Mediaboss Marketing

PATCHOGUE, N.Y., Feb. 1, 2017 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

There are many web analysis tools on the market to help businesses refine marketing efforts to produce better results, each with something different to offer. To fully address all your online marketing needs, it may be beneficial to use more than one. While many tools are top of mind, such as Google Analytics, there are some lesser known tools that you may want to incorporate in your business analysis tool-kit. Internet marketing agency, fishbat, shares three web analysis tools you may not know about.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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Internet Marketing Agency, fishbat, Shares 3 Web Analysis Tools You May not Know About - Yahoo Finance

School leaders from across the region were given advice on digital marketing success when they took part in a workshop hosted by a Midlands leading agency.

MNA Digital welcomed 15 representatives from schools throughout the Black Country and Staffordshire to its head offices in Wolverhampton.

Visitors included representatives of Wolverhampton Girls High, Sandwell Academy, Brownhills School and Ellowes Hall in Dudley who attended the event held at the Express & Star.

The workshop was led by managing director Andy Hill, who explained the best ways for schools and academies to make the most of their digital marketing strategies.

Mr Hill talked the guests through latest developments in the ever-changing digital market as well as ways they can use social media to promote their organisations.

He also gave practical tips on how they can optimise their digital marketing without breaking the bank.

His advice also included using social media monitoring tools to keep track of what is being said about their school on Facebook and Twitter.

Link:
MNA Digital gives school leaders the heads-up on internet marketing success - expressandstar.com

Lodging Interactive published a new article on Hotel Business Review explaining how customer service has become the NEW marketing.

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, published a new article on Hotel Business Review explaining how customer service has become the NEW marketing. The hotel business, frankly like any other business, is about creating relationships, human-to-human and its your job as a hotel operator to humanize your hotel and your brand in order to gain the highest level of customer service as perceived by your guest, says DJ Vallauri, Founder and President of Lodging Interactive.

The article highlights that people and their experiences are what capture guest interest in your hotel. Reaching out to the guest in all steps of their journey to and from your hotel maintains your hotels reputation and provides revenue opportunities. It goes on to give some insights to understanding where the guest journey actually begins, how live chat provides real-time, human-to-human engagement with guests or potential guests and why monitoring social media channels for guest comments before and after their stay provides a customer service marketing advantage.

There is also mention of many new artificial intelligence technologies that have sprung up to provide replies to consumers via a messaging app or chat application but that these are technologies chasing problems to resolve. I am a firm believer that technology ultimately improves customer engagement for hotels but we should never look for problems to solve with technology but rather we should use technologies to solve problems, says DJ Vallauri.

To read the full article as published on Hotel Business Review, click here.

About Lodging Interactive: Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as itsCoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division. Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weeklys Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the companys president, DJ Vallauri, currently serves on the Board of Directors of HSMAIs New York Chapter. For more information, please contactsales@lodginginteractive.com, 877-291-4411or visit thecompanys website.

Logos, product and company names mentioned are the property of their respective owners.

2017 Hotel News Resource

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Customer Service is the 'New Marketing' - Hotel News Resource (press release)

WAKEFIELD, Mass.--(BUSINESS WIRE)--SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today that Mike Moran, long-time search marketing author and consultant, has joined SEMPOs Board of Directors. He will be responsible for working with the SEMPO Board to drive strategies designed to increase industry awareness of website and on-site search.

"Mikes deep understanding of the search engine marketing industry, together with his digital marketing consulting background, further strengthens our outstanding Board," said Mike Gullaksen, president of SEMPO. " We are delighted to welcome Mike to the SEMPO Board."

Morans appointment to SEMPOs Board of Directors is the industry veterans latest accomplishment in an illustrious 35-year career in digital marketing and technology. His experience includes senior strategist positions with social media marketing consultancy Converseon, social data mining company Revealed Context, SEO software provider RankSense, and content marketing solutions firm SoloSegment. Previously, he worked for IBM for 30 years, rising to the level of Distinguished Engineer; and led the IBM product team that developed the first commercial linguistic search engine.

"I am honored to join SEMPO's Board of Directors," Moran said. "For more than a decade, SEMPO has set itself apart as the digital marketing industrys go-to resource for education, networking, and well-respected research. I look forward to reaching a new audience of website search professionals as part of SEMPO's expanding mission."

Author of the acclaimed book on internet marketing, Do It Wrong Quickly, and co-author, with Bill Hunt, of the best-selling book Search Engine Marketing, Inc., Moran also writes for Search Engine Guide, Biznology.com, and various other blogs. His latest book, Outside-In Marketing, co-authored with James Mathewson, helps content marketers use data-driven techniques to find and persuade their audience. He teaches digital marketing at Rutgers Business School Exec Ed Online Mini-MBA program and is a Visiting Lecturer at the University of Virginia's Darden School of Business. He holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is certified as a Distinguished IT Specialist by The Open Group. Moran is also a Senior Fellow at the Society for New Communications Research and a Certified Speaking Professional in the National Speaker's Association.

SEMPO activities center on education, networking, and its well-respected research. To support its educational mission, the organization provides a webinar series, Chats with industry experts, and face-to-face education delivered at the local level through the SEMPO Cities initiative, which provides opportunities for members to network together throughout the world.

About SEMPO SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit http://www.SEMPO.org.

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Search Marketing Industry Leader Mike Moran Joins SEMPO's Board of Directors - Business Wire (press release)

There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017.

With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis?

My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money.

Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and Im here to share with you the must-have checklist for my favourite Social Media Marketing tools.

Social Media is all about engaging, and one of the best ways to do this is through sharing images. I always talk about Canva, and PicMonkey for creating and editing visuals but I want to introduce a new tool to you called Adobe Spark Post.

Webcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention

If you want to create professional images, on your mobile or desktop this will be a great tool for you. What I love most about Adobe Spark Post, is being able to start creating an image on mobile, and finishing it on desktop.

As great as it is to have images to share, have you thought about creating a video using your images?

If you are using visual social networks like Instagram, take a look at Lumyer when creating animated content. Lumyer is a mobile app available on iOS and Android and will allow you to add movement to your images.

Creating content that is share-worthy, and relevant to your audience can be difficult if you dont know where to look for it. I have talked about both Feedly and Alltop in the past, and there is another great tool you can use to find what is currently trending in your industry so that you can talk about it.

Use BuzzSumo to find out what has been popular on Social Media so that you can increase engagement by sharing this content with your audience.

If youre looking for a central place to listen to your community, and manage the likes of Facebook, Instagram, Twitter, LinkedIn and Google+, take a look at AgoraPulse. I know I have talked about Hootsuite as the best tool, but what works for me, doesnt always work for everyone else so AgoraPulse is a great alternative.

Have you thought about running a Social Media contest? I wrote an article on exactly how to do this using a tool called ShortStack. I have found another great tool, which is a verified third-party Facebook tool so you wont get in trouble using it.

Im fairly new to 22Social, but what I have learnt is that it is interactive, integrates with autoresponders, and you can integrate with Google Analytics to track and measure your success. There is a 14-day free trial so give this tool a go for your next contest, and see if it works for you.

IFTTT (if this then that) is a tool I first spoke about a few years ago when it first launched, and it is still a great tool. You can use IFTTT to combine different tools, and create a set of instructions (almost autoresponder like) which are called recipes. You can set up a number of recipes to happen automatically, meaning that when you next share an image on Instagram, it also gets shared on Twitter too.

If there is one tool that I loved, and used religiously throughout 2016, it was Tagboard. Search a topic, or hashtag, and you will see the real-time results of that search term across all social networks. This is a great way to monitor mentions about your business, and also to give you inspiration for your next post.

They are my top 7 tools as a part of my must-have Social Media Marketing tool checklist. I hope that they can help you, just like they have helped me. I would love to hear what your FAVOURITE tools are to help you manage your Social Media Marketing.

Now you have the tools, have you thought about how you are going to effectively market to your Social Media audience in a 7 day period?

Warren Knight is a Social Media Strategist, author of Think #Digital First and one of the UKs leading professional speakers in Technology, Sales and Social Media. As an award-winning coach and entrepreneur, Warren has helped thousands of Startups and SMEs grow their business through the strategic use of socially selling Viewfullprofile

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The Must-Have Social Media Marketing Tool Checklist - Business 2 Community