Mediaboss Marketing

The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which are easy and effective. Here is a list of some notable online marketing techniques:

Search engine Optimization

Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.

Social Media Marketing

Social Networking is taking over the internet by storm, and its only getting bigger. The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves. The great thing about social media marketing is its low cost, because making company profiles on websites such as Facebook or LinkedIn is free. Having your business on social networks is an easy way for people to communicate and share their experiences with their friends.

Pay Per Click Advertising

Pay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it. Websites that use PPC will display ads based on advertisers keyword list to show relevant content to the user. One benefit to using Pay per Click is the quick measurement of success, because ads can be displayed within days that begin to collect website data. Pay per click advertising creates a highly targeted audience to attract visitors who are looking for a specific service.

Public relations

Press coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages. However, before a publication will write about a company, that business needs to make a newsworthy event happen. Events such as fundraisers, contests, and giveaways are all great ideas to promote a business in a positive manner with the public.

E-mail Marketing

E-Mail marketing is primarily a way to enhance the relationship that customers share with a company. To start this process, customers must sign up for an E-mail publication so that they can be repeatedly reminded about their product or service in order to attract repeat business. These publications encourage customer loyalty, and can come with benefits such as a discount or special offer opportunity for those whom choose to be a subscriber.

Networking

Business Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others. Most business networks are a collaboration of business owners that wish to gather leads and referrals from one another in order to produce more activity within their marketplace. Networking can be conducted at a wide variety of levels. These range from small groups, such as local communities, all the way to expansive networks on the internet that span across the globe. Business networking is a great way to meet up with other business owners and help expand each others business reach in the marketplace. The internet is a great tool to help connect people and create your own business network.

Paid advertising

Most of the internet marketing types described so far have been examples of inbound marketing. The difference between these examples and paid advertising is that inbound marketing techniques attract customers that are already looking for a business such as yours. The tricky part? Attracting customers whom arent necessarily looking for that business at the time. This is where paid advertising comes in- creating a recognizable name for businesses on websites that people use every day in order to get wider exposure and break into the minds of people that have never heard your name before. The most popular examples of paid advertising on the internet are banner ads. These graphics hope to entice the eyes of web users while they are surfing around their favorite commercial sites. Many other types of paid advertising are out there on the web, but it is up to the business to decide which method will be most effective for them.

There are many other types of marketing on the internet that are not mentioned here, all of which can be used to effectively attract users to your website and your business. However, this list should give you a good idea about how many options you have to market your business on the internet. Depending on your company and the industry you are in, you will definitely choose different kinds of marketing that will produce the best results for you. No matter which method you want to use for your company, Design & Promote can help you research and implement a marketing campaign that will win more consumers attention and get your website to the top of the results page.

Contact us today to explore even more ways that Design & Promote can help grow your business.

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Types of Internet Marketing - Design And Promote

What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets?

Digital marketing is a broad term that describes a set of marketing processes that encapsulatesall available digital channels to promote a product or service or build a digital brand.

Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.

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The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing.

We will see below how digital marketing budgets are spent and their relationship with Internet marketing.

The major channels of Internet Marketing are:

Web site Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr).

For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).

Search Marketing (SEM) Search Marketing is the basis of Internet Marketing and consists of two important activities, SEO and PSA. There is a lot of confusion about these terms thats why I wrote separate posts explaining the difference:

Search Engine Optimization (SEO) VS Search Engine Marketing (SEM)

SEO VS Pay Per Click (PPC)?

In a nutshell:

SEO has to do with optimization techniques for the purpose of achieving higher rankings in Search engines. It has two major components: On Page SEO and Off Page SEO.

Paid Search Advertising (PSA) is about getting visitors by placing ads on search engines. The most popular approach is the Pay Per Click (PPC) and the most well-known tool is Google Adwords which lets you advertise on the Google and partner network.

So, search marketing has to do with promotion methods related to Search Engines.

Social Media Marketing Social media marketing is another component of Internet marketing and one that is gaining a lot of attention the last couple of years.

Millions of users spend a considerable amount of their on-line time on Facebook, Twitter, Google+, Instagram, Pinterest, YouTube, LinkedIn and on other SM platforms. This fact alerted digital marketers to take SM seriously and make it a part of the digital marketing campaigns.

Content Marketing In the past when we talked about SEO we essentially meant link building but this trend has changed since 2011 and content marketing has become the new SEO.

This simply means that good content has become again the foundation of SEO and it is through content that you will build a better Internet presence and not through cheap link building techniques.

Email Marketing Email is not dead but on the contrary it is one of the most important tools in every digital marketing campaign. Despite the influence of social media, email is still the most efficient way to convert visitors or readers into customers.

In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products or services for the purpose of sending them newsletters or offers.

Mobile Marketing More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy.

In fact it is estimated that 30% of the traffic coming to a website is from mobile (this holds true for my websites as well, check your Google analytics reports and you will be surprised).

Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example: websites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell the particular product.

Banner Advertising You can find banners in almost all web properties i.e. websites, mobile websites, mobile apps, search engines, newsletters, Facebook, Twitter, YouTube etc.

Digital marketers try to promote their products or services through different types of banners (static, text, animated, images, videos, clever banners) in different platforms.

Perhaps the best way to understand what is the latest trend in the digital marketing industry is to find out how big companies allocate their marketing budgets.

This is exactly what Gartner did in a latest report with title Digital Marketing Spending Report, 2016-17.

The findings of this report are very interesting and they show without a doubt that the majority of digital marketing budgets is spend on Internet marketing components.

In particular the most important findings are:

It is important to understand that Internet Marketing is a subset of digital marketing and not something different. When we talk about digital marketing in essence we mean Internet marketing plus SMS, WebTV and digital advertising.

It is clear that companies are starting to appreciate the importance of social media as a marketing tool and there is also a clear turn to content and mobile marketing.

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Digital Marketing VS Internet Marketing What is the ...

Solution Search on Track to Receive More Entries Than Any Previous Contest

Arlington, VA (PRWEB) March 10, 2017

The deadline to submit entries for Solution Search, a global-crowdsourcing competition showcasing solutions to critical conservation challenges, has been extended to Monday, March 13 at 9:30 am ET. Touting more interest this year than any previous contest, Farming for Biodiversity has been seeking entries from organizations whose solution support sustainable environmental, social and economic outcomes in the agricultural sector.

Since December, organizations have been vying for a shot at one of two Solution Search grand prize awards of $30,000, among other prizes. The prestigious Solution Search judging panel will now spend three months reviewing over 120 submissions from dozens of countries and narrow down the field to ten finalists. These finalists will be announced in honor of World Agriculture Day (June 11th), on Monday, June 12th, and then the public will vote to determine the winner. That winner will be announced at the Solution Search awards ceremony in September.

"With more than 120 entries from over 35 countries around the world, this year's contest is poised to surface the most exceptional solutions to the most critical agricultural and environmental challenges of our time that, given the right tools, have the potential for tangible global impact," says Brett Jenks President and CEO of Rare.

In addition to the two $30,000 grand prize awards, all entrants will be eligible for one of the four side prizes of up to $15,000. The ten finalists will win a trip to New York City to attend a workshop and awards ceremony alongside some of the biggest names in conservation. All prize money must be used to further the winner's solution and organization's goals.

The contest is run in direct partnership with IFOAM-Organics International, with additional partners Convention on Biological Diversity Secretariat, Save the Children, Blue Solutions, the Global Island Partnership and Panorama joining from across the globe. Solution Search also recently welcomed Patagonia, EcoAgriculture Partners, and Young Professionals for Agricultural Development (YPARD) as additional supporting partners in the contest. The UN's Indigenous Peoples' rapporteur, Victoria Tauli-Corpuz, and Sarah Hayes, Patagonia's Senior Manager of Materials, Innovation & Development have joined the contest's prestigious judging panel. Most recently, Miranda Johnson of The Economist has been added to the judging panel as well.

This contest is part of a larger project run in joint partnership by Rare and IFOAM-Organics International, and is funded by the International Climate Initiative (IKI), a German initiative supported by The Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB) on the basis of a decision adopted by the German Bundestag. The Convention on Biological Diversity (CBD) will offer additional support to the project by linking its findings and messages to global policy making. Over three years, the partners will work together to identify these promising approaches and then host capacity-building workshops across the globe to spread these effective solutions. This workshop series, known as Campaigning for Conservation, will aim to further empower local practitioners to raise awareness of the value of biodiversity and to conduct social marketing campaigns promoting behavior change in support of the identified solutions. All entries to this contest will become part of a larger network of stakeholders engaged in supporting biodiversity-friendly agriculture.

Visit solutionsearch.org to learn more, apply, or nominate a fellow organization for a chance to win a $1,000 nomination prize yourself.

About Rare Ranked in the top 25 NGOs in the world by NGO ADVISORS, Rare is an innovative conservation organization that implements proven conservation solutions and trains local leaders in communities worldwide. Through its signature social marketing campaigns (called Pride campaigns), Rare inspires people to take pride in the species and habitats that make their community unique, while also introducing practical alternatives to environmentally destructive practices. Employees of local governments or non-profit organizations receive extensive training on fisheries management, campaign planning and social marketing to communities. They are equipped to deliver community-based solutions based on natural and social science, while leveraging policy and market forces to accelerate positive environmental change through programs in clean water, sustainable agriculture, and coastal fisheries. To learn more about Rare, please visit http://www.rare.org.

For more information and downloadable imagery, please visit our electronic press kit at https://www.rare.org/en-press-kit.

For media inquiries, please contact: Julie Langlie, 410.353.4587, julie.langlie(at)bullseyecomm(dot)com

About IFOAM-ORGANICS INTERNATIONAL

Since 1972, IFOAM - Organics International has occupied an unchallenged position as the only international umbrella organisation within the organic agriculture sector, uniting an enormous diversity of relevant stakeholders and key actors. IFOAM - Organics International implements the will of its broad-based constituency, close to 800 Affiliates in 125 countries, in a fair, inclusive and participatory manner.

IFOAM's vision is worldwide adoption of ecologically, socially and economically sound agriculture systems, which will support the projects overarching goal to mainstream biodiversity into the agricultural sector. Through their extensive experience working with smallholder farmers, family farms and cooperatives in the sector, and by building local capacity through their Leadership Courses, IFOAM has the right knowledge, expertise, institutional structure and products to support the project.

About CBD

The Convention on Biological Diversity (CBD) entered into force on 29 December 1993. It has 3 main objectives: The conservation of biological diversity. The sustainable use of the components of biological diversity. The fair and equitable sharing of the benefits arising out of the utilization of genetic resources.

The Convention was opened for signature on 5 June 1992 at the United Nations Conference on Environment and Development (the Rio "Earth Summit"). It remained open for signature until 4 June 1993, by which time it had received 168 signatures. The Convention entered into force on 29 December 1993.

It is the UN's main body concerned with the conservation of biological diversity, the sustainable use of its components, and the fair and equitable sharing of benefits arising from the use of genetic resources.

About IKI-BMUB

Since 2008, the International Climate Initiative (IKI) of the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB) has been financing climate and biodiversity projects in developing and newly industrialising countries, as well as in countries in transition. Based on a decision taken by the German parliament (Bundestag), a sum of at least 120 million euros is available for use by the initiative annually. For the first few years the IKI was financed through the auctioning of emission allowances, but it is now funded from the budget of the BMUB. The IKI is a key element of Germany's climate financing and the funding commitments in the framework of the Convention on Biological Diversity.

The Initiative places clear emphasis on climate change mitigation, adaption to the impacts of climate change and the protection of biological diversity. These efforts provide various co-benefits, particularly the improvement of living conditions in partner countries. The IKI focuses on four areas: mitigating greenhouse gas emissions, adapting to the impacts of climate change, conserving natural carbon sinks with a focus on reducing emissions from deforestation and forest degradation (REDD+), as well as conserving biological diversity. New projects are primarily selected through a two-stage procedure that takes place once a year. Priority is given to activities that support creating an international climate protection architecture, to transparency, and to innovative and transferable solutions that have an impact beyond the individual project. The IKI cooperates closely with partner countries and supports consensus building for a comprehensive international climate agreement and the implementation of the Convention on Biological Diversity. Moreover, it is the goal of the IKI to create as many synergies as possible between climate protection and biodiversity conservation.

For the original version on PRWeb visit: http://www.prweb.com/releases/2017/03/prweb14140753.htm

Originally posted here:
Deadline Extended For Global Contest Seeking Innovative Solutions For Restoring Biodiversity - Benzinga

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Mashable first reported on the feature when one of their contributors attempted to view the profile of tech analyst Justyn Warren but was unable to determine why or how the account was flagged. Warren was notinformed that his profile was hidden, nor understood exactly why Twitter imposed the measure on his account. Warrens tweets seem to contain some swearing, but nothing serious enough to seem to warrant a sensitive content warning. His profile has since been unflagged.

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Soon enough, there were reports of other accounts being grayed out:

Twitter claims that this new feature is to make the experience safer for users, and that it follows similar steps to their other safety features. Media, such as photos or videos,can already be reported as sensitive, with Twitter having the ability to mark an entire users media posts as sensitive permanently if they so choose. However, this new step verges away from stopping everyone immediately seeing pornography or graphic images to something potentially more worrying.

Abhimanyu Ghoshal writing atTheNextWeb posited some of the negative outcomes, imagining if a potential employer looked up your profile and found that it was greyed out; its possible they could get the wrong impression about your online presence. Or, if you had an important idea to share, but people couldnt see your tweets because you cursed once [Twitter] needs to be careful that it doesnt end up censoring its users and stifl[ing] free speech.

Twitters safety features are done via an opt-out system, whereby users have to go into their profile and deliberately change their settings in order to ensure that they see everything they want to. There is merit to allowing people to avoid things they do not want to Gab, the free speech alternative to Twitter, implemented a word-filtering feature that Twitter lateradopted but this was the choice of the users, and not forced upon them as default.

This is not the first time Twitter has implemented new features that tend towards censorship. If accounts are seen to have potentially abusive behavior, they are locked out for a certain period of time.In February, Twitter announced safer search results, filtering out sensitive tweets, and collapsing abusive tweets from being seen as replies underneath a tweet.

Jack Hadfield is a student at the University of Warwick and a regular contributor to Breitbart Tech. You can follow him on Twitter @ToryBastard_ or on Gab @JH.

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Twitter Tests Censoring Entire User Accounts over 'Sensitive Content' - Breitbart News

Right-wing preacher Lance Wallnau is calling on his followers to engage in a Purim fast for President Trump this Purim against the, media, progressives and the sabotaging, sniping and snarling forces that Wallnau sees as aligned against the president.

Like Esther, the heroine of the Purim tale, Wallnau hopes that Trump can turn the tables on his enemies, Right Wing Watch reported on Friday.

While Wallnau, has called on his Twitter following of more than 37,000 to fast over Purim, the Fast of Esther was observed by Jews from Wednesday night to sundown Thursday.

In a Periscope video, Dallas-based Wallnau described a campaign being waged against Trump, in which liberals, the deep state and the media were all working together to sabotage Trumps presidency.

Were not playing games, Wallnau said, We are fasting and praying so that the Lord will turn the tables.

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For Purim, Right-Wing Preacher Fasting And Praying For Trump Against The 'Mind Control' Media - Forward