Archive for May, 2017

Avail the Best of San Francisco Local Business Promotion Services – Digital Journal

San Francisco Local SEO Helps Make Business Prominent in Local Searches

This press release was orginally distributed by SBWire

New York, NY -- (SBWIRE) -- 05/17/2017 -- Search Engine Optimization (SEO) is the most popular form of Internet marketing service available today. It has seen a tremendous growth over the years with the creation of many websites and the need of the clients to be in the lead. The Best San Francisco local SEO services aim at making their clientele are at the lead digitally in their respective fields.

Who are SEO specialists?

The demand of SEO specialists is much high. For a brand to be at the top of the game, they need to have a good online presence analysis through websites and social media. In the case of a website, mere the creation of it is not enough to generate leads. The site needs to be boosted with keywords and good content to promote the services and get customers. This is where SEO services come in. The SEO specialists are experts in the study and observation of search engines like Google, Yahoo, and Bing. The SEO specialists also indulge in a number of other activities like:

They ensure that the developed website is reviewed well in terms of content and structure.

They provide effective SEO services and advice on the development of the website of a brand.

They improve the content of a website using SEO tools.

They offer the clients useful online business improvement tactics.

They conduct targeted keyword research for the websites.

They also offer SEO training services to clients and people to manage the individual web pages effectively.

Unique Working Technique

The SEO specialists work for a wide array of clients from diverse fields. However, the working mechanism and the basic way of improving the website for a client remains the same process:

The SEO specialist gets an in-depth knowledge of a client and the products and services it offers.

Thereafter, they acquire the relevant keywords which a user may type in to search the type of business.

Once the keywords are ready, they include them in a content rich article which is included in the blogs and content of the websites. As such, whenever a user types in the related keywords, the search engine directly brings that business website to the forefront and this generates leads and profits for the brand.

This also generates huge traffic to the website which gives the search engine the credibility and genuineness rating for the brand and the engine regularly promotes the site on the top.

This way may sound simple but it is a mammoth task when putting in the effort. The specialists then have to regular monitor the websites and also include new content and information to maintain the website in the top-notch.

About San Francisco local SEO services There are many San Francisco local SEO services in the market nowadays. This makes choosing the best a hard task. The customer looking for SEO services should research the existing agencies and gather information about their reliability and success rate. An agency with a low rating is not worth investing in. an agency with a good rating can improve the brand reputation with good promotional tools online.

For more information on this press release visit: http://www.sbwire.com/press-releases/avail-the-best-of-san-francisco-local-business-promotion-services-807732.htm

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Avail the Best of San Francisco Local Business Promotion Services - Digital Journal

For $20, you’ll learn all the tricks of digital media specialists – TNW

If youre going to market a business, an event, or an initiative online, you need to know how the game is played in the age of digital media. From social networks to SEO challenges to hyper-specialized Internet marketing campaigns, you need to be fully versed in how and where your prospective customers are making their buying decisions.

With the double-barreled Digital Media and Public Relations course bundle (available now for only $19 over 90 percent off from TNW Deals), youll be on your way to understanding and using the immense power of digital marketing.

With Internet Marketing Fundamentals, youll examine the venues where people communicate in the 21st century and how to speak their language. Go deep inside market research, brand targeting, and lead generation to develop a working Internet marketing campaign for growing your brand. Social networks and search engine optimization techniques are also on the agenda in this all-inclusive course.

After identifying your arenas, the Certificate in Media and Public Relations Online course will help you refine your message. This instruction will take you through the finer points of effective networking helping you establish relationships and refine your marketing tools. Whether its basic meet and greet situations, establishing a marketing plan, or even handling crisis communication, this training will have you ready to tackle media relations issues both big and small.

Each course retails for $150 on its own, so dont miss out on the chance to grab both courses at a fraction of that price only $19.

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For $20, you'll learn all the tricks of digital media specialists - TNW

Internet marketing implementation plan worksheet – Training plan for software implementation – Software … – The Independent News


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The Independent News
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Internet marketing implementation plan worksheet - Training plan for software implementation - Software ... - The Independent News

The Rules of Social Marketing Success: Relationships and Trust – CMSWire

As with all relationships, social media relationships must be earned PHOTO: John Loo

When Facebook and Twitter arrived on the scene in the mid-2000s, people soon started using them to share opinions, complaints and ideas sometimes aimed at the companies they did business with.

Brands have been playing catch up ever since.

Some best practices have emerged in the years since to ensure marketers make the most of these direct lines to potential customers, while at the same time listening and supporting their customers.

The first of this four-part series covered the first steps to social media marketing success: listen and plan. In this, we'll dive into the foundational elements of relationship building and trust.

A true relationship has to be earned. It's about respect and trust. And a balanced relationship is reciprocal. You do something for somebody else, and they do something for you. You exchange ideas. You use each other as a sounding board. For a relationship to last, it has to be a two-way street.

Followers on Twitter and friends on Facebook are not equivalent to relationships. Just as in the real world, a true relationship on social media has to go deeper than just a surface connection. Having 5,000 followers or 10,000 friends is meaningless if you don't truly connect.

Not convinced? Go ask one of your Twitter followers for an opinion on that white paper you're writing. If nothing happens, you've got your answer.

One of the keys to nurturing real relationships on social media can be found in the manner of your engagement. People want to be valued. And once they feel you value them, they will most likely feel a connection with you and some degree of loyalty.

They will also expect an ongoing dialogue to reinforce those feelings, so you'd better deliver if you expect the relationship to grow and strengthen over time.

Successful relationships are also about helping to support others. It's not all about you, your company, or your agenda. Social media is a community, and as a member of that community, you should not only contribute to it in various ways, but you also should recognize the contributions of others. For example, promoting other people's accomplishments by "liking" their videos, retweeting their tweets or sharing their latest blog posts will go a long way toward building connections and real relationships.

And don't let those relationships stop at the keyboard. Get to know your social media connections in the real world whenever possible.

The success of virtually every brand relies largely on the bond of trust generated between customer and company. That same bond can obviously be created between individuals as well. But as is the case when building relationships, trust also has to be earned.

To begin with, your social media messaging must be authentic. Whether you're speaking for your organization or yourself, always be you plain old honest you. Pretending to be someone you're not is a shortcut to a credibility gap, and that spells trouble in the trust-building business.

Being the real you and growing the trust factor needs to come with a good dose of personality as well. However, don't exhibit the steamroller mentality: a pushy, get out of the way, I'm on a mission-type attitude. On social media, it's too easy to distance yourself from people like that just by unfollowing or unfriending them. So instead, strive to be known as a thoughtful, considerate, supportive member of the social media community.

Exhibiting an inquisitive nature and a funny bone can keep you in good standing, too. A great sense of humor is always an effective ice breaker and door opener.

In addition, strive to be as transparent as is reasonable. The more open and honest you're willing to be and the more information you're willing to share the more credible you'll appear. And always do what you say you're going to do. Nothing will impact trust in a positive way more than living up to your commitments.

As a marketer, you must realize that responsiveness also plays a major role in building trust. Especially when you're dealing with a complaint or other negative issue, be prepared to address it head-on, and do so quickly.

Check back next week as we continue this series with a look at the impact leadership and community building has on social media marketing success.

Kent Huffman is a fractional/on-demand CMO at DigiMark Partners, which offers strategic and tactical marketing services to CEOs and owners of small and mid-sized businesses. He is a growth-oriented B2B and B2C marketing and branding executive, C-suite advisor, change agent, and published author with expertise in virtually all aspects of the marketing discipline.

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The Rules of Social Marketing Success: Relationships and Trust - CMSWire

5 Authoritarian Regimes That Shape Facebook’s Censorship Policies – Breitbart News

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Facebooks growth is slowing. It needs new markets and new audiences, which is why it is making a big push into foreign countries. However, some of these countries arent happy with the idea of letting their citizens have access to free-speech friendly platforms, and impose conditions on Facebooks operations within their borders.

So, does Zuckerbergs stated commitment to free speech trump the companys need to enter markets controlled by authoritarian, censorious governments? Readers can examine the following five examples, and judge for themselves.

1. China

Facebook was banned from China following riots in 2009 inrmqi and revelations that the Xinjiang independence activists behind the riots used the social network to organize. Facebook has been desperate to re-enter Chinas massive market ever since.

Mark Zuckerberghas met with Chinese president Xi Jinpingas well as Chinese propaganda chief Liu Yunshan. The Facebook CEO has even learned Mandarin and delivered speeches (albeit clumsy ones, according to Quartz) in the language during his multiple trips to China. According to reports, Zuckerberg even asked the Chinese president to name his baby during a meeting at the White House, although the president refused.

But Facebook has done more than cosy up to Chinese officials. According to reports, they are also building a censorship tool to block banned news sources in China from users timelines. Several Facebook employees have quit in protest at the development of the tool, which will reportedly give third parties like ISPs and governments the power to suppress posts.

Then again, Facebook is competing with domestic Chinese social networks, which pride themselves on blocking what they call fake news

2. Turkey

Turkey frequently censors its citizens on the internet. During the coup attempt against President Erdogan last year, all social media was blacked out across the country.Just last month, Turkey blocked access to Wikipedia.

Facebook has been working with Turkey to censor Kurdish militia in northern Syria. Although these groups are largely credited with rolling back the frontiers of the Islamic State, they are considered terrorists by Turkey, an extension of the Kurdistan Workers Party (PKK), that has staged attacks inside the country. Turkey is even accused of allowing ISIS fighters to cross its southern border to fight the Kurds.

A document leaked in 2012 revealed even more censorship on behalf of Turkey: according to guidelines on IP blocks and international compliance given to an external Facebook contractor, moderators were told to consider a wide range of Turkey-critical content to be an abuse standards violation. These included attacks on Kemal Ataturk, the founder of modern Turkey, maps of Kurdistan, images depicting the burning of the Turkish flag, and any content related to Abdullah Ocalan, the most influential leader of the Kurdish independence movement.

3. Pakistan

Pakistan, also known astheIslamic Republicof Pakistan, is currently undertaking a massive crackdown against what it describes as social media blasphemy. The state recently sent out a text message to millions of Pakistanis urging them to report their fellow citizens if they suspect them of blasphemous posting, effectively encouraging a citizen-led religious Stasi.

Much of the citizenry will be happy to oblige. Indeed, some Pakistaniswould like to go beyond simply reporting blasphemers:

Pakistan has asked Facebook for help identifying blasphemers on social media even those outside the country, so it can pursue their extradition.Facebook has not denied complying with the request, instead saying thatthe companyreviews all government requests carefully, with the goal of protecting the privacy and rights of our users.'

What is known is that Facebook has dispatched a delegation to Pakistanto address the governments concerns. Moreover,government officials have claimed that the company has helped them remove 85 of blasphemous material on Facebook.This would make Facebook complicit in Pakistans determination to quash religious dissent from its citizens, which includes a potential death penalty for the crime of blasphemy.

4. Russia

The media is determined to find evidence of collusion between President Trump and Russia, but there is considerably more evidence to be found of Facebook doing the bidding of the Russian government, which is frightening the social network by threatening to ban it from the country.

The pressure seems to have paid off in 2014, Facebook blocked a page supporting Alexei Navalny, described by theWashington Postas Putins biggest critic.

5. Germany and the European Union

Not all authoritarian countries are non-western. In response to the migrant crisis and the subsequent crime and terrorism wave sweeping Europe, Germany has taken a keen interest in scrubbing criticism of their catastrophic mass migration policies from social media.German police have even raided homes over alleged Facebook hate speech, and one couple was taken to court and sentenced for criticizing mass migration on the platform.

In September 2015, German chancellor Angela Merkel was overheardasking Mark Zuckerberg if he was working on clamping down against allegedly hateful content on the platform, to which Zuckerberg replied yeah. The German government has also threatened to fine Facebook if it does not clamp down on fake news, while the European Union has threatened non-legislative action if social networks like Facebook and YouTube do not tackle hate speech on their platforms.

Zuckerberg was true to his word. Following his overheard discussion with Merkel, Facebook has signed up to an E.U. pledge to suppress illegal hate speech and use their power to promote counter-narratives. Facebook also launched its own Initiative for Civil Courage Online, a Europe-wide campaign to clamp down on alleged hate speech during the migrant crisis. In just one month alone in September 2016, Facebook deleted over 100,000 posts in Germany for containing hate a figure that was attacked by the German government as too low.

Mark Zuckerberg is a strong supporter of Angela Merkels refugee policies, and has called on the U.S. to follow their lead.

You can follow Allum Bokhari on Twitterandadd him on Facebook.Email tips and suggestions toabokhari@breitbart.com.

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5 Authoritarian Regimes That Shape Facebook's Censorship Policies - Breitbart News