Mediaboss Marketing

Consistency between mediums is the cardinal importance in an advertising campaign. Many companies internet advertising campaigns are seldom consistent, but we recognize the importance of a good image. Create a web page rooted in your inveterate brand, and you will find success. Misinform your audience about your brand in the slightest, and you will find yourself tailing your success.

Marketing is only important because you are importantsubordinately, your company is important. If you succeed, your company succeeds, and then the community succeeds. Negligent attempts at superficial brand creation among online forums will result in defamatory marks. The internet is a sensitive node of information.

Blog posts about your product will perpetuate your positive image or develop itif you do not have an online presence. Advertising on Facebook is now a necessity in internet advertising campaigns. A/B testing for performance is a standard within Miamis Community Newspapers. We run our ads after intense scrutiny from our graphic designers.

Your niche needs to be clear on the internet. If you are a retail company, then your brand will speak for younot your products. Advertising a brand requires building brand equity to set at ease potential consumers.

Social media is the new medium for advertising. Before, it was newspapers. The transition from print to digital comes with many benefits in the field of advertising. Advertising online is simple and it is not costly. Because the internet is overwhelmed with ads, it is difficult to protrude your company among the ocean of brands.

Miamis Community Newspapers can help you establish your local connection, in print and online. Contact us for a free consultation about how to generate leads for your business.

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Internet Marketing Miami - Miami's Community Newspapers

March 20, 2017 10:00 ET | Source: iMatrix

SAN DIEGO, March 20, 2017 (GLOBE NEWSWIRE) -- The educational presentation, Winning the Online Game Any Practice Can Be #1 Online, will be presented via live-stream from International Vision Expo East, one of the vision industrys largest product and learning conferences. Featuring speaker Chad Fleming, OD, FAAO, and presented by iMatrix, the leader in online marketing solutions for eye care professionals, the one-hour course will give hope to eye care practices who are not seeing new patient growth from online efforts and need help in extending their physical practice to the online community.

The live-stream event will happen Friday, March 31, at 11 a.m. ET (8 a.m. PT). Register for free access online at: http://go.imatrix.com/l/188012/2017-03-14/553v2

Fleming is a partner and business manager of Wichita Optometry a busy two-location practice with five optometrists serving west Wichita, Kan. As the manager of his practices online presence, he will discuss his successful online strategy with real life experiences and teach easy and practical methods for how eye care practices can get more business online. Topics he will cover include: how to resonate with Millennials, cater to mobile only-users and uphold patients online expectations.

In-person expo attendees will also be able to connect with Fleming for further marketing help at the iMatrix booth in the exhibitors hall where they will also be able to receive a free website evaluation from one of iMatrixs online marketing experts.

International Vision Expos, is a biannual worldwide conference and exhibition for eye care and eyewear, are trade-only events that draw more than 30,000 eye care professionals each year. The spring east coast expo is taking place at the Javits Center in New York, NY, March 30 through April 2. The west coast expo will be held this fall in Las Vegas.

About iMatrix

Founded in 2002 and currently serving more than 12,000 clients, iMatrix is a leading provider of website services and internet marketing solutions for eye care providers. The company provides small, practice-based businesses with online marketing solutions for every need and within every budget. From mobile-friendly website design to advanced search engine optimization and custom content, iMatrix offers a wide range of digital marketing tools and services to help its clients succeed online. Based in San Diego, iMatrix is also a Premier Google Partner. Learn more at iMatrix.com

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Watch Winning the Online Game Presentation Live From Vision Expo East - GlobeNewswire (press release)

Kristina: Are we in a strong economy for small business growth currently?

David Pachter, Co-Founder, JumpCrew: Yes, the world is quickly changing and preferences are evolving. People are spending more time at home and money on experiences, with most transactions taking place within a 10-mile radius from home. As the big box stores struggle to connect locally, a window of opportunity exists for businesses to fill the community's needs.

Kristina: Social media use isn't new, by any means, but it seems that more small businesses are turning to social media. What is driving this growth?

David: Businesses have long relied on word-of-mouth referrals as their primary way attract new clients, and today this still works. However, these conversations are taking place on social networks, and businesses realize that they need to have a great social presence to convert these conversations into customers.

Kristina: What do SMBs need to know about social media before diving in?

David: That effective social media marketing for a business or brand is a lot different and harder than having a personal Facebook or Twitter. They need to know more about their audience and their interests. They also need to know what they would like to accomplish and have a realistic plan to be successful.

Kristina: What are your top 3 tips for a sound social media strategy?

David: Know your audience and their interests Know when they're online Optimize your blend of content - social media curation vs. self-promotion ratio- 80/20 is a good standard.

Kristina: What does JumpCrew offer to SMB's and how do you differ from your competitors?

David: JumpCrew offers SMB's the ability to afford a great social media program - Our product leverages our own collaboration software to provide a professional team for less cost than employing a person. We leverage big-data insights to create more effective campaigns and technology to streamline communication with our clients. We maximize a busy executive's creative contributions without disrupting their day.

Tags: JumpCrew, small business trends, social marketing, social marketing strategy

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Top 3 tips for a strong SMB social strategy - BizReport

Unified's report, 'The New Age of Transparency', surveyed 100s of digital marketers from Fortune 500 brands and their agencies. It reveals that this year is "the tipping point" and will be the year where "marketers intend to leverage business intelligence to give them the transparency and context they need to confidently unleash the power of their social advertising investments".

But first, it seems, those marketers need to overcome some challenges. The report reveals that half of social marketers refer to their data as "a kludge" - a term attributed to Jackson W. Granholm, who defined the word in a 1962 issue of the magazine Datamation as "an ill-assorted collection of poorly-matching parts, forming a distressing whole".

Nearly 1 in 4 (38%) of social marketers say they have no capability to "normalize and enrich" social media data to make it usable and 56% have little to no transparency into social advertising performance and ROI.

Furthermore, fragmentation causes challenges and limits social advertisers in reaching their full potential, found the report, with 1 in 3 marketers leveraging 4-10 different buying and/or activation tools for their brand.

Additional findings from the report include:

- 60% have little to no ability to easily share performance analytics with other teams;

- 51% have little to no transparency into which solution is working best;

- 67% of marketers state that "the ability to understand creative and targeting performance at a granular level" is somewhat to extremely important;

- Only 8% of marketers call themselves advanced trailblazers when it comes to business intelligence for social ads - meaning there is a huge opportunity for growth in 2017.

Tags: fragmentation, research, social marketing, transparency

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Social marketers refer to their data as 'kludge' - BizReport

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Australian Liberal Democratic Party Senator David Leyonhjelm has criticised the Government and the Australian Classification Board in a speech delivered to the Senate yesterday.

The Senate crossbencher highlighted the recent case of Outlast II, which was refused classification late last week due to a rape sequence during one of the games cut-scenes.

This video game takes place in a fantasy world involving all kinds of creatures both human and non-human, said Leyonhjelm. The mere suggestion of an out-of-screen encounter between a creature and a human character was enough to get it banned altogether by the Australian Classification Board.

All of this operates on the false assumption that people who play video games are impressionable children who would play out anything they saw.

Yet the internet is now awash with all manner of unpleasant images involving real people not computer generated images and violent crime around the world is in decline.

Leyonhjelms description of the problematic event in Outlast II differs with that of the Classification Board, which explained in a report provided to IGN that, while much of the contact between the creature and [the player character] is obscured, by it taking place below screen, the sexualised surroundings and aggressive behaviour of the creature suggest that it is an assault which is sexual in nature. When combined with the player's character's objections the Board found the sequence constituted a depiction of implied sexual violence.

Citing figures from Australias Interactive Games and Entertainment Association Digital Australia 16 report Leyonhjelm correctly notes the average age of gamers in Australia is 33.

Claiming that very few gamers are in a position to make or enforce the laws thanks to an unfortunate quirk of demographics Leyonhjelm also explained that politicians and public servants are blocked from accessing games websites like Polygon, IGN, PC Gamer or Gameplanet.

Leyonhjelm posits that [t]his is presumably because we might stumble across an image of something somebody disapproves of on a medium we dont understand. Its been confirmed to IGN that entertainment sites and Facebook, etc. are commonly blocked for public servants for productivity reasons and this is not an issue specific to games websites.

Prime Minister Turnbull claims to have an innovation agenda, but every signal we send to the gaming community in this country is of censorship, disapproval and discouragement, concluded Leyonhjelm.

Video games do not hurt anybody, and the Government and Classification Board should leave video gamers alone.

Australias current R18+ rating in the Australian Guidelines for the Classification of Computer Games prohibits visually depicted sexual violence, as well as the association of incentives or rewards for controlled drug use. Changes to classification laws in Australia require the approval of all state attorneys-general. For its part, the IGEA is still looking for wholesale reform regarding video game classification and believes an industry-led, self-regulated rating system is the answer.

Leyonhjelm was elected to the Senate at the 2013 federal election and became the Liberal Democratic Partys first senator on July 1, 2014. This is after the 2013 classification hurdles faced by Saints Row IV, State of Decay, andSouth Park: The Stick of Truthbut before the 2015 banning ofHotline Miami 2for visually depicted sexual violence. Hotline Miami 2 remains banned in Australia today. What placed Outlast II on Leyonhjelms agenda over Hotline Miami 2 is unclear. The transcipt of Leyonhjelm's speech was distributed by the IGEA upon request from Leyonhjelm's office.

Alongside The Greens, One Nation, the Nick Xenophon Team, Derryn Hinch, Bob Day, and Jacqui Lambie, David Leyonhjelm is one of a record 20 crossbenchers in the current Australian Senate. The 64-year-old is a controversial figure in Australian politics and has attracted criticism during his Senate stint for utilising events like the Sydneys Lindt Cafe siege and Melbournes Bourke Street vehicle attack to promote his calls for softer gun laws, and his claim that he would be happy for police to lie on the side of the road and bleed to death, amongst other examples.

Luke is Games Editor at IGN's Sydney office. You can find him on Twitter@MrLukeReilly.

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Australian Senator Attacks Game Censorship, Classification Board - IGN