Mediaboss Marketing

This press release was orginally distributed by ReleaseWire

Olympia, WA -- (ReleaseWire) -- 02/28/2017 -- Two Wicked Geese LLC of Tri-cities, Washington recently launched their new website in February 2017. Their website aims to be a comprehensive resource for small business owners looking for information and services on Website Design, local SEO internet marketing, Facebook Marketing and one on one consultation for small businesses of the Tri-cities, Washington.

With 3.2 billion people around the world using the Internet, and 85.7 percent of the people living and working in Washington having access to the World Wide Web, and 70% shopping online, the Internet has become an important revenue and marketing tool for the small business sector. However, according to a recent report half of small businesses still don't have a website, and more than half of those that do have a site were not generating the traffic that they needed to increase sales and revenue, which was down to the lack of knowledge. Two Wicked Geese (twowickedgeese.com) aims to change that.

A spokesman for Two Wicked Geese said: "One of the reasons why a large portion of small business owners still doesn't have a website is down to cost. A lot of people still think that having a professional website built is expensive, but this is not the case."

The Two Wicked Geese and their Facebook Page, will not just be a portal of their Web and SEO services, but also aims to provide website SEO and local internet marketing tips that small businesses can do on their own. As the company increases their content on their site, they aim to help local business in the cities of the Tri-cities, Washington - mainly in Kennewick, Pasco, and Richland.

Two Wicked Geese is comprised of a husband and wife team based in Kennewick, WA. With Gigi Valdez and her team spearheading the website, SEO, local internet and Facebook marketing of the company; their vision is dedicated to helping small businesses thrive and succeed both online and offline.

Being consumers and customers themselves, they see the need for small businesses to have a brand presence and assure that their clients have a great presence and engagement on both Google and Facebook platforms.

The company aims to teach small business owners how to use the best industry practices in Social media engagement, running and maintaining a user-friendly website. They also intend to teach people how to use email marketing to showcase their products and services online through one on one Internet marketing collaboration with the business owner included in their packages to ensure a smooth marketing plan every month.

For more information on the services of Two Wicked Geese, please visit https://twowickedgeese.com

About Two Wicked Geese Two Wicked Geese provides a real solution for small business owners looking to increase their revenue online. They provide small business owners with the information and marketing tools required to increase their brand and reach out to more customers.

Media Contact Phone: 509-596-0976 E-mail: info@twowickedgeese.com

For more information on this press release visit: http://www.releasewire.com/press-releases/two-wicked-geese-providing-website-design-seo-social-media-internet-marketing-services-for-small-businesses-in-the-tri-cities-washington-776310.htm

Excerpt from:
Two Wicked Geese: Providing Website Design, SEO, Social Media ... - Digital Journal

Is marketing one of your companys biggest challenges? Youre not alone. According to Hubspot, 65% of business owners identify generating leads for their business as the biggest challenges. Knowing where to market, what message to send, what to prioritize, and how to measure return on investment isnt always easy.

Embracing digital marketing can help businesses overcome these challenges and achieve marketing success that is a lot less accessible and more expensive with traditional marketing strategies. What is digital marketing, and how can you leverage it to take your marketing efforts to the next level?

The term digital marketing includes all of a companys online marketing efforts. Any online channels that businesses leverage to interact with current and prospective clients are considered digital marketing: Google search, email newsletters, any social media network, the company website and blog, video, webinars, podcasts you name it. If youre heard of online marketing or internet marketing, its the same thing.

Print ads on newspapers and billboards, flyers, stickers, event sponsorship and radio or TV commercials, on the other hand, are considered traditional marketing. While these might still be good investments for local businesses, traditional marketing tools do have their limits when it comes to audience reach, engagement factor, and measurability. Customer behaviour has evolved with the progress of technology and businesses are adapting their sales efforts and consumer targeting strategies accordingly which is why digital marketing is in such high demand.

Webcast, March 1st: Marketing Debt - What It Is and How to Keep It from Killing Your Company

The global usage of the world wide web has drastically increased over the past twenty years. That has also changed peoples buying behaviour, meaning traditional outbound marketing isnt as effective as it used to be. Over the past few years, the development has even gone so far that mobile browsing and shopping have officially overtaken peoples desktop usage, taking digital marketing to a whole other level.

Nowadays, businesses have to earn their customers attention with engaging content, on-going conversations, opt-in email lists, online brand building, and viral campaigns. That doesnt mean that the 4 Ps or the Marcom Workflow we learned about in school arent relevant anymore, rather the opposite. You need to master your basics before being able to step up your game. Ultimately, both strategies are all about connecting with your audience in the right place at the right time with the right message. That means you meet them where they already enjoy spending most of their time. In 2017, thats the internet (specifically: the internet on mobile devices).

Digital marketing is cost-efficient. Of course, badly managed pay-per-click campaigns can burst anyones budget; however, the cost of most digital marketing tactics still deliver better ROI than traditional marketing.

Another big opportunity for businesses in digital marketing is that it allows you to target an audience that local or international, which makes your campaign efforts much more effective. You have the freedom to target specific age groups, geographic locations, occupations, interests and so forth.

Thanks to insight tools like Google Analytics your digital efforts are easily measured and scaled. Unlike traditional marketing campaigns, you can check on your numbers in real time and adapt very quickly to whats working and what isnt.

One of the most crucial differences and a clear win for digital is the fact that through online marketing you can interact directly with your audience. Its a key part of 21st-century marketing allowing the inquisitive modern day consumer to research your products or services, like and follow your brand, rate them, discuss them, and share them with other prospects.

Obviously, I am passionate about digital marketing, because I know that it works. But that doesnt make traditional marketing materials obsolete. Depending on your specific marketing objectives I am all for leveraging the best of both worlds.

Read the rest here:
What is Digital Marketing? - Business 2 Community

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy.

If content marketing is a high priority for you, squeezing the last drop out of social media is critical. Ultimately, the goal is to get your content in front of as many eyes as possible, and for that, social media is perhaps the best way to expand your reach and generate more traffic.

That said, its much more than just a tool to help gain exposure. Along with a myriad of business benefits, it serves as a direct channel for your brand where you can incorporate offers, live updates and customer service.

The key to using social media to boost awareness for your website is by engaging viewers with useful, relevant material when they need it, as opposed to when you create it. This task is a lot harder than it seems.

Keep in mind, the stream of information on social media moves very, very quickly. The last thing you want is for your message to get buried and lost before anyone has had a chance to see it.

Lets take a look at how you can take your content marketing efforts to the next level.

The best social media marketers dont start by posting. They start by listening. Social monitoring (or listening) is a great way to gauge how your target audience feels about a particular subject or industry.

Did you know that Facebook users collectively generate around 3.2 billion likes and comments every day? Monitoring what people are liking and commenting on is crucial to finding out whats currently trending.

Sure, manually checking up on your industry across all the social media platforms can be tedious. Luckily, plenty of tools are out there that enable you to track what the masses are saying so that you can learn about their interests, perceptions and concerns.

Brandwatch is one that will give you data-driven insights as to what your customers and influencers in your industry are talking about including the competition. Identifying the most pressing questions or concerns can help gear your messaging to popular demand.

With that knowledge, you can create content that provides true value to your target audience. For instance, if you run an industry blog, you can use these social insights to determine relevant topics to write about and to create catchy headlines to draw in visitors.

BuzzFeed is the quintessential example of this. Their casual, yet informative platform is constantly producing high-quality content that touches on an array of relevant topics in the field of news, entertainment and general interest. As of this writing, theyve had over 550 million global visits in the last 30 days.

To use social monitoring to find topics to gear your content toward, youll want to brainstorm a list of key terms and phrases relevant to your brand and industry. This will work to pinpoint the interests of your target community so you can design content to fit their needs.

Content built around these terms can then go to multiple channels in multiple formats and eventually be routed back to social media for sharing.

While your usual social media management tools like Hootsuite and Twitters own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, companies with cross-channel marketing departments can look toward objective-focused task management tools. WorkZone or Brightpod, for instance, can help you manage interdepartmental communications or track the effectiveness of integrated marketing campaigns.

The ultimate purpose of content creation is to get it in front of as many eyes as possible. The beauty of social media is that once your content is out there, there are few limits to where it can reach.

Encouraging users to share content can be done in many ways. First off, the overall look of a piece matters a lot. As a general rule of thumb, think visually with each post. Visual content gets more views, clicks, shares and likes than text-based material. For instance, on Facebook and Twitter, photos get 53 percent more likes, 104 percent more comments and 84 percent more click-throughs.

If you produce blog content, you need to go beyond just placing easy-to-find social share buttons all over your page. Try things like Click to Tweet in your next article. Choose the tweet the way youd choose a headline; embed things like interesting quotes, facts or images within your content in a compelling way so the reader is inclined to post it.

Content is meant to be shared. Social media is the perfect vehicle to get your material noticed with a chance to go viral.

Finding the perfect influencer on social media can be a game-changer that skyrockets your content marketing efforts. The right influencer can generate more than double the sales of paid advertising and increase client retention.

A simple retweet or share by an individual with a large social following can do wonders for your content as it is exposed to a vastly wider audience than usual. Why do you think companies pay celebrities tons of money to tweet about brands or products? The math goes beyond just how many followers they have. Its about the level of engagement they have with their fans.

One of my favorite influencer marketing campaigns was Adidass #MyNeoShoot, where they recruited Selena Gomez to promote their Neo line. Gomez invited users to take pictures of themselves and apply to be the next Adidas model. By the time the campaign ended, Adidas had gained 12,000 entries, 71,000 brand mentions and 41,000 new Instagram followers.

Locating influencers on social media can take a bit of digging. Look into your industry and identify the key figures. This could be anyone like a blogger, a journalist, a political figure, or even another business owner.

Tools like Klout allow you to measure influencer scores to determine the best ones to pursue in your field. While you shouldnt take such scores by their face value, they offer a good place to start your identification and outreach process.

Forming a relationship with a good influencer could be the best business move you ever make.

Social media should be a cornerstone of your content marketing strategy. Chances are, youre already spending hours of your time researching and crafting awesome content. All of your hard work deserves to get as much attention as possible.

Tweaking your social media presence with a purpose is the key to effectively distributing your content and increasing the reach of your brand messaging.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

Read more:
Using social media to jump-start your content marketing strategy - Marketing Land

Forbes

The Social Potential Failure Threatening Companies Everywhere Forbes Agile Adoption of Tech & Trends. ROI Positive Social Marketing. Real-time responsiveness. According to a recent report by Altimeter Group, the most mature social businesses are both more profitable and have more loyal customers, each by a 77 ...

Read this article:
The Social Potential Failure Threatening Companies Everywhere - Forbes

Ren Hang, the controversial Bejing photographer, has died at 29 of suicide.

Always provocative and often surreal, Hang featured his friends (and later his fans) nude. While his work was controversial in conservative China, it was revered worldwide. Like Ai Wei Wei, Ren Hang was on the front lines for expression in art in a China. The battle wasn't easy, and he was often censored and arrested for his explicit photographs.

Much of Hang's work is explicit (featuring erections, urine, and sexual acts), but on a broader spectrum he explored youth, sexuality, and nature in beautiful ways. Dwarfing nude human forms against monstrous Beijing architecture, or juxtaposing a sullen subject against milky waters, his work often feltethereal. While the focus of his critics was always been the explicit quality, he wasn't interested in discussing sex and gender. After being pressed on why he so heavily featured penises in a VICE interview, he responded: "Gender isnt important when Im taking pictures, it only matters to me when Im having sex.

Hang's perhaps most endearing quality was his humility and bluntness. He wasn't pretentious by any stretch of the imagination, casually shrugging off his controversies. I dont really view my work as taboo, because I dont think so much in cultural context, or political context." he said. "I dont intentionally push boundaries, I just do what I do."

In addition to being an acclaimed photographer, Ren Hang was also a poet. He documented his long-fought battle with depression on his website, sharing poems and stream-of-consciousness musings.

Ren Hang's arrests came from violating China's obscenity laws, shooting his subjects nude outside. He faced resistance throughout his career from arrests, his exhibitions in China getting cancelled, and his website being shut down twice.

His most recent collection spanning his entire, albeit brief, six year career was released just last month via Taschen. His long-time parter,Jiaqi, is featured on the cover.

See more here:
Ren Hang, one of China's most influencial and controversial photographers, has died at 29. - Daily Beast