Mediaboss Marketing

(MENAFN Editorial) SEO or the Search Engine Optimization is very essential for every ecommerce business and is now provided by SEO Hero Media, an online marketing service. They are delivering quality results with their innovative solutions. SEO Hero Media is an online marketing service agency that provides several innovative and trending solutions for upgrading and taking the e-commerce business to a new level. Sharing more information on this, their spokesman stated that 'We at SEO Hero Media understand the importance of Search Engine Optimisation and strive to provide our customers the latest trending and innovative solutions for establishing their presence in the world of e-commerce.

SEO is a complex marketing tool which can create magic. Knowledge of SEO can help in not only taking your business to great heights but also enables you to control the search engine optimization to a great extent. There is so much of information available on the internet that it becomes necessary to envisage true, relevant and quality information that can lead the customer to the website.

SEO is an effective avenue of digital marketing that has several benefits. It improves your SEO ranking. Your web link shall be at the top of the search findings which will divert the web traffic to your website. Your web content shall become truly valuable. An SEO Hero can guide you in publishing the piece of content that shall attract the customers to your site.You can see a significant return on your investment using the SEO hero.

SEO Hero Media is a company where the primary goal is to enlighten the customers about digital marketing tools and its importance in their business. This service certainly goes beyond the usual keyword manipulations and optimization of on-site information. At SEO Hero Media, great emphasis is laid on the relevance and quality of the content rather than the keywords that have no content value in reality. Full assistance is provided to all the customers who seek online recognition for their business with the help of good and promotional content.Proper training from an SEO Hero helps in making a position for oneself in the world of SEO and for taking advantage of all the major breakthroughs happening around.

Media Contact Company Name: SEO Hero Media Contact Person: Lisa Nathalie Email: Phone: (443) 552-4856 Country: United States Website: http://www.seoheromedia.com

MENAFN1503201700703268ID1095316982

See the original post here:
SEO Hero Media Ensures Strong Online Presence With Their New Website - MENAFN.COM

New research by Australian marketing services business, Salmat, reveals while most (59per cent) Australian mid-tier companies are increasing their marketing spend this year, one quarter (24.9per cent) are failing to actually measure the results of their marketing investments. When asked why they dont evaluate campaigns, two-thirds (64.5per cent) of respondents said its too time consuming.

Salmats head of marketing, Benjamin Hillman, said by not measuring campaigns, marketers were at risk of throwing money down the drain and missing opportunities to invest in more effective marketing activities.

With marketing resources tight and the pressure to deliver results increasing, we need to be asking ourselves, how will I measure results and prove effectiveness? before hitting the go button on any marketing activities, said Hillman.

In a surprising twist for the digital age, the Salmat Mid-tier Marketing Index (SMMI) also found that while marketers are investing heavily in online channels, offline channels are expected to experience a renaissance in 2017, as a number of marketers are looking to invest in letterbox drops, print catalogues and magazine advertising for the first time.

The state of mid-tier marketing

The SMMI found that mid-tier businesses value marketing, with year-on-year investments in this field steadily growing. Comparing budgets from 2015 to 2016, only 4.8per centof companies reduced their marketing spend, and more than half of marketers (59per cent) intend to increase them in 2017.

In 2016, 43.3per centof mid-tier companies spent more than half of their marketing budget online, and this will increase to 51.3per centof companies this year.

If mid-tier marketers had more money and/or time, building knowledge and skills would be top of the list either to build their own skills base (49.6per cent) or build more marketing knowledge and skills across the organisation (36.9per cent). When asked how they plan on improving their marketing skills, two in five (40.2per cent) said they will undertake some training or mentoring with a marketing expert, and a third (32.5per cent) said they will read more marketing trade media.

Offline channels are having a renaissance

While the top three channels that saw the most investment in 2016 were online, offline channels are expected to experience a renaissance in 2017. When asked what channels they plan to use in the next 12 months that they dont already use, letterbox drops (14.9per cent), print catalogues (12.4per cent) and magazine advertising (12.4per cent) came out on top as the new channels mid-tier marketers are planning to invest in this year.

Its not surprising to see mid-tier marketers turning to letterbox drops and catalogues, considering how popular these channels are with Australians. Catalogues reach around 21.8 million Australians every week, and 58per centof readers do end up buying afterwards. Letterbox campaigns are now more cost-effective and relevant to consumers than ever, thanks to the invention of online platforms that allow for granular targeting based on target market location and demographics. However, the best results happen when letterbox is linked to digital and vice versa, Hillman said.

Major digital strategy disconnect: Mid-tier companies invest in websites but not search

While mid-tier businesses invest the most in websites (72.7per cent), they are placing little or no investment in ensuring their website can be found in search engines. In 2016, only 12.4per centof respondents invested in SEO, and six per centin SEM, and the trend for 2017 is negative with only 5.2per centwilling to invest in SEM and 2.8per centin SEO.

Lack of skill and understanding is driving the decision not to invest in SEO/SEM, as they are in the top three channels that marketers feel they are amateur at (42per centfor SEO, 20per centfor SEM). However, only a small number of marketers plan to amend this by getting some training in 2017 (eight per cent on SEO and 5.6per centon SEM). Even if they had more resources, only 6.4per centwould choose to invest more in SEO, and 5.2per centin SEM.

Running a website without amplifying its reach is like investing in a fancy car but not buying the fuel to make it run. There is no point in having the best website if customers cant find it, especially when we know that 90per cent of people dont click after the first page of results on Google. Using these channels can be complex and requires a certain level of understanding, which is why so many agencies exist to help and guide marketers. As marketing continues to evolve with new technologies, it is vital for marketers to keep on top of their education to ensure their skills are up-to-date, Hillman said.

Email marketing reigns supreme

Nowadays email marketing is one of the top marketing priorities for mid-tier companies, second only to the companys website in investment and effectiveness. In 2016, 61.8per centof mid-tier companies used email marketing, and this will grow in 2017 with an additional 11.6per centof respondents planning to use it for the first time. In terms of effectiveness, the majority (53.9per cent) of those who used email marketing ranked it as one of their top two most efficient tools. Email marketing is a powerful tool, and mid-tier companies place much importance on it because it helps to solve their top three marketing challenges: reaching new customers, re-engaging past customers and creating a loyal customer base.

Email marketing is efficient because it can be automated and triggered almost in real-time, with personalised content to reach the customer on every device. It has the best ROI by far at $38 for every dollar spent. However, even though lots of effort has been made in the last decade to protect customers from spam and foster trust, consumers remain sensitive to email marketing. One or two badly targeted campaigns are enough to make customers unsubscribe, and damage a companys reputation, Hillman warned.

Adapting to market disruption

Australian mid-market companies are playing their cards right in this rapidly-evolving and disruptive market. Many of them are aware of change, as more than half (57.9per cent) state their business sector has already been disrupted, or will be disrupted in the next six months (12.9per cent) to two years (20.9per cent). However, one in four (24.5per cent) are unsure or dont see any disruption coming to their sector.

These companies should stay alert as a static market without emerging trends is always more susceptible to quick disruption than a market constantly evolving. The acceleration in market disruptions means that marketers need to be nimbler in their marketing approach to manage sudden changes that can be forced on a business. No marketing plan is ever set in stone from one year to the next. It takes time, money and knowledge to reach the right customers, at the right time, with the right messages, Hillman said

Go here to read the rest:
Study: 59% Of Aussie Marketers' Spend Is Up, But A Quarter Fail To Measure ROI - B&T

MENAFN Press - 14/03/2017 (MENAFN Editorial) Fort Worth, Texas - SEO M.D., a well-known company based in Texas that amazingly offers and specializes Search Engine Optimization services proudly announces their new service launch that will help their customers experience better satisfaction. After their successful service offering for SEO, they have now come up with their newest service line such as website design, social media marketing, online branding, reputation management, content marketing, Facebook Ad marketing, YouTube and more.

Considers to be one of the most trusted Internet marketing company in US, SEO M.D. can truly any form of business in marketing their products and services successfully and efficiently. The company aims to provide many online marketers, business owners and entrepreneurs to take advantage of the most outstanding means in creating an effective online presence of their brands. SEO M.D. serves to be the best partner for every business opportunity in the online world. They wanted to be exquisite bridge for endless business growth and potentialities.

Now, with the help of the newest Internet marketing services from SEO M.D., people do now have a one-stop Internet marketing service provider with them. Meaning, people will be able to hav great convenience in seeking for a complete services in boosting their customer acquisition, improving online presence, developing a satisfying and positive reputation and better sale conversion. It becomes easier for the online marketers and entrepreneurs to have a profound and unrestricted access for better business opportunities that will lead them to successful online marketing strategy.

Through the launching of SEO M.D. of their complete and comprehensive Internet marketing services, their clients are now closer in obtaining an easier means of ensuring a strong foundation in online market that will help every business owner take the edge of the competition. As competition is getting tougher in the online world, every business needs a dependable partner in making sure that they will be able to fully enjoy the benefits being online.

For further information about the new Internet marketing service of SEO M.D., anyone are free to visit their website at ( http://www.seomdtexas.com ) and have more valuable background of what this company do for success and growth.

Contact: Micah Company: SEO M.D. Email: Website: http://www.seomdtexas.com

MENAFN1403201700703206ID1095314122

About ForPressRelease

Continued here:
SEO MD Launches Its One-stop Internet Marketing Services for More Satisfying Customer Experience - MENAFN.COM

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn? Are you ready to accept that your social media usage is slowly becoming an addiction? That you even deny your body sleep just because of social media?

Whats worse is that you wont even realise how much time you are wasting and how much profit you are not making until so much time has gone by. The purpose of this article is to educate you on the effects of social media and what you should do to become a successful online marketer.

The real problems of social media Many people venture into internet marketing without having the necessary skills and knowledge on what social media marketing entails. Some, due to this confusion and the lack of knowledge, seek refuge in social media sites and groups for advice on how to be successful in online marketing. On the pretext of seeking guidance and help, many get caught in the decoy of being social and forget their goals in the first place.

You can easily spend hours on end looking through chats, posts, and messages providing opportunities and advice on internet marketing. The conversations and discussions with others on the forums can make you forget about time. Well, until you look at the clock and realise, "Oh, my God! It is three in the morning!" Youve just lost a good eight hours of your time that could be spent sleeping. Remember this is just one night, and the saddest part is that looking at anything substantial youve learned... well, there is nothing, or just a little, that creates no significant impact in your quest for successful online marketing. How sad!

What can you do avoid all this? First of all, you need to stay off the social media sites like Facebook and Twitter when you are still in the first stages of learning and getting to know the prerequisites of internet marketing. You can go back to joining Facebook, Twitter, LinkedIn and all other essential social media sites when you have all the skills needed to propel your internet marketing business.

Direct all your attention, energy and time on making your business successful. It is your responsibility to take charge of the success of your business. Although you can seek guidance and advice from more experienced persons, at the end of the day your success lies in your hands.

There will be time for social media engagement; this will be after everything has materialised and all you need to do is progress with marketing on the social media sites. Understand that it is not wrong to engage in social media to connect with friends and the world in general. But as you work on building your internet marketing business, it is imperative that you give utmost importance to the steps, plans and objectives of your business plan if, at all, you want everything to turn out as anticipated.

Additionally, do not overwork your system. To create a business plan and see it through to its materialisation, you need to be on your best form; a good mental and physical state is most important in this case. As it is associated with most entrepreneurs, sleep is something that they tend to cast aside entirely. You need this sleep to function properly and be able to make smart business decisions. For more information on sleep and sleep tips visit http://www.sleepjunkie.org.

See original here:
Social media can be a menace to successful internet marketing - Bizcommunity.com

According to Clutch, many small business owners are not using social media, instead harking back to marketing headlines from several years ago that expressed doubt in the value of Likes or Tweets.

"They are missing out because of their own viewpoint on the topic, [made] from believing five- to six-year-old headlines and not recapturing the maturation of the space," said Joshua Dirks, CEO of Project Bionic, a Seattle-based creative marketing agency.

The report by Clutch, 'Social Media for Small Business: 2017', based on a survey of 350 small business owners across the US, reveals that one quarter (24%) do not currently use social media, with 8% saying the never expect to use it.

Of those small businesses that do use social media, Facebook is by far the most popular with 90% on the social network. Furthermore, social media seems have benefited many small businesses with over 50% planning to increase investment this year.

"Social is one of the few forms that allows you to look at the data," said Keith Kakadia, Founder and CEO of Sociallyin, a Mississippi-based social media agency. "It allows you to determine whether there's a return on investment (ROI) for the money spent. When you have a small budget, every single dollar needs to be spent on what works."

Additional findings from the survey include:

- 52% of small businesses keep their social media marketing in-house;

- Audience growth and clicks to website are both considered the most important social media metrics;

- While 23% of small businesses post to social media once a day, and 27% weekly, 43% post multiple times a day.

Tags: small business, SMB Trends, social media, survey

Read this article:
24% of US SMBs not using social media marketing - BizReport