Archive for February, 2017

SEO Bootcamp is Coming to Oklahoma City – PR Web (press release)

SEO Bootcamp has not disappointed. Its like drinking from a fire hose. All of the information Ive gotten has been incredibility valuable and worth wild.

(PRWEB) February 09, 2017

Web Savvy Marketing today announced its next SEO training workshop will take place this May in Oklahoma City, Oklahoma. The SEO Bootcamp workshop is three full days of SEO education and training provided by SEO expert Rebecca Gill.

SEO Bootcamp is designed to reorient a website owners thinking about search engine optimization by moving them away from quick schemes or reliance on outside SEO consultants. The SEO training, co-working, and one-on-one coaching sessions are designed to teach students how to execute SEO best practices in a structured and methodical manner.

Workshop attendees will walk away with a complete SEO plan that utilizes a proven methodology for obtaining website traffic that converts into tangible ROI. The workshops schedule will cover the following SEO topics:

Prior SEO Bootcamp students have provided very positive feedback including:

Joe Skilton, a small business owner, says, SEO Bootcamp has not disappointed. Its like drinking from a fire hose. All of the information Ive gotten has been incredibly valuable and worthwhile. And not just the nitty gritty on how to optimize your website, but also the overall process which has really helped clarify the good advice Ive gotten from other sources but didnt know how to quite put it together the right away.

Sara Dunn, a WordPress consultant and marketer, says, Buckle your seatbelt and get ready for drill sergeant Rebecca! Its a ton of information but its really about doing SEO right. Youll finally learn the things you need to know so youre not making mistakes or using outdated information.

To learn more about the May session of SEO Bootcamp, visit the website at https://www.seobootcamp.com.

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SEO Bootcamp is Coming to Oklahoma City - PR Web (press release)

Turkey’s President Erdogan Pushes For Broader Powers – NPR

President Recep Tayyip Erdogan (left) and Prime Minister Binali Yildirim speak at the Turkish Union of Chambers and Commodity Exchanges Economic Council in Ankara on Feb. 7. Voters will decide in April whether to give Erdogan broad, new powers that would eliminate Yildirim's job. Adem Altan/AFP/Getty Images hide caption

President Recep Tayyip Erdogan (left) and Prime Minister Binali Yildirim speak at the Turkish Union of Chambers and Commodity Exchanges Economic Council in Ankara on Feb. 7. Voters will decide in April whether to give Erdogan broad, new powers that would eliminate Yildirim's job.

This spring, voters in Turkey are being asked if they want to transform their government, giving broader executive powers to President Recep Tayyip Erdogan. Opposition parties say the proposed constitutional changes would put Turkey on the road to one-man rule, but supporters say in these dangerous times, Turkey needs a strong leader to fend off enemies at home and abroad.

The vote is expected in April, and the government is already in campaign mode, trumpeting its accomplishments and promising more if the referendum is approved.

What might have been just another sleepy ribbon-cutting ceremony, a recent re-launch of a long-stalled Istanbul housing project, turned into a full-on rally. Prime Minister Binali Yildirim told a flag-waving crowd the answer to Turkey's problems is a "yes" vote on a strong presidency.

Yildirim was only appointed prime minister last year, but he's campaigning hard for voters to eliminate his job. Under the new system, Turkey would have no prime minister. His executive and administrative powers would be transferred to Erdogan.

Yildirim also showed the hard edge of the "yes" campaign, likening Erdogan's opponents to outlawed Kurdish militants and backers of cleric Fetullah Gulen. Erdogan accuses Gulen of backing last summer's failed coup attempt against him, something Gulen who lives in Pennsylvania denies.

President Donald Trump spoke to Erdogan this week, affirming Turkey's status as a key strategic partner and NATO ally. It's not clear what Trump thinks about Erdogan's increasingly authoritarian style, which bothered the Obama administration.

Erdogan began running Turkey in 2002 as prime minister, and has effectively controlled the country ever since, despite moving into what had previously been the largely figurehead role of president in 2014. He presided over years of robust economic growth, but became entangled in regional and internal conflicts that brought a wave of terrorist attacks and economic decline to the country.

Some Turks seem to be rallying around Erdogan in part because of the current gloomy outlook. Faisal Demir, 55, believes Western powers have it in for Turkey, so everyone he knows is ready to stand with their tough-talking president.

"In the history of our republic, we haven't had a better leader," he says. "And now the wolves are living among the sheep, you know? These are dangerous times, so we're going to say yes to these changes."

Many Turks agree that the country could use a new constitution. The current one was enacted in 1982, after a military coup toppled the elected government. But there's little agreement about how exactly it should be changed.

"Yes" voters argue that America has a strong president, so Turkey should, too. And there would be similarities: like the U.S. president, Erdogan would become a partisan leader, and his cabinet picks would be independent from Turkey's parliament. Currently, the cabinet members are also members of parliament and are accountable to parliament in various ways.

But analysts say there are crucial differences, especially when it comes to democratic checks against presidential powers. The proposal would give the president increased influence over the Turkish parliament, as well as more control over the hiring and firing of judges. The changes would also permit Erdogan to run for two more terms, potentially remaining in office until 2029.

Ersin Kalaycioglu, a political scientist at Sabanci University in Istanbul, says it's impossible to predict how Erdogan would use some of these new powers, but critics are worried nonetheless.

"It [would be] a strong presidency, nothing like any president of the United States has ever experienced," he says. "If this amendment carries, then for a while, Turkey will have a system with very little, if any, checks and balances, as far as many of the experts can see."

In Istanbul's Balik Pazari or Fish Market Street, a silver-haired fishmonger named Sener doesn't want to give his family name since he plans to vote no on the referendum. He says he doesn't expect a level playing field, with the media already focusing on the "yes" campaign. Dissenters may be treated harshly.

"I saw a bunch of young people, they wanted to demonstrate against the referendum," Sener says. "They got arrested. So that's the deal if you say no, you get arrested."

At the moment, experts say Erdogan is enjoying even greater powers than he would if the referendum is approved. That's because Turkey has been under a state of emergency since last July's failed coup attempt. Over 100,000 people have been sacked or suspended, and thousands have been charged with backing the coup or supporting terrorists. The constitutional changes, if approved, would only go into effect once the state of emergency is lifted.

Constitutional law professor Ibrahim Kaboglu at Marmara University has spoken out against the idea of asking Turks to hold such an important vote while under a state of emergency. He fears the "no" camp will be intimidated, and the media will be afraid of offending the government. He calls it "a big and essential problem. It's a serious, serious problem."

Just days after talking with NPR about the referendum, Kaboglu was himself caught up in the latest emergency decree fired from his job, along with hundreds of other academics.

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Turkey's President Erdogan Pushes For Broader Powers - NPR

SEO tips for small businesses – Telegraph.co.uk

Your website may be the slickest, most beautifully-designed thing in the world, but without a strong approach to search engine optimisation (SEO), its virtually useless, because no one will be able to find it.

A website with good SEO will appear higher up on a list of search engine results. For small business owners who have little or no technological know-how, trying to get it right can be an intimidating prospect. But not having the tools or training doesnt mean that you cant get higher up the Google results page.

Start simple, says Ross Dempsey, head of digital at marketing agency, Digital Impact. Begin with whats called on-page SEO the main elements of a web page that search engines look at to understand what its about. Getting this right is a good first step to making a site rank higher in search results.

First, he says, make sure that the title of a web page (the headline that users see on a search results page) accurately describes what it is. Second, keep the web address (the URL) short and punchy. And finally, try to use target keywords the words that people type into the search box to find your business in the first 100 words on a page.

SEO can help you generate traffic, but dont forget to give people a great experience once they arrive at your websitePaddy Moogan, Aira

But watch those keywords. Trying to rank for competitive phrasesis a common mistake, says Charles Travers, consultant at Kent-based SEO agency, Finetune Digital.

If youre a small insurance company, you dont want to try to rank nationally for the car insurance search term, he says. There are enormous companies spending a lot of money there. For smaller players, its a losing battle.

Instead, focus on keywords and phrases with less competition, he adds. These could be longer, but more specific phrases cheap car insurance breakdown cover, for example.

Paddy Moogan, co-founder of digital marketing agency, Aira, says that creating content that draws lots of links from other websites is one of the easiest way to achieve a better SEO score. The more external websites that link to content on your site, the more a search engine such as Google will trust it and the more likely that your SEO ranking will improve.

The focus should be on the quality and relevance of the linking site, he says. If youre getting links through from a sports nutrition blog and youre a plumber, Google may see this as manipulative and it could cause more harm than good when it comes to your rankings.

To ensure your SEO efforts are working, monitor your traffic using tools such as Google Analytics and use Googles Search Console to see the keywords that people are using to find your website, says Mr Moogan.

The bottom line? Its about the customer, he adds. SEO can help you generate traffic, but dont forget to give people a great experience once they arrive at your website.

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SEO tips for small businesses - Telegraph.co.uk

How To (And How Not To) Use Memes For Online Marketing – Forbes


Forbes
How To (And How Not To) Use Memes For Online Marketing
Forbes
On the surface, memes seem like an exciting way to connect with a new audience, enhance the value of your content, and reinvigorate the energy of your brand. They can certainly do all these things, but there are right ways and wrong ways to use ...

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How To (And How Not To) Use Memes For Online Marketing - Forbes

Digital marketing firm opening Berkeley Lake office – Gwinnettdailypost.com

A full-service digital marketing firm is opening a new location in Berkeley Lake.

Partnership Gwinnett announced the opening of Frenik Marketing Groups new location at 4940 Peachtree Industrial Boulevard on Wednesday. The new facility is part of the Atlanta-based companys plans to grow in both the county and metro Atlanta over the next three years.

All of us here at Frenik couldnt be more excited to have found such a great location in Gwinnett County to call home, Frenik Marketing Group founder and CEO Jordan Sandler said in a statement. Our roots are in Gwinnett, and we are thrilled to be moving to a rapidly growing area where we have already begun to build so many great relationships.

Frenik is expected to host a grand opening celebration Thursday to commemorate the new facility, which will serve as a home for the companys creative and development teams.

The facility will have space for in-house website and mobile application design capabilities and full video production services. Employees will also have space for internet marketing strategy and software development.

Technology is transforming how people connect as we spend more time than ever on mobile devices, laptops, and tablets, Sandler said. Today, the challenge for brands is to appeal to customers through these devices in real time and to create campaigns that work seamlessly across all platforms of media.

Partnership Gwinnett officials said Freniks revenue has doubled annually in recent years, and has created 20 new jobs as it prepares for future growth.

This announcement is another excellent example of how Gwinnett County continues to excel at being a draw for innovative organizations, Partnership Gwinnett Chief Economic Development Officer Nick Masino said in a statement. It is confirmation that Gwinnett has a business environment that promotes and facilitates growth, one that attracts young and upcoming companies such as Frenik and we look forward to their continued success.

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Digital marketing firm opening Berkeley Lake office - Gwinnettdailypost.com