective way and that's through a strong digital and paid social campaign," he said. He declined to say how much Pure Barre is spending but noted it is "significant." Last year, the brand, which maintains a dual headquarters in Denver, Colo., and Spartanburg, S.C., spent $307,000 on measured media in the U.S., according to Kantar Media.

Playing up user content could be a wise strategy, as fitness enthusiasts often share their experiences socially, according to a recent interview with Matt Powell, a sports industry analyst at market research firm NPD Group.

"There's an overarching trend of social fitnessdoing fitness activities with a group and sharing that experience with your friends," said Powell.

Pure Barre has about 550,000 members for its U.S. and Canadian locations. It's planning to increase the number of studios to over 1,000 by 2021. To that end, the company hired new executive leadership earlier this year, tapping David Keil from the Honey Baked Ham Co. as chief executive as well as a new chief operations officer and chief development officer.

"Pure Barre is a brand with a cult following because of their commitment to transform people's lives," said Michael Goldberg, CEO of Zimmerman, in a statement. "Our job is to help them pave the way for new members, new franchise locations and new profit centers that accelerate that growth."

Of course, the fitness landscape, even for boutique brands, is increasingly competitive as fickle consumers ping-pong between the latest and greatest fads. Last month, SoulCycle, the spinning chain that has been gearing up for an IPO, debuted its first branding campaign, an effort with Laird & Partners.

Rick Caro, president of sports consultancy Management Vision, recently spoke with Ad Age about what brands need to do to differentiate in order to maintain growth momentum.

"What you need to do is reinvest in the brand and make sure everyone sees it the way you do," he said.

Originally posted here:
This Fitness Chain Is Adding Muscle to Its Marketing With New AOR Zimmerman - AdAge.com